Category: Strategy

In today’s digital world, having a robust online presence is no longer an interesting trend but rather a necessity for businesses in all industries. This rings especially true for healthcare companies seeking to connect with their audience in a meaningful way. And a great way to start establishing that presence is through the use of […]

The importance of implementing a video marketing strategy to promote your business is no longer a secret, and you probably already have one set in place. However, you should know that not just any kind of video will do and that catching people’s attention can be quite a challenge. To get genuinely successful pieces that […]

Trust is everything, we all know that. But that’s particularly true in the online world, where a bad reputation can greatly hinder your business. Luckily, that’s what customer testimonial videos are for! Let’s face it, prospects want to know their money will be well spent, but whatever assurances you give them will never be as […]

There’s no doubt that video is a fundamental piece of most businesses’ marketing strategies. And, when it comes to hosting your videos, it’s pretty obvious that YouTube is the most popular option. However, how familiar are you with reading the meaning behind YouTube metrics? To get the most out of a video-powered strategy, you need […]

As you might as well know already, animated explainer videos have become a necessity for businesses and organizations looking to communicate their message effectively. These short, engaging pieces of content can break down complex ideas into easy-to-understand visual stories, making them a popular choice for marketing, training, and education. But do you know how to […]

One of the main ingredients in the recipe for establishing a successful business is to build brand awareness. Without it, no one would give that business a second glance, let alone buy their products or hire their services. Why? Simply because they don’t know it! If that didn’t answer your questions, don’t worry. In this […]

When you need an effective and efficient method to stand out in a sea of competitors, and attract and retain students, school marketing is your best option. Using the right strategies will allow you to showcase your school’s unique offerings and strengths while reaching your target audience on a closer level, building a strong community […]

Healthcare companies are always on the hunt for new, and better ways to market themselves. Besides the ever-growing competence, they have to face many challenges unique to their field, like widespread misinformation, strict data regulations, and untrusting patients. However, healthcare marketing case studies show that there are effective ways of sorting through those issues. But […]

Today’s B2B SaaS market has become quite overcrowded. As such, businesses need to invest their time and resources into standing out and capturing the attention of their target audience through B2B SaaS marketing. However, adding these efforts on top of everything else on your plate can be, to say the least, overwhelming. But don’t worry! […]

Inbound marketing has changed the game for marketers and companies. However, as customers change, so does the content you need to share to captivate them and make them interested in your product. In response, brands have shifted from classic blog articles to video marketing to connect with their audience on a deeper level, gain more […]

A well-thought-out digital content strategy is the key to unlocking some of your biggest marketing goals: boost brand awareness, generate leads, increase traffic to your website, and even grow your sales! The challenging part comes when you realize that a successful marketing plan goes beyond simply producing content and calling it a day. Doubly so […]

Over the last couple of years, the importance of having a good video marketing strategy has grown by leaps and bounds. So much so that the format has absolutely dominated the digital landscape and become the most important asset in any business’s marketing portfolio.   So, if you’re not creating video and using it on every […]