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Many people believe that video marketing statistics are not so relevant to their marketing efforts. But considering that video marketing can be a wonderful and adaptable tool to convey your message, build your brand, and convert leads into sales, you need a good video marketing strategy based on hard-backed data and benchmarks that can guide […]
There’s no doubt that video is a fundamental piece of most businesses’ marketing strategies. And, when it comes to hosting your videos, it’s pretty obvious that YouTube is the most popular option. However, how familiar are you with reading the meaning behind YouTube metrics? To get the most out of a video-powered strategy, you need […]
Videos have revolutionized the way consumers and brands interact. This format is entertaining and easy to understand, so businesses are regularly sharing video marketing content—everything from testimonials to animated explainer videos—in an attempt to appeal to their audience and leave positive impressions. However, not all of them understand whether they’re doing it the right way, […]
Over the last couple of years, the importance of having a good video marketing strategy has grown by leaps and bounds. So much so that the format has absolutely dominated the digital landscape and become the most important asset in any business’s marketing portfolio. So, if you’re not creating video and using it on every […]
With over a billion active accounts per month, Instagram provides a great environment for businesses to create deeper relationships with customers, allowing them to expand their reach to advertise their products through a solid set of unique tools, features, and formats. And, of all of them, Instagram carousel ads stand as one of the most […]
Oh well… so now you have produced various explainer videos pursuing various objectives as part of your video marketing strategy. Each one of those videos is generating its own set of reactions. And those reactions translate to video analytics –too many of them indeed It’s difficult at first to gain a sense of what you […]
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