Category: Video Production

Creating a decent whiteboard animation for non-commercial purposes used to be a complex and pricy task requiring professional skills and expensive equipment. But with whiteboard animation software, anyone can easily give this video style a try! There are several tool options now available that make it easy for anyone to create high-quality whiteboard explainers. However, […]

As you might as well know already, animated explainer videos have become a necessity for businesses and organizations looking to communicate their message effectively. These short, engaging pieces of content can break down complex ideas into easy-to-understand visual stories, making them a popular choice for marketing, training, and education. But do you know how to […]

It’s no secret that explainer videos have taken the marketing world by storm. Now, everyone and their aunt knows what is an explainer video and has one for their business. Metaphorically speaking, of course – unless there are many marketer aunts out there 😜. Anyway, creating engaging videos is now the cornerstone for any brands […]

Artificial Intelligence has taken the online world by storm. There’s no industry that hasn’t been impacted by it, and video production is no exception. In fact, AI explainer videos are no longer a thing of the future and you can already experiment with creating your own explainer video using different online tools! However, with great […]

If you want a video marketing strategy that truly delivers your message and has a positive effect on your audience, you need to put some thought not only into their visual components but also their auditive counterparts. I know what you’re probably thinking now, but don’t worry —you don’t have to blow your video budget […]

Inbound marketing has changed the game for marketers and companies. However, as customers change, so does the content you need to share to captivate them and make them interested in your product. In response, brands have shifted from classic blog articles to video marketing to connect with their audience on a deeper level, gain more […]

Video content has revolutionized the way brands and customers connect, and online video marketing remains one of the most effective ways for businesses to captivate audiences, engage them, and ultimately convince them to make a purchase. But what is it, exactly, that makes videos such an invaluable tool? Well, in today’s post, we’re going to […]

You’ve probably heard that video marketing is essential for businesses, regardless of their niche or size. But understanding their importance or knowing how to start making your own can be challenging, unless you’ve watched some of the greatest video marketing examples out there and learned from them! That’s why, today, I’m showing you 15 examples […]

Before computers and CGI, drawn animation was the dominant technique in animated film. I’m sure you’ve come across it before, as many Disney classics and even anime movies feature this timeless art form. However, few people are familiar with the painstaking process that was required to bring these fantastic universes to life. That’s why, in […]

Whiteboard animation videos are often underrated because of their simplicity. However, when done right, they can be incredible marketing tools that can help businesses achieve all kinds of goals, from educating customers to showing investors everything your solution can offer, and more. I know you’re probably skeptical, so I decided to write an entire case […]

Just like any good writer uses outlines to plan a great article —ahem 😉— a good video marketer should use storyboards to map out and improve their work. But what is a storyboard, exactly?  Well, to put it simply, a storyboard is the skeleton of your video. Thanks for reading! What? That doesn’t really tell […]

You probably already know why explainer videos are effective and have heard all about the amazing engaging power they have. Now, the question might be: What is the ideal video length for your video to keep the audience’s attention while also having enough time to deliver your key message? Getting to that “middle point” is not […]