Top 30 Video Marketing Agencies and Services of 2024!
21/10/24
Author: Victor Blasco
29 min reading
Video Production CompaniesMarketingStrategyVideo Production
A professionally designed, well-executed, fully-customized video can dramatically impact most marketing campaigns – the numbers have made that much pretty evident by now. However, getting a piece like that requires you to find some of the best video marketing agencies; the ones with enough talent, experience, and skill to make it. The thing is, finding a video marketing service of that caliber is easier said than done.
Here, you’ll find a list of several marketing video agencies that have proven time and again to be up to the challenge and capable of bringing your excellent video idea to life!
Table of Contents
The Secret to Finding the Best Video Marketing Agency for You
Choosing the right provider among so many video marketing agencies can be the difference between a successful campaign and a missed opportunity. A great partner should not only understand your brand and goals but also possess the expertise and resources to bring your vision to life.
To ensure you’re partnering with a team that will deliver top-notch results, you should pay attention to five essential elements that reflect their quality of service. These elements will help you assess their creativity, technical skills, and commitment to driving measurable results, so you can be confident you’re making the best choice for your brand’s video marketing needs. Let’s check them out:
1. Expertise
A high-quality portfolio is clear proof of an advertising company’s capabilities, experience, and professionalism. It should have a wide range of creative pieces in all the styles they offer.
Moreover, it’s important to check whether the provider has experience in your industry. For example, at Yum Yum Videos, we’ve produced dozens of videos in the SaaS, Healthcare, and Biotech industries. Each piece had its particular challenges and requirements, from complex medical topics requiring expert revision to tight deadlines deadlines due to imminent app launch dates.
For those reasons, it’s always best to work with video marketing agencies who know your industry inside out.
2. Communication & Process
Outstanding video marketing services are always based upon smooth and fluid communication between the provider and the client throughout the entire process. This way, they can ensure a solid collaboration while avoiding any unexpected issues or delays.
On top of that, there are times when multiple people in your team need to watch the video in each stage, and give their approval before moving on. This is particularly true for complex industries, where specialists and higher-ups need to make sure everything is on point.
If the agency you choose has fluid communication and an excellent process, the video production experience becomes pleasant and easy, avoiding any delays and potential issues with specialists or bosses.
3. Customization
All video marketing agencies should understand that each brand is unique and that it’s very important to produce tailored pieces that accurately reflect a client’s identity and message.
It might be something too obvious to mention, but new AI technologies and templates have enabled users to make videos for free (or very, very cheap, at least!), which end up making your brand look generic.
4. Testimonials and Customer Reviews
Customer reviews are the best way to gauge how a company works. So, when evaluating a provider, you should pay attention to whether they display comments and third-party feedback and how they responded to that.
Now, where can you find a video marketing agency’s feedback? Well, the first step is to look up their website and try to find a section labeled something along the lines of “Our Clients“. You could also take a look at the different platforms where past clients can leave reviews of the agencies they’ve worked with. For example, you can see our clients’ opinions of us in Clutch, Google, and Trust Pilot.
5. Price
Extremes are never good, and while cheaper companies sometimes use templates and cut corners in the quality department, the most expensive video agencies don’t necessarily guarantee great results either. It’s important to find a company that can deliver the quality that your business needs at a budget that works for you.
With that being said, prices can vary widely depending on the type of video you want. But to give you an idea, the top agencies in the marketing industry charge between $5,000 and $25,000 per minute of an explainer video.
Best 30 Video Marketing Services You Must Check Out
Now, without further ado, let’s review some of the most important marketing companies out there:
1. Yum Yum Videos – Video Marketing Agency
Founded: 2010
Team Size: 10 – 20 employees.
Clients: Amazon, McKesson Corporation, Walmart, American Express, Vodafone, Red Bull.
Pricing: $6,000 to $12,000 on average.
Who we are: A dedicated team of artists, marketers, and creatives passionate about bringing your message to life with unique and compelling video content that leaves a mark.
With over a decade of experience under our belt, our video marketing agency has grown adept at crafting content across a wide variety of industries and marketing purposes, resulting in an extensive catalog that speaks to our team’s talent and our passion for the medium. We strive to make pieces that not only meet, but exceed industry standards and our clients’ expectations. Just take a look at what our clients have to say about working with us!
So, if you need a distinctive piece to carry your message and set your company apart, check out our portfolio and reach out today. We’d love to help 😃!
2. Sandwich Video – Video Advertising Agency
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Founded: 2009
Team Size: 10 – 50 employees.
Clients: Aven, Slack, Shopify, ExtraHop.
Pricing: $50,000+
Who they are: A very distinctive provider among the best video marketing agencies that is all about uniqueness and originality in its content. Just a brief look at their portfolio will let you see how the company lives by this ethos, always looking to capture viewers’ attention and imagination in unconventional but highly effective ways.
3. Vireo Video – Video Marketing Company
Founded: 2016
Team Size: 10 – 50 employees.
Clients: Brother Printer, Exabeam, Briogeo, Not.
Pricing: $10,000+
Who they are: A YouTube-focused video marketing service provider with a strong track record and a thorough understanding of the platform’s unique dynamics. They craft strategies and video content tailored to their clients’ specific goals, be it increasing revenue, growing brand visibility, delivering ROI, or driving performance.
4. Giant Ant – Brand Video Agency
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Founded: 2007
Team Size: 10 – 50 employees.
Clients: Animaniacs, Twitch, TED, Mayo Clinic.
Pricing: Pricing by inquiry.
Who they are: A self-proclaimed design shop and animation house, Giant Ant is a video marketing company built around a diverse, talented, and tight-night crew from around the world. With a repertoire of video marketing services and videos that showcase the effort and creativity that powers their work, it’s easy to see why they’ve remained one of the most prominent video advertising companies in the market for so long.
5. Umlaut – Video Advertising Agency
Founded: 2009
Team Size: 1 – 10 employees.
Clients: Oransi, Mosaik, Premium Beat, Matomo.
Pricing: $50,000+
Who they are: A boutique video marketing agency committed to producing high-end brand videos and aids that spark real emotions. They specialize in B2B content and work mainly with live-action, but they also dabble in the 2D, 3D, and motion graphics animation styles. This is one of the best marketing companies because it produces content that catches audience’s attention by leveraging humor, and ultimately drives engagement.
6. Le Cube – Video Marketing Services
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Founded: 2010
Team Size: 10 – 50 employees.
Clients: Duolingo, Marriot Bomvoy, Cabify.
Pricing: Pricing by inquiry.
Who they are: An award-winning video marketing agency with offices in Madrid, Sao Paulo, and Buenos Aires, Le Cube specializes in animation, character design, and illustration. Comprised of a skilled crew of creatives from different parts of the world, they consistently produce impeccable work that meets the highest industry standards of quality. Their content draws inspiration from urban culture, photography, film, and architecture, which lends their video marketing services a unique flair.
7. Thinkmojo – Marketing Video Agency
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Founded: 2011
Team Size: 10 – 50 employees.
Clients: Jumbo, Fico, LinkedIn, Lattice.
Pricing: $10,000+
Who they are: One of the best video agencies around, Thinkmojo is all about helping other companies create better customer and brand experiences using the medium of video. Their content tends to be elegantly streamlined, delightful, and purposeful, which results in videos that aren’t just visually pleasing, but technically optimized to fulfill a role within a marketing setup.
8. The DVI Group – Video Marketing Agency
Founded: 2000
Team Size: 10 – 49 employees.
Clients: Doosan, Payrix, Hansgrohe, Audio Technica.
Pricing: $10,000+
Who they are: With a strong industry background and a standout portfolio, The DVI Group is known for its innovative approach to video production. The team in this video agency creates videos that are as unique as the clients they serve, offering a wide array of services that include custom content and cutting-edge formats like interactive and personalized videos.
9. Clim Studio – Video Marketing Services
Founded: 2014
Team Size: 1 – 10 employees.
Clients: Joko TV Show, Logitech, OpenClassrooms, Frooti Fizz.
Pricing: Pricing by inquiry.
Who they are: A highly flexible and technically savvy video marketing agency that employs an adaptive and fluid structure that changes to fit every project. Operating as a worldwide freelance network collaborating together under a single directing voice. The company enjoys exploring expression through different visual languages and builds teams to fit each project individually rather than providing the same approach to all its clients.
10. Demo Duck – Video Marketing Company
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Founded: 2011
Team Size: 20 – 30 employees.
Clients: Weizmann Institute, IMB, GEICO, Zocdoc.
Pricing: $25,000+
Who they are: A video marketing company that believes in the power of humanizing the brands they work with, educating customers, and promoting products through the right video. Rather than settling for just making a decent piece, the folk at Demo Duck strive for the cumulative power of video marketing services and understand the power of synergizing their content with the rest of an ongoing marketing push.
11. Estudio Pum – Social Media Video Agency
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Founded: 2012
Team Size: 2 – 9 employees.
Clients: Lady Galaxia, Schweppes, MTV, Spotify.
Pricing: Pricing by inquiry.
Who they are: A multidisciplinary video marketing agency well-versed in a variety of relevant skills, from creative graphic design to top-of-the-line video production. They see the design process as an ongoing learning cycle and believe in making content that serves not only a practical purpose but also an aesthetic one. By emphasizing communication with its clients, the company strives to create content that’s as unique and customized as it is visually stunning.
12. Consume Media – Video Advertising Agency
Founded: 2012
Team Size: 1 – 10 employees.
Clients: Mangomint, Aimpoint Digital, OpenAsset, Calendly.
Pricing: $10,000+
Who they are: CA full-service animation video agency based in Atlanta, GA. It provides end-to-end video production and marketing solutions for businesses of all sizes and industries. Just like us, they aim to collaborate with their clients throughout the whole creative process, from initial concept to final results, to help them achieve their business goals through custom video.
13. Illo Studio – Video Ads Agency
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Founded: 2012
Team Size: 10 – 20 employees.
Clients: Oval, Affirm, Bloomberg, Ikebana.
Pricing: $5,000+
Who they are: Formerly known as Ilenoliukgo, this is one of the best Italian video marketing agencies. It has built quite a repertoire of handmade motion design pieces, illustrations, infographics, and more for companies of all sizes and niches. A small-yet-efficient team, their process is highly adaptable, molding itself to the project’s needs. They have a passion for innovation and relish any project or product that requires out-of-the-box video marketing services and thorough thinking for its promotion.
14. Breadnbeyond – Marketing Video Agency
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Founded: 2008
Team Size: 10 – 30 employees.
Clients: Mender, Trustifi, Zeux, Digivante.
Pricing: $1,000+
Who they are: An explainer-focused video ads agency with a knack for working with startups, they strive to influence the world through visual motion communication. Composed of a dynamic and young team of skilled professionals, the company is always looking to improve and perfect its craft. With an eye on client satisfaction, they constantly update their style and seek to deliver animations and designs on par with the industry’s highest standards.
15. Faze – Video Marketing Agency
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Founded: 2013
Team Size: 1 – 10 employees.
Clients: VAMA Cosmetics, Aegean Airlines, AMEX India, Nutribakes.
Pricing: $5,000+
Who they are: A multi-awarded brand design, illustration, and video marketing company with top-of-the-line visual communication services. They have experience working with clients of all shapes and sizes that share their progressive mindset. The company focuses its process on collaboration, looking to develop great design through the free exchange of ideas and points of view that result in thoroughly unique and visually distinctive content.
16. Black Madre – Video Marketing Agency
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Founded: 2009
Team Size: 10 – 50 employees.
Clients: Nubank, Nike, Cheerios, Tanqueray.
Pricing: Pricing by inquiry.
Who they are: A self-proclaimed place for artistic expression, this marketing video agency is all about enhancing creativity through works that include art, animation, illustration, and design. They are big proponents of hand-crafted designs that inspire people, always striving to attach powerful ideas to the content they work on. With experience in the advertising, music, fashion, and publishing industries, their multidisciplinary team of artists is always eager to take on unique and distinctive new projects, which makes them one of the best marketing companies around.
17. Indigo Productions – Video Marketing Services
Founded: 1991
Team Size: 2 – 9 employees.
Clients: Salesforce, QTS Global, Rolling Stone, AM New York.
Pricing: $5,000+
Who they are: Indigo is a veteran video marketing company that excels in crafting animations for websites and corporate and commercial videos for businesses. Despite their extensive time in the field, they maintain a strong focus on quality. Renowned for their dynamic visuals, they pride themselves on creating custom, visually striking videos that cater to the specific goals of each client.
18. Very True Story – Video Marketing Company
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Founded: 2012
Team Size: 1 – 10 employees.
Clients: Thumbtack, Starbucks, Nest, Portland Timbers.
Pricing: Pricing by inquiry.
Who they are: A video marketing agency emphasizing animation and graphic illustration, the company is always on the hunt for opportunities to make unique and creative projects come to life. Their voice and style are distinctive, resulting in entirely unique pieces that capture attention and stick to the viewers’ minds.
19. VeracityColab – Creative Video Agency
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Founded: 2008
Team Size: 1 – 10 employees.
Clients: Next Trucking, RingCentral, PetNet, Onriva.
Pricing: $10,000+
Who they are: With over a decade of experience in the field, this video ads agency has experience working with most styles of marketing videos out there. Their team is skilled at designing and developing with a target audience in mind, tailoring their video marketing services and creating pieces that not only get results but also adapt seamlessly to the rest of the brand’s image and existing content.
20. Signature Video Group – Video Marketing Services
Founded: 2018
Team Size: 5 – 9 employees.
Clients: Lucky Dog Bark & Brew, A&K Painting Company, Taos Vallet & Los Sueños Rv Park, Home Builder.
Pricing: $7,000+
Who they are: This Toronto-based video marketing agency specializes in producing broadcast videos, documentary-style branded content, internal communications, product films, explainer videos, and more. Their goal is to help companies turn their stories into high-quality videos that deliver real, measurable results.
21. Colormatics – Video Marketing Services
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Founded: 2014
Team Size: 10 – 49 employees.
Clients: Hello Heart, Brandclub, Providence, Public.com.
Pricing: $25,000+
Who they are: A specialized group that mixes the strategy of an advertising agency with the skills of a video marketing company to create targeted pieces that can solve their clients’ unique challenges. They can make live-action or animated videos that cater to businesses in the crypto, healthcare, and sports industries, and they also produce testimonials and even create strategies for all kinds of companies.
22. 5:00 Films & Media – Marketing Video Agency
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Founded: 2004
Team Size: 10 – 49 employees.
Clients: Rails-to-Trails Conservancy, AdvaMed, Sears Foundation, FHI360.
Pricing: $20,000+
Who they are: An exceptional name among the top video marketing agencies, this provider boasts a team made up of multi-talented professionals specialized in working with charitable nonprofits and mission-driven organizations. They know what it’s like to be on a budget and have limited resources, which is why they offer effective pieces that are sure to inspire audiences to action. To do that, they harness the power of visual storytelling to connect companies with their audiences.
23. Storyfarm – Video Marketing Agency
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Founded: 2010
Team Size: 10 – 49 employees.
Clients: Youngstown, Alarm.com, Eversense, Blue-Emu.
Pricing: $10,000+
Who they are: An excellent video agency made up of professional designers, animators, editors, shooters, and everything in between. Their compelling and high-quality pieces reflect the value their video service brings to the table and back up their extensive experience in connecting brands with their prospects.
24. Videorize – Video Marketing Services
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Founded: 2014
Team Size: 2 – 9 employees.
Clients: Geodis, Cherwell, Tanger Outlets, CloudWave.
Pricing: $10,000+
Who they are: Although smaller than other video marketing agencies on this list, Videorize can nonetheless offer top-quality creative expertise to both companies and individuals that need eye-catching, strategic, and dynamic videos to achieve their goals. Their flexibility allows them to produce a bit of everything, from animated explainers to sizzle reels and even 360° video tours.
25. REMEDY – Video Ads Agency
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Founded: 2007
Team Size: 10 – 49 employees.
Clients: BlazerWorks, SKYE, SharkBite, Reliance Worldwide Corporation.
Pricing: $25,000+
Who they are: An award-winning video marketing agency that seeks to eliminate the hierarchy of traditional studios and streamline the production process to produce pieces faster and cheaper. Like us, they’re well aware of how compelling storytelling can unlock a brand’s full potential, which is why they focus on their clients and work with them in parallel to ensure the best possible results.
26. Sparkhouse – Video Agency
Founded: 2009
Team Size: 2 – 9 employees.
Clients: GMC, Nissan, JWC Environmental, Stellar.
Pricing: $10,000+
Who they are: This video marketing company is renowned for its passion for crafting engaging and entertaining content, particularly for small businesses. With a strong focus on storytelling, their goal is not just to inform and sell but to inspire and captivate audiences. Always pushing to outdo themselves, they’ve built an impressive portfolio of marketing videos that promote, explain, and achieve their clients’ objectives, all while maintaining creativity and originality across different video styles.
27. Storyfarm – Video Advertising Agency
Founded: 2010
Team Size: 10 – 49 employees.
Clients: The Original Cake-Bites, Eversense, Blue-Emu.
Pricing: $10,000+
Who they are: A leading corporate video marketing agency with over a decade of experience. They handle every aspect of the process, from scripting and storyboarding to production and post-production. In addition to marketing videos, this skilled company also creates commercials, social media content, and training videos.
28. Black Tent Media – Video Marketing Services
Founded: 2005
Team Size: 10 – 49 employees.
Clients: OHC, Balluff, TrieHalth, Shoptech Software.
Pricing: Pricing by inquiry.
Who they are: An Ohio-based video advertising company that provides a straightforward, strategic approach to bring clients’ ideas to life. The process begins with a conversation and moves through key steps like storyboarding, scriptwriting, casting, filming, and post-production. The result is a compelling and creative video tailored to the client’s vision. With a strong customer focus and a refined strategy, they’re one of the best marketing agencies!
29. Signal – Brand Video Agency
Founded: 2011
Team Size: 10 – 49 employees.
Clients: Vysus Group, Baxters, Equinor, Chevron.
Pricing: $10,000+
Who they are: A professional video agency whose primary mission is to help businesses communicate with clarity. Their team of professionals specializes in creating high-quality marketing videos and animations to inform and engage audiences. However, their true focus is on crafting content with creativity and passion—videos that evoke emotion, whether it’s laughter, tears, learning, or driving action—whatever response their clients are aiming for.
30. Viral Ideas – Video Marketing Agency
Founded: 2015
Team Size: 10 – 49 employees.
Clients: Xavier Sizzle, ShopRite, Bachman’s Roofing, Grats Pilates.
Pricing: $8,000+
Who they are: Viral Ideas is an excellent marketing video agency for businesses of all sizes. To help clients navigate the challenges of creating their first video, they offer guidance at every stage. Their approach begins by listening to the client’s vision and then providing the professional creative direction needed to bring those ideas to life.
Why Choose Yum Yum Videos as Your Video Advertising Company?
Since I know how valuable your time is, I’ll just give you a quick summary of the aspects that set Yum Yum Videos apart from other video marketing services out there.
- Experience: We’ve created nearly a thousand marketing videos over the past decade and partnered with both small startups and Fortune 500 companies such as Amazon, McKesson, FOX, Thermofisher, Walmart, Vodafone, and more.
- Dedicated Team of Experts: Our talented designers, producers, directors, and writers all take great care of each video to provide the best results.
- Quality Checks: A talented team plus several layers of quality control is what makes our videos taste different. It’s not magic; it’s hard work that ensures a quality signature.
- Smooth Process: We’ve developed a highly organized process with defined steps, layers of quality control, and fixed turnaround times to offer our clients a clear path to see their vision come to life.
- Fixed deadlines: Our clients can know what we’re working on at any given moment, based on the Gantt views provided at the beginning of the production.
- No hidden fees: In the first exploratory call we discuss your video needs and provide a proposal and fixed pricing for it. That’s it –no hidden fees or costs down the road.
If you want to see more of our work, you can watch this cool video we made about it:
And if you want a more in-depth take on your project, and how we can help you bring it to life, don’t hesitate to contact us! We’ll be glad to chat with you about it 😄.
Working with a Video Marketing Agency: Frequently Asked Questions
Now, before you go, I’d like to take a few minutes to answer some frequently asked questions about the nuances of working with a video marketing company:
1. What is a video marketing agency?
A video agency is a specialized company that helps businesses and organizations create, produce, and promote video content to enhance their marketing strategies. They often employ creative professionals like videographers, editors, animators, and sound engineers to ensure high-quality production and maximize the impact of video as a tool for storytelling, engagement, and driving conversions.
In most cases, they handle all or most aspects of video marketing, from concept development and scriptwriting to production, strategy development, distribution and promotion, and more.
2. What are the benefits of working with a video marketing agency?
Partnering with a brand video agency can be a game-changer because not only does it handle the entire video production process, but it also ensures that your content aligns with your business objectives and resonates with your audience. Here are some key benefits of working with one:
- High expertise and creativity. Professional agencies feature a team of professionals skilled in video production, storytelling, and marketing strategy to create engaging and visually stunning videos.
- Professional equipment and resources. These companies often have high-quality production equipment and software, resulting in polished and visually appealing content that stands out. No need for you to invest in resources you’re probably not going to use again!
- Time and cost efficiency. By outsourcing the production process, you can save time and money, and focus on other areas of your business.
- Strategic guidance and targeted content. Agencies help tailor your video content to match your brand goals and target audience, ensuring the right message reaches the right people.
- Boosted audience engagement and conversion rates. Well-crafted videos by experts can capture attention, drive engagement, and convert viewers into customers.
- Comprehensive services. From scripting to distribution, agencies offer end-to-end services, ensuring your video is optimized for the right platforms and aligned with your marketing objectives.
3. How much do video marketing services cost?
This is probably the million-dollar question, but don’t worry, because it doesn’t have a million-dollar answer 😜.
How much a marketing video agency will charge you for their services will vary greatly depending on the type of video you need and the company’s track record. Typically, an average custom video costs between $5,000 to $25,000 per minute, but you can certainly find more expensive services.
Alternatively, you could hire a freelancer to produce your video for about $1,000. However, you should bear in mind that they might not be able to meet tight deadlines and that the quality of the final piece might not match your expectations.
Lastly, you could use an online template, which will would reduce the price considerably, but don’t forget that this might result in a generic video you can’t personalize to match your brand’s image.
We’re experts in animation, and after working in this industry for over a decade, we know a lot about the topic. So, here’s a video about animation cost per minute:
4. What does a video marketing agency do?
These companies produce high-quality, compelling video content for brands of all kinds to help them achieve specific marketing goals, such as attracting new customers, driving engagement, or boosting sales. They’re typically made up of a team of skilled animators, videographers, marketers, scriptwriters, and more, and together, they’ll cover the three stages of video production to ensure the final video meets (and sometimes even exceeds!) your expectations and appeals to your target audience.
5. What is a video marketing strategy?
A video marketing strategy is a carefully thought-out and fully tailored plan for how to use video content to nail specific marketing goals effectively. Video marketers create videos that will be used to promote a company’s products or services to their target audience in a way that’s simple and easy to understand so as to keep them engaged.
6. How do you develop a video strategy?
These are the steps that most creative video agencies stick to when developing a video marketing strategy:
1- Determine your video goals. Start by identifying the purpose of your video. Whether you want to increase brand awareness, drive sales, educate, or engage your audience, having clear goals will guide your strategy and ensure your video achieves the desired outcomes.
2- Specify and research your target audience. Understand who your video is for by defining your target audience. Research their interests, behaviors, and pain points to tailor your content so it resonates with them.
3- Focus on your core message and the story you want to share. Pinpoint the key message you want to communicate and craft a compelling story around it. A focused narrative helps keep your video clear, engaging, and aligned with your goals.
4- Find the perfect video type for your goals. Choose the right type of video (e.g., explainer, testimonial, product demo, or social media clip) that best serves your objectives and appeals to your audience.
5- Set a realistic timeline and budget (and stick to them!). Work out a practical schedule for production and establish a budget that aligns with your project scope. Staying on track ensures smooth execution without unexpected delays or costs.
6- Start creating! With your plan in place, move into production. This involves writing scripts, filming, and editing to bring your video to life.
7- Schedule and promote your video on the right channels. Once your video is ready, plan a release strategy and share it on platforms where your target audience is most active.
8- Understand, keep track of, and analyze the video’s metrics. After launching, monitor performance metrics such as views, engagement, and conversion rates. Analyzing these data points will help you assess the effectiveness of your video and refine future campaigns.
7. Why is video marketing so powerful?
Video marketing has become a dominant force in the digital world, and for good reason! In a fast-paced, information-rich environment, businesses that leverage video marketing services stand out and communicate their messages more effectively. Why? Let’s find out:
- Captures attention quickly: With dynamic visuals and a compelling narrative, videos engage viewers immediately.
- Conveys information effectively: Video content is excellent at breaking down complex ideas into simple, digestible visuals, making it easier for audiences to understand and retain key messages.
- Encourages social sharing: If TikTok has taught us anything, is that video is highly shareable. So, sharing video marketing content on social media platforms allows brands to reach wider audiences and boosts visibility organically.
- Improves SEO and visibility: Search engines prioritize video content, improving your ranking on Google and increasing your chances of being discovered by new audiences.
- Builds trust and credibility: Authentic and relatable pieces help humanize your brand, fostering trust and creating a deeper connection with your audience.
- Works across multiple platforms: Videos are versatile and can be used effectively on websites, social media, email, and more, making it easier to engage users across different touchpoints.
8. What are the most typically used types of marketing videos?
There are many possibilities when it comes to the production of marketing videos, but some of the most popular options include:
Explainers
Explainer videos are designed to simplify complex concepts, products, or services by breaking them down into easy-to-understand terms. They often use clear visuals, engaging animations, and straightforward language to ensure that the audience grasps the key message quickly.
If you’re curious about this type of video, you can watch this example we made for our friends at Amazon:
And if you want know how much one of these videos costs depending on the video marketing services you go for, you can read our post on explainer video cost.
How-to videos
How-to videos provide step-by-step instructions on solving a problem, using a product, or achieving a goal related to your industry. These videos position your brand as a helpful resource and a trusted authority by offering valuable insights that benefit your audience. Whether you’re teaching a skill, walking through the setup of a product, or offering practical tips, how-to videos engage viewers by providing them with actionable knowledge, making them more likely to trust your brand.
Testimonials
Testimonial videos feature satisfied customers sharing their positive experiences with your product or service. These videos provide powerful social proof, as they showcase real-life success stories and build credibility for your brand. By letting past customers speak directly to your audience, testimonials foster trust and humanize your business. They highlight the results others have achieved and can be especially influential in convincing potential buyers to take the next step.
We’ve had wonderful experiences working with our clients, and here, the generous team at Phelps Agency allowed us to produce this testimonial about how it was working together on their explainer video:
Videos for social channels
Social media videos are designed to be short, impactful, and shareable, allowing your brand to connect with your audience on platforms like Instagram, Facebook, TikTok, or LinkedIn. These videos are perfect for showing your brand’s personality, sharing engaging stories, or giving quick updates that can go viral. Social videos are often more casual and approachable, helping you build deeper relationships with your followers and boosting overall brand awareness in a fun and interactive way.
Product videos
Product videos focus on showcasing the features, benefits, and functionality of your product in a visually compelling manner. These videos help potential customers understand what sets your product apart from competitors while also demonstrating how it solves a specific problem or fulfills a need.
If there was a video we truly enjoyed producing, it was the one we made for Catan. As the passionate boardgame players we are, it was an honor for the whole team at Yum Yum Videos to create this fun piece explaining how to play the game. We hope you enjoy it!
Company culture videos
Company culture videos offer a behind-the-scenes look at your business, showcasing its mission, values, and the people who make it unique. These videos are a great way to humanize your brand and help potential customers or employees connect with your company on a personal level.
Promo videos
Promotional videos are designed to generate excitement and interest around a specific product, service, event, or offer. They are typically short, punchy, and focused on highlighting the unique selling points that set your product or brand apart. These videos are excellent for creating buzz during product launches, seasonal sales, or new initiatives, and they aim to captivate viewers quickly and drive conversions.
Video Marketing Agencies: Wrapping Up
As you’ve seen, there is plenty of outstanding talent and creativity when it comes to the video marketing industry, you just need to know where to look (and what to look for!)
Luckily, this list already includes some of the best video marketing agencies you can work with right now. So, start by taking a look at their work and see if some of it sparks your interest. As you refine your search, you can also use them as a comparison tool to gauge the quality and expertise of other services you’ll find on your own search.
