17/01/25
Author: Florencia Corazza
20 min reading
Video ProductionMarketing
Coming up with fresh video content ideas isn’t always easy—believe me, I’ve been there too! Over the years, I’ve learned that one of the best ways to overcome a creative block is by exploring motion graphics examples for inspiration.
Sometimes, all you need is a new perspective to spark creativity and get things in motion (pun intended! 😜). That’s why I’ve curated 25 of my favorite motion graphics videos to help you see the versatility of this amazing medium. Whether you’re searching for unique motion graphics video examples or creative motion design examples, these picks highlight how this style excels at delivering clarity and engagement.
Ready to get inspired? Let’s dive in!
(In the following piece, you can find some of the best video graphic examples from last year.)
Since there are many similar explainer video styles out there, I thought it’d be a good idea to get everyone on the same page with a motion graphics definition. It’s actually pretty simple. As the name suggests, it’s basically graphics in motion, and it involves bringing design elements such as shapes and typography to life through animation.
When it comes to creating impactful content, a motion graphics company can unlock the true potential of this versatile video style. From captivating visuals to simplifying complex messages, here’s how motion graphics videos can benefit your brand:
Do you want to see the video graphic definition in action? Well, as I promised, here are some of the best motion examples out there. Each one of them brings something different to the table, so I hope you can find at least one to inspire your own creations!
30 Best Motion Graphics Examples to Inspire You
This is one of my favorite pieces because it shows how the style can help you create a well-defined aesthetic to impress your audience. By complementing this with a detail-oriented script, you can effectively convey your message in a relatable way that sets you apart from the competition.
Pricing: From $8,000 to $15,000.
In this fun piece we made for our friends at Amazon, we combined 2D animation with motion graphics to highlight the benefits of the new Amazon Coins in a playful and engaging way. Just look at how the coin that represents the product comes to life to showcase how it can be acquired and spent.
This is undoubtedly one of the best motion graphics examples I’ve come across. As you can see, it does an excellent job of bringing the future of software development to life through a visually explosive sequence of graphics.
I love the style of this video because it shows how you don’t necessarily need complex or overly colorful video graphics to create a unique product video. Sometimes, your brand’s colors are enough to add visual interest and stand out from the competition.
Out of the many motion graphics examples for product launches I’ve encountered, this one by Reddit caught my eye. Almost without realizing it, I stayed and learned about this app and its exciting features. The colorful animation is just so entertaining to watch!
Pricing: From $8,000 to $15,000.
The piece is an excellent explainer video example of how the combination of sleek kinetic typography with dynamic visuals can deliver a message in record time while making a lasting impression on the viewer.
We’ve seen many motion graphics examples aimed at more mature audiences, but this style also works great for family-friendly content! Here, you can see how the cute animated shapes guide the viewer through different tools and resources to help families navigate through their tech journey in the form of educational video production.
Here, we have an example of how motion graphics can be combined with other styles, such as screencast, to make a video promo that explains how a product or service works. This video marketing strategy can help you show your audience what you offer and how it can help them in a way that’s easy to understand.
Motion graphics can be extremely flexible when it comes to their distribution. Just take this piece as an example. You can watch it on YouTube, of course, but it could be easily shared on a vmail or on social media. It could even be featured on a company’s website or help kick off a public speaking event. The possibilities are almost endless!
Here’s another excellent motion graphics example that showcases their educational power. With this piece, even the least sporty person in the world (ahem, 🙋♀️) can easily understand how the UEFA Nations League works. This video graphics style can be a great addition to your arsenal if you’re in a niche that most people find difficult to understand.
If you’ve launched a contest or a program, and you need to announce the winners or beneficiaries, I highly suggest you do it with a video! Like in this motion graphics example, you can start with a quick recap of the contest or program and then move on to the announcement. You can even include live-action footage to make it more interesting.
This is, without a doubt, one of the best motion graphics examples I’ve ever seen. Airbnb has done a wonderful job of communicating the brand’s values and mission in an inspiring way. With motion graphics, the meaning behind a logo becomes a touching video storytelling piece that connects with the viewer from the very first second.
Businesses in the healthcare industry can also benefit from leveraging video graphics. Topics in this niche tend to be delicate and challenging to tackle. As you can see from this short example of healthcare video production, motion graphics video content can help you communicate any kind of information clearly and tactfully.
In terms of design, PayPal is known for its minimalist and clean aesthetic. Motion graphics is so versatile that it can be easily adapted to fit any style. In this motion graphics example, the company has kept the shapes and animation incredibly minimalistic by relying on outlines and simple transitions. While it probably won’t become one of the best commercials of all times, it still does a great job of catching the viewer’s attention.
If you need to convey dense information packed with statistics, there’s no better way to do it than with a video. This is one of the best motion graphics examples because it’s a highly informational corporate video production yet still easy to follow and understand, no matter the kind of audience.
Video content is worth a thousand words, and this motion graphics example is proof of that. If your message is strong enough, sometimes you don’t even need a voiceover to convey your message and tap into your viewer’s emotions. Charles Schwab has built an entire motion graphics story around their slogan to build a deeper relationship with their audience.
This is a cool motion graphics example of how, in just 30 seconds, you can give your customers an overview of what your product or service is all about. Video graphics can help you enumerate the benefits your offer brings to the table in a way that’s engaging and easy for your audience to visualize, making your product advertisement all the more effective.
When you want to show how new technologies work, this video graphics style can give you a hand. By pairing engaging visuals with a clear script, you can reinforce your message and ensure it reaches your target audience. Moreover, you can create a unique cartoon style that makes you memorable and helps you stand out.
Delivering sensitive information, such as how to deal with mental health problems, can be tricky. But this motion graphics video shows us the power of stunning visuals to convey information. Moreover, the visual representation and explanation of the program’s benefits through a straightforward and clear healthcare ad poses the company as a unique solution, enticing the viewer to find out more about it.
Even the simplest ideas can create the biggest impact. The motion graphics elements in this piece are fairly basic — just simple shapes over a simple background. But their combination with sound effects and voiceover make for an unforgettable experience that will grab your attention and won’t let go.
The outburst of colors, animated shapes, and pictures accompanying the narration in this motion graphic video have one single goal: catching the viewer’s attention from the very first frame while making a lasting impression. I’d say it’s a total success, don’t you think?
This example shows how to effectively tackle a complex topic such as “how computer viruses work” almost effortlessly. Even more impressive is that this piece is over a decade old! However, the editorial-style video graphics and visual data representations give it a modern look and feel that keeps our eyes glued to the screen.
Who wasn’t (and maybe still is) confused about bitcoins when they first came out? Well, this great motion graphics example breaks down everything you need to know about them in three minutes. The animated graphics makes it much easier to understand, don’t you think?
I don’t know about you, but motion graphics videos are just so mesmerizing. I could keep watching this piece on a loop! Even something as mundane as the steps for brewing a cup of coffee comes to life in a visually-compelling way with this animation style.
This piece is interesting because it’s an abstract explainer video about the services provided by a company that helps users find their perfect job by analyzing their CVs. But even though the graphics don’t really represent what’s being narrated, they’re in perfect sync with the voice-over’s pacing, helping drive attention to the key points.
This piece is a fantastic motion graphics example that showcases the power of typography combined with dynamic visuals. The video skillfully integrates engaging characters alongside sleek motion graphics, creating a balance that keeps viewers hooked. The smooth transitions and polished animations align perfectly with the voice-over, making it a standout among motion graphics video examples. It’s a clear demonstration of how this medium can deliver impactful storytelling while maintaining both style and clarity.
This is a brilliant motion graphics example that highlights stunning character design and a truly beautiful color palette. The video’s modern aesthetic, combined with sleek animations, gives it a fresh and contemporary feel. Each element, from the fluid movements to the harmonious use of colors, works together to create a polished and engaging motion graphics video. It’s a perfect showcase of how thoughtful design can elevate storytelling and captivate an audience.
This motion graphics example shines with its masterful use of geometric shapes, particularly circles, to tell a compelling story. The video combines simplicity with precision, using clean elements, incredible animations, and beautifully designed typography to guide the viewer through the narrative. Every transition and visual detail feels intentional, making it a standout among motion graphics video examples. It’s a perfect representation of how minimalistic design can deliver powerful and engaging storytelling.
This motion graphics example brilliantly showcases the seamless transition between 2D and 3D elements, creating a dynamic visual experience. The video’s use of geometric shapes and tactile textures adds depth and richness, making every frame feel almost tangible. Visually stunning and meticulously animated, it’s a testament to Google’s commitment to crafting outstanding motion graphics videos. This piece stands out not just for its design but also for how it pushes the boundaries of what motion graphics can achieve.
This motion graphics example is a brilliant showcase of how geometric shapes can be used to convey complex ideas with stunning simplicity. The video highlights the core strength of motion graphics videos: the ability to synthesize information using only basic forms. The creative use of shapes, paired with seamless animation, demonstrates how much impact can be achieved through minimalistic design. It’s another outstanding example of the versatility and artistry that motion graphics bring to storytelling.
This piece wouldn’t be complete if I didn’t answer some of the most commonly asked questions about video graphics. So, here they are:
Motion graphics refers to animated graphic design that creates the illusion of motion or rotation. It involves the use of animation techniques to produce the appearance of movement. These graphics are often combined with audio, such as music or sound effects, to enhance the impact. Unlike full-fledged animation (which usually involves characters and storytelling), motion graphics focus on moving text, logos, icons, shapes, and other graphic elements to communicate a message or concept visually.
Motion graphics are primarily used to enhance visual communication by combining motion, text, video graphics and design elements to create engaging and informative content. By using animations, designers can illustrate processes, show relationships between data points, or explain abstract ideas. The dynamic nature of motion graphics helps break down barriers to understanding, making content more accessible.
Motion graphics are a powerful tool in marketing and advertising, offering unique ways to capture attention, convey messages, and enhance brand identity:
The final animation cost for a video will depend on several factors, such as its approximate length, and how quickly you need it done, for example. That said, the cost of a fully customized motion graphics piece produced by a professional animation company averages between 8,000 and 15,000 USD.
If you’re not ready to commit to that investment, you can always take the DIY route, use a template, or hire a freelancer, which can cost about 1,000 USD. However, you should bear in mind that the final asset might not have the quality you’re looking for.
At our animated video company, the video production cycle typically requires six weeks, plus however long it takes to integrate your feedback and any changes you wish to make. That’s why most projects usually take between eight to nine weeks from the beginning to the final delivery, when it’s all said and done. If you want to speed up the animation process, you can just let us know, and we’ll set a timeframe that makes sense for your video needs 😄.
The process of making a graphic video doesn’t vary much from other types of animated pieces, and you’ll have to follow similar steps that can be summarized into:
1. Research
2. Script
3. Storyboard
4. Art Direction
5. Voiceover narration recording
6. Illustration
7. Animation
8. Sound Design
9. Integration
10. Deliverable
If you want to know more details about the video production process, you can check out our article on that topic.
Great motion graphics examples include animated logos, kinetic typography, and motion graphics explainer videos that simplify complex ideas. Other examples are animated infographics, dynamic charts and graphs, title sequences for movies and TV shows, seamless transitions between scenes, and visual effects in video productions. These elements highlight the versatility of motion graphics videos, making them a powerful tool for storytelling, branding, and engaging audiences.
Before I let you go, I’d like to share a bit more about what makes our motion graphics videos taste different.
At Yum Yum Videos, we truly love what we do, and that’s reflected in our detail-driven production process and the care we take when making each and every one of our videos. It’s that passion for the medium that allows us to create fantastic and effective animated graphics for our clients. On top of that, we offer:
If you want to see more of our work, why don’t you watch our latest motion graphic video reel?
Or what about hearing what our past clients have to say about partnering with us?
As you can see, it’s not magic that gets you a great motion graphic video; it’s hard work that ensures a quality signature. If this sounds like something you’d be interested in, don’t hesitate to contact us! We’ll be happy to hear from you 😄.
Finding inspiration for your next video project isn’t always easy. Whether you’re out of ideas, dealing with a busy schedule, or facing a creative block, it happens to all of us. That’s why I’ve shared 30 motion graphics examples, each with a brief explanation of what makes them stand out.
If you’re unsure where to begin, here’s a tip: take note of the elements you love in each piece and consider how they could work for your brand or message. This process can spark fresh ideas and help you envision your next steps.
I hope this post has shown you the incredible versatility of motion graphics videos and how they can be used to elevate your storytelling. Let this be the inspiration you need to create something amazing for your next project!
A skilled writer, translator, and co-editor for our web and blog content. As a self-defined "wordsmith," she’s talented in adapting the latest marketing news into all kinds of digital formats. If she’s not watching the latest Sci-Fi show on Netflix, then can find her tending to her perfectly reasonable number of plants.
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