Category: Marketing

Institutions in the education industry have the same needs as businesses in any other niche: finding and retaining customers. Although, in this case, it’s typically students they’re after, so they need to leverage education marketing to achieve their goals. Marketing for education offers a wide range of strategies to enhance visibility, stand out, and attract […]

Remember those old-school commercials with cheesy jingles and over-the-top acting?  Yeah, we’ve come a long way since then. Today, video marketing trends are all about authenticity, creativity, and pushing the boundaries with AI technology while telling stories that resonate, building connections, and ultimately, driving real results for your business. So, what’s hot in video trends […]

If you didn’t already know, video recruiting is an extremely effective resource to bridge the gap between a business and its current and potential employees. Not only can it help communicate culture, values, and expectations on a more personal and engaging way, but also save time and reduce costs for both the company and the […]

The latest YouTube stats show that TrueView Ads are 10x more likely to drive engagement on the advertiser’s channel. It’s really no surprise, as people spend hours there, watching videos and listening to music. But while we all know that every marketing strategy should include this social network to promote products and increase brand awareness, […]

Healthcare companies are always on the hunt for new, and better ways to market themselves. Besides the ever-growing competence, they have to face many challenges unique to their field, like widespread misinformation, strict data regulations, and untrusting patients. However, healthcare marketing case studies show that there are effective ways of sorting through those issues. But […]

In the past few years, the human attention span has become widely discussed. A lot has been said about this topic: that now goldfish have better concentration than us, that our attention is growing weaker every year, and that younger generations simply can’t focus. Deciphering what’s true and what’s simply a rumor can be hard, […]

Videos have revolutionized the way consumers and brands interact. This format is entertaining and easy to understand, so businesses are regularly sharing video marketing content—everything from testimonials to animated explainer videos—in an attempt to appeal to their audience and leave positive impressions. However, not all of them understand whether they’re doing it the right way, […]

Almost every business uses YouTube today to share content about their products and, in turn, reach new audiences and increase sales. This social media platform has become a valuable channel to interact with customers, but the amount of videos uploaded daily makes it hard to stand out. Luckily, creating a YouTube playlist can help you […]

In today’s digital landscape, marketing can be challenging. Businesses have to deal with the complexity of ground-breaking technologies and new social platforms while keeping a clear focus on their target audiences and the best ways to reach them. All of this makes knowing the best digital marketing strategies for your brand vital. The beginning of […]

YouTube is a great platform for businesses that wish to get closer to their audiences by sharing marketing videos, but competition has been getting fiercer lately. As more businesses begin to establish themselves on this platform, it is critical to make your channel eye-catching to viewers in order to stand out. The first step in […]

Today’s B2B SaaS market has become quite overcrowded. As such, businesses need to invest their time and resources into standing out and capturing the attention of their target audience through B2B SaaS marketing. However, adding these efforts on top of everything else on your plate can be, to say the least, overwhelming. But don’t worry! […]

Nowadays, with video content being more important than ever, it’s crucial to get the most out of your pieces by optimizing not only your titles and thumbnails but also your YouTube descriptions at the moment of uploading them. But mastering the art of YouTube video description can be quite the challenge. You have to consistently […]