Category: Strategy

Out of all the different ways you can tackle mobile advertising, video ads are among the most popular and effective types of marketing content, thanks to their incredible reach! Think about it; people already spend a lot of time on their mobile devices and tablets watching video content. So, it’s easy to see how mobile […]

It’s no secret that video content marketing can effectively convey your brand’s message, increase awareness and trust, and convert leads into loyal customers. That’s why video marketing for business has become an essential component of any entrepreneur’s marketing toolkit. However, I know how overwhelming it can be to plan a robust video marketing strategy, especially […]

The internet is the first place people go when they need information about a medical issue, but unfortunately, it’s full of inaccuracies and misinformation. In this setting, doctors and nurses are the best authorities to raise public awareness about diseases and educate audiences regarding their health. As a result, healthcare social media has been increasingly […]

Nowadays, the best strategy to connect with patients is to find them where they’re at. And where are they most of the time? That’s right – online. For that reason, having a solid healthcare digital marketing strategy is crucial for anyone looking to expand their reach across the Internet. However, I know it can be […]

When you need to share information with your employees simply and effectively, there’s no better way to do so than to create training videos for them. Videos are the perfect tool to convey information in an engaging way, and people actually opt for videos to learn new skills! Let’s face it: no one wants to […]

Considering just how many apps are out there, how do you get people to even consider downloading yours? By leveraging mobile app marketing, of course! 🤓. If you’re familiar with the traditional marketing funnel, then you already know that there are specific tactics that align with each stage. When it comes to developing a mobile […]

Being successful on YouTube is not easy; you might upload dozens of videos yet get no views… So, what should you do? Simple: improve your ranking! Well, that’s actually not something “simple,” but working on your YouTube SEO is not as daunting as it sounds.  To help you navigate through the uncertainties of optimizing your […]

I get it, as a small business owner, you probably have a thousand responsibilities on top of coming up with new strategies to achieve all of your marketing goals. But what if I told you that business video production could be the solution to all of your problems? At least to your marketing-related ones, that […]

As a business owner, one of your main goals is to attract more customers to your company and increase your sales — which is undoubtedly easier said than done! One of the critical problems is that, when looking into how to get customers, you come across a myriad of tips, strategies, and formulas you can […]

Say, would you be as interested in reading this if you were browsing a doughnut catering shop’s blog instead of a video marketing company’s? Most people wouldn’t. Don’t get us wrong; there are plenty of gifted bakers out there who also happen to be geniuses at digital marketing. We’ve met a few 🤤 But online, […]

With digital marketing strategies currently dominating the scene, it’s no wonder you are curious about search engine marketing methods. After all, these practices stand out precisely because of the fantastic results they tend to deliver, all while being super cost-effective. And the best part? They help you reach out to audiences who are really motivated […]

If the sudden popularity of TikToks and Instagram reels has shown anything, it’s that video is the most engrossing type of content on social media. Even text-based platforms like Twitter show way more user engagement when it comes to video posts. So yeah, deciding to create videos for social media exposure is definitively the right […]