25 Product Demo Videos That Will Teach You How to Do It Right!
04/11/24
Author: Eric Olsen
30 min reading
MarketingVideo Production
As every experienced marketer knows, people buy with their eyes. Meaning if they don’t have a clear idea of how a product or service looks and behaves, chances are they won’t commit to a purchase decision. That’s where a great product demo video comes in.
This fantastic style of video content offers audiences the next best thing to actually interact with your product – which can be a powerful edge, especially when it comes to eCommerce.
However, the most successful video demonstrations do more than just list a product’s main features: they also show the practical value and benefits that users can derive from it, and do so in really creative and engaging ways!
In this article, we’ve hand-picked 20 of the best videos out there, so that you can learn how to do it right from the very best, and we’ll also cover the most frequently asked questions about creating your own demonstration video, to hopefully set you up for success!
Let’s get started
Content
How to Make a Product Demo Video
20 Best Product Demo Videos to Learn From
Do You Need a Product Demo Video for Your Business?
Want to Make a Great Product Demo Video? These Are Our Recommendations!
Table of Contents
What Is a Product Demo Video?
Product demos (also known simply as “product videos” or “video demonstrations”) are videos that present a product or service’s most relevant characteristics to a potential customer. For brands, these videos are an opportunity to showcase their products or services in a fresh and engaging way.
Because of their use of powerful visuals, creative animation, and compelling storytelling, they’ve become a reliable alternative to the traditional video commercial, while also providing an effective form of communicating the differential benefits of a product.
Moreover, these videos present the best alternative to satisfy online shoppers’ curiosity about a product; eliminating any possible ambiguity that may keep customers from understanding what the product or service is like, and making a purchase.
And they can do it in a lot of varied and interesting ways!
Benefits of a Product Demonstration Video
A demonstration video is a great way to increase sales because it can show someone who has never used your product how it works and provide them with the information they need to decide whether it’s the right choice for them. This, and several other benefits, make adding one of this pieces to your marketing strategy a fruitful decision.
Some of the other benefits it can offer include:
- Encourage potential customers to buy: A product demonstration video makes it easier for viewers to understand the advantages your product offers by showcasing its main features and how they can be used in daily life. This serves as real proof that the product does what it’s supposed to, making it more likely to be purchased.
- Introduce customers to new products: A demonstration video is a great tool to market new products and ideas, as there’s no better introduction for customers than seeing how it works in real-time. Vdeos can quickly give them a sense of what a product is about and whether or not it might be suitable for their needs.
- Provide a model for demonstrating the product: A product demo video is no substitute for face-to-face sales, but they do provide insightful information about how to market the product. Since they offer a great illustration of how that product should be presented, they can be a helpful training aid for your sales staff.
- Guide your customers: Aside from your own staff, product demo videos are an excellent resource for your clients and customers. If you want your product to succeed, second purchases are crucial. But that won’t happen if customers don’t understand how to use the product. A short demo demonstrating how it works will guide buyers and foster customer retention.
- Help build trust: Although often overlooked, a product demonstration video is also a great opportunity to interact directly with customers online. By witnessing a real employee or company owner educating customers about a particular product, they may feel an increased sense of connection with your brand and feel more prone to believe in your product.
How to Make a Product Demo Video
If you want to truly understand what makes a great product demonstration video, you first need to know how to create one!
1. Understand your target audience: Your audience is made up of real people, they’re not just numbers on your screen. So, you need to get familiar with their needs, pain points, motivations, and favorite video platforms to craft a piece that resonates with them.
2. Define your objectives: While it’s true that your website product demo video most likely aims to drive sales, it’s still possible to have it meet other goals. For example, the same piece can help you boost brand awareness and even educate your audience.
3. Set your budget and timeline: A clear budget ensures you allocate resources effectively, preventing overspending and fostering better decision-making. Having a fixed timeline, on the other hand, helps organize the project and ensures it stays on track, minimizing delays and allowing for proper coordination between team members.
4. Outline your video’s structure: To ensure that your message is clear and concise, and your viewers can properly understand your narrative and understand the key points, you need a clear structure. This structure needs to present the information in a logical and compelling sequence to prevent the content from becoming confusing.
5. Decide on animation or live-action: Depending on your goals, budget, and timeline, you’ll have to choose between these two styles for your product demonstration video. Animation is usually a bit cheaper than live-action, but the latter can make demonstrations feel more authentic.
6. Develop the script and storyboard: Having your script and storyboard ready before you start producing your product demonstration video will help you keep everything focused and on track. Scriptwriting and storyboarding define the tone, pace, and message, preventing any costly mistakes and delays down the line.
25 Best Product Demo Videos to Learn From
As you’ll soon learn from the following product demonstration examples, they come in all sorts of shapes and sizes: they may include animation, live-action footage, and even infographics to get their message across.
That being said, there are some tips and tricks that every piece should follow if you want your target audience to understand how a product works while maximizing appeal. So, let’s see what helpful lessons we can learn from some of them.
4 · Phillips Airfryer XXL Product Demo Video
9 · Pokémon Trading Card Game Pocket
15 · Your Phone App for Windows 10
23 . QURE Micro Infusion System
1 · Amazon Coins Product Demo Video by Yum Yum Videos – Explain the Novelty
When creating a video demonstration about a novelty software product or feature, animation can be a great resource to make a fun and engaging piece that clearly breaks down the uniqueness of what you’re offering.
That was the core premise behind this video demonstration we made here, at Yum Yum Videos, for our friends at Amazon.
Animation was the perfect choice for this demo because it allowed the company to recreate real-life scenarios while highlighting key features. Moreover, it enabled it to zoom in on certain parts of the interface, exaggerate movements, and highlight specific elements in a way that’s hard to do with real footage.
2 · Pixie Demonstration Video – Keep It as Simple as Possible
Nobody has the time to sit through a long and complex video – nor do they want a lengthy set of instructions on how to make a good coffee!
Nespresso understands those basic preferences from their audience, so they made this extremely simple video for one of their coffee machines.
The simplicity of use they want to showcase from their product – just push one button, and that’s it! – is reflected in the unassuming nature of their content. Plus, their music choice goes great with those close-ups of their product’s elegant design.
A perfect example of simplicity and efficiency!
3 · Catan by Yum Yum Videos – Educate Your Audience in the Process
While most product demonstration videos often stick to a promotional tone, you can also use an educational approach to offer your audience valuable information about your product or service while promoting it.
That’s exactly what we did with Catan, the world-famous board game, in this charming animated video.
If you’ve ever tried the game, you’ll probably know that it can be difficult to explain how it works to someone who’s never played it before. So, we created a beautiful, animated explainer video that transports the viewer to a fantasy land full of fun adventures, as if being experienced in the first person. That way, we got to cover all the relevant, technical information, but in a unique and memorable way.
Who said you can’t turn an explanation into a charming experience?
4 · Philips Airfryer XXL Product Demonstration Video – Break the Mold with Interesting Visuals
Some products just don’t look visually striking appealing – a challenge you can imagine that Philips encountered when thinking of ways to showcase their fryer; a product that essentially looks like a black box.
But do you know what most people will agree does look good on camera? Food!
So, the company came up with flashy ways to showcase their visually uninteresting product by focusing on all the meals you can prepare with it. The result is a mixture of hypnotic visuals full of slow-motion close-ups that get the viewer’s attention from the start and don’t let go until the end.
Just look at those unique and interesting opening shots, and how it all naturally transitions into the product itself and its benefits!
5 · Blume’s Video Demonstration – Show a Peek Behind the Curtain
No one knows your product better than you do; and in your demonstration video, you should always try to share the excitement and motivation with your audience!
In this illuminating website product demo video we did for Blume Beverages, we focused on the company’s long journey to making their delicious super-food drinks. You can outright feel the passion they have for their product and the care they put into getting the best ingredients in the market.
A heartful product demo video like this one can help your brand connect with your customers on a more personal level, and nurture brand loyalty that goes far beyond a single purchase.
6 · Zou Zou Coffee – Tell a Story
Effective video demonstrations do more than show how a product can be used: they tell the story of why it was developed and what unique benefits it offers. By adding a voiceover, this demo from Zou Zou Coffee shares the story of the brand, founded by a Turk-Australian who wanted to share their country’s traditions with the more busy Australian lifestyle.
While showing how the products work, they share elements that convey the importance of coffee for the Turkish culture, helping buyers connect with the brand. But what makes this video unique is how they used the demonstration of the product’s features as an opportunity to build excitement around it and start a crowdfunding campaign to helps expand production.
7 · Rhombus Network – Creating a Product Demo Video for Software
It can be tricky enough to make an interesting video centered around a physical product, but crafting a video for an app or an online service can be even more daunting!
Here at Yum Yum Videos, we had to figure out an engaging way to show all the benefits of using Rhombus Network as a software solution for smart contracts, but in a more visually interesting way than simply having someone in front of a computer.
Our solution? A product demo video that combines motion graphics and flashy animation to show how Rhombus works and explain all of its possible applications.
A recipe we knew their target audience would find as appealing as useful 😉
8 · Introducing iPad Air – Let Your Products Speak for Themselves
Nothing can make audiences excited about a new product launch like Apple’s tech demo videos, and this one is especially creative since it uses the iPad Air’s own set of functionalities to showcase its new features.
Notice how the piece relies solely on drawing apps and its Apple Pencil to explain what makes its tablet so innovative. This is a very inventive way of demonstrating the usefulness of your product: rather than just telling, show it!
9 · Pokémon Trading Card Game Pocket – Take Advantage of Emotion in Your Product Demo Video
We’ve already talked about how people buy with their eyes, but a lot of the time it’s also true that they buy with their hearts as well. And that’s especially true if you’re Nintendo. This well-known gaming brand knows they play with the advantage of having a special place in their consumers’ hearts, and they take advantage of it in their product demo videos.
Here, Nintendo makes sure to display how their game keeps elements from traditional media, like opening up the pack of cards to trade with friends. These things can be especially compelling to their die-hard Pokemon lovers.
Emotion is the most powerful resource in marketing storytelling, and infusing your content with it is key to establishing meaningful connections with your customers and increasing sales.
10 · Say Hello to Headspace – Model Your Characters After Your Audience
If you want audiences to identify with the problems and solutions they see in your video, then using empathetic characters they can see themselves in is the way to go.
Headspace does a terrific job at this by using lovely animation on their product demo to explain the benefits of using their meditation app. Its quirky style is also clear and concise, perfectly acing the difficult assignment of promoting something as abstract as meditation.
Don’t be afraid to explore ways to showcase your products that go beyond the traditional, and you might end up with a thoroughly unique piece that fits perfectly with your product and brand.
11 · Solo Stove Bonfire – Incorporating User-Generated Material
People tend to put a lot of stock in other people’s opinions, it’s a simple fact of life. So, what better way to have potential customers trust your products than by showcasing all the people you’ve helped along the way with them?
Right around the 18-second mark, Solo Stove’s website product demo video incorporates footage of their real customers using their bonfires, giving their message a more authentic feel. An approach that also strengthens the brand’s leading position in the industry, demonstrating the long and strong relationship they have with their loyal clients.
12 · WhatsApp Carts – Show, Don’t Tell!
WhatsApp faces a unique challenge. As a company, they don’t need to attract new users, as most people use this platform to communicate every day. What they do need is to educate these users with the new features they have to offer.
WhatsApp knows that more and more small businesses are using it to make sales, and they’re progressively adding upgrades that help them. And to teach users how to use these new updates, they came up with a screencast app demo video. If you’re a SaaS business, using a screencast is a great method to demonstrate to users how to navigate your platform.
Here, WhatsApp goes over step-by-step instructions on how to purchase in their app, making it easy to understand and accessible even for an audience that’s not so comfortable with digital environments.
13 · Recognize by Yum Yum Videos – Leveraging Multiple Video Styles
I know I’ve mentioned before how animation can be a great resource to illustrate and communicate highly technical or complex topics in a way anyone can understand. But have you thought about combining it with live-action footage? Showcasing real people using the software in everyday environments can help the audience connect with the software on a practical level.
Live-action humanizes the product while animations bring in the “wow” factor, keeping the video visually engaging.
14 · Xiaomi Watch 2 Pro – Convey a Lifestyle
Forgetting your phone at home during a long, busy day can be anyone’s nightmare—unless you have a Xiaomi smartwatch, that is. In this video, we get to see how this product’s advanced technology and all-time connection make it easy to navigate any daily struggles with ease, having nothing to miss from your regular cellphone.
The watch market is no easy place to penetrate, with luxury brands, die-hards staying loyal to their preferred companies, and lower-tier businesses competing harshly for a small section of the public.
However, Xiaomi decided to aim for another audience, people who don’t want luxury but look for convenience, and to cater to them, they’re showcasing a lifestyle in this ad. By watching it, you can easily feel the convenience the product has to offer, and that’s what makes this a great website product demo video example!
15 · Your Phone App for Windows 10 – Some Rules Are Made to be Broken
So far, we’ve covered tons of different ways to approach the making of a product demonstration, but it’s good to know that trends and styles are more guidelines than rules!
To promote their new phone app, Windows decided to avoid the usual tech demo video route of showcasing its product in context or hiring actors to use it, going instead with a motion graphics video that focuses on mind-bending visuals accompanied by striking music.
In the traditional sense, their piece seems more like a conceptual video than a conventional demonstration since it reflects the brand’s unique personality in a very creative way. But this out-of-the-box approach provides a great example of how you can sometimes take artistic license in order to make your video more interesting and unique.
Users may not experience this app exactly as it’s shown in the video, but the piece will definitely get their attention!
16. Collaboration Squared Demonstration Video – Present Relatable Situations
Transforming your video product demonstration into a story of someone facing a challenge that the product solves is a great idea to make it feel more relatable and less like a sales pitch. And animation is a wonderful way to present multiple scenarios where the product comes in as the solution, showcasing the “before and after” effects of using it in a fun way.
Thus, through animation, you can create fun, story-driven content that not only showcases the product’s features but also builds a narrative around its usage. This adds an emotional connection with the audience and helps them imagine how it fits into their lives.
17. Pipedrive – Let Your Personality Shine Through
This product demonstration video by Pipedrive stands out by the combination of screencast animation with live-action footage that makes the video interesting and fun to watch.
While the script might be pretty straightforward and nothing out of the ordinary, the touch of humor in the live-action scenes makes this website product demo video incredibly engaging. What’s more, you’ll notice that there’s no background music, yet the voiceover artist does a perfect job of delivering the script with no need for additional audio elements.
All of this goes to show that, sometimes, you don’t need to have all the bells and whistles to make a fantastic asset that humanizes your brand —just focus on your script and let your personality shine!
18. OPPO Air Glass 3 Concept – Make it Live Action
What better way to see the benefits a product has to offer than to live it for yourself? In this product demo, OPPO took the words “put yourself in your customer’s shoes” literally, showcasing all the advanced features their AI-powered glasses have to offer.
From urgent notifications popping up in front of your eyes to internet-connected searches that listen to your questions and give you prompt valuable information, the viewers get to experience in real-time what life is like with a pair of advanced glasses and all the commodities they could experience.
With such a groundbreaking product like this one, it’s crucial to put in easy-to-understand terms all the benefits it has to offer. And here, OPPO achieves that by literally displaying them in front of their viewer’s eyes.
19. RVR by Sphero – Turn Your Product Demo Video Into an Exciting Movie
If you want to take your video marketing game to the next level, you can follow this demonstration video’s example and transform your demo into a cinematic experience.
The shots in this piece and the on-screen text detailing the robot’s features look like something straight out of a sci-fi movie. Tell me it doesn’t catch the eye from the very first second. It’s actually no surprise because Sphero is a robotics company that always produces cool videos like this for their products.
If this is out of your budget, you can still get similar results with animation and some creative editing to highlight and explain your product’s features! Consider partnering with an animation company as well- a good one can help you develop an adequate piece for your current goals.
20. Accelerant by Yum Yum Videos – Use Concrete Examples
Sometimes, it can be challenging for people to picture just how what you’re offering plays into their lives. That’s why it can be a good idea to use concrete examples and situations in your website product demo video.
Accelerant’s demo video starts by presenting a problem businesses face, then immediately after gives a concrete example of such problem. Moreover, they break down the process of acquiring insurance in the form of an example as well to illustrate the complexity of the value chain.
Then, the company is introduced as the solution to those challenges and the key features of its insurance broking service are exaplained.
21 . JBL – Effective Video Demos Convey a Mood
Something you’ve probably caught from all of these examples is that product demos have to be simple. You don’t have an endless amount of time—and customer attention—to explain every single feature of your product in detail. So, to make the most of it, sharing a unique vibe or feeling is fundamental.
JBL knows its target audience and how its customers use its product: a convenient, travel-sized speaker you can take everywhere to party with. Because of that, it makes sure to keep a noticeable party mood as it showcases the new product’s attributes—and all the colors it comes in!
22 . Innisfree – Make it ASMR
If there’s something we can all agree with, is that Korean beauty brands have become masters of social media. There’s a reason why your feed has been blowing up with Korean media, after all. True to this, Innisfree, a popular skincare brand, takes advantage of trending practices to develop viral product demos.
While showing you how to use their products—and how not to—they take advantage of social media trends to build clout around their posts and increase comments. I mean, didn’t we all feel our hearts stop when they started grating the sunscreen? Still, this builds reactions and increases user engagement, making their newly launched products an undoubted hit.
23 . QURE Micro Infusion System Video Demos – Take Advantage of Influencer Marketing
Product demos used to be a way to offer proof to consumers about the effectiveness of your product, but, nowadays, audiences are much less prone to trust brands easily. That’s why getting the aid of a respectable influencer to showcase how your product works—and the unique results it has to offer—can be a very profitable decision.
Once again, the skincare industry marks the path with this QURE at-home microneedling product demo. It’s not easy for users to decide to undertake such a procedure at home, so this campaign involving influencers helps bring the product closer to potential customers while showing them how easy it is to use.
24 . BMW Parking Assistant Product Demo Video – Make It Look Easy
Unless you’re an expert driver, chances are high that you hate parking as much as the next person. Because of that, automatic parking has been a dream of mankind for years. However, just like learning how to drive, understanding how to use the parking assistant is a whole deal.
Or at least, that’s what it looked like before the diver picked the button on this product demo. Suddenly, the car was moving on its own, and that expensive BMW was perfectly parallel parked. This simple but effective website product demo video shows us what this content genre is all about: making an intricate and well-planned product as easy as pressing a button.
That, and, urging buyers to purchase. As soon as I saw that perfectly parked car, though, I was all in—my wallet, not so much, sadly.
25 . Duolingo Product Demo Video– Share Updates
There are hardly any people who don’t know what Duolingo is—but there probably are many who forget all of the features this language-learning app has to offer. This video, though, showcases a new added feature you can explore on their app. which allows you to immerse yourself in situations that force you to use a language.
By taking advantage of the screencast animation style, they can seamlessly demonstrate what this new game-like feature looks like and how it allows you to put your language skills to the test. Instead of doing a fully new app demo video with each update, Duolingo came up with an original and visually stunning piece that promotes specifically their newly added update—and tempts non-premium users to give it a chance.
Do You Need a Website Product Demo Video for Your Business?
Here, at Yum Yum Videos, we truly love what we do, something that’s reflected in each and every video we make. Thanks to our detail-driven production process and our passion for the medium, we can create fantastic and effective pieces for our clients that reach their audiences and nail all of their marketing goals.
With a talented team of professional designers, producers, directors, and writers who all work hard to provide the best results combined with several layers of quality control, we can provide videos that taste different. It’s not magic; it’s hard work that ensures a quality signature. If this sounds like something you’re looking for, don’t hesitate to contact us! We’ll be happy to hear from you 😄.
Want to Make a Great Video Demonstration? These Are Our Recommendations!
If there’s anything these examples prove, it’s that there are countless ways to showcase a product or service. However, they all rely on certain essential elements to grab the viewer’s attention and drive them toward making a purchase:
- Showcase your product clearly: Make your product the focal point of the video, utilizing various camera angles and shots or animation to simulate the experience a user would have interacting with it.
- Tap into emotions: Use your website product demo video to engage viewers on an emotional level by presenting relatable situations and positioning your product as the solution to a problem.
- Include a clear call to action: Don’t just assume viewers will automatically know what to do after watching your video. Instead, guide them toward your website or prompt them to make a purchase with a strong CTA, using action-oriented words like “visit,” or “get started.”
- Ensure high-quality production: A polished and professional product demo will impress viewers with its quality. So, consider investing in professional video production services or in editing software.
Product Demo Video FAQ
Before we wrap things up, let’s cover a few frequently asked questions about the demonstration videos to make sure you’ve got everything you need to get your piece started on the right foot.
1. How do you start a product demo video?
As with everything in life, often the hardest step in video production is the first one. Nevertheless, proper groundwork during the planning process can help ensure the effectiveness of the final piece, reduce roadblocks, and make the overall project run faster. So, what can you do at the start of the production to make it run smoothly?
- Get to understand your product’s key value proposition: getting to the essence of what your product does and who is it aimed at will nurture your video and your whole marketing strategy as well.
- Take the time to know your target customer: understanding who your ideal buyer is will
help you customize your message and make your video feel like it’s talking directly to them. - Take your time with your script: Your first draft should contain all the key elements of your message, like what are your product’s main features and benefits. Also, come up with
creative but realistic ways of using your product to give your audience a clear picture of
what they are about to buy.
2. How long should a product demo video be?
Just like most marketing videos, product demos should be kept short. A maximum length of 2 minutes should give you plenty of time to introduce your product, list its main feature, and show the more relevant benefits.
If you feel you need more time, then consider doing a more educational type of video like a tutorial on how to use your product for a specific purpose.
3. Where should I promote my product demo video?
This type of video can be a great addition to your website page, especially if you have separate sections for each of your products and services. Creative demos can also become shareable content, so don’t shy away from posting your masterpiece on social media for everyone to admire.
Moreover, if you have a newsletter for clients, you may consider including your piece in one of your mailings. Loyal customers are always happy to watch content from the brands they love!
4. What should be in a product demo video?
Demo videos are one of the most challenging types of promotional video there is, and that’s because they’re so simple that it’s easy to oversee the crucial elements that cannot be missed. Failure to include them won’t only give you a piece that fails to effectively engage viewers and drive conversions—it may even not convey your product’s benefits properly, affecting sales.
Some key elements that cannot be missed in your product demo video are:
- Product overview that highlights its key features, but focuses on how these help solve a specific problem.
- A step-by-step guide of how to use the product, walking the viewer through the main functions and processes.
- High-quality visuals and clear audio that showcase your brand’s professionalism and expertise.
- And, of course: branding elements that leave no doubt on who’s talking!
5. How to make a good demo video?
Throughout this guide, we offer some good advice on how to make sure you come up with an attractive and effective website product demo video. However, if you still need some extra tips, here are some key factors that make—or break—a demo:
- Clearly showcases your product’s value proposition: That is, what benefits does it have to offer? How do these contribute to solving a problem in your viewer’s life? And more importantly: what does it have that other’s don’t?
- Can build an emotional connection with the audience: Nowadays, client don’t buy with their head: they buy with their hearts. Leave an emotional impact on your viewers that simply makes it impossible for them to oversee your product.
- Has an effective CTA: Sometimes we just want to be told what to do. Without a clear CTA, your viewers may feel very interested in your product—but they simply don’t know what to do afterward. So tell them directly!
- Is of high quality: Would you feel inclined to rely on the words of a brand that didn’t even worry whether or not their video was attractive? Well, your customers won’t. Don’t underestimate your audience, and go the extra mile to ensure the quality of your content.
6. What is the difference between brand video and product demo video?
A brand video focuses on conveying the company’s identity, values, and mission, aiming to build an emotional connection with the audience, whereas a product demonstration video is centered on demonstrating a specific product or service, highlighting its features, benefits, and real-world applications.
7. How much does it cost a product demonstration video?
As you have seen from some of these examples, a website product demo video can look very different—and have very different costs. Factors like the animation style used, whether or not well-known figures were used to enhance the promotion or even video production companies’ budgets affect the end price.
A standard 3-minute animation can cost between $9,000 and $25,000 if you’re going for an animated demo video. Animation is charged by minute, so the overall length of your piece will deeply influence the project’s cost. On the other hand, a live-action video, with actors, real set productions, and a camera crew can go as far as $65,000.
Wrapping Up
Back in the days of traditional advertisement, video commercials were a luxury only the most resourceful brands could afford. Luckily, in today’s world, creating a video that reaches thousands of users only takes planning and a reasonable budget (check out our article on animation cost to learn more about it!).
Has any of our product demonstration examples inspired you? You can always take a look at our portfolio for more awesome videos like these!
Now it’s your turn to use all the tips we’ve learned and start creating your own website product demo video. If you put the effort and know-how into producing a video that will reach your audience’s heart, then your brand will stay on their minds long after they finished watching.
Good luck!
