25 Best Product Video Examples for Marketing of 2024!

Product advertisements offer the perfect solution when you find yourself trying to come up with new ways to show people your product or service’s features in a way that’s not only accurate but also compelling and understandable. 

After all, you need to overcome the fact that potential buyers can’t interact with your offerings directly!

These marketing videos let you showcase your products in the best possible light, while also getting viewers on board with the idea of converting… but only if you know how to leverage the style to do so 😉.

In this piece, we’ve compiled the 25 best product video examples for marketing, alongside a detailed explanation of why we’ve selected them and what you can learn from each. Hopefully, they’ll serve as inspiration for your next video marketing strategy.

Let’s dive in!

If you’re in a rush, here’s a quick summary of 25 of the best animated product videos out there.

What Is a Product Video?

Product videos are an incredibly useful tool for showcasing a product’s key features and benefits while visually engaging potential customers. By demonstrating a product in use, explaining how it works, and highlighting its unique strengths, these videos can both inform and persuade the audience to make a purchase. In fact, 96% of people watch videos to learn more about a product or service before committing to a purchase.

Why Do I Need a Product Video?

If you didn’t already know, product videography can be hugely beneficial for any kind of business out there. Let me give you a few reasons why:

• Provide a dynamic look of your product: You can show viewers what your offering does and teach them everything they need to know about it, potentially easing any doubts and concerns they might have about it.
• Boost trust: The combination of attractive visuals, video storytelling, and engaging scripts can help you come across as more authentic and trustworthy, especially when prospects can’t really come and see your product in person.
• Increase sales: Because of everything I’ve mentioned above, potential customers are often more willing to make a purchase after watching a product video for marketing.

Some Stats on Why You Should Use Video to Promote Your Products or Services

I could tackle all the incredible benefits that video content can offer, but I think it’s best to let the numbers speak for themselves. After all, there’s nothing like video marketing statistics to inform and guide your strategy! So, let’s go over some key stats:

• 90% of online shoppers make a purchase decision after watching a video about a product or service.
• 64% of people are more likely to buy a product or hire a service after watching a video about it.
• Conversion rates can increase by 144% with a product video.
• 69% of people would rather watch a short video about a product or service than a long one.

25 Best Product Video Examples for Marketing of 2024!

Now, without further ado, here are the best product video examples:

1. Amazon — What Are Amazon Coins?

2. Recognize

3. Slack — Get to Market Faster

4. monday.com — Everything you can do with monday.com

5. AirTM — Marketing Video

6. Nike — KD12 Shoes

7. Dunkin’ — New Salted Caramel Sips from Dunkin’

8. Apple — Introducing iPad Air

9. Bulls Bikes US — Bulls Bikes US

10. Dove — Dove O% Aluminum Deodorant

11.Victorinox — Swiss Classic Foldable Paring Knife

12. Advil —  Advil® Dual Action with Acetaminophen

13. Catan — Video Marketing Example

14. JetBlue — JetBlue Mint, Refreshed

15. Thermo Fisher — Video Marketing Example for TF

16. Hubspot — Have You Heard of Hubspot?

17. Fenty Skin — Introducing the New Culture of Skin Care

18. Adobe — Fantastic Voyage

19. Starbucks — It Starts With You

20. Rolex — The New Rolex Day-Date 40

21. Nike — Nike Leggings

22. GoPro — HERO12

23. Marucci

24. Lush

25. MedVector

Does Your Business Need a Product Video for Marketing?

Wrapping Up

1. Amazon Coins — Explainer Product Video

Explaining what an intangible product is and effectively promoting it can be quite challenging when it’s not possible to manipulate or interact with the offering. Well, it might actually be possible in the form of screencast videos, but that’s not very compelling or engaging. That’s where animated product videos come in!

Animation allows you to recreate real-life scenarios in a way that makes them more visually interesting and transform your message or sales pitch into a fun story where your product is the hero who comes in to save the day.

Just look at how the coin that represents Amazon Coins comes to life in this product video example. By bouncing and moving around, it clearly showcases how the coins can be acquired and spent while highlighting the benefits of this new feature.

What Can We Learn Here?

Animation can be a fun choice for certain niches, especially for games and apps! Moreover, it makes it easier to break down features and main benefits in a way anyone can easily understand.

If you’d like to take a peek at this video’s backstage, here’s a cool piece we made about it:

2. Recognize — Video Marketing Example

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(Live-action video created by the video marketing agency Yum Yum Videos.)

If you want to give your video a unique feel, it can be a good idea to follow Recognize’s idea and mix live-action footage with animated elements to add dynamism to your message. This can also be a good strategy to direct the viewer’s attention to specific points, such as a cool feature or a particular benefit, without coming across as “pushy.”

Furthermore, the actors give the video a human touch that can make your message more relatable and help you create a more meaningful relationship with your audience.

What Can We Learn Here?

There’s nothing like the combination of live-action and animation to tell stories that catch a viewer’s attention and convince them of your product’s benefits. Storytelling guides viewers through your message while presenting relatable situations and building a connection with them.

3. Slack — Video Marketing Example

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Tangible products are not the only ones that can benefit from using marketing videos to showcase their features.

This video from Slack is probably one of the best video marketing examples on the list in terms of showcasing intangible products in interesting ways. As the narrator enumerates and explains the app’s characteristics, you can actually see how they work in the interface.

So, instead of a long and tedious list of items that customers can just look up online themselves, Slack uses a great product video to give them a virtual tour of all of the platform’s features, making everything more engaging and easier to understand.

What Can We Learn Here?

Say goodbye to those long walls of text droning on about the technical characteristics of an intangible product. You can use a product demo video to actually show your customers everything they can do with it.

4. monday.com — Video Marketing Example for Monday.com

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This video offers a different take on how to promote software. The narrator’s friendly and upbeat tone immediately hooks the viewer, and piques their interest as she clearly states what the video will be about. 

With this type of product video for marketing, the company demonstrates everything the user can do with the platform and how the different features work. The downside is that such an approach won’t result in a short piece— but that’s alright! 

If your product or service requires a longer explanation for potential customers to get the full picture, go ahead and do it. As long as you make sure that your marketing video remains centered around the same topic, and that you are effectively targetting people interested in what you have to offer, your viewers will most likely watch it even if it’s a bit longer than usual. 

What Can We Learn Here?

Don’t be afraid to go for a longer promotional video production if your product or service requires that you give more details to help the audience understand how they can benefit from it. However, always try and keep it as short as possible, as that will improve its performance.

5. Airtm — Marketing Video

Complex processes can be difficult for audiences to visualize, making it difficult for you to convey your message and your product’s uniqueness properly. This becomes even harder when you need to promote an innovative service or piece of software (or both!).

In this product video for marketing, AirTM decided to go for the 2D animation style to break down their service’s usability and better showcase how to use it, giving clear examples of how the target audience can benefit from it.

What Can We Learn Here?

 Sometimes you might need to opt out of real product videography in order to make your message understandable, and animation is the perfect alternative.

6. Nike —Marketing Video KD12 Shoes

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While colorful content can certainly make your piece more attractive to some audiences, there are some cases in which less is more.

Did you notice how most of this video’s visuals revolve around the color red? Well, that’s because the shoes featured here were inspired by the YouTube channel of Kevin Durant, an American professional basketball player. Since red is YouTube’s characteristic color, this video caters to that pre-established branding element.

Other interesting aspects of this great product video example include a combination of close-ups of the shoes’ smaller details and 360° shots, together with an explanation of the key features being shown to improve visual communication. A common strategy when aesthetics are a big part of your product!

What Can We Learn Here?

To tailor your videos to a particular audience, you can use something as simple as a specific color that represents them or their interests, as long as what you’re referring to is easy to identify. Also, take advantage of your product’s innate qualities, and use them to improve your marketing video. Close-ups and glamour shots are popular with fashion and tech commercial video production for a reason 😉.

7. Dunkin’ — New Salted Caramel Sips

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Making a good product video for marketing about food can be tricky sometimes. After all, how can you convey the taste and texture of such a product through a screen? Cue to one of the tastiest video marketing examples we’ve come across! 🤩.

In this 15-second long piece, Dunkin’ shows the innovations they’re bringing to two of their products by focusing on each new ingredient being added to the original brews. In the close-ups, the audience can appreciate the texture of the ingredients while listening to the explanation of how the final drink is brought together. 

I don’t know about you, but I really feel like having a Salted Caramel Sip with a donut right now 😉.

What Can We Learn Here?

Short videos can still be incredibly effective in conveying product features, especially if they’re centered around showing what new and innovative elements are being added to your assets. They’re also a great idea for social media video production and expanding your reach online.

8. Apple — Marketing Video for iPad Air

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Apple has some of the best product video examples out there. Just look at how they use the actual product to list and showcase its main features — they’re written on the iPad as if it were a person taking down notes!

Those more intangible features that are harder to explain, like the speed, are shown in action by demonstrating how you can use the product to play games and edit videos.

Quite an impressive workaround, don’t you think?

The use of colorful elements and upbeat music in this piece brings everything together and aids in catching—and keeping!—the viewer’s interest from start to finish.

What Can We Learn Here?

If your product allows it, you can use it as the centerpiece to highlight its key features and most appealing characteristics. That, in combination with the right music and fun colors, can transform your video into a wonderful experience for your viewers.

9. Bulls Bikes US — Video Marketing Example

We made this explainer video for our friends at Bulls Bikes US, and while it might seem a bit pretentious to include our own work on this list, I believe there are good reasons to do it! This piece, in particular, features an engaging visual narrative that derives from the combination of different animated elements with live-action footage of the products. The result is a direct spotlight on the bike’s features and unique selling propositions, as well as on the brand behind it.

To reinforce that, the script begins with a search bar where a set of main aspects that the target audience would usually look for in a bike are being written on. Coincidentally (or not so much *wink, wink*), those three terms are also core differentiators that set the company apart from its competition—a great way to hook viewers in, in my opinion!

After that, the video goes on to enumerate different product characteristics and benefits using a combination of animated elements and product footage, along with short snippets of the bikes in action to keep the audience interested.

What Can We Learn Here?

Animated elements can be of much help when you want a video promo that stands out from the crowd, while also showing your audience how your product works and how it can improve their lives. That’s the secret recipe to get the best marketing videos.

10. Dove — Dove O% Aluminum Deodorant

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Making the ingredients of a product the stars of your video is not limited to just food (or expensive watches!). This video marketing example starts by showing that aluminum is no longer part of the product, and then it highlights the two components that make it better for the skin.

However, what got this piece on our list is that there’s a second product featured in it. The refillable deodorant is introduced right before the video ends, which generates curiosity about this product and entices viewers to look for more information about it.

What Can We Learn Here?

The versatility of product videos allows you to introduce more than one product or service. You can take advantage of this and present a second product to build intrigue around it. Just remember that this will only work as long as there’s a clear connection between the two, and should never be overused.

11. Victorinox — Swiss Classic Foldable Paring Knife

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Sometimes, the absence of a core element can help you stand out, and keep the viewer’s attention where you want it — like in this product video for marketing! Victorinox has opted to leave music out of the equation and go straight to the point: the main features of their foldable paring knife.

Depending on the distribution channels you choose for your video, people might prefer watching with the sound off, so it’s crucial that your piece works without sound. As you can see in this example, there’s no music and no narrator either, but the product’s characteristics are clearly highlighted in the text.

What Can We Learn Here?

Sometimes, simple is better. Soundless product videos can be the better option in certain distribution channels, but they need to be produced with that in mind and include other elements, like text, that can make the message clear.

12. Advil — Product Videography for Advil® Dual Action with Acetaminophen

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You might have different goals and target audiences in mind when it comes to product videos for marketing in specialized niches like healthcare. Add in the complexity of some of the terminology, and you have a headache in the making when it comes to healthcare video production.

One way to overcome these obstacles is by using those complex terms— but simplifying them with an explanation. That way, you can cater to both professionals and laymen at the same time.

This healthcare advertising example might be just 15 seconds long, but in that short time, Advil still manages to describe exactly how their product works and how long the effects will last; all by mentioning the names of the compounds in the pain reliever and describing what they do in the patient’s body in layman’s terms.

What Can We Learn Here?

You can use the same marketing video to cater to more than one type of audience at the same time. And if you’re dealing with any terminology that might be difficult for a particular segment of your viewers to understand, you can — and should — use visuals that help simplify the information.

13. Catan — Video Marketing Example

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We’ve mentioned several times before that product video production allows you to show what you sell in action—and there are plenty of video marketing statistics that back that up! But what happens when the nature of your product doesn’t allow it?

If that’s your case, you could choose to go with this company’s strategy of using an explainer video to break down the game’s features and give gameplay instructions in an engaging and fun way. Now, that’s a great product video example in my book!

What Can We Learn Here?

Using animated characters can help you explain what you’re selling in more detail, something particularly effective when the intricacies of said product are difficult to demonstrate. If you don’t know how to make an animation, you can always use free online software for beginners or, if your budget allows it, partner up with a 2D animation studio.

14. JetBlue — Product Marketing Example for JetBlue Mint, Refreshed

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JetBlue is an airline, so it sells flights and vacation packages. Though guess, right? But as you will be able to see in this piece, they market their services as an experience. 

This corporate video takes you flying—see what we did there?—over all the unique comforts you can enjoy aboard, from delicious food and wine to self-care products. The company transforms what would usually be a dull and idle period, going from one place to another, into a pleasant experience. The idea behind this video product is that by choosing this brand, you will feel as relaxed as if you were home or on vacation.

What Can We Learn Here?

Your product or service is much more than that just an object or a service; it’s an opportunity to improve people’s lives. Use that as the angle from which you plan your next product video for marketing and show your audience that you’re not just selling “things” but offering them a unique benefit instead.

15. Thermo Fisher — Video Marketing Example for TF

In certain niches, like the healthcare industry, you will probably need a little extra help to guide your viewers through the visuals and convey your message: a clear, professional voiceover. 

In this case, we have an animated video explaining the most important features of an innovative piece of technology that the company had just started introducing into the market. A traditional product video wasn’t enough for such a groundbreaking product, so they opted for a different approach. The decided to go for a sort of educational video production, where the goal was to teach viewers about their offering.

What Can We Learn Here?

Having a voiceover or an expert explain product features, how they work, and why they’re a part of it is a great way to nurture brand authority and showcase reliability in your marketing video.

16. Hubspot — Best Product Video Example

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Good product videos for marketing should show potential customers how your product or service works and how much easier their lives can be if they just leverage it. This is exactly what HubSpot does, it creates relatable scenarios of common issues that teams may encounter in the workplace if they lack effective CMR software.

And in order to make your viewers connect with your brand, humor is an incredible resource. Appealing to it helps humanize your brand while keeping things entertaining, even if you’re listing a software’s benefits with technical language and complex features. 

What Can We Learn Here?

You don’t want to bore your viewers as you list all the product’s benefits and features. Humor can help keep viewers entertained and make it easier for them to relate to your brand and what you’re offering.

17. Fenty Skin — Introducing the New Culture of Skin Care

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Leave it to a famous makeup brand to make a video product that’s a work of art. With background music that sets the mood from the start, beautiful decorations, a stable color palette, and fast-changing scenes, Fenty Beauty not only share their new skin line— but introduces a way of life.

Fenty is inviting potential customers to join a new culture of people who take care of their skin without shying away from outdoor activity and exposing themselves to nature’s conditions.

In this video marketing example, they’re showing that you can do all of that— and still have a flawless face, thanks to their new skincare line.

What Can We Learn Here?

By creating a culture around your product and associating it with a particular image, you can attract specific customers that share your values, increasing the chances of them developing a preference for you and becoming loyal to your brand.

18. Adobe — Product Video for Fantastic Voyage

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It can be hard to bring software to life and show all of its practical benefits. Adobe accomplishes this — quite literally— by fusing fantastic creations with reality.

In a one-minute animated advertisement, the viewer sees everything their software can do: from using transparency for photo editing to 3D designs, and even different animation styles. The message is clear and easy to understand: use Photoshop to bring your creativity to life.

What Can We Learn Here?

You have a better chance of converting customers if they fully understand how your product works. And there is no better way to accomplish this than to demonstrate it in real life. Everyone can do it, even software companies.

You just need to be creative! And who knows, you might just create one of the best commercials of all time.

19. Starbucks — Product Video for Marketing: It Starts With You

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Things turned a little metaphorical in this video, but don’t worry, I got a little confused too the first time I watched it.

But we cannot help but consider this Starbucks piece among our best product videos for marketing because it makes it impossible to take your eyes off the screen. Here, everything represents something more: the book turns into a computer, working turns into a meeting with friends, and beans and almonds turn into a delicious Starbucks coffee to go.

More than just a cup of coffee or a meeting, this video makes us realize how Starbucks’ coffee comes to life, and how it’s consumed in real-life situations. And this makes you realize that it’s more than just a drink: it’s part of your daily routine!

What Can We Learn Here?

As we always say when we’re asked about YouTube content ideas for businesses, don’t be afraid to implement a unique and artistic take on your marketing videos. If you can make your viewers reflect upon your message, your product will definitely stick longer in their minds. Try not to get too metaphorical, though, because your video could miss its goals.

20. Rolex — Product Video Example for the New Rolex

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How can you hint at the quality of your product without actually saying it? Yes, you can take close-ups of the details, but have you thought about including shots of materials and elements that convey value?

These are vital questions you need to address in your projects, and Rolex, who is known for the highly detailed craftsmanship of its luxury products, made sure to do so through all the close-ups in this video. In fact, this video’s focus is on highlighting the quality of the material their new watch is made of—platinum.

With shots of the raw material throughout the entire video, alongside the product piece that’s inspired by it (like the dial or the bezel), Rolex is able to demonstrate just how much platinum has influenced the design of the watch and give a new value to their product

What Can We Learn Here?

Incorporating footage and imagery related to what you’re selling— even tangentially — in your product videos can allow you to subtly showcase certain aspects that your prospects find important when evaluating your brand, like quality or sustainability, for example.

21. Nike — Product Marketing Video for Nike Leggings

Nike consistently produces dynamic, high-energy videos that emphasize the cutting-edge design and style of their athletic wear. In this particular product video example, people are shown engaging in various fitness activities, effectively highlighting the functionality and versatility of the activewear—particularly the leggings.

By showing the clothing in motion, Nike allows potential buyers to see how the product performs during real workouts, which helps convey its quality and comfort in action.

This piece is further elevated by a trendy soundtrack and bold, vibrant visuals, creating an energetic and visually engaging experience. The choice of music adds rhythm and excitement, while the bright colors and sleek editing capture attention, enhancing the overall impact of the product showcase.

What Can We Learn Here?

The video aligns with the company’s brand image of empowering athletes and fitness enthusiasts, making it not only a product demonstration but also a motivational piece that connects with the brand’s core values. The seamless blend of style, performance, and brand storytelling helps solidify Nike’s position as a leader in athletic wear.

22. GoPro — HERO12 Product Video for Marketing

GoPro’s great product video example effectively highlights the impressive capabilities of their latest action camera, the HERO12, by capturing exhilarating real-life moments.

The video features adventure enthusiasts in intense, high-adrenaline scenarios, showcasing the camera’s ability to record breathtaking footage, even in extreme conditions. From mountain biking to skydiving, the video illustrates how the HERO12 excels at capturing every detail of action-packed experiences.

What Can We Learn Here?
By focusing on these daring adventures, the video not only demonstrates the camera’s technical prowess but also inspires viewers to push their boundaries and embrace new challenges. It positions the HERO12 as the ideal companion for thrill-seekers looking to document their adventures in stunning quality, motivating them to explore and capture their own epic moments.

23. Marucci

If you aim to stand out from your competitors with a customer-focused approach, a good product marketing video is an excellent medium to convey that story.

In this Marucci video, the brand sets itself apart by subtly criticizing competitors who release new product models every year. Instead of following that trend, the spokesperson explains in depth how the latest model was developed over several years, incorporating extensive customer feedback, research, and the latest technological advancements to bring it to life.

What Can We Learn Here?

This strategy positions Marucci as the true winner, showcasing their dedication to quality and customer satisfaction over rushing to market with frequent updates. The video emphasizes the brand’s commitment to creating products that are genuinely designed with the user in mind.

24. Lush — Seasonal Product Video Example

Lush’s video effectively introduces its Halloween collection, presenting each uniquely designed product for the spooky season in a fun and engaging way.

The video not only showcases the creative Halloween-themed bath bombs but also provides a demonstration of how to use them, highlighting their special ingredients and offering a glimpse of the fragrance experience. This helps viewers get a better sense of the product’s quality and sensory appeal.

The playful and charming design of each bath bomb makes the collection incredibly tempting, making viewers want to bring the entire range into their own homes. The video’s festive vibe perfectly aligns with the Halloween season, making these bath bombs an ideal choice for any holiday celebration or a spooky, relaxing night in.

What Can We Learn Here?

The video creates a subtle sense of urgency, reminding viewers that Halloween is a limited-time event, encouraging them to purchase before the season ends. This not only highlights the exclusivity of the collection but also taps into the excitement surrounding holiday-specific products.

25. MedVector — Product Showcase Video on Website

MedVector needed an effective product video aimed at attracting investors and raising funds. However, the challenge lay in the diverse target audience, which included investors, doctors, new employees, vendors, attorneys, hospitals, the FDA, and pharmaceutical companies. But how do you craft a message that resonates with such a varied group while clearly communicating MedVector’s value?
To address this, we created a whiteboard video that introduced specific scenarios and obstacles that clinicians might encounter, creating relatable situations for the audience. Additionally, we featured a patient example to demonstrate how MedVector’s platform effectively solves these challenges. By using this approach, we simplified the platform’s complexity, making it easy for anyone to grasp how it works and understand why it’s superior to other options.

What Can We Learn Here?

This combination of visual explanation and relatable examples gave the audience a clear understanding of MedVector’s potential applications. It also sparked excitement about the innovative possibilities that funding could help bring to life.

How to Create a Product Video

Creating an effective product video involves several stages of planning, production, and post-production. Whether you’re working with live-action footage, animation, or a mix of both, here’s a guide to help you through the process.

1. Preproduction: Plan and Prepare

The first step is all about preparation and setting a solid foundation for your video so there aren’t any delays or costly mistakes down the road.

• Scriptwriting: Begin by drafting a script. This will be the backbone of your video, so make sure your script is clear, concise, and focused on the message you want to convey. A good rule of thumb is that 80 words of script typically equate to 30 seconds of video.
• Storyboard: A storyboard is a visual representation of each scene in your video that helps map out the visual sequence. Under each sketch or frame, you should write the part of the script that will be spoken or shown in that scene. This will give you a sense of timing and flow, ensuring that your video is cohesive and well-paced.
• Video Type: Decide whether your video will be live-action, animated, or a mix of both. This choice will influence everything from your budget to the timeline and production process.

2. Production: Bringing the Vision to Life

The production phase is where your planning takes shape, and depending on whether you opted for live-action or animation, the steps you need to take might vary a little.

• Live-Action: For live-action videos, this is the filming stage. All elements from your preproduction should guide the filming process. Make sure you have a solid crew, the right equipment, and proper lighting to ensure your video looks professional.
• Animation: If you’re creating an animated video, this is when your illustrators or animators start creating the visual components. This process often involves illustrating and animating characters, scenes, and other elements in line with the storyboard. Like live-action, the better prepared your script and storyboard are, the easier this process will be, as fixing mistakes later in animation can be time-consuming and costly.

3. Postproduction: Refining Details

Once production is finished, post-production is where your raw footage or animation gets polished into a final product.

• Live-Action Postproduction: This includes video editing, color correction, and adding visual effects (VFX) if needed. Editors will cut down the raw footage, ensure smooth transitions, sync the audio with the visuals, and refine the overall appearance with color grading. You might also add motion graphics, music, and sound effects at this stage to enhance the video’s impact.
• Animation Postproduction: In animated videos, postproduction might involve refining compositions, adding filters, adjusting timing, and integrating any additional visual effects. While much of the animation work is done during production, postproduction allows you to make final adjustments to ensure everything looks and flows as intended.

4. Optimize and Promote: Maximizing Your Video’s Reach

Once your product video is complete, it’s essential to optimize it for different platforms and promote it effectively to ensure it reaches the right audience.

• Optimize for Platforms: Different platforms have different requirements and best practices. So, be sure to adjust video dimensions, lengths, and formats based on where you plan to share the video.
• SEO and Metadata: Include relevant keywords in the video’s title, description, and tags. This is especially important for platforms like YouTube, where optimized metadata can significantly improve discoverability. Additionally, adding a transcript or detailed description can help search engines understand the content of your video, increasing its chances of being found.
• Distribution Strategy: To maximize your video’s impact, create a solid distribution plan. Share the video on your website, social media, email newsletters, and even as part of paid ad campaigns. Consider embedding the video on product pages, blogs, or landing pages to boost engagement and conversions.
• Track Performance and Refine: Look at metrics like views, engagement rate, watch time, and conversion rates to see how well the video is resonating with your audience. If certain sections aren’t performing as expected, consider tweaking them for better engagement or adjusting your promotion strategy.

Does Your Business Need a Product Video for Marketing?

Now you know what a professional and compelling product video looks like. If you were wondering how you could manage to get one for your company— well, we may know a thing or two about it 😏.

Jokes aside, in order to develop a successful piece, you need to find an animated video company that actually worries about conveying all that your product stands for and showing its benefits in an engaging and interesting way. 

Here at Yum Yum Videos, we:

• Work side by side with our clients through the entire developing process, from brainstorming to scriptwriting and revising the final outcome. 
• Believe that communication is key in creating a piece that properly represents our client’s brands.

• Focus on your needs and goals, taking the time to fully grasp them before starting. 
• Deliver high-quality pieces that are 100% original and fully customized to our client’s audience requirements and their unique style. From testimonial videos, corporate video production, training videos, and much more, we’ve created hundred of effective assets for our clients. 

• Have over a decade of experience providing professional video production services. And thanks to this and our working philosophy, we’ve been able to partner with world-renowned companies such as Amazon, American Express, Walmart, McKesson, Red Bull, and DocuSign. This has also allowed us to get 5 out of 5 stars reviews on Clutch and Google.

In case you’re curious about our style, here are a few of the projects that we have worked on:
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We’re always looking forward to taking on new projects and are eager to offer you the best professional video services around. So, if you want to discuss how we can help you create a great product video for your brand, don’t hesitate to contact us! 

We’re always available to chat with you about it 😄

FAQ about Product Videography

Now that you know more about the best product videos out there, it’s time to tackle some commonly asked questions that you might’ve thought about yourself while watching these examples:

1. Why create product videos for marketing?

Creating these videos is a bit of a necessity nowadays, especially if you’re in e-commerce, and here’s why:

• Educate potential customers: You can deliver information in a way that resonates with your target audience, ensuring they not only absorb your message, but also understand and retain it.
• Enhance brand credibility: The best product videos are those that can trigger emotions and connect with the viewer, ultimately winning their trust.
• Improve SEO: Search engines love video content, and they tend to feature it on search results for particular queries. So, if you optimize your product pages and embed a product video, there’s a high chance you’ll start climbing the ranks and show up among the first results.
• Make sales!: By seeing your product in action and getting familiar with its functionality and features beforehand, prospects can feel more confident in making a buying decision.

2. How long should a product video be?

Ideally, your piece should be between 60 and 90 seconds long. That should be more than enough to deliver your message without overwhelming your audience and losing their interest. However, your video’s length will ultimately depend on your prospects’ particular characteristics, your marketing goals, and the distribution channels you’re going to use.

3. Where can I upload my product video?

As you can probably tell from all these video marketing examples, YouTube is the go-to place for sharing your content. However, that’s not your only option! For example, you could embed it on a landing page or your product pages, add it to your Amazon Listing, and even share it on social media.

4. How to get videos for your product?

There are several ways you can get a video to promote your product or service. For starters, you could use free templates or online video-making tools that tend to be quite affordable. Another option is to partner up with a professional production company.

We recommend that you don’t focus on the initial investment, but rather on the return the piece can get you. A video that can convert 10% more than a template-made one can be what gets you thousands of dollars in return in the long run.

5. What’s the ROI of a product video?

Our statistics suggest that the ROI for a product explainer video is about 144%. However, we have a case study in which the company MedVector partnered with us to produce a video that cost $8,000. They embedded it on a landing page and raised over 3.5 million dollars in investments, which equates to a 35,000% ROI!

On StartEngine alone, they were able to raise 1 million dollars, but the last time we spoke to them, they told us that that number had grown exponentially in other platforms as well.

6. What makes a good product video?

An effective product video presents information in an engaging manner while sparking interest in the brand, even in a short timeframe. It needs to be clear and to the point, highlighting the product’s key features, functions, and advantages. Strong visuals and a captivating storyline are crucial to hold the viewer’s attention. A well-crafted video should inspire action, whether that’s encouraging viewers to make a purchase, explore the brand further, or interact with the video by liking, commenting, or sharing it on social media.

7. What are the different product video styles?

There are many, many different styles you can choose from, but some of the most popular ones include:

• Whiteboard animation: It involves hand-drawn illustrations being created in real-time on a white background, simulating the process of sketching ideas on a whiteboard. The whiteboard animation style is perfect for simplifying complex concepts or explaining detailed processes.
• Motion graphics: It leverages animated graphic elements, such as shapes, text, and icons, to convey information in a visually appealing way. Motion graphics videos focus on design elements, often incorporating abstract visuals, charts, or infographics. This style is highly effective for presenting data, product features, or corporate messaging in a professional and clean manner.
• Cartoon style: It features animated characters, often with a playful, colorful design. Cartoon style videos are designed to be fun, engaging, and emotionally appealing, making them ideal for storytelling or conveying a brand’s personality.
• 2.5 D animation: It creates the illusion of depth by using two-dimensional (2D) objects that appear to move or exist in a three-dimensional space. 2.5 D animation blends the flatness of traditional 2D animation with the perception of 3D motion. This technique often includes layered scenes or objects moving at different speeds to mimic depth, making it visually dynamic and more engaging than typical 2D animations.
• Live-action: It features real people, locations, and objects, often filmed on set or on location. This style creates a sense of authenticity and human connection, making it highly effective for building trust or demonstrating real-world uses of a product or service.

You can also watch this fun video we made summarizing some other video styles as well:

8. How do I get the most out of my product videos?

Wrapping Up

Analyzing the work of other successful brands is an excellent source of inspiration that presents the perfect opportunity to learn new techniques that can serve as the foundation of your next pieces.

In this article, we’ve given you a wide range of styles, topics, and methods for producing compelling product videos for marketing, no matter your niche. Hopefully, you’ve found some good ideas that will suit your needs and tastes, so you can start brainstorming for a new piece right away!