Just like any good writer uses outlines to plan a great article —ahem 😉— a good video marketer should use storyboards to map out and improve their work. But what is a storyboard, exactly?  Well, to put it simply, a storyboard is the skeleton of your video. Thanks for reading! What? That doesn’t really tell […]

Video content marketing has seen a huge rise in the last few years. So much so, in fact, that there are many professional video marketing agencies fully dedicated to making excellent pieces that help their clients achieve specific goals for their businesses. But have you ever wondered what makes content marketing videos so important? Well, […]

A well-thought-out digital content strategy is the key to unlocking some of your biggest marketing goals: boost brand awareness, generate leads, increase traffic to your website, and even grow your sales! The challenging part comes when you realize that a successful marketing plan goes beyond simply producing content and calling it a day. Doubly so […]

When it comes to eCommerce marketing, your main goal is usually to increase both traffic and conversions. But whether you’re a seasoned business owner or just starting out, the time may come when you need new ideas to implement into your strategy and prompt visitors into taking action! To help you with this, we’ve compiled […]

Out of all the different ways you can tackle mobile advertising, video ads are among the most popular and effective types of marketing content, thanks to their incredible reach! Think about it; people already spend a lot of time on their mobile devices and tablets watching video content. So, it’s easy to see how mobile […]

It’s no secret that video content marketing can effectively convey your brand’s message, increase awareness and trust, and convert leads into loyal customers. That’s why video marketing for business has become an essential component of any entrepreneur’s marketing toolkit. However, I know how overwhelming it can be to plan a robust video marketing strategy, especially […]

The internet is the first place people go when they need information about a medical issue, but unfortunately, it’s full of inaccuracies and misinformation. In this setting, doctors and nurses are the best authorities to raise public awareness about diseases and educate audiences regarding their health. As a result, healthcare social media has been increasingly […]

Nowadays, the best strategy to connect with patients is to find them where they’re at. And where are they most of the time? That’s right – online. For that reason, having a solid healthcare digital marketing strategy is crucial for anyone looking to expand their reach across the Internet. However, I know it can be […]

When you need to share information with your employees simply and effectively, there’s no better way to do so than to create training videos for them. Videos are the perfect tool to convey information in an engaging way, and people actually opt for videos to learn new skills! Let’s face it: no one wants to […]

Considering just how many apps are out there, how do you get people to even consider downloading yours? By leveraging mobile app marketing, of course! 🤓. If you’re familiar with the traditional marketing funnel, then you already know that there are specific tactics that align with each stage. When it comes to developing a mobile […]

Being successful on YouTube is not easy; you might upload dozens of videos yet get no views… So, what should you do? Simple: improve your ranking! Well, that’s actually not something “simple,” but working on your YouTube SEO is not as daunting as it sounds.  To help you navigate through the uncertainties of optimizing your […]

No other platform is able to match the billion hours a day worth of video content that are watched on YouTube. For that reason, there’s no better place to upload your videos and connect with your audience. So, if you’re looking for the best tips on how to make a YouTube video, you’ve come to […]