As you probably already know, growing your YT channel requires creating a lot of engaging and appealing content, so brainstorming new YouTube content ideas can sometimes be challenging. In fact, you might be wondering, “What kind of YouTube videos should I make next, exactly?” That’s a great question, given that there are many types of videos out there, and some of them will do a lot better than others for any given audience.

For this piece, we, at Yum Yum Videos, have compiled 20 effective and creative YouTube channel ideas to help you start or grow your YouTube presence, divided into five convenient sections built around some popular channel goals.

Let’s jump right in!

YouTube In Numbers

Just in case you’re wondering if making videos is worth it, here are some YouTube stats to put things into perspective about how it can increase your business’ visibility and audience:

It boasts over 2.7 billion active users.
It’s the second most popular search engine, right behind the giant itself: Google.
It’s the most popular video-sharing platform among all age and gender demographics.

As you can see, with such mind-blowing numbers, YouTube can be one of the most powerful elements in your marketing toolbox.

YouTube Content Ideas to Educate Your Audience

We get it; sometimes, it can be tough to come up with good YouTube video ideas – especially once you’ve been at it for a while.

However, we’ve found that an excellent well to go back to (that never runs dry) is often to teach others about stuff you know and are passionate about. Extra points if you can help viewers discover something new!

Educational video production is the way to go, so here are a few video ideas on how to go about it!

1. Educational Videos

One of the best ways to grow your subscriber list is by becoming known as a subject-matter expert in your niche.

The educational video format is perfect in that regard, as it can be adapted to cover any subject you can think of! You can start by creating a few educational videos that revolve around different topics related to your area of expertise with broad appeal. Then, you can move on to more niche topics that would interest the type of viewer you are after.

For example, if you happen to be part of a professional animated video company with a doughnut as its logo (😉), why not create a few pieces about video marketing in the digital world, or pastries?

We here at Yum Yum Videos have become an expert explainer video company, so we decided to make an educational piece talking about the most popular animated explainer video styles to help us nurture our presence in our niche and attract new viewers to our YouTube channel—and it has been a huge success! Hundreds of people watch it daily, having already brought in over 150k views and with many more projected to come 😎

However you go about it, educational videos are a perfect YouTube content idea for beginners and experienced content creators alike, especially when you need to simplify complex information and deliver it in an engaging way that will keep your audience coming back for more!

2. Tutorials/How-to videos

Did you know that 59% of people prefer watching videos to reading instructions? We confess that we are guilty of that ourselves, but tutorials are just so much easier to follow!

It’s no wonder, then, that YouTube stats reveal that tutorials also happen to be one of the best content ideas for YouTube that you can try out.

Providing step-by-step guides and how-to videos that help your viewers complete a task will nurture their interest in watching your content and subscribing to your channel. In fact, some of the most popular YouTube topics are tutorials and how-tos across a bunch of different niches! Like how to apply makeup, pass a difficult level on a game, cook a particular dish, learn a new language, or use a piece of technology.

A well-structured video that encourages viewers to work alongside the instructions can succeed with nearly any subject. If you’re an expert on a topic, then there surely is something you can make helpful tutorials about for your audience – even if it is making a tutorial about making tutorials!

3. Interviews and Q&As

Clearing up your audience’s doubts and addressing any potential questions they might have can go a long way in gaining their subscription.

That’s why making a list of all the questions you get asked most frequently, or potential ones you feel might interest your audience, and creating Q&A videos to answer them all in one place can be a handy YouTube video idea.

You can also find experts in your niche or partner up with other content creators or influential figures in your industry and interview them to make videos that benefit you both. Tackle a topic of mutual interest together and provide answers and insights your audience can find valuable or interesting.

Do it right, and YouTube video content ideas like these will help increase your number of subscribers by putting your pieces in front of your collaborator’s followers as well.

4. Lifehacks/Tips

Giving people quick, practical, actionable ways to be more efficient or effective in day-to-day life scenarios or to fix small nuisances in their daily tasks can be a great video content idea to increase the value of your channel in their eyes.

Think about it from their perspective: if you can help them with “X” so effectively, what else might you also help them with? Cut to the “hit that ‘Subscribe’ button” scene.

Moreover, these tips don’t have to be exclusively related to your niche in a direct way.

Picture this: you run a business, so you probably know a lot about finance, administration, and the like, right? Well, you can offer easy financial planning tips, organization ideas, and even job interview advice!

Just put together a shortlist of actionable tips and life hacks on virtually any topic you’re knowledgeable about, and put it out there for someone else to benefit from them! They’ll appreciate it and probably come back for more. Trust me, this is a tried and tested social media video production strategy that typically yields great results, so why not try it on YouTube?

5. Webinars

Webinars are long-form videos that aim to convey relevant information to educate viewers about a product, service, or topic related to the speaker’s niche. They differ from other kinds of videos in that they’re in-depth learning sessions in which the audience can ask questions and interact with the panelist.

These sessions can be held live on any video-streaming platform, and they can also be saved so others can watch them even after they’ve ended, so they can even be repurposed and used as training videos for future employees.

6. Debunking Myths

There are widely held assumptions in every single industry, and, in most cases, they can be untrue. So, it can be a good YouTube content idea to create pieces debunking these misconceptions. You make a list of common myths surrounding your product, service, or niche, and then explain why they’re inaccurate.

I’ve already mentioned that people love educational content, so you can definitely boost audience engagement with myth-debunking videos. But that’s not all! By teaching them something new and providing a platform for discussion, you can position yourself as a reliable knowledgeable authority and encourage trust and interaction.

7. Creative Process and Insights

If your business is in any way related to creativity and invention, the very best YouTube video idea you can have is to make pieces about your creative process, sharing insights and helpful tips with your viewers.

As a creative myself, I know how hard it can be to get inspiration, ideas, and new points of view to start working on a new project. If you’ve developed a tried-and-true (at least to some extent!) method to help you streamline the creative process and get ideas flowing more freely, then don’t hesitate to share them with your audience!

YouTube Content Ideas to Entertain Your Viewers

Alongside looking for information, people also spend a lot of their time online looking for entertainment. After a long day at school or work, most of us like to wind down by watching something interesting or funny.

Why not give potential viewers what they’re already looking for?

8. Challenge videos

Challenges are a popular type of content on YouTube and similar platforms because they’re often entertaining to watch, and even the most straightforward challenges can result in hilarious videos. Doing everyday activities with a twist, like opening a bottle or making a sandwich without using your thumbs, can be an easy YouTube channel idea that most people can attempt and enjoy watching.

If you dare, you can also subject yourself to videos like “the worst dad jokes” and try not to laugh — not an easy thing to do, we know! But it’s a great way to entertain your audience that only requires a small sacrifice on your part 😉

Keep an eye out for the latest trends, pick your favorite challenge, and jump on the wagon!

9. Comedy/Sketch videos

If you create unique content for YouTube that people can smile or laugh at, they’ll be more inclined to watch and share your videos. Grab a mundane situation and add a genuine comedic twist to it, and the chances of it going viral and growing your channel increase exponentially.

It could be anything, from providing commentary on your printer not working when you need it the most because it’s run out of cyan — we’ve all been there. Why does it even need cyan to print in black and white anyway? — to sharing funny anecdotes on dealing with difficult clients.

The more relatable the topic is, the better. So, here’s a nice YouTube content idea for you: pay attention to the struggles you and your team face daily, whether at the workplace or home, look for a way to make them funny, and share them!

10. Bloopers

Suppose any of the videos we mention in this article don’t go as expected because everyone keeps laughing or messing up. In that case, you have a goldmine of entertainment at your disposal.

Yes, you read that right. Mistakes can actually benefit you as they can be recycled into a blooper video. Did you run into a desk while you were giving a tour of the office? Did someone drop the product they were reviewing?

Collect all the funny flubbed takes and edit them into a video to make your viewers laugh! Now, that’s a good YouTube video idea we want to see more of!

11. Reaction Videos

Another popular YouTube video idea is to make reaction videos, which are pieces showing the creator’s live reaction to something new, be it a piece of media, a product, an event, or virtually anything you can imagine. It’s important to remember that for these videos to be effective, they have to be believable. So, make sure to give your genuine and unfiltered response.

However, this doesn’t mean that you can’t edit your reaction video. In fact, you can do so and enhance the viewing experience by adding text overlays, sound effects, or any other visuals that can help you highlight key moments or reactions.

Audiences find these videos highly entertaining and relatable, as they can witness another person’s authentic reactions to something and share that experience with them—making reaction videos some of the best content for YouTube.

12. Travel Videos

Who doesn’t love to travel? Whether it’s around the world or just around a city, travel videos are an incredibly popular YouTube content idea, and with good reason: virtually everybody loves to see places they’ve never been to!

If you go on business trips a lot or you’re just someone with a love for new adventures, travel videos are bound to engage your audience and keep people coming back for more. Show the landmarks, monuments, and any interesting tidbit you find while you’re out exploring a city, and take your viewers with you for the ride.

13. Highlight Videos

One of my favorite video types are highlights: short, dynamic pieces that condense a much longer process or event into a digestible video, showing the very best of whatever you’ve decided to highlight.

Think of football matches: once they’re done, you’ll find a ton of highlight videos about the game, with the most important moments, any goals, maybe even some fights between the players…

You can make a highlight about your best-selling products, products that are currently trending, or whatever else you think deserves to take your business’ spotlight for the day.

YouTube Video Ideas to Put Yourself Out There

Letting your viewers walk a bit in your shoes and learn everything that makes you unique is another one of those great YouTube video ideas to get subscribers for your channel and get people to discover more of your content.

14. Explainer Videos

Explainer-type videos give you a really effective platform to put your business or brand out there, as they excel at communicating your product, service, or message very quickly and in compelling ways. A few of the key things explainers can help you with:

Position your company or brand on YouTube search pages, helping YouTube SEO.
Communicate what you are all about and why people should reach out and engage with your company or brand.
Nurture key performance metrics like views, interactions, and conversions.

Now, there are many, many different animation styles for explainers out there, each with its particular strengths and applications. For example, whiteboard videos are excellent for more didactic or educational explanations; motion graphics are visually engaging; 2.5 D animation is great for eye-catching solutions, and the cartoon style helps you create a relatable story. All of this brings a lot of flexibility to the table and lets you create entirely unique content for YouTube!

15. Vlogs

Vlogs are the equivalent of that personal diary you’d hide under your bed when you were a kid. But in a video. And as an adult. And for everyone to see.

Essentially the same thing, see?

Well, since YouTube is a lot more public than your room, we don’t advise you to share your deepest secrets on a video — advice that some YouTubers should really heed, btw.

You can, however, offer a peek, show yourself working on a new project, running your business, taking a trip, or even documenting how you put together a video!

We do recommend, however, using these videos sparingly. Whilel Vlogs make for really unique content for YouTube, if you want to focus your channel entirely on them, you need to come up with something truly interesting to stand out from the ocean of YouTube content creators out there already active in this niche.

16. A Day in the Life

Take your audience through a typical day in your routine. Give them an interesting and engaging way for them to get to know you while getting glimpses of what you do. You might think this is a silly YouTube content idea, but audiences are actually curious about the lives of the people behind a brand.

Of course, you don’t have to show them every little thing you do throughout the day, but you can select a few highlights of your routine or choose a specific aspect of it, like getting ready for work or unwinding with family on a Sunday.

You can have some of your team members be the stars of the video or partner up with other content creators and feature their own experiences.

17. Get Ready with Me

In a similar vein to “A Day in The Life” videos, GRWM content aims to give viewers a peek into one of the most mundane yet important daily tasks: getting ready to do something, be it go to work, class, the gym, or anything else your audience might find interesting.

If you are a sharp dresser or have a special interest in certain clothing items or accesories for the corporate world, you’ll find a huge audience that loves watching serious businessmen getting ready! (And I’m one of them, watching in my pajamas 😅).

18. Share Your Favorites

Let your viewers see that the face behind the brand is a real person, just like them, by discussing your favorites. Be it something common like your favorite movies or more practical and niche-oriented things like useful apps and programs.

People are more likely to subscribe to your channel if they feel they have something in common with you, after all.

Share a book that changed your life, a treasured possession, or a song that you can listen to thousand times without getting tired of it, and explain why you like it. Here’s an extra YouTube content idea for you: you can even make a short series and discuss each of your favorites in a different video!

19. Tour Videos

When you think of a tour video, you probably imagine guiding another person through a building or a city, but there are actually more exciting ways to show your lifestyle and personality.

Yes, you can certainly take your viewers around the office or your studio and introduce them to the people around, but have you considered showing them your home, wardrobe, or even your fridge? Probably not, but that’s the sort of creativity that can get you some attention on the platform!

If you want people to get to know you better and build a lasting relationship with them, you need to be willing to get up close and personal.

20. Behind-the-Scenes

Behind-the-scenes videos, also known as “BTS,” give viewers a glimpse into the process of bringing a project to life, be it a product, a campaign, or even a business! They can be as long or as short as you want them to be, and they typically feature the activities and challenges involved in the process.

You can use them to give viewers an exclusive look at your facilities and everything that happens behind closed doors to create the products on your shelves. Alternatively, you could offer insights into the creative, technical, and logistical aspects of the development of a service or production of media content—a level of versatility that makes them some of the best content for YouTube channels in general.

21. Introduction Videos

Perhaps the most accurate example of “putting yourself out there” are introduction videos. These pieces function as an overview of your brand, what your business stands for, what your goals are, and your company culture.

These videos are perfect to make your target audience acquainted with your brand and your mission, telling them, in your own words, what you want to achieve and how you can help potential clients with their needs and wants.

YouTube Video Ideas to Share Your Recommendations

Once it’s all said and done, effective content is often about providing value to your viewers — be it entertainment, inspiration, or useful information. This is probably why video recommendations tend to perform so well on the platform and an idea you should always consider producing.

22. Testimonials

You’ve probably already heard of video testimonials to provide social proof and help build trust in whatever it is you are promoting. What you might not be aware of is that they can be an unique content for YouTube as well.

Whether you have satisfied customers sharing positive experiences to nudge your viewers to click on that “Subscribe” button or you yourself are speaking on behalf of brands and products that have helped you in the past; these videos are often well-received.

23. Product Reviews

Millions of YouTube users look for informational videos before making a purchase to ensure that they’ve chosen the best option. So, we strongly encourage you to share your experiences and the pros and cons you’ve found while using a product.

The key to this type of product videos is to provide useful and complete information while keeping your review honest and authentic.

If your content sounds forced or sponsored, people might get the feeling that the information you’re giving is biased, and they’ll look for someone else’s opinion.

(Product demo video review of Alien Tape.)

YouTube Content Ideas to Create a Sense of Expectation and Delight

Viewers enjoy the opportunity to join in with the anticipation of seeing the contents of a package for the first time. Here are a couple of good ideas for YouTube videos that leverage that preference:

24. Unboxing Videos

If you’ve never heard of unboxing videos before, they basically show a person opening a box or a package to show what’s inside. Believe it or not, these videos are incredibly popular nowadays and certainly some of the best content for YouTube in terms of metrics.

This type of video seems to work best when a third party does the unboxing, as the audience can relate to them more easily. If you want to try making an unboxing video, it could be a good opportunity to explore products that have helped you, which you think your audience might be interested in as well.

25. Shopping sprees/hauls

Audiences often like watching others go shopping for things they can only imagine themselves buying, especially if they’re high-end products. The bulk of people may not be able to spend hundreds of dollars on clothes, but they may enjoy seeing somebody else do it.

The most popular YouTube topics for haul videos are included in the beauty, fashion, and lifestyle areas because those have the largest audience. But this doesn’t mean you can’t try your hand at them if you want to. A shopping spree on art or kitchen supplies and even food is completely possible; the important thing is for it to make sense within the context of your channel’s content.

25. Collection videos

Are you an avid collector? Then, you should definitely share your passion in the form of YouTube content! That’s why, last (but not least!) on this list of YouTube content ideas, we have collection videos. These pieces typically showcase a curated assortment of interesting objects, such as toys, books, action figures, vinyl records, or any other intriguing items.

YouTube thrives on diversity, and there are millions of users with unique interests looking to connect with like-minded individuals. So, it doesn’t matter whether you have a smaller collection of items with sentimental value or many rare and valuable objects because there sure will be people who’ll love your collection videos.

How to Distribute Your YouTube Content

To maximize the effectiveness of these YouTube video ideas as well as your videos’ performance (and help you reach a wider and more relevant audience), you need to promote your pieces on diverse platforms. Here are some options to do that:

Social media: Share video links, snippets, or teasers on your social channels to encourage engagement, drive shares, and increase visibility.
Emails: Send regular vmails or newsletters to your subscribers using email newsletter software, updating them on your latest videos and sharing the links to them to attract and retain viewers.
SEO: Look for relevant keywords that you can add to your video’s title, description, and tags to increase your chances of being featured at the top of the search results both on YouTube and Google.
Paid Advertising: Leverage YouTube ads to reach the right audience by targeting your relevant demographics, interests, and viewing habits.

Need an Awesome Video For Your Channel? Yum Yum Videos Can Help!

Without beating too much around the bush, we are a driven and passionate animation company with a deep love for what we do. So, if you are looking for help creating top-tier videos for your brand’s marketing strategy or YouTube channel, here are some things that set our work apart:

More than a Decade of Experience: Over the past 10+ years, we’ve created nearly a thousand marketing videos for brands of all shapes and sizes—from small startups to world-renowned companies such as Amazon, McKesson, FOX, Thermofisher, Walmart, Vodafone, and more!
A Talented Crew of Experts: Over the years, we’ve put together a brilliant team of talented designers, producers, directors, writers, and more who are passionate about making videos that deliver results and give it their all in each project we take on.
Multiple Quality Checks: That talented team, combined with multiple layers of quality control and feedback, is precisely why our videos taste different 😉 It’s not magic or wishful thinking, just good ‘ol hard work that ensures our content’s signature level of polish.
A Smooth Production Pipeline: We’ve developed an optimized and highly organized process with clearly defined stages and fixed turnaround times to give our clients a precise roadmap to see their vision come to life.
Clear Timetables and Deadlines: Thanks to detailed Gantt views provided right from the get-go, our clients always know exactly what we’re working on at any given moment during production.
No hidden fees: We always discuss your project’s needs during our initial exploratory call and provide a detailed proposal and fixed pricing for it. That’s all there is to it—no extra fees or surprise costs later down the road.

That said, we always like to let our work do most of the talking for us, so here’s a cool reel we put together to give you a taste of what we can do:

And if you are curious about what it is like to work with us, here’s what some of our clients thought about it!

Not to mention, we have a 5-star rating on Clutch and Google 😉.

In short, whether you need quality live-action or video animation services, we’d be happy to give you a hand! So, don’t hesitate to contact us to talk about how we can help! 😄

YouTube Video Ideas: FAQs

Now that you’ve seen all these amazing YouTube content ideas, let me answer some frequently asked questions about them, so you can clear any doubts you might have before embarking on your YouTube journey:

1. Which Is The Best YouTube Video Idea to Get Subscribers?

I’ll probably disappoint you with this answer, but here’s the truth: there’s no chicken that lays golden eggs when it comes to videos.

You’ll find an audience for virtually any type of video you can think of: each and every one of the 25 examples I’ve gone over in this article has a dedicated fan base! While some types are more popular than others, there’s no single video that can be considered the best.

Instead, I encourage you to try out different genres and video types to find what your audience loves and what you enjoy creating the most. Be passionate about what you do, and sooner or later you’ll find loyal subscribers who love to watch you in your element.

2. Where to Get YouTube Video Ideas for My Channel?

If you’re having trouble coming up with new angles and projects for your channel, here’s a quick tip for you: try typing a keyword in the YouTube search bar, and you’ll get all the search terms people are actually looking up on the platform.

Not only will this help you develop new ideas, but it’s also a great way to analyze the keyword combinations that users are searching for the most! You can then use these terms in your video title and metadata to enhance your SEO performance 😉.

3. How to Make YouTube Videos as a Beginner?

Luckily, nowadays you don’t need tons of expensive equipment to start a YouTube channel. Smartphone cameras are amazing, and can record professional-looking videos with just a bit of help.

I recommend you invest a bit of money on a ring light and a microphone (don’t worry, the cheapest ones will work!) to get the best lighting and audio quality you can get without going pro.

You’ll find dozens of video editing software on the internet or on your app store, both free and paid, and they’re quite intuitive to use even as a beginner.

3. What Is The Best Content to Create on YouTube?

In this article, I’ve compiled 25 of the best YouTube content ideas you can try out:

Educational Videos
Tutorials/How-To Videos
Interviews and Q&As
Lifehacks/Tips
Webinars
Debunking Myths
Creative Process and Insights
Challenge Videos
Comedy/Sketch Videos
Bloopers
Reaction Videos
Travel Videos
Highlight Videos
Explainer Videos
Vlogs
A Day in The Life
Get Ready with Me
Share Your Favorites
Tour Videos
Behind-the-Scenes
Introduction Videos
Testimonials
Product Reviews
Unboxing Videos
Shopping Sprees/Hauls
Collection Videos

However, the best ideas for your channel will depend entirely on your niche and goals. For example, businesses tend to favor explainer videos, as they’re the ideal bite-sized piece that condenses every vital piece of info about the brand they want potential clients to know.

On the other hand, if you’re a content creator who wants to get as many views as possible in a short period, then trendy videos like GRWMs, challenges, and vlogs are the way to go, as they’re some of the most popular YouTube content ideas.

People who want to nurture brand authority and build their expertise should opt for educational videos, how-to videos, and webinars, as these are the pieces that can best reflect the knowledge and experience of the person behind the screen.

In the end, the best idea will be the one that best aligns with your goals and industry! There’s no definitive answer, but you can try your hand at some of the different examples I listed above to see which one resonates the most with your audience.

The Takeaway

To grow your channel, you need to make sure you’re creating the best content for YouTube you can possibly make — no biggie, right?

It can certainly seem like an overwhelming task from the outset, but after reading this piece, we hope that you have more than your fill of great YouTube content ideas and inspiration for a good place to start. Once you get the ball rolling, we promise, things get easier.

Now it’s time to get down to business with more confidence and start gaining new subscribers with all the awesome new content you are going to make! And don’t forget to add a YouTube intro to your videos to brand your pieces and add a YouTube banner to your channel to enhance your branding efforts.

25 Best YouTube Video Content Ideas For Your Channel 2024