Best Commercial Video Production Companies of 2024!

Making a commercial for your company is usually quite an investment. So, it comes to reason you’d want to make sure it’s worth it. I believe that, for your peace of mind, you should entrust the project to a highly skilled commercial video production company that knows what it’s doing.

However, there are so many options out there that I know how hard it can be to discover which one is the right one for you. I’d like to give you a hand with this, so I’ve put together this list of 20 of the best companies that can tackle your video commercial production. Let’s dive in!

What Is a Commercial Video Production?

Not so fast! Before we dive head-first into our top 20 video companies list, we need to establish what we—and everyone else, really—understand as commercial video production.  

Also known as commercial videography, it’s the creative process that results in an advertising video for a brand. It can be carried out by a professional studio, a freelancer, or by doing it yourself (although that may not be ideal if quality and time are of the essence). 

Benefits of Commercial Videography

So, where to begin? It brings so many important benefits to the table, especially for brands looking to make a strong impression on their audience. Some of the most important ones are:

• Great conversion rates. Like most types of videos, they result in higher conversion rates than image and text-based content.
• Relatability. The best digital and TV commercial production companies know how to craft a story that your target audience can relate to. In other words, a story that lets them see themselves as potential users of your product or service, or simply allows them to associate your brand with positive values.
• Effectively delivering your core message. Their power to capture the audience’s attention plus their ability to simplify information, make videos a solid medium for transmitting any type of message to potential buyers.
• Brand awareness and recognition. Commercial videos are the ideal video type to let the world know your brand. When branding is done effectively and consistently, commercial videography is an excellent way to make the audience distinguish and remember you.
• Social Media Engagement. Mixed with shortness and sweetness, commercial videos tend to outperform images and text when it comes to clicks, likes, comments, and shares. Not bad, huh?

Top Commercial Video Production Companies to Partner With

Here’s a quick rundown of the studios I’m going to share with you today:

1. Yum Yum Videos
2. Headlands Studio
3. Snowy Peak
4. M-1 Studios
5. Shoot You
6. Awakened Films
7. Sparkhouse
8. VeracityColab
9. BluBlu Studios
10. SPG Media
11. SLON Media
12. Lemonlight
13. Slow Clap Productions
14. Digital Spark Studios
15. Storyfarm
16. Colormatics
17. Blue Barn Creative
18. School of Thought
19. Flow Production and Post
20. Prodigium Pictures

1. Yum Yum Videos — Commercial Video Production Company

Founded: 2010

Team Size: 10 – 20 employees.

Clients: McKesson Corporation, Walmart, American Express, Vodafone, Red Bull.

Pricing: $8,000+

Who we are: A skilled team of passionate and driven professionals, experienced marketers, and creative artists who deeply love all things video. Our mission is to create effective animated commercials and other kinds of video content that can make an impact and bring your business closer to your audience. We strive to produce unique pieces that combine compelling animations and relatable storytelling to bring your message to life.

To do that, we leverage both live-action and many different cartoon styles that you can choose from, such as drawn animation, 2D and 2.5D animation, whiteboard animation, and more. This way, our clients can get the best style for their goals, their message, and their audience.

Over the past decade, we’ve partnered with all kinds of companies and created hundreds of fully-tailored commercial videos across many industries and for a variety of marketing purposes. But don’t take my word for it! Our previous clients vouch for our dedication, and our work does the rest of the talking for us, showcasing our team’s talent and our passion for the medium. 

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(Explainer video by Yum Yum Videos.)

2. Headlands Studio

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Founded: 2019

Team Size: 2 – 9 employees.

Clients: Tito’s, ASICS, QuickenLoans, Hoka.

Pricing: $10,000+

Who they are: A full-service commercial video production company led by a team of “production experts, empaths, and natural connectors.” Their mission is to break barriers and tell the stories that are left underrepresented by combining their professional skills with curiosity and creativity. As anyone can tell from their impressive portfolio, their compelling pieces reflect their integrity both in style and content.

3. Droga 5 

Founded: 2006

Team Size: 50 – 100+ employees.

Clients: Levi’s, Paramount +, Amazon.

Pricing: $50,000+

Who they are: This commercial video production company may be out of reach for most businesses out there, but we couldn’t leave it out of our list! They create top-notch videos driven by each brand’s purpose, some of them featured on the famous Super Bowl commercial breaks. Their work is not limited to commercial video production services: they provide fully integrated solutions, from business design to marketing campaigns.

4. TBP – The Bigger Picture

Founded: 2019

Team Size: 11 – 50+ employees.

Clients: Manchester United, Footasylum, Boohoo.

Pricing: Pricing by inquiry.

Who they are: This UK-based commercial video production company specializes in digital marketing, offering a variety of services for their clients: from social media ads and content to media planning and influencer marketing. True to the social media world, their video content aims at grabbing (and holding) the audience’s attention. As for commercial videography techniques, they are one of the few studios innovating in CGI (Computer-Generated Imagery).

5. Synima — Commercial Video Production Company

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Founded: 2000

Team Size: 50 – 100+ employees.

Clients: Aggreko, Willis Towers Watson, State Street, Amadeus IT.

Pricing: $10,000+

Who they are: An award-winning team of producers, animators, editors, creative directors, and camera/sound operators who offer integrated commercial video production services. As evidenced by their portfolio, the folks at this New York-based animation studio are highly skilled in 2D, 3D, stop-motion, whiteboard animation, and drawn animation techniques. On top of that, they offer an additional set of services that includes podcasts, live event streaming, user-generated content, and more.

6. Awakened Films

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Founded: 2008

Team Size: 2 – 9 employees.

Clients: Bulbrite, The Container Store, Charmant, Messinas.

Pricing: $10,000+

Who they are: A small team of creatives that specialize in marketing and commercial video production services that, in their own words, “tell human stories.” They aim to inspire and connect businesses with their audiences with captivating and educational videos ranging from broadcast commercials to digital marketing videos, Amazon landing page videos, training videos, and everything in between.

7. Sparkhouse

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Founded: 2009

Team Size: 2 – 9 employees.

Clients: GMC, Nissan, JWC Environmental, Stellar.

Pricing: $10,000+

Who they are: This fabulous commercial video production company aims to produce content that is, in their own words, “adventurous and unpredictable”. As a result, they come up with marketing videos that are filled with entertainment. Sparkhouse not only specializes in video production for commercials, but also creates how-to, brand, and training videos.

8. VeracityColab

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Founded: 2008

Team Size: 1 – 10 employees.

Clients: PetNet, Onriva, Next Trucking, RingCentral.

Pricing: $10,000+

Who they are: A well-known name among video marketing companies, this experienced team has accumulated more than a decade of experience and knowledge of different marketing video styles. For this reason, they’re able to provide some of the best commercial ads that leverage compelling storytelling and attractive visuals that help engage and connect with audiences.

9. Yeti Production

Team Size: 1 – 50 employees.

Clients: California Avocados, Acura, KFC.

Pricing: $10,000+

Who they are: An established commercial video production company offering live-action and animation services, besides editing, photography, and retouching. They see themselves as a “multitalented, multitasking monster”, and we believe they are right! Judging from the quality of their work, it’s easy to see the talent behind their team.

10. SPG Media

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Founded: 2007

Team Size: 50 – 249 employees.

Clients: Drop Dead Life Insurance, IBU, modgarden, TunnelBear.

Pricing: $10,000+

Who they are:

With over a decade of experience in the industry, this high-end commercial video production company strives to produce emotion-driven  product advertisement videos for clients in a variety of industries. To achieve that, they like to combine quality content with creative storytelling and make the viewer feel.

11. SLON Media

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Founded: 2017

Team Size: 10 – 49 employees.

Clients: Parimatch, Wordtune, Epam, Joom.

Pricing: $10,000+

Who they are: Even though they might be younger than other studios on our list, they boast ample experience in product advertising and offer full creative services ranging from video marketing and social media video production to mobile marketing and even branding and design. Their goal is to help businesses build and grow by leveraging eye-catching visual content and tried-and-true commercial videography techniques.

12. Lemonlight

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Founded: 2014

Team Size: 50 – 249 employees.

Clients: University of Denver, Home Chef, The Body Shop, Henkel.

Pricing: $10,000+

Who they are: As one of the best commercial video production companies around, Lemonlight has an affinity for working with marketing agencies and businesses in various industries. The team here likes to empower their clients with their content and guide them through the entire production process. Moreover, its assets are tailored to match the clients’ existing strategies and enhance their video marketing strategy. 

13. Slow Clap Productions — Commercial Video Production Company

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Founded: 2014

Team Size: 2 – 9 employees.

Clients: Stampli, Capital One, Accenture, Insightly.

Pricing: $10,000+

Who they are: An excellent commercial video production company that loves to partner with brands and businesses willing to take creative risks that will lead to fantastic commercial videos and product demos. Like us, they firmly believe that it’s authentic, entertaining, and meaningful content that makes an emotional connection with the viewer.

14. Digital Spark Studios

Founded: 2014

Team Size: 2 – 9 employees.

Clients: Orbis, Atlas Copco, Hoover, CTE.

Pricing: $10,000+

Who they are: A renowned studio that focuses the efforts of each commercial videography project on triggering emotion and action in the audience. Like us and many commercial video production companies on this list, they believe that building trust in a brand is essential to making it grow.

15. Studio B Films

Founded: 1992

Team Size: 10 – 49 employees.

Clients: Grammarly, Adobe, Lending Club.

Pricing: $10,000+

Who they are: As the oldest commercial production company on our list, Studio B Films has developed pieces for clients across multiple industries. With storytelling as its driving force, this talented company offers first-rate commercial video production services, as well as testimonial, educational, training and event videos, and even mini-documentaries!

16. Colormatics – Commercial Video Production Company

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Founded: 2014

Team Size: 10 – 49 employees.

Clients: Hello Heart, Brandclub, Providence, Public.com.

Pricing: $25,000+

Who they are: A group specialized in commercial video production services that likes to partner with businesses in the crypto, healthcare, and sports industries and take on unique challenges. On top of that, they’re also highly skillful at producing video testimonials, live-action pieces, motion graphics videos, and even Instagram videos and social media strategies for different types of companies. 

17. Le Cube

Founded: 2010

Team Size: 10 – 49 employees.

Clients: Mariott Bonvoy, Coca-Cola, Corona.

Pricing: $15,000+

Who they are: A celebrated studio with a distinctive animation style. Their visually appealing work draws inspiration from urban culture, film, architecture, and art. Their commercial video production services can be commissioned by an advertisement agency or directly by the client.

18. School of Thought

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Founded: 2009

Team Size: 10 – 49 employees.

Clients: Blend, Montage Health, Milliman, Intrepid Travel.

Pricing: $25,000+

Who they are: Ever since this agency was founded, it’s been steadily growing and adding services to its portfolio. So now, the team is able to offer commercial videography as well as media planning and buying, stunts and activations, and other services. They create passionate social cuts, sustainability, and healthcare advertisement videos, infusing their work with creativity and critical thinking skills.

19. Flow Production and Post

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Founded: 1998

Team Size: 10 – 49 employees.

Clients: Dassault Systèmes, Comcast, Aquafina, Denny’s.

Pricing: $10,000+

Who they are: A company that can consider itself an industry veteran, Flow Production and Post has been working in video production for commercials for quite a while now. With a high skill level and an excellent portfolio, they love to make their clients look good. To achieve this, they’ve developed a more elegant, streamlined, and handcrafted approach to their creative process, so they certainly know how to do animation!

20. Prodigium Pictures – Commercial Video Production Company

Founded: 2011

Team Size: 2 – 9 employees.

Clients: Whill, Ava Scribe, ExtremeReach, Remode.

Pricing: $25,000+

Who they are: This commercial video production company has a special fondness for “ideas and organizations that are positively transformative”. It’s no surprise then, that their content strives to entertain while fostering critical thinking and generating a social impact, all by leveraging purpose-driven video storytelling. On top of commercial videography, they work on feature films and documentaries.

Live-Action or Animation for Your Commercial Video Production?

Many of the companies on our list (including us!) are dedicated to both live-action and animated commercial videography. So, we understand quite well that it can be a difficult decision to choose between these two very different styles, so let’s compare what factors come into play in both types of productions.

1. Flexibility

Most of the time, if you can imagine it, you can animate it.  A character that looks and feels similar to your target audience to a tee? Possible with animation. A unicorn planting a flag of your brand on the Moon? No problem at all! An attraction park full of living dinosaurs? Oh wait, that’s an actual live-action film, oops!

The point is that animation offers a very ample variety of options when it comes to storytelling. With live-action commercial videography, on the other hand, the stories you can tell are limited by reality itself… unless you are Steven Spielberg, of course.

2. Realism

The limitations of reality mentioned in the previous point give live-action production one of its best qualities: realism.

This doesn’t mean that animated video can’t imitate reality, especially considering the impressive qualities of 2.5D and 3D animation. However, the nature of live-action gives its pieces a human touch that can be what your company is looking for. 

3. Cost-efficiency

Here, there’s one clear winner. 

Animated commercial video productions are generally more affordable than their live-action counterparts, even high-quality animated productions. 

Needless to mention, the cost of any kind of commercial videography will depend significantly on the size of the video commercial production. That said, even small live-action endeavors usually entail hiring many professionals for both behind-the-scenes and in-camera roles.

4. Adaptability to Changes

Remember how I mentioned that an animated piece can be adapted to the client’s feedback in the post-production stage? Well, it’s not that easy for live-action commercial video production companies. Once the filming is done, the video can be edited up to a point based on the existing footage. This limits its adaptability to changes required by the client. Sure, you can go and film it again… but that involves a lot of extra work and costs. 

The Basic Steps of the Commercial Video Production Process

Whether we’re talking about an animated or a live-action commercial videography, the process is made up of three main stages: pre-production, production (not to be confused with the name of the whole process), and post-production. Now, let’s see how those are carried out in most commercial video production companies.

Pre-Production Stage

• Research. Excellent video commercial production companies are curious about the message you want to transmit and who it’s directed to. In our particular studio, clients fill out a creative brief that allows us to fully understand their needs.
• Script. Based on the information gathered, a writer crafts a story that your target audience can relate to.
• Storyboard. Think of it as a ‘visual script’ that contains the most important frames of the video. Thanks to the storyboard, the client and the whole team can understand how the result will look.

• Still frames. They are used to define the aesthetic style of the video: colors, typography, characters, and other key elements that will appear on screen.
• Casting. In the case of animated video production, this entails selecting voiceover actors, often from an already tried-and-tested pool of talents.
• Location scouting. Only needed in live-action productions when the commercial production company doesn’t have a set.

Production

• Filming. If we are talking about a live-action production.
• Illustrating. In an animation commercial videography, the designers craft the characters and elements on the screen.
• Animating. Easier said than done! This is a complex step that brings the previously made illustrations to life.
• Recording. If a voiceover narration is involved, this is the stage to record it. 

Post-Production

• Editing. In live-action productions, an editor selects the best footage and assembles it to complete the story according to the script.
• Sound editing. Sound effects, music, and the voiceover narration are added and synchronized with the visual frames.
• Adjusting. Many commercial video production companies, ourselves included, would edit the piece according to your feedback to deliver the final result that you expect.

Frequently Asked Questions About Commercial Video Production

Let’s go over some questions that might be on your mind about commercial videography.

1. How Long Does a Commercial Video Take to Produce?

Needless to say, this answer depends highly on the length of the video, how fast you need it done, the company’s expertise, and whether it’s an animated or live-action piece.

On one hand, a well-crafted 60 to 90-second animated video can take from five to nine weeks to complete. For a video of similar duration, a straightforward live-action commercial piece can generally take up to six weeks. 

But there’s a reason why I’ve emphasized the word ‘straightforward’. You see, in the development of a live-action video, you depend on the time constraints of the cast and crew, the availability of the filming location, and more. These factors can increase the project’s turnaround time and are significantly reduced when working with animation commercial video production companies.

2. How Much Does Commercial Videography Cost?

Another answer that varies from video to video.

If we’re talking about a live-action project, you can expect a price range between $15,000 and $50,000. The exact number will depend on the location, the number of actors, and the size and expertise of the crew.

If you’re looking for an animated video of high quality, you’ll find mid-tier and professional-level studios typically charging between $6,000 and 15,000 per minute. 

Of course, you can find cheaper options for lower quality standards by hiring a freelancer, using templates, or going the DIY route. However, it can be more cost-effective in the long run to invest in a professional-level company that can guarantee a great video, than to spend valuable time and money on more affordable options that might not ensure a good result.

If you’re interested in accurate price ranges for all types of commercial video production services, this video is for you:

3. Which Company Is the Best at Producing Advertising Films?

Ultimately, which one is the best commercial video production company for your brand will depend on your specific needs. That said, we believe there are objective characteristics that define a high-value studio and we’re proud that clients recognize them in our own company:

• Customization. Every client has unique needs and wants, so we create a 100% tailored piece that fits your brand like a glove.
• Expertise. For more than 12 years, we have helped companies of all shapes and sizes thrive through commercial videography – from small startups to recognized brands like Google, Amazon, Bayer, and more.
• Price-quality ratio. The best one on the market. We strive to meet and exceed top industry standards.
• Communication. We let our clients’ feedback guide us throughout the entire animation process, that’s why we maintain fluent two-way communication.

Today you’ve read about 20 companies that also share many of these qualities.  Whichever one you choose, what matters is that you pick a company that fits your brand and its needs. 

4. What Makes a Video Commercial Effective?

If you want your video to deliver all the amazing benefits commercial videography is known for, it should have the following qualities: 

• Be engaging from the start. A great video gets the audience hooked with an initial statement or question or a curious visual frame.
• Concise. In these times of fleeting attention spans, an effective commercial video manages to condense its script without sacrificing the core message.
• Simple and Clear. Don’t underestimate this! If the message of your commercial video can’t get across to your target audience, don’t expect your brand, product, or service to stick into potential buyers’ minds. 
• Branded. Every ounce of your video should scream whisper your brand.  Branding should be done in a subtle but efficient way, without being too on the nose. 

5. When and How Should I Promote My Video?

Since commercial videos provide many benefits for raising brand awareness and recognition, it’s recommended to orient them to clients at the top of the funnel. The audience at this stage is just getting to know your products or services and commercial videos are a great way to present them to the world. 

How? We recommend digital channels. 

Social media is an exceptionally good setting for commercial videos as you can connect with a broader audience through tools like Facebook and YouTube ads. Your landing page is also a solid choice, but note that it can gain even more benefits from an animated explainer video. For both channels, you can enrich your strategy by leveraging SEO techniques in titles and descriptions.

6. What Is the Difference Between Commercial and Corporate Video?

The differences between these two types of videos are in their goals, their target audience, and their tone. 

In commercial videography, the idea is to promote a brand, product, or service and connect with potential buyers. This results in a video that usually carries a casual tone, especially in the case of B2C industries. 

Meanwhile, corporate videos are created with the purpose of representing brand values or educating the audience, who can be internal or external to the company. The tone becomes more professional, although not necessarily formal. Videos that represent a brand in a corporate event, train newcomer employees, or educate the target audience are great corporate video examples.

What Makes Yum Yum Videos a Unique Commercial Video Production Company? 

At this explainer video company, passion and dedication are the foundation upon which we build every piece we work on. That way, we can make effective commercial videos that not only will help you achieve your marketing goals but also reflect just how much we love what we do. 

We also offer many advantages for our clients, so they can lay back and let us do the hard work:

• Customization. We understand each brand is different, and we adapt their video to their specific needs from the moment we start writing the script.

• Fixed and Smooth Process. At the beginning, we provide you with Gantt views to allow you to understand and track the production process at any given moment.

• Fluent Communication. This goes both ways. We keep our clients well-informed about how their video production is going, and we listen closely to their needs and feedback in all the steps of the way.
• Skilled Team. Our pride and joy is our amazing team of writers, designers, directors, and producers. They are detail-oriented professionals who live and breathe marketing and animation.

• Quality Checks. Call us perfectionists, but that’s the way we do things around here. Our production process entails layers of checks to ensure you get the quality video you expect.

• Experience. Through all parts of the video production process, you’ll notice this is not our first rodeo. Heck, it’s probably our 1000th rodeo! Having worked with both startups and Fortune 500 companies the size of Amazon, American Express, and Vodafone, allows us to face each project with knowledge and experience.

Would you like to know what previous clients think about our commercial video production company? Then, you can check out what our friends from Phelps Group say about us!

No matter the complexity of your topic or the industry you’re in, we can find a way to tackle it effectively with awesome commercial video content that makes an impact on your audience. We’ve done it all, from healthcare ads to coming up with video project ideas for educational videos, and everything in between. Let’s work together to bring your message to life! 😊

If you want to be a part of this wonderful experience and are ready to get an awesome video for your company, let’s talk about it! We’re always up for a new challenge 😉.

Wrapping Up

Working with a professional commercial video production company might save you a lot of headaches in the future. However, knowing which ones are really up to the task can be difficult, especially if you’ve never partnered with one before.

Luckily, I’m here to help! While this list is by no means extensive, I hope it has at least given you some ideas on where to start looking for that special company that will take care of your project.