Category: Strategy

As you probably already know, growing your YouTube channel takes a lot of effort, including creating engaging and appealing content. Brainstorming new video ideas can often feel like a challenge. You might even find yourself asking, “What type of YouTube videos should I create next?” or “What’s the best content for YouTube to grow my […]

Everyone and their mother will tell you how crucial video content and SEO are for your marketing efforts. However, most people fail to mention that there’s a place where both these strategies meet: video SEO. For your videos to succeed, you must learn how to optimize them for the search engines just as you do […]

The medical industry is constantly evolving and presenting new trends and challenges your marketing team needs to keep up with and tackle. But healthcare marketing doesn’t have to be daunting, as there are many strategies that can maximize your efforts and easily reach your prospects and patients. To help you narrow down the best options […]

It’s hard to match the power of video when it comes to learning something new. In fact, I’m sure you’ve watched a few how-to videos on YouTube when you needed help doing something, like learning a new recipe or how to use a tool. After all, who doesn’t prefer to actually see the steps you […]

If you’ve leveraged social media video production before, then I’m sure you’ve come across vertical videos before. They’re becoming increasingly popular, but what’s the fuss all about? Should you start recording videos like that? Well, I’m here today to answer those questions and more! In this piece, you’ll find out why you should embrace this […]

If we are talking content marketing, one of the most effective assets in your toolbelt is online learning video content. Not only because you are appealing directly to your potential customer’s needs and pain points but because you’d be delivering immediately valuable and useful information to the viewer. If you are doing it right, at […]

In today’s complex healthcare landscape, where you have to navigate the challenges of regulatory compliance, patient engagement, and technological advancements, the role of healthcare marketing companies has never been more crucial to bridge the gap between providers and their target audiences.   Whether it’s promoting a new medical breakthrough, enhancing patient education initiatives, or cultivating brand […]

In today’s digital world, having a robust online presence is no longer an interesting trend but rather a necessity for businesses in all industries. This rings especially true for healthcare companies seeking to connect with their audience in a meaningful way. And a great way to start establishing that presence is through the use of […]

The importance of implementing a video marketing strategy to promote your business is no longer a secret, and you probably already have one set in place. However, you should know that not just any kind of video will do and that catching people’s attention can be quite a challenge. To get genuinely successful pieces that […]

Trust is everything, we all know that. But that’s particularly true in the online world, where a bad reputation can greatly hinder your business. Luckily, that’s what customer testimonial videos are for! Let’s face it, prospects want to know their money will be well spent, but whatever assurances you give them will never be as […]

There’s no doubt that video is a fundamental piece of most businesses’ marketing strategies. And, when it comes to hosting your videos, it’s pretty obvious that YouTube is the most popular option. However, how familiar are you with reading the meaning behind YouTube metrics? To get the most out of a video-powered strategy, you need […]

A professionally designed, well-executed, fully-customized video can dramatically impact most marketing campaigns – the numbers have made that much pretty evident by now. However, getting a piece like that requires you to find some of the best video marketing agencies; the ones with enough talent, experience, and skill to make it. The thing is, finding […]