You probably already know that animated videos, like explainer videos and whiteboard animations, allow you to transmit your company’s message with ease and simplicity, even if your product or service is super complex to understand at first glance. However, you likely don’t know much about how to make an animation that stands out or even what […]

When the idea of creating an animated video for your brand first crossed your mind, you probably found yourself asking, “How much does animation cost?” and “Is it really worth the investment?” These are crucial questions, especially when you’re responsible for managing your business’ budget and ensuring every dollar counts. Moreover, as you embark on […]

Almost every marketer knows the difference between B2B and B2C marketing. At least in theory. But when it comes to implementing those distinct approaches, more than a few end up mixing things up. We don’t blame them, though. There are quite a few blurred lines on the subject! However, confusing the two can be detrimental […]

With digital marketing strategies currently dominating the scene, it’s no wonder you are curious about search engine marketing methods. After all, these practices stand out precisely because of the fantastic results they tend to deliver, all while being super cost-effective. And the best part? They help you reach out to audiences who are really motivated […]

Creating an animated video is no light task. It involves plenty of time, effort, and most especially, know-how. Yes – to make a remarkable animated piece, you need to know more than a thing or two about video production. But following that stroke of inspiration that will make your video unique while still minding all […]

Needless to say, healthcare topics are often challenging to communicate. Not only are they often tied to delicate subject matters, but their complexity and terminology rarely make things easier. Luckily, with the help of a skilled medical animation company, you get to bridge that gap between your audience and your message — if you find […]

If the sudden popularity of TikToks and Instagram reels has shown anything, it’s that video is the most engrossing type of content on social media. Even text-based platforms like Twitter show way more user engagement when it comes to video posts. So yeah, deciding to create videos for social media exposure is definitively the right […]

Few can deny mobile videos are steadily conquering the marketing and content creation scene. More people rely on their phones to create and share videos every day, as mobile devices get increasingly better at helping you produce ready-to-upload content online and on social media. The thing is that with so many mobile videos around, it’s […]

Saying that video search engine optimization is merely important is an understatement. It is vital. Search engines are an instrumental part of the digital world, and they can make or break the success of even the greatest videos. Now, it’s easy to appear on top of the SERPs when you have the budget to hire […]

Chances are, you probably heard already about how videos can benefit your website’s SEO. Yes, embedding a video on your website can impact many metrics that define your ranking in SERPs – reducing bounce rates, boosting Click-Through Rates, and even help get you backlinks if it’s quality content. Think of it as a symbiotic relationship […]

Having a strong social presence is as vital as it’s challenging. Marketers have to juggle between regularly sharing content, knowing the latest trends, improving their posts, associating with the right influencers, and quickly responding to customers’ doubts and feedback. It sounds like a lot to handle, but they don’t have to do it on their […]

Choosing a video production company can sometimes feel like taking a leap in the dark. Sure, the agency may have plenty of customer testimonials and an extensive portfolio, but how do you know if it’s the one for your particular video? A good strategy can be to base your decision on proposals rather than promotional […]