25 Best Non Profit Video Examples (and Why You Need One!)

You’re looking to change the world, but you can’t do it alone. Whether you need to increase awareness on a vital topic or raise support for an important cause, every non-profit has to connect with other people and bring them together to achieve its goals. Luckily, non profit videos can help!

In this piece, we’re going to go over some examples of this type of animation and see what we can learn from other organizations that are already taking advantage of nonprofit explainer videos to strengthen their campaigns.

Let’s get started!

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Why Use a Nonprofit Explainer Video for Your Organization

It’s no secret that people prefer watching videos to reading nowadays, so it shouldn’t be surprising that your organization could greatly benefit from leveraging this type of content.

Nonprofit explainers harness the power of compelling narratives and visuals to help you connect with the audience and deliver your message in a way that makes people care about what you’re trying to tell them.

How Your Organization Could Leverage Animation Videos

If your nonprofit organization is new to the world of animated explainer videos, then you might not know exactly what you can use them for. Here are four ways you can advance your mission through the power of animation and storytelling:

• Raising awareness about your organization or cause: There’s no better way to communicate that you exist in a meaningful and memorable way than by leveraging nonprofit explainer videos. This type of content allows you to explain your organization’s mission in less than 2 minutes while appealing to viewers’ emotions and building strong connections with them.
• Promoting educational content: For topics that might be complex or sensitive, animated videos can simplify information and make it engaging. This approach makes it easier for people to understand your cause, similar to how the best corporate videos communicate important messages effectively.

• Spreading the word about your fundraising campaigns: This is one of the most common purposes of non profit videos. Not only can you leverage explainers to get the word out regarding your fundraising campaigns but also get potential contributors on board by showing where their donations are going and the difference they’re making in visually interesting ways.
• Sharing information at conferences:  Playing an animated video at your next conference can help catch people’s attention quickly and keep them engaged with the information being presented. You can take advantage of this type of content to highlight specific data you want to share, get attendees on the same page about a situation, or simply as support material to help information retention.

Nonprofit Explainer Video Pricing: Is It Really a Good Investment?

‘Quality’ makes or breaks any animation video, and it’s also what will ultimately determine the animation cost. We always recommend that you go for the highest possible level of quality you can afford, but whether this is a good investment or not can only be answered by weighing your budget against the expected return on investment.

High-quality animated non profit videos might cost a bit more money than what you originally had in mind, but it will also help shape how people perceive your organization and message. That, in turn, can have a big impact on how successful your campaign ends up being, or how much traction you are ultimately able to garner for your cause.

To make this a bit simpler, let’s take a look at some numbers that can give you an idea of how much of an investment we’re talking about when it comes to your explainer video cost, from a quality standpoint:

• If you are on a shoestring budget for your non profit video, you might consider using online templates or animation apps for your video, which can’t be customized but cost less than $1,000, or hire a freelancer who could charge you anywhere between $1,000 to $2,000 for their services.
• To go a step further, you could look at smaller video production companies that often offer a service package for $2,000 to $5,000. They should provide higher quality results than an online template ever could, but might be unable to handle bigger projects or tighter deadlines.
• Another option is to partner with a professional video animation company, like us at Yum Yum Videos. The investment could be anywhere between $6,000 and $20,000, depending on your project’s needs, but you’d receive a fully customized piece that meets and exceeds the highest industry standards in terms of production, visuals, and content.
• Finally, you have the top-tier companies, like Pixar or Disney, that deal with traditional animation and 3D video works. While the final results are unparalleled, we’re talking about an investment of $20,000 at the lower end, with no real estimate for a price ceiling.

Whichever option you have in mind, you should always check out a provider’s previous work to see if it resonates with you and your organization, and reach out to them to discuss your ideas and the specifics of their animation process, and request a quote.

25 Best Non Profit Video Examples

Now, without further ado, let’s watch some examples of nonprofit explainer videos you can get inspired by!

1. Yum Yum Videos — CoachArt

To start off this list, we’d like to share with you this video our 2D animation studio made for our friends at CoachArt, a nonprofit organization whose mission is to bring the happiness of artistry to chronically ill children.

We’re incredibly proud to have been able to help this amazing organization connect with volunteers and enlist their help and support through the power of storytelling and animation. The visual tone of the piece is colorful and cheerful, while the relatable characters in this piece help the audience connect with both the message and the cause, encouraging them to contribute to this nonprofit’s mission.

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2. Yum Yum Videos — Workforce Opportunity Services

With this nonprofit explainer video, we used animation to break down the mission of Workforce Opportunity Services in a way that’s easy to follow and engaging. The clean visuals and clear narrative guide viewers through the organization’s work, showing how it supports underrepresented talent. This approach makes complex information feel accessible, turning important details into a story that viewers can connect with. Animation like this doesn’t just inform—it builds understanding and invites audiences to see the value in Workforce Opportunity Services’ mission.

3. Defenders of Wildlife — Gray Wolves in the U.S.

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The power of non profit video storytelling lies in how it can take the viewer on a memorable journey. In this video, the nonprofit company leverages a compelling script in the form of storytelling to communicate exactly what’s happening with gray wolves in the U.S. (and what you can do to help protect them) in a way that sticks in the viewer’s mind.

4. UNODC — Whistle-blower protection

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When the target of your message is another organization, the government, politicians, or any other institution that doesn’t have much time to read long reports, video content can be your greatest resource to condense the information. Non profit videos are easy and quick to watch, so using them to summarize the key points of your message can help ensure that you get your point across.

5. Operation Smile — Will You Help Us Change the World?

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There are certain topics that most people don’t even think about because they’re not something they have to deal with in their daily lives. That’s all the more reason to create an animated video to raise awareness and encourage others to help! Share your mission with the world and show them how you’re changing peoples’ lives with an emotional video that tugs at their heartstrings.

6. Doctors Without Borders — Yemen: Alarming Rise in Child Malnutrition

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Video voiceover is crucial when it comes to delivering information, but there are some cases in which the message is so powerful that the animations can do the job on their own. However, if the topic you’re dealing with is a sensitive one (like the one in this corporate training video production) you might need subtitles to make your message clear.

7. Love Vail — Restore the Gore

Local communities can use animation to shed light on environmental issues. This video shows the challenges facing Gore Creek and shows practical ways to protect it. By using engaging visuals and clear messaging, it helps inspire viewers to take small actions that make a big difference for the environment.

8. Letters Foundation — The story of the Letters Foundation

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Use nonprofit explainer videos to give people a tour behind the scenes, and show them how your organization came to be, what you want to accomplish, and what drives you to work towards those goals. This way, you can make it easier for them to relate to your cause and connect more deeply with your vision and mission.

9. Alliance for Aging Research — Preventing AFib Related Strokes

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Animated non profit video content can be highly educational, allowing you to simplify complex topics and convey important information in a simple manner. This can be particularly useful when your target audience is made up of children or elderly people, who might need a more didactic approach to fully understand what you’re trying to say.

10. Plastic Pollution Coalition — Love Letter to Plastic

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Since non-profits are mostly funded through donations, building a strong relationship with your viewers is crucial. The tricky part comes when you need to entice supporters to take action without making them feel guilty. As you can see from this video, animation can help portray relatable stories from an understanding perspective and in a tactful manner.

11. City of Hope — How to Wear a Face Mask

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Raising awareness about a delicate topic and educating audiences on the importance of following safety guidelines is something that whiteboard animation videos can help you with. This clean and simple animation style lets viewers focus on the information you’re delivering by eliminating distracting elements, which helps them understand it in a more accurate and memorable way.

12. Autism Speaks — The World of Autism PSA

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Autism Speaks leveraged non profit video content to launch a campaign to inform parents about the early signs of autism in children. This wonderful piece combines 3D and stop-motion animation with heartwarming storytelling from the child’s perspective to encourage early screening of children who show any of the signs mentioned in the video.

13. UK Trauma Council — Childhood Trauma and the Brain

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We always recommend creating short nonprofit explainer videos to keep viewers engaged and ensure effectiveness, but in some cases, you might need a longer piece. And that’s alright! As you can see from this 5-minute video, animation can easily help you catch and keep your audience’s attention if you need more time to get your message across.

14. The Girl Effect — The Clock is Ticking

Nonprofits can use animation to show complex issues in a way that’s both engaging and impactful, and The Girl Effect does just that. Through powerful visuals and a compelling storyline, it shows the challenges young girls face in poverty and the hope that comes with early support. The animation flows smoothly between harsh realities and hopeful possibilities. And it’s a great example of how animation can be used to make complex issues relatable and inspiring.

15. AARPFoundation — Senior Poverty By the Numbers

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Conferences can sometimes be a difficult affair. You have much to say and many statistics to show, but the truth is that most people tend to lose interest fairly quickly. The ARRPFoundation got around this problem by making an effective non profit video summarizing the most important data points about senior poverty. Just like that, video content can help you transform dull information into a more visually-appealing and engaging experience.

16. The Asia Foundation — How Coalitions for Change works

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Spreading the word about your foundation, the challenges it faces, and discussing how you plan on overcoming them are other great purposes of non profit videos. You might need a longer piece, that’s true, but you can go in-depth about how your policies or programs work and the impact they have on society. You can even upload them to your website to give visitors the option of watching a video instead of reading a large block of text!

17. Points of Light — Service Enterprise Program

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Even if your target audience is comprised of other nonprofits, you can still leverage animation to make your message more attractive and engaging — which is exactly what Point of Light has done with this piece. It’s also worth noting that they didn’t even need a voiceover to effectively get the point across because the animated text did all the heavy lifting for them.

18. IUCN — Hey person, this is Earth. We need to chat.

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And speaking of not needing a voiceover… You might be unsure about just how much text you can include in your video, but you shouldn’t fret too much over it! As long as the animated elements remain prominent and the text is cohesive with the style and story, your piece can have as much text as you need.

19. Mercy Corps — Communities Prepare Together

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Here’s another reason why you might want to consider harnessing the power of video content — to encourage people to take action in their local communities. Animated characters in relatable situations can make it easier to illustrate and synthesize a certain point while aiding in its comprehension. Take advantage of that and show your audience all the ways they can contribute to your cause!

20. Opportunity International — Writing a New Story for Children’s Education

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There are many people out there who can’t relate to your organization’s mission because they might feel that what you’re fighting for doesn’t really affect them. So, why not use a non profit video to change their minds? This type of content can help you put things into perspective while connecting with the audience on a deep emotional level and inspiring them.

21. Bliss Baby Charity — The Impossible Hug

Sometimes, a nonprofit explaienr video doesn’t need many words to make a powerful point, and this one from Bliss Baby Charity proves that. Using gentle animation and heartfelt visuals, it captures the emotional gap that parents of premature babies feel when they can’t hold their little ones. And it’s a good example of non profit video.

22. UNAIDSCaribbean — AIDS Epidemic

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Leverage video content to raise awareness about problems your audience might’ve not heard or even thought about before. For example, in this video, the UNAIDSCaribbean encourages viewers to think about how inequalities can prevent people from getting the care and support they need, and how that contributes to the AIDS epidemic in the Caribbean.

23. Charity Water – Why Water

 Animation brings tough topics like the water crisis into clear focus, making it easy for audiences to connect with and understand. With visuals and straightforward narration, this video shows how animation can turn complex issues into stories that feel approachable and urgent. It’s the kind of non profit video storytelling that invites viewers to engage deeply, giving them a visual experience that sticks with them long after watching.

24. Family and Community Services NSW — Why be a Volunteer?

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Have you ever had people walk past you or ignore you when you’re trying to get their help for your nonprofit organization? Well,  getting new, passionate members for your volunteer team can be a lot easier with nonprofit videos. Since people can watch video content on their own time and without pressure, they will be more receptive and more likely to hear you out.

25. PolicyEd — America Off Balance

The national debt isn’t easy to grasp, but animation helps make it clear and engaging. In this non-profit organization video, PolicyEd uses simple visuals and straightforward explanations to break down complex financial issues. Each animated scene builds on the last, giving viewers an easy way to understand the impact of debt on the nation.

The Power of Storytelling in Non Profit Videos

Storytelling is the heartbeat of any nonprofit organization videos. It’s not just about sharing facts — it’s about building a real connection with viewers, drawing them into your mission, and inspiring them to be part of something bigger. 

Here’s how working with a professional explainer video company can turn your non profit organization video from just another message into something that moves people to act:

• Focus on Emotional Engagement: Stories that touch the heart stay with us. By sharing personal stories or showing real people affected by your cause, you create a moment of empathy. This emotional spark helps viewers feel connected to your mission, making it more than just information — they’re now invested in the impact.
• Effective Narratives: The best stories take us on a journey. Start by setting the scene, show the challenge your organization is tackling, and end with a hopeful vision or call to action. This journey lets viewers feel the stakes and see where they can make a difference, creating a story that stays with them long after they watch.
• Practical Tips for Storytelling: Keep your message focused and genuine. Use visuals to bring your story to life, keep the tone authentic, and let your passion shine through. When a story feels real, it becomes relatable, and that’s what inspires viewers to step up and get involved.
• Video vs. Other Mediums: Video brings stories to life in a way that text or audio alone can’t. The combination of visuals, voices, and music creates the best experience, helping viewers connect emotionally while also understanding the full picture quickly. For nonprofits, this makes video especially effective—it’s immersive and memorable, so the message sticks.
• Highlight Success Stories: Nothing shows the power of your work like a real success story. By showing the lives you’ve touched or the difference you’ve made, you give viewers a reason to believe in your mission. Success stories offer proof that change is possible, making people feel confident that their support truly matters. 

Non Profit Videos FAQ

Do you have any remaining doubts about non profit videos? Well, you’re in luck because we’ve compiled and answered the most commonly asked questions about them. Let’s check them out!

1. What is a non profit video?

A nonprofit video is a short, impactful video created by a nonprofit organization to share its mission, raise awareness, or inspire action. These videos can showcase the people behind the organization, share success stories, or explain a cause in a way that gets people to care and get involved. Simply put, it’s a way for nonprofits to reach people where they’re at, telling stories that matter and inviting viewers to join in.

2. Why are non profit animation videos important?

Animation videos is best for nonprofits because they break down complex topics and make them easy to understand. They use visuals, storytelling, and a simple style to capture people’s attention and keep them engaged. For many nonprofits, animation videos help reach a wider audience, making people aware of causes they might not have considered before. Plus, animation has a way of pulling at heartstrings, which can make people feel more connected to the mission.

3. What makes a good non profit video?

A good nonprofit video tells a story that feels real and hits home. It focuses on a single message, keeping it clear and easy to follow. Good videos have relatable characters or real-life stories that make viewers care and often end with a call to action — like a donation or volunteer sign-up. The visuals and sound must feel polished but authentic, so viewers trust the message and feel inspired to help.

4. How long should a nonprofit explainer video be?

Nonprofit explainer videos are usually best kept short, around 1-2 minutes. This length is ideal because it’s long enough to tell a compelling story but short enough to keep viewers’ attention. For complex topics, it’s okay to go a bit longer, but in general, keeping things brief and to the point ensures people stay engaged and remember the key message.

Wrapping Up

Nonprofit animation can bring huge benefits to your organization. We encourage you to consider using this type of video to spread your message and connect with the people who’d want to support you. Trust us, you’d be seeing the results soon!

If you can afford it, you should also consider partnering with a nonprofit video production company that can work alongside you to build your story from the ground up with fully customized pieces that match your image.