Videos have revolutionized the way consumers and brands interact. This format is entertaining and easy to understand, so businesses are regularly sharing video marketing content—everything from testimonials to animated explainer videos—in an attempt to appeal to their audience and leave positive impressions. However, not all of them understand whether they’re doing it the right way, […]

Almost every business uses YouTube today to share content about their products and, in turn, reach new audiences and increase sales. This social media platform has become a valuable channel to interact with customers, but the amount of videos uploaded daily makes it hard to stand out. Luckily, creating a YouTube playlist can help you […]

In today’s digital landscape, marketing can be challenging. Businesses have to deal with the complexity of ground-breaking technologies and new social platforms while keeping a clear focus on their target audiences and the best ways to reach them. All of this makes knowing the best digital marketing strategies for your brand vital. The beginning of […]

If you want a video marketing strategy that truly delivers your message and has a positive effect on your audience, you need to put some thought not only into their visual components but also their auditive counterparts. I know what you’re probably thinking now, but don’t worry —you don’t have to blow your video budget […]

YouTube is a great platform for businesses that wish to get closer to their audiences by sharing marketing videos, but competition has been getting fiercer lately. As more businesses begin to establish themselves on this platform, it is critical to make your channel eye-catching to viewers in order to stand out. The first step in […]

Today’s B2B SaaS market has become quite overcrowded. As such, businesses need to invest their time and resources into standing out and capturing the attention of their target audience through B2B SaaS marketing. However, adding these efforts on top of everything else on your plate can be, to say the least, overwhelming. But don’t worry! […]

Nowadays, with video content being more important than ever, it’s crucial to get the most out of your pieces by optimizing not only your titles and thumbnails but also your YouTube descriptions at the moment of uploading them. But mastering the art of YouTube video description can be quite the challenge. You have to consistently […]

Inbound marketing has changed the game for marketers and companies. However, as customers change, so does the content you need to share to captivate them and make them interested in your product. In response, brands have shifted from classic blog articles to video marketing to connect with their audience on a deeper level, gain more […]

Video content has revolutionized the way brands and customers connect, and online video marketing remains one of the most effective ways for businesses to captivate audiences, engage them, and ultimately convince them to make a purchase. But what is it, exactly, that makes videos such an invaluable tool? Well, in today’s post, we’re going to […]

You’ve probably heard that video marketing is essential for businesses, regardless of their niche or size. But understanding their importance or knowing how to start making your own can be challenging, unless you’ve watched some of the greatest video marketing examples out there and learned from them! That’s why, today, I’m showing you 15 examples […]

Before computers and CGI, drawn animation was the dominant technique in animated film. I’m sure you’ve come across it before, as many Disney classics and even anime movies feature this timeless art form. However, few people are familiar with the painstaking process that was required to bring these fantastic universes to life. That’s why, in […]

Whiteboard animation videos are often underrated because of their simplicity. However, when done right, they can be incredible marketing tools that can help businesses achieve all kinds of goals, from educating customers to showing investors everything your solution can offer, and more. I know you’re probably skeptical, so I decided to write an entire case […]