15 Best Doodle Video Examples for Business

Doodle videos are often overlooked when it comes to choosing the perfect cartoon style for your business’s video marketing campaign. However, they’re also one of the most flexible and versatile mediums through which you can convey your message. In fact, there are many video animation companies specializing in making them!

But since many people are still unfamiliar with this distinctive type of video despite its growing popularity, I’ve decided to compile my favorite examples and show you why it can be such a great option.

So, sit back and enjoy! 😉

If you want to save some time, here’s a short video we made to quickly answer the question “What is a doodle video?”.

What Is a Doodle Video?

Doodle videos, sometimes also called whiteboard animation videos or drawn animation, are a unique animated style for marketing and training videos.

These pieces usually show a hand drawing characters or the text as a narrator tells the story and conveys your business’ message. This style is so unique and so entertaining to watch that it keeps viewers engaged long enough for you to get your point across and deliver all the information you need.

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What Can a Doodle Video Do for Your Business?

While this style is not suited for everyone, incorporating a whiteboard animation video into your video marketing strategy can certainly offer many advantages, some of which include:

• Breaking down complex messages: Doodle videos excel at condensing information that needs to be delivered quickly and effectively in the form of video storytelling. Moreover, animated drawings are a great tool for organizing and communicating your message while improving retention and keeping your viewers’ attention.
• Highly educational: There’s nothing more educational than a whiteboard piece. This format is excellent for breaking down complex concepts about your business or educating your audience on difficult topics. Information is translated into a memorable and engaging visual experience that’s incredibly easy to understand.
• Improve conversion rates: Since Doodle explainer videos grab people’s attention and make complex ideas easy to understand, they lead to longer site visits. Moreover, the combination of simple visuals and narration helps people retain information better, and their casual and approachable style can create a stronger emotional connection, ultimately encouraging potential customers to take action.
• Humanize your brand: Storytelling plays a significant role in empathizing with your viewers, which makes doodle videos the perfect resource to humanize your brand and connect with your audience. The key lies in provoking an emotional response through your characters and your message to make the video relatable and personable. This translates into better results for both your campaign and your video because viewers will remember your brand, understand your message, and have a good impression of your company.
  

Best Doodle Video Examples

Now, without further ado, here are some of the best doodle animation videos for business!

1. MedVector by Yum Yum Videos

This is one of the best doodle videos we’ve made at Yum Yum Videos. But why did we choose it to start off the list? Well, because this is a video we made for MedVector to raise funds and gain investors, and in a short time they were able to raise 3.5 million dollars!

Can you believe it? With an investment of $8,000, they were able to obtain 3.5 million dollars, that’s a 35.000% ROI! I don’t know about you, but I think that makes it worth placing at the top of the list. If you want to know more about this project, you can read its case study.

Do you need a doodle video for your company? Let’s connect! Contact us now, and you can have a free consultation to discuss your project.

2. Spigit by Yum Yum Videos

In simple words, Spigit is a management software that helps users invent new products and experiences, but it’s actually a lot more complex than that. So much so, in fact, that the only way to break it down was with an effective doodle video.

The minimalistic style of this video prevents unnecessary distractions, while the illustrations help convey the information more clearly.

3. Where Do Good Ideas Come From – Doodle Animation Video

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Whiteboard videos are a versatile medium that allows you to show your creativity. Just like this doodle video example that takes us on a journey to find out where good ideas come from. But that’s not everything it does… 

If you’ve watched it until the end, you might’ve noticed that the actual goal of this piece is to promote a book. Yes, a book. I really like how this video manages to present the basic premise of the ‘product’ without sounding self-promoting at all. This goes to show that doodle explainer videos can be beneficial to businesses in all kinds of industries!

4. Content 2020 Approach

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Another characteristic of video doodles is that they’re incredibly flexible, as shown by this example. Coca-Cola has produced an impressive 15-minute long video to explain the company’s new marketing strategy. Quite a bit longer than your traditional promotional video production, don’t you think? That’s why whiteboard animations can be of great help to businesses that want to share the extensive history of their company or its current state.

5. Stress, Neanderthals and Us – Doodle Video Example

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The length your doodle video should have is not set in stone. Just take a look at this very short piece by the National History Museum! In just a minute and a half, they present a relatable story that serves as a teaser for an exhibition. So, as you can see, businesses can leverage this video style not only to promote a product or a service but to raise awareness about a public event and encourage people to attend as well.

6. Customer Green

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(Explainer video created by Yum Yum Videos.)

Let’s start off this list with this product video we made for our friends at Customer Green, a self-improvement software for business. I know it might sound a bit pretentious to call ourselves one of the ‘best,’ but rest assured there’s a good reason for that! 😊

This is one of my favorite whiteboard video examples because the animations, together with the engaging script, perfectly illustrate what this software is all about and how it can help potential customers.

Intangible products and services can be challenging to explain, but this video style allowed us to give a simple but effective overview of how Customer Green works, almost like a promo demo video. Thus, we were able to guide the viewer through the main aspects and features of this software, so they can better understand how it works.

7. Reinvent Your Print Production Operations

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Let’s be honest for a second here. Understanding how tech solutions work can usually be quite challenging. On top of that, listening to a never-ending technical explanation becomes incredibly dull. Here’s precisely where doodle videos come in handy. Thanks to the engaging animated drawings and the catchy music, together with some relatable storytelling, make it so you can easily understand HP’s offer in an entertaining way.

8. The 1-2-3 of Early COVID Testing

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Delivering sensitive information can be tricky because you have to nail the right tone and keep your viewer’s attention while ensuring your message gets across effectively. Well, this doodle video example does an excellent job at that! This video style is well-suited for healthcare video production because it allows you to quickly deliver important information and go straight to the point so as not to lose your audience’s precious attention.

9. Demystifying ocean acidification

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A great idea for businesses that want to tackle a complex topic is to break it down into an animated video series in which each piece covers a different aspect of said topic. The California Academy of Sciences wanted to share information about biodiversity, a rather extensive topic, so they decided to do it using a series of 10+ doodle videos. What a creative way of giving a unique lesson to their viewers!

10. Raising Her Voice

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Here we have an excellent example of the conciseness of doodle videos and how they can help you raise awareness about any kind of topic or issue. In this piece, Oxfam takes us through the history of women’s rights and the problems they’re still facing nowadays. Moreover, they show us what they’re doing to help and encourage those watching to support them.  Oh, and the best part? All of this is achieved in only 87 seconds! 

11. Beat Generals FL Studio Tutorials

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At first glance, this doodle video might not seem too different from the other pieces we’ve watched so far, but pay attention to the music. See how it sets the tone of and evolves with the story? Your choice of music when producing this animation style is crucial because it should fully integrate with the other elements in order not to be intrusive.

12. Biodiversity Explained

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I’ve mentioned before that doodle videos are great for educational purposes, and this piece is a great example of that. WWF International has harnessed the power of these videos to explain what biodiversity is in a way anyone can easily understand. In my opinion, the best part is how the beautiful doodles keep your eyes glued to the screen. Talk about engaging, huh?

13. 23 and 1/2 Hours

Not often associated with lectures or long-form content, doodle videos are nonetheless a powerful tool for simplifying complex information into digestible content. I know I’ve mentioned that before, but there should be no doubt about it now.

The dynamic drawings and visual representations in this piece transformed what would otherwise be dry or dense material into an engaging, easy-to-understand lesson. It goes to show how, when done right, doodle animations not only make the content more appealing but also enhance comprehension and retention.

14. Banner Closed Loop Recycling

Even if you believe that a product might be inherently boring to your audience, you can change how it’s perceived by explaining and presenting it. Just take a look at how Banned made sure their product stood out: by emphasizing its value and simplicity, clearly highlighting the product’s benefits, and ensuring the presentation feels dynamic and captivating throughout.

15. Oracle Warehouse Management Cloud

This is a good doodle video example for a product introduction. The straightforward and minimalist approach to explaining the product in this piece is perfect to get audiences familiar with the offering. Elaborate animations can sometimes overwhelm the message, and this video proves that keeping things simple and elegant can still deliver outstanding results. It effectively conveys the core value of the product without unnecessary complexity, demonstrating the power of simplicity in storytelling.

How Yum Yum Videos Can Help You with Your Doodle Animation Video

In our animated explainer video company, Yum Yum Videos, we let our passion for all things video drive our work. Our drive and deep love for what we do are reflected in every piece we produce. If you’re curious about it, you can check our portfolio and see what I’m talking about 😄. 

Regardless of your niche or the complexity of your topic, we can make a wonderful whiteboard animation video to effectively convey your message and help you connect with your audience.

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But that’s not all we offer! By partnering with us, you also get:

• Ample Industry Experience: Brands like Amazon, Google, McKesson, FOX, Roblox, and Walmart have trusted our expertise. In the last 12 years, we’ve created nearly a thousand videos for small startups and Fortune 500 companies.
• A Seamless Process: We ensure an easy experience with guaranteed deadlines, a 24/7 online platform with real-time tracking, a dedicated account manager, and more!
• Attention to Detail: We’re perfectionists at heart, which is why we meet (and exceed!) the highest quality standards.
• Unmatched Flexibility: We adapt our timelines, processes, and budgets to fit your company’s unique needs. All without sacrificing the quality or attention to detail that sets us apart.

If that wasn’t enough, take a look at what our customers have to say about us and our process:

So, if these doodle video examples have inspired you, and you want to step up your business’ marketing game, we are here to make your vision a reality 😉. Get in touch, and let’s talk about your ideas! We’re always eager to tackle new projects.

Wrapping Up

Whether you need to promote a product or service, convey a complex message, or teach your audience something new, doodle animation videos can be an excellent complement to any marketing campaign. I strongly believe that their minimalist look combined with an engaging and relatable story can do wonders for your business. 

I hope that these examples have served you as inspiration and encouraged you to make your own animated advertisement. You can rest assured you won’t be disappointed by the results! And remember you can always partner up with a video marketing agency to help you produce the best piece for your business 😉