35 Best Explainer Video Examples to Inspire You

Explainer videos are one of the most effective tools for simplifying complex ideas and capturing an audience’s attention. But what makes the best explainer videos stand out?

In this article, we’ve handpicked 30 of the best explainer video examples that showcase the creativity and impact of this format. From startups to industry giants, these examples demonstrate how businesses use product explainer videos to connect with their audience and achieve meaningful results. Let’s dive in and get inspired!

In this curated selection of the 30 best explainer video examples, you’ll find innovative approaches and creative storytelling that highlight why this format is so impactful. Whether you’re looking for product explainer videos or inspiration for your next project, these videos showcase the best ways to engage audiences and simplify complex ideas.

1. Amazon Coins by Yum Yum Videos

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(Created by explainer video production company Yum Yum Videos)

Our friends at Amazon presented us with the challenge of explaining what Amazon Coins are all about in just 60 seconds. I think this is the perfect example of why the unparalleled capacity of the explainer style to illustrate and communicate highly technical or complex topics in a way anyone can understand.

2. Medvector by Yum Yum Videos

Here’s a Whiteboard animation video we created for Medvector, and we had to include it in this list because of its outstanding results. This video is part of a series that helped Medvector raise over $3.5 million in investments with nothing more than a website, these videos, and of course, their exceptional product. You can read more about the success of this video in this case study: Whiteboard Animation Video Case Study.

3. Cisco Communication Network – Best Explainer Video Example

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Explaining how a digital grid works and clearly conveying how it can benefit users is no easy chore. However, the folk a Cisco manage to successfully do it thanks to the educational power of explainers. This is one of the best explainer video examples because it takes us on a journey, breaking down what the solution is and what problems it solves in a way that’s incredibly easy to understand.

4. Jaggaer Autonomous Commerce – Product Explainer video

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Sometimes, going over all the wonderful advantages your product or solution offers requires more time than the average 90-second explainer. And that’s fine! Just look at this product explainer video example. It’s almost 3 minutes long, yet it effectively catches and keeps your attention until the end.

5. BCG’s Data-Driven Marketing Approach

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What I found really interesting about this explainer video example is how it focuses on concrete data from the company’s success cases. Since BCG specializes in helping marketers achieve their goals with a data-driven marketing approach, the video’s concept is an excellent choice!

6.  EcoStruxure Microgrids – Product Explainer Video

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What can I say about this piece? The animation style in this promotional video is just so stunning that it keeps the viewer’s eyes glued to the screen from start to finish. Moreover, the explanation is so simple that even if you know nothing about microgrids, like me, you can easily grasp the basics in under two minutes.

7. MedAdvisor App Overview – Best Explainer Video Example

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Animated explainer video examples can be of immense help when looking for inspiration on how to convey how your app or software works while explaining how it can help users. I particularly liked that there’s even a short and straightforward description of how to get started with the app.

8. Slack for Sales Teams

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Here’s another contestant among the best explainer video examples regarding animated characters or objects helping brands teach others the ins and outs of intangible products. What makes this piece even better is the use of the brand’s colors to make it easily recognizable and memorable.

9. What Will You Connect? – Product Explainer Video

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This is one of the best examples I’ve come across because it effectively covers all the essential facts about the service while showing concrete examples of how the solution can be implemented. Pretty neat, right?

10. Rhombus by Yum Yum Videos

Here’s a timeless best explainer video example that, despite being a few years old, still maintains its modern style and outstanding motion graphics. The video, titled Rhombus, stands out for its unique approach, offering a fresh and abstract take compared to traditional product explainer videos. Its creative design and attention to detail make it an inspiring example for anyone looking to push the boundaries of explainer video examples.

11. How to Join Fusebox Energy

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If you believe that animation might not be the right choice for your brand’s personality and image, then you need to check out this animated example. Fusebox Energy is a tech company that offers a scalable software solution to optimize electricity usage, and their piece boasts a minimalist and sleek style that goes perfectly with their own aesthetic.

12. Making Teamwork Click — Best Explainer Video Example

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This is definitely one of the best animated explainers I’ve seen, and you know why? The music. Yes, there’s no doubt about the animation quality, but pay attention to how the music perfectly matches the script progression and adds another dimension to it without interfering with the narration.

13. Accelerant by Yum Yum Videos

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(If you’re looking for the best explainer video services, you can visit our homepage to check how we can help you!)

Accelerant is a cutting-edge, transparent, and responsive insurance program carrier. They entrusted us with their project to convey their value proposition and core message through a well-designed animated aesthetic that could enhance the script. 

So, our talented team created this beautiful piece that’s undoubtedly one of the best videos we’ve worked on. The combination of smooth transitions and clean animations that incorporate the brand’s colors make for a memorable piece that’s sure to stick to the viewer’s mind and set the company apart.

14. Ava Accessibility

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This is one of the best explainers showing how you sometimes don’t even need a voiceover narration to convey your message. However, I think it’s important to remember that if you choose this route, you should include captions or text to help your viewers understand your message.

15. Meet Asana – Product Explainer Video

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Animated explainers allow for a lot of creative freedom. Just look at the amazing style of this example; it’s so unique that the piece becomes instantly memorable. This goes to show that regardless of the industry you’re in, your video style can be tailored to match your tone and image.

16. Paycor’s Benefits – Best Explainer Video Example

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What I liked about this particular explainer video example is how it’s part of an animated video series. Yes, you read that right! If you want to cover different aspects of your product or service, you can create several explainers in the same style to make each topic easier to understand than if they were all crammed into the same piece.

17. CrowdSec

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I know for a fact that solid storytelling is crucial for a great product advertisement video, and this example excels at that. Stories are what make a piece engaging and truly memorable; you just need to find a way to turn your explanation into one!

18. Collaboration Squared by Yum Yum Videos

19. HP Flexworker Service – Product Explainer Video

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There are some specific cases in which your script doesn’t need storytelling, like in this explainer video example by HP. The animation style is quite simple, but what makes this video different from the rest is how the company directly addresses the viewer and tells them all about their service’s key benefits. This goes to how you don’t necessarily have to go for the highest explainer video pricing to get good results.

20. Foundation Partners Group – Best Explainer Video Example

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(Created by Yum Yum Videos)

We created this compelling explainer for our friends at Foundation Partners Group, a leading provider of innovative funeral and cemetery experiences. The death of a loved one is, without a doubt, a sensitive topic that can be incredibly hard to address. However, an animated explainer can help explain even the most delicate topics in a tactful manner.

21. Spigit by Yum Yum Videos

Here’s another one of our whiteboard animation videos: Doctor Spigit. This project is a perfect example of how to combine humor with an engaging corporate message, making it both fun and effective. As one of our best explainer video examples, it showcases how businesses can use this format to connect with their audience. The client loved it so much that we even filmed a testimonial video to capture their feedback. You can watch it here: Doctor Spigit Testimonial Video.

22. Hellosign

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Sometimes, less is more — as long as you have an effective CTA! In this piece, HelloSign, an eSignature solution, has chosen to focus on just the main advantage of their proposition. This way, they can clearly convey their message and generate curiosity in just a few seconds. But what seals the deal is the Call-To-Action at the end, encouraging the viewer to try out the software. And that’s what makes it one of the best explainer video examples!

23. What Is a Digital Signature?

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Some of the best Saas explainer videos aren’t focused on breaking down a product or service, but rather on sharing key information people need to understand them better. In this piece, Adobe explains the difference between a digital signature and other e-signatures so their viewers can better understand what Adobe Sign is about.

24. Earthworm by Yum Yum Videos

Here’s Earthworm, one of our best explainer video examples focused on ecology. For this project, we created a minimalist style with little camera movement initially, but complemented it with outstanding animation and design. The video stands out thanks to its seamless transformations of elements and environments, making it truly unique. It’s a great example of how product explainer videos can combine simplicity and creativity to deliver a powerful message. We hope you enjoy it as much as we do!

25. Recognize – Product Explainer Video

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(Created by Yum Yum Videos)

To start off this section, here’s this fantastic video we made for our friends at Recognize, an employee recognition platform with an award system for employees inside Microsoft Office 365. This is an excellent example of how live-action explainers can illustrate complex information for industries of all kinds just as well as animated ones.

26. Hitachi Adopts SASE

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I think this is the best explainer video example of how you can make live-action pieces more interesting by featuring the CEO or key team members to explain the mission and vision of the company. This can humanize your piece and give it a more authentic feel.

27. Vision Care Made Easy

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In this example, we can see how live-action videos work perfectly to demonstrate how an app works and how to use it. But other than that, I liked how this piece’s script makes the message more relatable to the audience.

28. Upgrade by Yum Yum Videos

Upgrade is one of our best explainer video examples, standing out for its smooth animation and dynamic transitions. Following a character while the entire world around them continuously changes is no easy task, but we believe this video hit the mark perfectly. With exceptional animation, outstanding direction, and seamless execution, it’s everything you need for a standout product explainer video. This piece truly demonstrates why it’s among the top explainer video examples.

29. Ashley | Caddipay – Best Explainer Video Example

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Caddipay is a “buy now, pay later” service that allows users to make automatic payments on different platforms. In this incredibly short live-action piece, Ashley, a furniture company, explains how to use Caddipay in checkout and what benefits it brings. And they did so in just 15 seconds of footage!

30. Zendesk Chat – Product Explainer Video

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Zendesk Chat is a service that allows businesses to chat with web visitors in real-time, and they’ve chosen to build their explainer around the concept of “live customer service.” For this, the live-action explainer style was the best choice to go into how the service works while keeping the content entertaining.

31. TripCase Travel App 

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And speaking of entertaining content, let’s take a look at this piece, one of the best explainer video examples about apps. In this instance, we get a fun approach to learning how an app works. It’s one of the best things about explainers, being able to inject your message with humor to better connect with your audience.

32. Introducing Duolingo Push

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While Duolingo is not discussing a real service in this example, it’s still one of the best pieces I’ve ever seen. Once again, we can see just how versatile explainers are, providing you with all kinds of tools to engage your audience and delight them while conveying your message.

33. Global Expansion Simplified

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This one is also an excellent example of how explainers help convey complex information about a service, but what I enjoyed most about it is how the live-action footage makes the story relatable and easy to connect with.

34. CuePath Medication Monitoring System

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You might wonder what, exactly, makes this one of the best examples, and the answer is actually pretty simple. This piece builds an emotional connection with the audience by tugging at their heartstrings while keeping the tone light and even entertaining. This way, they manage to catch the viewer’s attention to then deliver the message.

35. BetterUp — Best Explainer Video Example

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(Created by Yum Yum Videos)

To finish this list of the best examples, I wanted to share with you this video we made for our friends at BetterUp. I love how this piece combines live-action and animation into a synergy that makes the whole piece come alive. So, if you can’t decide between live-action vs. animation, you can just use both!

How Yum Yum Videos Can Help You Create an Amazing Product Explainer Video

At Yum Yum Videos, we specialize in crafting best explainer video examples that stand out for their creativity, storytelling, and ability to connect with audiences. Whether you’re looking to create a product explainer video or explore unique animation styles, we’ve got you covered.

Here’s what sets us apart:

• Tailored Solutions: Every video we create is custom-made to reflect your brand’s voice and specific goals.
• Top-Tier Talent: Our team of expert scriptwriters, animators, and creative directors ensures that your video is of the highest quality.
• Proven Results: From startups to global companies like Amazon and McKesson, we’ve helped businesses achieve their goals with videos that drive engagement and conversions.
• Seamless Process: We guide you every step of the way, from brainstorming ideas to delivering a final product that exceeds expectations.

If you’ve been inspired by the videos in this article, imagine what we could create for your business. Let’s bring your ideas to life with a visually stunning and impactful explainer video.

Contact us today to get started! 😊

Wrapping Up

These 35 best explainer video examples showcase the versatility and creativity that make explainer videos such a powerful tool for businesses. From product explainer videos to unique storytelling approaches, we’ve curated a diverse collection that highlights some of the best work out there.

Whether you’re looking for ideas to simplify complex concepts, captivate your audience, or deliver a memorable message, these explainer video examples are a great source of inspiration. Explore the styles, techniques, and strategies used by startups and industry leaders alike, and let them guide you in creating your own impactful video.

Now it’s your turn to make a video that stands out—good luck! 😊