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Many people believe that video marketing statistics are not so relevant to their marketing efforts. But considering that video marketing can be a wonderful and adaptable tool to convey your message, build your brand, and convert leads into sales, you need a good video marketing strategy based on hard-backed data and benchmarks that can guide it to success.

Here at Yum Yum Videos, we’ve gathered 32 vital video marketing statistics compiled by some of the best video marketing agencies around to help you discover how to best integrate videos into your strategy.

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1. A Minute of Video is Worth 1.8 Million Words.

Truth be told, that’s not entirely accurate. A minute of video is worth 1.8 million words, according to Forrester researcher Dr. James McQuivey (source). But consider how much time and effort it’d take to write 1.8 million words, let alone to read such a long text!

Don’t you think video is much more efficient? It’s exactly the convenience of video content that makes it invaluable.

2. More Than 45% of Internet Users watch online videos.

The key to reaching your audience lies in using the channels they prefer, and what’s better than one that they’re already often exposed to? While written content is still popular, more than 45% of internet users all around the world reported watching at least one online video per month. To put things into perspective, video marketing statistics suggest that the average user is exposed to an average of 32.2 videos in a month, and 100 million internet users watch online videos every day. (source)

3. 500 Million People Watch Videos on Facebook.

The latest video marketing statistics indicate that 500 million people watch videos online each day on Facebook alone! (source) By the same token, YouTube, the leading video-sharing platform, has about 2.3 billion monthly active users all around the world. With such huge user bases per platform, you’re sure to find your target audience out there waiting to come across your content.

4. Time Spent Watching Videos Has Increased.

Video has become an intrinsic part of our lives. So much so, in fact, that we not only watch an average of 14 minutes and 6 seconds of YouTube every day, but two-thirds of video marketing clip viewers are still watching after 30 seconds. (source) This YouTube video statistic spells good news for video marketers! It means that there has been a significant boost in people’s attention span and that they’re willing to watch longer videos.

5. The Average User Spends 16 Minutes and 49 Seconds Watching Online Video Ads.

People are spending a lot of time watching videos, but not just about the latest viral trends or cute animals. The average user spends 16 minutes and 49 seconds watching online video ads every month (source). So, even if you decide to focus your strategy on promotional content exclusively, video marketing trends suggest that you still have a big chance of reaching your audience.

6. This Year, There Will Be 1 Million Videos Watched Per Second.

Video marketing stats show that people are actively watching video content, and it seems this won’t change any time soon. In fact, it’s been estimated that this year, there will be 1 million videos watched per second. (source) So, by harnessing the power of video, you can increase your reach exponentially.

7. Videos Helped 90% of Online Shoppers Make A Purchase Decision.

Video marketing statistics have demonstrated that videos about a product or service help 90% of online shoppers make a purchase decision and that 64% of consumers are more likely to buy a product after watching a video about it. (source) But how does that work? Well, you can have videos that show off your products and demonstrate how to use them so viewers get a better sense of what you’re offering them. Another option is to produce videos that show happy customers to give proof of how you can improve other people’s lives. Whichever route you choose, there’s no denying that products with videos sell better than those with no videos at all!

8. 65% Of People Who View A Video Click Through To Visit The Website.

At this point, there should be little doubt about the growth of video marketing and how effective video content has become at driving leads and sales. But if you still need a bit more reinforcement, these video marketing statistics should do the trick: 65% of people who view a video click through to visit the vendor’s website, 50% look for more information, and 45% contact a vendor after seeing an online video ad. Moreover, about 50% of those who viewed an online marketing video decided to make a purchase for their business. (source)

9. 84% Of People Bought A Product After Watching A Video.

While product videos and customer testimonials are both amazing tools to boost sales, ads remain one of the most effective types of video content to convert leads. In fact, video statistics show that 84% of people have been convinced to buy a product or service by watching a brand’s video (source). This sounds like promotional videos can be one of your greatest allies in bringing more sales to your business, so make this one of the video marketing statistics here you commit to your memory!

10. Real Estate That Use Video Will Increase Inquiries By 403%.

It’s not just retailers who benefit from paying attention to video marketing statistics and implementing video marketing strategies. Video content can be a great tool for any type of business owner looking to boost their conversion rates. For instance, real estate listings, including a video, will increase the number of inquiries they receive by 403% (source).

11. 75% Of Executives Watch Work-Related Videos Once A Week.

If you operate a B2B company, the following video marketing stat should set you at ease about using video to communicate with your target audience: 75% of executives have reported watching work-related videos on business websites at least once a week. Moreover, 50% of those executives watch business-related videos on YouTube, and 65% visit the marketer’s website after viewing a video. (source) Video content is not only limited to younger audiences; you can use it to reach all kinds of eyes!

12. 59% Of Senior Executives Prefer To Watch A Video Rather Than Read A Text.

We’ve mentioned before that video is easier to digest than large blocks of text, but you might be wondering, “Does video increase engagement as well”? Well, video marketing trends confirm that 59% of senior executives would rather watch a video than read a text on the same topic. (source) If you have a blog or a website with highly detailed posts, you might want to look into transforming that content into a video that’s more engaging and easier to digest.

13. 80% Of Internet Users Recall Watching A Video Ad On A Website They Visited.

Memorable ads can stick in your viewers’ minds for a long time, and video marketing trends prove it, as 80% of Internet users recall watching a video ad on a website they visited in the past 30 days (source). But what’s more important is that embedding ads on your website can encourage people to make a purchase or acquire a service. In fact, of that 80%, 46% took some action after viewing the ad.

14. The Average Internet User Will Spend 88% More Time On A Website That Has Video.

Directly related to the previous video statistic is a study that has found that if your website has video content, the average internet user will spend 88% more time on it. (source) The logic behind it is fairly simple: if your viewers can’t take their eyes off your video, they will stay on whatever website is hosting it. Embedding a video (or, even better, multiple ones!) on your website and seeing how it affects the average time on page metric is often a good way to start testing the power of this medium.

15. 64% Of Website Visitors Would Buy A Product On An Online Retail Site After Watching A Video.

Video content helps you establish emotional connections with your viewers that go a long way to help you convince them to buy what you’re offering. It’s been found that 64% of website visitors are more likely to buy a product on an online retail site after watching a video. (source) Moreover, several video statistics show that appealing to emotions can also be key in improving the average time on a webpage, as visitors who watch videos stay on the site an average of 2 minutes longer than those who don’t.

16. 83% of Business Owners Use Social Media Platforms To Distribute Video Marketing Content.

One of the best ways to share your videos with your audience is through social media platforms. In fact, it’s been found that 83% of surveyed business owners stated having used social media platforms to distribute video marketing content (source). The reason behind this video marketing trend is that video content sees a lot of engagement and interaction on social media. Moreover, most algorithms favor videos, suggesting them to suitable viewers and increasing your reach!

17. Video In E-Mails Improve Click-Through Rate By 300%.

Users usually get hundreds of emails each week, so it can be hard to stand out from the crowd and get them interested enough to click your links. Fortunately, video content can help you improve underwhelming CTR stats.

It’s been found that including a video in an introductory email can improve the click-through rate by 300% (source). So, start using video in your emails to catch your subscribers’ attention and pique their interest enough that they’ll follow your links.

18. An Explainer Video Can Increase Conversion Rates By 144%.

Even if your email isn’t an introductory one, video content can still improve CTR and overall performance metrics. It’s been found that when marketers included a marketing or explainer video in an email, the click-through rate increased by 200% to 300%. (source). Moreover, adding an explainer video to a website can increase conversion rates by as much as 144%! (source) So, if nothing else, video marketing statistics keep proving just how effective video content is when it comes to your email marketing strategy!

19. 51% Subscriber-To-Lead Conversion Rate Increase When Video Is Included In E-Mail Campaigns.

Another big benefit of incorporating video marketing into your overall marketing strategy is that it helps improve your overall conversion rates. Video marketing statistics reports show a 51% increase in subscriber-to-lead conversion rates when video was included in an email marketing campaign. (source)

20. Video In Introductory E-Mail Reduces Opt-Outs By 75%.

Losing subscribers is often one of the major concerns you have to deal with when it comes to email marketing campaigns. The good news is that video content can help you with that!

If you didn’t know, video marketing statistics show that including video in an introductory email reduces the number of subscriber opt-outs by 75%. (source) With such a high percentage, we believe it’s definitely worth trying it out!

21. The First 2.7 Seconds Of Video Are Key To Grab Attention.

Sounds crazy, doesn’t it? Well, it’s actually a crucial video statistic. With attention spans becoming shorter each year, it’s been found that the first 2.7 seconds of a video are key in grabbing viewers’ attention and keeping them from clicking away. (source)

Use these first few seconds to impress your audience by packing them with emotional, captivating, or thrilling content. Once you’ve hooked your viewers, you can actually deliver your message to them.

22. 45% Of Your Viewers Will Click Away After 1 Minute.

The previous video marketing statistic and this one go hand in hand to show the importance of adhering to ideal video lengths if you want your message to reach people. While planning the script of your video, keep in mind that 20% of your viewers will click away from a video in 10 seconds or fewer; 33% click away by 30 seconds, 45% of them by 1 minute, and almost 60% by 2 minutes. (source)

23. Mobile Users Engage 30% More With Video Than Desktop Users.

Studies show that while desktop viewers tend to stick with videos for 2 minutes or less, mobile users seem to display longer attention spans. iPhone users usually watch videos for about 2.4 minutes, whereas Android users give a video 3 minutes to engage them. Interestingly enough, iPad users have the longest attention spans of all, sticking with a web video for an average of 5 minutes. (source)

These video statistics reveal that you can afford to make longer videos aimed at mobile users, as long as you keep in mind that their attention also tends to be fickle! Whatever trends these video marketing statistics suggest, you still need high-quality, truly interesting content if you want people to stick around!

24. 75% Of All Videos Are Being Played On Mobile Devices.

Mobile optimization is often overlooked, but video marketing trends show it can no longer be disregarded. With more than 75% of all videos being played on mobile devices (source), you need to ensure that your content is mobile-optimized to play well on your viewers’ phones. There’s nothing more annoying than a video getting cropped out in weird places and missing out on the content!

25. 87% Of Business Related Videos Are Viewed On Desktop.

While mobile viewing is here to stay, it doesn’t mean that you should ignore your desktop audience. In fact, video marketing stats show that when it comes to business-related videos, 87% of them are still viewed on a desktop computer. (source) So, keep in mind that this type of content still reigns in desktop viewing and format, and optimize it appropriately to give users a great experience with your videos.

26. Videos Generate 59% More Engagement On Average.

Video has proven time and again to be a reliable source of engagement across most industries and niches, a trend that has only increased over the past few years. In a recent study conducted by Buffer and Buzzsumo, where they analyzed over 777 million Facebook posts, they found that posts including video content generate, on average, 59% more engagement than other types of posts. (source) So, just by adding video content on any social share, you are significantly enhancing the potential scope and reach of your message.

27. 69% Of People Prefer Watching Short Videos About A Product Or Service.

The exponential growth of video marketing is in part due to how videos have become so easy to consume. But while this might make it tempting to cram in as much information as possible in each piece, video stats demonstrate that when it comes to learning about a product or service, 69% of people prefer watching short videos about them. (source) If you need to deliver a lot of information to your viewers, opt for breaking it down into a series of several shorter videos instead or focus on platforms whose audiences tend to prefer longer pieces of content.

28. 15 Second-Videos Are More Likely To Get Shared.

Well, videos that last 15 seconds are more likely to get shared than those that are 30 and 60 seconds long. (source) Video marketing statistics seem to indicate that the shorter the video, the higher the chances of it becoming viral. So, try to keep your social content around those margins if you want your followers and subscribers to share it!

29. Mobile Users Watch Up To 90% Of Vertical Video Ads.

Both the technical aspect of the production process and the platforms where you will upload your content are crucial elements you have to account for while planning your video marketing strategy.

Consider this video marketing statistic: recent studies have proved that mobile users watch up to 90% of vertical video ads, compared to 14% of horizontal ones. (source) This means that the platform where most of your intended audience will consume your content will define some of the technical aspects of your video. For example, Instagram is designed to display videos vertically, whereas YouTube and Facebook are great platforms for horizontal videos.

30. 92% Of Mobile Users Watch Videos With The Sound Off.

Recent video marketing trends show that 92% of mobile users watch videos with the sound off, and 50% depend on captions to understand the content of the video. (source) This goes to show just how important silent viewing optimization is.

With such a large number of people not turning the sound on their phones, you will lose a big segment of your audience if they can’t understand what you’re trying to tell them. So, make the most out of these video marketing statistics, and always remember to include captions!

31. 50% Of Manufacturers Improved Their YouTube Presence To Connect With Consumers Directly.

How your brand appears on YouTube will strongly influence how your target audience perceives you. Having a good channel with a decent number of useful videos will go a long way in presenting you as a knowledgeable, respectable, and reliable business in your niche.

In fact, YouTube video statistics show that 50% of manufacturers improved their YouTube presence to build their brand and connect with consumers directly. (source) If you already have a good number of videos in your arsenal, don’t miss out on the opportunity to upload them to your channel.

32. Wednesday Between 7 to 11 AM PST, Is The Best Time To Share A Video.

It might be tempting to upload and share your video as soon as it’s ready, but since producing one usually requires a lot of effort, you might want to ensure it reaches as many people as possible. With this in mind, YouTube video statistics demonstrate that popular YouTube videos are embedded, linked, or shared on Wednesdays between 7 AM-11 AM Pacific Standard in the United States. (source) Take advantage of this video marketing stat to share your video content when your audience is most active and more likely to watch it.

33. Short-Form Video Content Is The Favorite Content Strategy Of Most Marketers.

When it comes to content strategies, short-form video content has been the top leveraged medium for marketers in 2024. (source) The popularity of video has been on the rise for many years now and it shows no signs of stopping, so you must incorporate it into your marketing efforts if you want to compete with other businesses in your niche.

34. 37% Of Gen Z Users Say Social Media Video Ads Have The Most Influence On Them.

If your target audience is comprised of mostly Gen Z users, then investing on social media video ads is the way to go, as 37% of these users reported social video ads as the most influential for their purchase decisions. (source) This included not only their buying choices but also what they ate and what they watched, so it seems that most industries can benefit from placing video ads on social platforms.

35. YouTube Shorts Have Amassed Over 5 Trillion Views.

We’ve already mentioned the importance of short-form content, but what does that look like on YouTube? Well, its Shorts feature is very similar to Instagram and Facebook Stories, so you can definitely repurpose your Story content and upload it as a short —and, since that content type has hit over 5 trillion views, it’s definitely worth considering to reach and engage new audiences that might not follow you on socials. (source)

36. 59% Of Viewers Consider YouTube Ads More Relevant Than Traditional Ads.

As the most popular video sharing website in the world, leveraging YouTube to reach your audience is the wisest decision you can make —not only by creating YouTube content, but also by advertising on the platform: 59% of users think that YouTube ads are more relevant than TV ads, which makes it the perfect place to target your audience and catch their eye. (source)

37. Testimonials And Explainers Are The Most Popular Video Types Among Marketers.

There are several different types of marketing videos out there, and each one serves specific purposes and accomplishes different goals. However, the latest video marketing stats show that most marketers seem to favor a few select types above others: 39% of marketers have created testimonial videos, followed by explainers (38%), presentation and social media videos (34% each), and product demos (32%). (source)

It’s easy to see why: testimonials are the perfect tool to build trust with your audience and let viewers see for themselves why your company is a perfect choice to partner with, while explainer videos are the go-to medium to share your solutions and business ideas quickly and effectively.

38. 90% Of Marketers Reported That Video Gave Them A Positive ROI.

The overwhelming popularity of video content might make you think that video is about to reach its saturation point, but research shows that it’s the gift that keeps on giving: 90% of marketers have said video has given them a good ROI. (source) However, there are differences regarding how that ROI is measured: through lead generation, a boost in sales, or simply through viewer engagement in the form of likes, comments, and shares.

39. 91% Of Costumers Want To See More Video Content From Brands.

This video marketing stat might be the best one yet: 91% of consumers want more video content from the brands they love. (source) This isn’t really surprising, considering that people are ditching written content in favor of audiovisual material —but it’s amazing news nonetheless! If you’re still unsure about investing in video marketing, you should keep in mind that your audience might be expecting it from your business.

40. Social Media Videos Generate 1200% More Shares Than Text And Image Content Combined.

There’s no denying the importance of a robust social media content strategy for the success of your marketing efforts, especially when you take into account that videos uploaded to social media generate 1200% more shares than text and image-based posts, combined. (source) Of course, this doesn’t mean you should ditch texts and images entirely and focus solely on uploading videos to your social pages, but prioritizing this type of content over others can be the key to increasing your reach.

41. 70% Of YouTube Users Have Made A Purchase After Watching A Brand Video On The Platform.

Yet another video marketing statistic that emphasizes the importance of nurturing a strong YouTube presence: 70% of users have made a purchase from a brand after watching a video on YouTube. (source) With over 100 million active users daily, this video sharing website might be your best bet to reach your audience and delight them with video content that accurately reflects your value proposition and brand message.

42. Marketers Who Leveraged Video Generated Revenue 49% Faster Than Marketers Who Didn’t.

Increasing revenue is always a top concern, especially for small business owners who might be struggling to stay afloat while competing with big brand names. Don’t despair, though —marketers who used video generated revenue 49% faster than marketers who didn’t use it, so even a DIY video production approach can get you great results! (source) You’ll still need to invest some time into learning how to properly produce a video from beginning to end, but it’s a great alternative if you can’t partner with a video marketing agency just yet.

43. Marketers Land 66% More Qualified Leads Thanks To Video Marketing.

Generating high-quality leads doesn’t have to be a nearly impossible feat. Video marketing statistics show that marketers who leverage video content land 66% more qualified leads (source). That’s not all: adding a video to your landing page can increase conversions by 18% —so it’s safe to say that video content is one of your marketing funnel’s best friends.

44. 86% Of Users Spend A Quarter Of Their Time On Social Media Watching Videos.

Video has taken the social media world by storm, and most platforms prioritize it above other content types —from Instagram Reels to Facebook Watch, video content is being pushed on users’ screens like never before. This fact, combined with the highly engaging and alluring nature of videos, explains why 86% of users spend a quarter (or more!) of their time on social media watching videos (source).

45. 71% Of Marketers Think Facebook Is The Second Most Effective Video Marketing Channel.

The reign of YouTube as the most popular video sharing platform is undisputed, so let’s focus on what comes after it. In 2023, 71% of marketers cited Facebook as the most effective video marketing channel, followed by Instagram with 64% (source). If you remember the stat we cited earlier about 500 million people watching videos on Facebook every day, it makes sense that marketers find this social media giant as the best option to distribute their content after YouTube!

46. 80% Of X (Formerly Twitter) User Sessions Include Watching Videos.

We’ve covered YouTube, Facebook, and Instagram, but what about X? (or Twitter, if you can’t get used to the change!) Well, it seems that 80% of user sessions include watching videos, and full-screen vertical videos have more than 100 million daily active users (source). Although X might not be the first platform that comes to mind when you think of video sharing, it’s definitely worth considering to reach new audiences with your content.

47. YouTube Ads Targeted By User Intent Have A 100% Higher Lift In Purchase Intent.

Perhaps the most common piece of knowledge about ads among marketers is to target them according to the demographic one wants to target. But is doing that actually effective?

Well, video marketing stats show that video ads based on consumer intent —and not just demographics— have a 100% higher lift in purchase intent. (source) Think about it: a whole demographic can have the greatest variety of interests and necessities, so casting such a wide net can’t be as effective as targeting the audience members who want to purchase your product or service.

48. 96% Of Marketers Report That Video Marketing Has Increased Users’ Understanding Of Their Products Or Services.

One of the main challenges you face as a business owner is effectively conveying what your solution is all about, be it a product, a service, or both. However, no matter how complex your message is, video marketing statistics are here to bring good news: 96% of marketers say that video marketing has increased user understanding about their offerings. (source) A good explainer or hand-drawn animation piece can compel and delight audiences while being easy to understand and follow, even if your niche requires plenty of technical jargon and abstract ideas!

49. 73% Of Viewers Will Watch A 2-Minute Explainer Video Until The End.

Nowadays, with attention spans getting shorter and shorter, making a video that viewers want to watch from beginning to end can feel like a daunting task. Thankfully, according to the latest video marketing stats, 73% of viewers will finish watching a 2 minute explainer, so not all hope is lost! (source) These pieces stand out due to their short yet highly compelling nature, allowing businesses to go over their unique propositions and solutions in a way that engages viewers from the very first second.

50. Video Engagement Within Spotify Has Increased 48%.

Last, but certainly not least, check out this incredible video marketing statistic from Spotify: year over year, time spent with video on Spotify has increased 48% (source). That isn’t all: this figure goes up to 136% among Gen Z users. If a primarily audio streaming platform like Spotify has seen such a surge in video engagement, then there’s no denying that video is here to stay; in fact, it might be the most powerful medium marketers can leverage to take their business to the next level.

Is Video Marketing Truly Necessary for My Business?

Video content isn’t going anywhere —not in the near future, at least (and I would bet this won’t happen in the distant future, either!). More and more people watch more videos every day, across all sorts of platforms: from social media to eCommerce websites, video is present everywhere.

To finish this article, let’s recap the three most important video marketing statistics you should know:

90% of online shoppers used video to help them make a purchase decision.

84% of purchasers bought a product after watching a video ad about it.

91% of customers want to see more video content from the brands they like.

As you can see, most businesses simply can’t afford to ditch video as part of their marketing efforts. People love it, and with good reason! There’s no other medium that can’t catch the eye of users so effectively, as well as present business ideas and values in such an engaging, attractive manner.

Need a Marketing Video? Yum Yum Videos Can Help!

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Our No. 1 priority is to understand your business, the message you want to communicate, and the goals you want to achieve through video. That’s why we deliver effective, highly compelling videos —because we take the time to understand and develop a perfect piece that accurately reflects what you’re looking for.

Here are some things that set us apart from other agencies:

We value your opinions. We know no one understands your business like you do, so your input is valued and taken into account at every stage of the video production process, ensuring the final result is something you’re proud to share with the world.

We do multiple quality checks. Our attention to detail is unmatched —we’re perfectionists, so every video goes through multiple quality checks during the production process. If there’s anything that feels even a little bit wrong, we won’t move forward until it’s perfect.

We have no hidden costs. You’ll know what the final price will be from the very beginning, as we set the budget during our first call or meeting once we know what you want your video to be like and how urgently you need it.

But you don’t have to take my word for it! Here’s a nice testimonial from one of our clients, describing what it was like to work with us 😀.

If you’re interested in knowing more about our process and what we have to offer, then reach out to us! We’ll be happy to hear from you.

Conclusion

With these 50 video marketing statistics, it’s hard to doubt the power of video to improve your marketing strategy. So, it’s time to listen to the current data and consumer trends and apply that knowledge to overhaul your video strategy and enhance its effectiveness.

Hopefully, we’ve given you more than some useful stats that you can use to get you started on your journey. Set up your videos for success and start reaping the benefits of this incredible marketing tool!

Sources:

Florencia Corazza – Content Writer and Co-Editor

A skilled writer, translator, and co-editor for our web and blog content. As a self-defined "wordsmith," she’s talented in adapting the latest marketing news into all kinds of digital formats. If she’s not watching the latest Sci-Fi show on Netflix, then can find her tending to her ~~perfectly reasonable number of~~ plants.

50 Video Marketing Statistics to Boost Your Strategy