Category: Video Production

Rome wasn’t built in a day… and neither was any content strategy that works. Like anything worth the effort, building an engaged community around your content takes time. It’s not so much about sparking interest in your brand but about nurturing it little by little. The problem is that engaging an audience one post at […]

We’ve all watched enough Disney movies during our childhoods to know first impressions can be deceitful. And yet, most viewers rely on video thumbnails to choose whether they watch a video or ignore it. You can hardly blame them, though. After all, a thumbnail can speak volumes about a piece and the effort you’ve put […]

Once you decide to embark on a video marketing journey – and before you actually start developing your piece – there’s a big decision you’ll have to make first: live-action vs animation. After all, choosing the right style for your video is one of the most important and defining aspects of your strategic planning process.  […]

When it comes to promoting key aspects of your business to an audience, nothing can beat an eCommerce video.  Over the last few years, this type of content has proven to be a fantastic tool to complement most marketing strategies – Giving companies ways to explain their business processes, products, and attributes in a compelling […]

When it comes to explainer video styles, there are many types to choose from: motion graphics, 2D animation, live action videos… they all work well for different marketing goals, but when you need an animation style with a high synthesis power and a highly engaging nature, then hand drawn explainer videos are the best option! […]

Video content can become your key ally in your marketing strategy: it’s not only engaging but also entertaining, fun, and cool. Animated characters, in particular, are a great resource to foster the bond with your target audience even more while they help you meet your marketing goals and optimize your ROI. In today’s blog post, […]