Best 25 Brand Videos to Make Your Campaign Pop

We all know video ads — those pieces that overtly promote a product or service. Since your company is more than what you sell, you might want to consider producing some brand videos. These short pieces are solely focused on helping brands achieve a unique position in the market by sharing their mission, vision, and beliefs.

The best brand videos are those that offer a perfect balance of entertainment and product or service mentions. Since I know that can be hard to achieve, I’ve compiled 25 wonderful examples you can get inspired by. Let’s see together what they have to offer!

What Is a Brand Video?

A brand video is a short film that tells people about your company and what you stand for. It’s not just about selling your products or services; it’s about sharing your story, your values, and your personality. Simply put, brand videos are any kind of video about your brand.

These pieces use compelling visuals, music, and storytelling to capture people’s attention and leave a deep mark. They can be funny, inspiring, or even thought-provoking—depending on your brand and your message.

The best videos tell a story that resonates with your audience and helps them connect with your brand on an emotional level. This can help you build stronger relationships with your customers and make them more likely to remember you.

Why Use a Brand Video for Your Business?

Brand videos are the best way to connect with your audience and make your business stand out for several reasons:

• They’re attention-grabbing. People love watching videos, and a well-made brand video can capture their attention and make them want to learn more about your company.
• They boost your brand’s image. A high-quality video makes you look professional and trustworthy. 
• They explain things clearly. Sometimes, it’s hard to explain what your business does in words alone. A video can show people exactly what you offer and why it matters.
• They create a connection. Videos can make people feel things — happy, excited, inspired! This helps them build a stronger bond with your brand.
• They’re easy to share. People love to share videos online, which means your brand video could go viral and reach a ton of new customers.

25 Best Brand Videos to Learn From

Okay, so you’ve got an idea of what a brand video is. Now, here’s the list of the best ones and what we can learn from each of them.

1. Accelerant’s Brand Video by Yum Yum Videos

We created this stunning motion graphics video for our friends at Accelerant, and it shows how you can use animation and a good script to explain complex topics and concepts in a way that’s easy to understand and fun to watch.

We used the brand’s bright colors to create eye-catching graphics that tell what Accelerant’s services are all about in the form of a story. The animation is smooth and keeps you interested the whole way through, whereas the script is clear and simple, making it easy to learn about what Accelerant does.

Pro-tip:  Use animation to make your videos more interesting and help people understand your message better.

2. RECOGNIZE by Yum Yum Video

We had the opportunity to create a live-action explainer video for Recognize. This company helps businesses show their employees how much they appreciate their hard work. 

Their platform is built into Microsoft Office 365, and this video shows how it works in a clear and simple way. We used real people and actual screen recordings to show how easy the platform is to use. 

The result is a video that’s both informative and interesting to watch.

Pro-tip: Try using a mix of real people and screen recordings to make your explainer videos more interesting and engaging.

3. Red Bull Stratos

Big, bold ideas make brand videos unforgettable, and Red Bull Stratos is a perfect example. This brand video takes us along with Felix Baumgartner as he leaps from 120,000 feet above Earth, showing Red Bull’s passion for pushing human limits. 

With gripping visuals, music, and a steady buildup, the video pulls viewers into the moment, letting them feel Red Bull’s adventurous spirit firsthand. This is more than promotion — it’s an invitation to share in the brand’s love for going beyond the edge.

Pro-tip: Use visuals and simple storytelling to capture your brand’s spirit and inspire your audience.

4. A Generic Brand Video

.

Dissolve is a stock footage and photography company, and they’ve decided to use their own stock footage to poke fun at the tropes all too common in branding videos. What I like about this piece is that the company sneakily but cleverly showcases its assets in a more subtle way. What a great content strategy!

Pro-tip: Branded video content doesn’t have to be boring! So, don’t be afraid to show your sense of humor if your brand’s identity allows it.

5. SADA Rebrand Reveal

.

Branding videos can be a great idea to show your customers the company’s new face. This is an effective way of helping viewers associate the new visual identity with your brand while conveying your new mission. 

The key here is to make an uplifting and engaging piece that conveys your excitement. For this reason, choosing the right voice-over, music, and pace of visual elements is essential to inspire them.

Pro-tip: Use brand videos to make the right first new impression, especially if you have an entirely new corporate promise to share with your audience.

6. Toxic Influence

.

Dove knows well how to leverage brand campaign videos to tug at the viewers’ heartstrings. The company is well known for its emotionally compelling pieces that tackle real issues, such as toxic beauty advice on social media. The vulnerability and authenticity of the video make it so people can relate to the message and form a deeper connection with the brand.

Pro-tip: The best brand videos explore real issues in your industry. Tackle those you believe will emotionally resonate with your audience, so you can build an authentic connection with them.

7. What Most Schools Don’t Teach

.

Brand campaign videos don’t have to be overly elaborated to be successful and win over your target audience. Code.org’s aim is to convey the importance of teaching coding to the young, and they’ve done so by interviewing big names in the tech field. 

I really like this piece because it doesn’t highlight the benefits of the company’s services but rather reinforces its mission and connects with the viewer. The only downside I can find is that it’s a bit on the longer side. Ideally, your video should be two minutes long at max.

Pro-tip: Try to make your brand video inspiring and motivational, but be mindful of your time to keep your audience hooked on your message.

8. One Story Away

.

Do you know what, in my opinion, makes this piece a successful brand video? The fact that it’s focused on the service’s value.  Simple, right?

The company could’ve capitalized on the TV shows and movies they offer, but with this video, they’ve associated the brand with intense positive feelings. The result? An inspiring and emotional piece that’s sure to catch the viewer’s attention!

Pro-tip: Dig a bit deeper and find out what makes your brand unique. Then, center your video around that for a stronger impact.

9. Match Made in Hell

.

2020 was a challenging year for everyone, but just as it was about to end, Match released this piece that offers a humorous take on it. In this video, Satan matches with the year 2020, personified as a young woman, and they go on multiple dates that humorously sum up how terrible that year was. 

This is one of the best brand videos out there because it was timely, relevant, and funny at the same time.

Pro-tip: Center your pieces around current news and events to catch your viewer’s attention and pique their interest more easily.

10. The Story of the Letters Foundation

.

Customers are more likely to be receptive to your brand if they’re familiar with your values and beliefs. And I believe there’s no better way to convey that message than with an origin story video. While The Letters Foundation isn’t technically a brand, their origin story video is a good example of how to show your viewers how your brand started and where it’s going. 

Pro-tip: Leverage branded video content to tell the story of how your brand was born and introduce your viewers to its core identity.

11. Bring Your Whole Self to Work

.

Your employees embody your brand’s values, so why not have them star in your next branding video? This Starbucks video does precisely that, giving one of their managers the chance to share what it means to work for the company. 

This marketing strategy can help you attract like-minded candidates that relate to your brand’s purpose and mission, and even show your customers your human side.

Pro-tip: Let your employees advocate for your culture in your branded video content. They’re the ones who know your brand the best, after all!

12. Blackbaud’s Purpose

.

Another way to showcase your culture is by giving real examples of the people you’ve helped or the impact you’ve made. Blackbaud has produced a fantastic and emotionally loaded brand video featuring the organizations and causes they support. This way, the audience can see how their product and services improve lives.  

Pro-tip: Your brand is more than just a logo and a product; it’s also the lives it’s impacted. Don’t forget to show your viewers how you’re changing people’s lives.

13. Collaboration Squared by Yum Yum Videos

This character animation video we created for Collaboration Squared is an example of how to show the best features of a brand’s products in a fun and engaging way. Collaboration Squared is all about helping teams connect and work together —no matter where they are. In this video, we see how their technology breaks down barriers and makes teamwork feel effortless.

Using an inviting animation style and a relatable storyline, we incorporated clever metaphors, such as turning walls into windows, to make the message clear and memorable. This approach helps viewers easily grasp how Video Window connects teams globally, making collaboration feel as natural as working side by side.

Pro-tip: Don’t be afraid to experiment with different animation styles to find the one that best suits your brand and message.

14. Men’s Mental Health

Brand campaign videos are all about positive association rather than self-promotion, and this video is a perfect example of that. This particular piece focuses on men’s mental health in hopes of opening up much-needed conversations about the importance of them opening up.

Pro-tip: Don’t be afraid to use brand videos to discuss topics that would usually be considered controversial. This strategy can help show your audience you care about them and build a closer relationship with them.

15. ISMs Define Our Company Culture

.

Sometimes, you don’t need a long video to explain your company culture and generate curiosity around it. With that in mind, I believe this is one of the best brand videos in terms of conciseness. 

In just 40 seconds, the company conveys its work culture while introducing what makes them different from the competition. It gives enough information to pique the viewer’s interest and then encourages them to visit their website to learn more about it. Pretty effective, don’t you think?

Pro-tip: Short branding videos can be just as effective as long ones, if not more!

16. Work/Life Balance

.

Instead of telling your audience what makes your brand unique, you can simply show them! By now, it’s no secret that branded video content is perfect for that, but you probably didn’t know it can be even better if you choose the right style.

I think we can agree that this is one of the best brand videos because of its quirky style. The choice of using animation from a first-person perspective instead of live-action footage is spot-on, making this piece engaging and fun to watch.

Pro-tip: Consider experimenting with different video styles. You might be surprised by the results!

17. WTF is Zendesk?

.

Taking risks sometimes pays off, like with this brand video by Zendesk. There’s no denying that the title is a bit risky, but it also does a great job of catching your attention and making you click on the video.

Moreover, the content is silly and entertaining, which shows the brand’s more playful side and makes this tech company more human and approachable.

Pro-tip: Your branded video content doesn’t always have to be formal and serious. If you know your target audience well, you can try something risky and entertaining that they’ll find appealing.

18. Kenya Ice Hockey Team Dreams Big

.

Last but not least, we have this wonderful branding video by Alibaba. I love how inspiring and motivational this piece is, and also how it tells you a lot about the brand without even mentioning it until the very end. 

Through the story about the Kenyan Ice Hockey Team, the company conveys that even the biggest giants once started small. The message here is that this brand is there to support and help its audience achieve their goals and dreams.

Pro-tip: Brand videos centered around real stories can be memorable and make a powerful impact on the viewer’s mind and heart.

19. Heinz A.I. Ketchup

Heinz jumped on the AI bandwagon with this clever brand video, and I just love how they used AI to create images of ketchup. They asked an AI image generator to draw “ketchup,” and the AI drew a bottle of Heinz. It’s a simple yet very clever way to show how popular and recognizable their brand is. 

This video proves you don’t need a complicated story to make a statement. Sometimes, a short and sweet video that uses a new technology or jumps on the latest trend is all you need to grab attention.

Pro-tip: Don’t be afraid to experiment with new technology and find creative ways to use it in your videos. It can help you stand out and make your brand more memorable.

20. Build Your Own Ice Cream Sandwich

This video by Jeni’s Splendid Ice Creams is a great example of how to make your product look amazing. They’re showing off their “build-your-own” ice cream sandwich, and they do it in a way that makes you want to grab a spoon and dig in!

The video starts with a simple shot of an ice cream sandwich being made, and then it shows you all the ways you can customize your own. You can pick your favorite cookie, your favorite ice cream flavor, and then add all sorts of toppings and sauces. 

I like how this piece is not only showing off the ice cream, but rather focusing on the experience of how much fun it is to make your own special treat. 

Pro-tip: When making a video about your product, show people how to use it in a fun and creative way. This will make them more likely to remember your brand and want to try your product themselves.

21. Coinbase QR Code Super Bowl Ad

Coinbase made a big splash with their Super Bowl ad, and they did it without spending a fortune on celebrity cameos or fancy special effects. Their “Less Talk, More Bitcoin” ad featured a simple QR code bouncing around the screen, and it was a genius move.

It reminded people of the old bouncing DVD logo, which was a fun throwback. But the best part was that it made people curious. They wanted to know what would happen if they scanned the code, and it turned out that Coinbase was giving away free Bitcoin!

Pro-tip: Try something new and unexpected in your ads, play with nostalgia. It could be a fun way to get people’s attention and make your brand stand out.

22. Aldi Brands Cake

I love how Aldi used a silly rivalry to create this video! Remember the whole Colin vs. Cuthbert cake battle between Aldi and Marks & Spencer? Well, Aldi made a funny ad about it, showing Cuthbert the Caterpillar cake hanging out with his friends and enjoying some cake (even Colin the Caterpillar!).

Things take a turn when Colin crashes the party and starts a cake fight with Cuthbert! And the best part is the ending line” “Aldi. Like M&S. Only cheaper. *On cakes that look like caterpillars.”

• Pro-tip: Use humor in your videos to make them more entertaining and memorable.

23. Nike Margot vs. Lily Resolutions

Nike’s “Margot vs. Lily” brand video is a smart mix of humor and challenge that shows two sisters taking on New Year’s resolutions in very different ways. Margot, recently fired, has to launch her own fitness channel, while Lily, a successful influencer, faces the task of making real friends. 

Through this storyline, Nike shows the power of drive and resilience for personal growth, fitting right in with their message of empowerment.

Pro-tip: Relatable storytelling in brand videos brings your brand’s values to life and helps viewers feel a real connection to the message.

24. Volvo Trucks Epic Split feat. Jean-Claude Van Damme

Brand videos don’t always need to tell; sometimes, they just need to show. Volvo’s “Epic Split” is a jaw-dropping demonstration of precision and stability, with Jean-Claude Van Damme performing his iconic split between two reversing trucks. This visually stunning test shows Volvo’s commitment to innovation without a single sales pitch.

Pro-tip: A memorable stunt or metaphor to showcase your brand’s strengths and create an unforgettable impact without overdoing the message.

25. 4&Co by Yum Yum Videos 

4&Co offers co-working spaces with everything you need to get your work done and have some fun too! We created an explainer video for them that shows off all the things they offer, like comfy workspaces, helpful services, and fun community events.

We used bright colors and fun animations to make the video interesting and easy to understand, and it shows how 4&Co can help businesses of all sizes. 

Pro-tip:  Use clear visuals and a friendly voiceover to make your brand videos easy to understand and remember.

How Much Does a Brand Video Cost?

So, you’re thinking about creating a brand video, but you’re not sure how much it’ll cost. I’ll share how much you need to prepare. 

If you hire a freelancer or opt for using templates, you might pay anywhere from $100 to $1,000. While very affordable, the downside of taking this route is that it may take a very long time to finish your piece, and the results might not have the necessary quality and level of customization a brand video should have.

The second option is to go with a smaller video production company, which would charge you between $1,000 and $6,000. The quality of the final piece will be better than that of a freelancer, but might still need to endure long waiting times or deal with slightly generic results.

Finally, you’ll find top-notch video production companies specialized in making custom and quality content. Here, the price could be anywhere from $6,000 to $50,000. The animation cost varies that much because of several factors that come into play when producing a video, such as the style and complexity of the video, but this should give you a general idea.

Need a Brand Video? Yum Yum Videos Has You Covered!

At Yum Yum Videos, we’re a leading animated explainer video company that has been creating videos since 2012. We’ve got the experience and expertise to bring your vision to life, whether you’re looking for an explainer video, a product demo, or a brand story.

And I know your time is precious, so here’s a quick look at what makes Yum Yum Videos special. 

• Experience: We’ve created almost a thousand videos over the past decade, working with everyone from small startups to Fortune 500 companies like Amazon and Walmart.
• Dedicated Team of Experts: Our talented designers, producers, and writers are passionate about creating awesome videos that help you succeed.
• Quality Checks: We have a super organized process with lots of quality checks to make sure your video is top-notch.
• Smooth Process: We’ve developed a clear and efficient process with fixed deadlines, so you’ll always know what’s happening and when to expect your video.
• No hidden fees: We’ll tell you exactly what your video will cost from the very beginning — no surprises!

If you want to see more of our work, you can watch this cool video we made about it:

And if you want a more in-depth take on your project, and how we can help you bring it to life, don’t hesitate to contact us! We’ll be glad to chat with you about it 😄.

Wrapping Up

Unlike other types of videos, brand campaign videos don’t immediately bring conversions. Instead, they’re a complement to your marketing strategy for branding. Regardless of your company’s size, you can leverage the power of these pieces to show the world who you are. 

The best brand videos offer important lessons you can learn from, so I hope you’ve discovered how to use them to get closer to your audience and drive results for your company 😉.