25 Best Promotional Video Examples to Spark Ideas for Your Business

A well-crafted promotional video can be a game-changer for any business. These videos have the power to captivate your audience, showcase your brand’s strengths, and drive real results. But achieving this level of impact depends on more than just creating a video—it’s about producing content with exceptional quality and delivering a message that truly resonates with your viewers.

The best promo videos are those that balance creativity, storytelling, and technical excellence. When done right, they not only grab attention but also inspire action, helping businesses meet their goals more effectively.

To help you create a standout video that hits the mark, we’ve curated this list of 25 best promotional video examples. From innovative concepts to flawless execution, these videos are here to inspire your next campaign and show you what’s possible with the right approach.

Before we dive in, here’s one of the best corporate video examples to set the tone and get inspired. Let’s take a moment to see how great storytelling and high-quality video promo production can elevate a brand’s message.

What Is a Promotional Video?

A video promo is a marketing tool designed to highlight a brand, product, or service in an engaging and impactful way. Its primary goal is to capture the audience’s attention and encourage them to take action, whether it’s making a purchase, signing up for a service, or learning more about your business.

Unlike traditional ads, promo videos focus on delivering a message that resonates with the target audience through creative storytelling, compelling visuals, and a clear call-to-action.

When executed with high-quality production and a clear focus on the message, the best promotional video examples can inspire trust, drive engagement, and ultimately achieve measurable results for your business.

Why Your Business Needs a Promotional Video

A promo video isn’t just a marketing tool—it’s an investment in your brand’s growth. Whether you’re a business owner or a marketing professional, incorporating videos into your strategy can deliver significant benefits that go beyond traditional advertising.

1. Capture Attention Quickly

In today’s fast-paced digital world, grabbing attention is crucial. A well-crafted video promo uses captivating visuals and engaging storytelling to stand out, even in crowded markets. It’s an excellent way to leave a lasting impression on your audience.

2. Increase Brand Awareness

A high-quality video promo highlights your brand’s identity, values, and unique offerings. By showcasing your message in an engaging format, these videos help build recognition and establish trust with potential customers.

3. Drive Conversions

The best promotional video examples combine creativity with clear calls-to-action, making it easier to guide your audience toward a desired action—whether it’s visiting your website, subscribing to your service, or making a purchase.

4. Simplify Complex Messages

Have a product or service that’s difficult to explain? A promo video simplifies the details through visuals, animations, or live-action storytelling, making it easier for your audience to understand and connect with your message.

5. Boost Engagement Across Platforms

From websites and social media to email marketing, a video promo is versatile and adaptable. Videos generate higher engagement rates than static content, ensuring your message reaches a wider audience and leaves a stronger impact.

When produced with attention to detail and a focus on quality, promotional videos for business can elevate your marketing strategy, helping you achieve your goals more efficiently and effectively.

How to Make a Promo Video

Creating an amazing promotional video can seem challenging, but with the right steps, you can produce a video that effectively communicates your message. Here’s a step-by-step guide on how to make a successful video:

• Define your goal: Think about what you want the video to achieve, whether it’s promoting a product, service, or brand.
• Know your audience: Tailor the video’s message and style to appeal to your target viewers.
• Write a script and storyboard: Plan the video content, including the dialogue and visuals.
• Choose a style: Decide whether to use live-action, animation, screen recordings, or testimonials.
• Gather equipment: Depending on the style, you might need to get cameras, microphones, or animation tools.
• Shoot or create the footage: Follow your storyboard to film or animate.
• Edit the promotional video: Cut unnecessary content, add music, special effects, and a clear call to action.
• Optimize for platforms: Adjust the video format for different platforms (social media, website, etc.).
• Publish and promote: Post the video and promote it to reach your audience.
• Analyze performance: Track results and use feedback for future videos.

If you want more details about the process, here’s an interesting video on how to make a promo video:

25 Best Promotional Video Examples

Here are some of the best promotional video examples to inspire your next marketing campaign. These videos demonstrate how a well-crafted video promo can effectively showcase your brand, connect with your audience, and achieve your business goals. Use these examples as a guide to create a high-quality promotional video for business that aligns with your company’s unique needs and delivers measurable results.

• 1. Amazon Appstore

• 2. M&S Food – Promo Video

• 3. Rare Beauty

• 4. Nike

• 5. Apple

• 6. Open Cinema (Cave Dance Pictures)

• 7. Penguin Random House

• 8. Gillette – Video Promo

• 9. Emirates10. Samsung

• 11. AdZerk (Now Kevel)

• 12. Xbox

• 13. Red Bull – Best Promotional Video Example

• 14. Amazon Go

• 15. Heinz

• 16. Chevy

• 17. Philips

• 18. The North Face x Gucci

• 19. Monday

• 20. Spacetti

• 21. Microsoft – Promotional Video For Business

• 22. Starbucks

• 23. Dropbox Paper

• 24. Okta

• 25. Workday

1. Amazon Appstore – Promo Video

If the service you’re promoting is complex or novel, like a new app or any other piece of technology, for example, you may not know how to best go about it. After all, you have to explain how it works so people are interested in it, but you don’t want to make a convoluted, hard-to-understand video promo either. 

My advice on this is to follow Amazon’s example, and just build your script around your main value propositions like you would with an animated explainer video. This approach is often taken by professional promotional video companies to ensure all the key information about your product or service is covered while also answering some FAQs and tackling the prospects’ pain points at the same time.

2. M&S Food — Video Promo

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If the food industry has taught us anything, it’s that we eat with our eyes. To create an effective video promo for the food industry, the visual elements are absolutely key. High-quality imagery, vibrant colors, and engaging transitions can instantly capture your audience’s attention and leave a lasting impression.

In this promotional video example, M&S highlights their luxury food products with stunning shots of colorful ingredients, unique transitions that keep the video dynamic, and a cheerful background song. The captions cleverly provide information on the health benefits of each dish, adding value to the viewer’s experience.

In just one video promo, M&S successfully advertises both their healthy product line and their YouTube channel, where they offer cooking tutorials to recreate the tempting dishes seen on screen. It’s a perfect example of how a promo video can promote multiple aspects of a brand while keeping the audience engaged.

3. Rare Beauty — Promotional Video Example

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This is a perfect example of how to use videos to communicate your brand’s core message effectively.

Unless you’ve been living under a rock, you’ve probably heard about Selena Gomez’s new makeup brand, Rare Beauty. While not everyone can feature such an influential figure in their video promo, there’s a lot to learn from how this video conveys the brand’s mission and vision in a way that resonates with its audience.

Selena shares what Rare Beauty means to her and the objectives behind her company: helping people feel comfortable in their own skin. Like the best promotional video examples, this piece doesn’t just tell you the message—it shows it. Through behind-the-scenes snippets, Rare Beauty highlights its commitment to authenticity and self-acceptance, making the audience feel connected to the brand on a personal level.

This approach exemplifies how a promo video can not only promote products but also establish a meaningful connection with viewers by aligning with their values.

4. Nike — Video Promo 

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Another way to build strong connections with your audience is to show that you’re invested in a cause or movement. You can use promo videos to demonstrate your support for certain groups, and that’s just what Nike does in this example.

Combining old footage of female athletes with recent shots of well-known sportswomen, Nike’s sponsors, and young girls, they created a piece that carries a powerful message.  Besides improving its brand image, advocating for female rights and a more equal society allows Nike to connect with that specific group through a video promo that focuses on the company’s culture and values. 

5. Apple — Promotional Video

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This is a unique promo video made by Apple for the launch of the new iPhone and Apple Watch. Instead of just listing the benefits of the phone, they decided to take a creative approach, combining moving typography, upbeat music, and humor to create an engaging and fun-to-watch promotional video.

Kinetic typography is an animation style often used by Apple that consists of using moving text to capture the viewer’s attention and entertain them. It’s a great way to display a lot of information while keeping it engaging and fun.

6. Open Cinema (Cave Dance Pictures) — Promotional Video Example

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Kinetic text can be an incredible tool to highlight key information in your message and really drive the point home. In this video promo from Open Cinema, it’s very easy to see how and why that works. You might have a good script, but people are likely to forget all about it when they finish watching your amazing promotional video… unless you use resources such as kinetic typography to reinforce it.

Another benefit of adding elements like this is that they can add another layer of dynamism to your piece, keeping your viewers’ eyes glued to the screen.

7. Penguin Random House — Make a Fun Promo Video

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Who says bookworms can’t party?

If you’re a book lover like me, then you’re probably wondering when the PGH Book Club will open next. Sadly, this is a video promotion made by Penguin Random House for April Fools, but it leaves you with the feeling that you can take your book with you wherever you go.

This promotional video production is filled with small hints for readers, from the names of the drinks to the content of each book that’s showcased. In a subtle way, Penguin Random House is promoting many books by various of their authors, giving each one a moment to shine and exhibiting its varied and elite catalog.

8. Gillette — Video Promo

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An important aspect of promotional videos is giving information about your new product or service, especially if what you’re offering is a new version of something already existing.

In this promo video, Gillette goes straight to the point, showing the benefits of their new razor. With just half a minute of video promo, they address the added features of their product and then proceed to explain its efficiency and durability. Sometimes, a brief, concise video, is just what you need to show your viewers the newest addition to your inventory.

9. Emirates —  Best Promotional Video Example

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Viewers are constantly bombarded with thousands of hours of video. That’s why, to stand out, you need to be original and think of new ways to show what you have to offer.

Following the story of a goose during its migration, Emirates showcases all the commodities the airline offers to its clients. By adding animated characters to their promo video, they create an easy-to-relate, endearing story that viewers will definitely feel compelled to share.

10. Samsung — Video Promo

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Have you ever gotten an idea in your head that you just couldn’t take out? Well, this video promo takes advantage of that. The premise is that the new Samsung flip phone is so distinctive that you just can’t take it out of your head.

What this incredible promotional video teaches us is to find a unique feature in the product you’re advertising, and focus on that to impress your clients and make them unable to get it out of their minds. You won’t need anything more than that to build that itch!

11. AdZerk (Now Kevel) — Best Promotional Video Example

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When entering a competitive niche dominated by major players, it can feel intimidating to measure up and find a way to stand out. However, with the right approach, it’s absolutely possible to carve your own space.

Take AdZerk (now Kevel), for example. In this promotional video example, they confidently position themselves against industry giants like Amazon and Facebook. By respectfully addressing their competitors’ weaknesses and showcasing their own product’s benefits as the solution, they craft a compelling and credible promo video.

The lesson? Believe in your unique value and be bold enough to share it with the world. An animated video promo is a powerful way to highlight what sets you apart and connect with your audience—no matter who your competition is.

12. Xbox — Video Promo

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With awesome animations and ground-breaking special effects, this product demo video goes over all the games you can access with the new Xbox Series X. Meanwhile, a voice-over guides the viewers around the visuals and leaves them to reflect on a powerful message.

The goal of this great promotional video example is to display all the incredible worlds the client could have at their fingertips by using the product. Xbox is a video game console, but in this video, they show us that they offer much more than that: they sell the ability to dream.

13. Red Bull — Promo Video

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As I mentioned, creating a strong connection with your target audience is important. Another way to do this and build favorability towards your brand is by embracing a specific lifestyle that’s related to them.

That’s what Red Bull did in this video promo, associating its brand image with extreme sports and adrenaline-filled situations. In this video, they show us some of the diverse extreme athletes they sponsor. That way, the brand’s image is directly linked to these sportsmen and their adventure-filled professions.

14. Amazon Go — Best Promotional Video Example

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Amazon is always introducing new innovative services—this time, a self-checkout supermarket powered by IA.

Sometimes, it can be hard to explain what you’re offering if the service involves complex technology, but Amazon nails it by simply illustrating how the system works each step of the way. In less than two minutes, this video effectively shows in detail how these new supermarkets work, making them easy to understand and attractive.

15. Heinz — Video Promo

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This promo video uses a relatable and humorous scenario featuring Ed Sheeran, who just can’t resist using the product—Heinz Ketchup. While a famous singer might not be an option for everyone, you can achieve a similar effect by including a relevant figure from your industry or a well-known expert.

The goal is to associate your brand with a trusted professional, improving your credibility and relevance within your niche. This approach works particularly well for video promo strategies and promotional video production in industries like healthcare, where trustworthiness and professionalism are crucial for building strong audience connections.

16. Chevy — Appeal to the Viewer’s Emotions

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When working on a video promo, it’s important to make the viewers feel strong emotions to make your piece memorable. And we all know there’s nothing more effective at achieving that than video storytelling that features pets, our loyal companions.

This lovely promotional video makes your heart tug with easy-to-relate scenes of a woman and her dog. Only at the end, Chevy makes its appearance, showing that their cars are here to accompany you throughout your life, in each one of those emotive memories you create— be it with family, a boyfriend, or your golden retriever.

17. Philips — Promo Video Example

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A brand promise can be a value or an experience your company assures the client will receive on each interaction with you. And promo videos are a great resource when it comes to corporate video production because they allow you to showcase your brand’s promises or create new ones for your clients.

Here, Philips uses a compelling voiceover to propose a new future for their company and the lighting industry overall: energy systems that are communicated in order to increase energy efficiency. 

18. The North Face x Gucci — Video Promo

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Who says you can’t go camping in style? If anyone does, show them this promotional video of the new The North Face x Gucci collaboration, offering everything from camping gear to coats and jackets—all decorated in Gucci’s style.

What this video teaches us is that you don’t always need to come up with intricate pieces that hold deeper meanings. If you don’t know how to make an animation, just let your product speak for itself, with upbeat music and shots of your target audience using it, and you may end up with an innovative, cheerful promo video that expands your target audience’s understanding of your brand.

19. Monday — Show How Your Product Works

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We’ve already established that promotional videos are great for introducing products and showing how they work, and this applies to software too!

 With a bit of humor, Monday takes advantage of that fact to showcase how their management system operates, highlight all of its features and benefits, and drive home how intuitive and easy it is to use.

In this video promo, the company has chosen the screencast video style, which consists of recording a screen as you navigate through a certain system. It’s especially effective for software products, where the best way to explain their functionalities is by going directly through the interface.

20. Spacetti— App Promo Video Examples

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By now, I think it’s clear that you can use videos for any kind of product, from cars to software—and even apps. Whether it’s showing new features of an already existing application or introducing new software, this type of content is ideal for mobile app marketing.

In this promotional video example, Spacetti uses questions to engage the viewers and address their pain points directly. This allows them to explain how their service covers them all: from easy-to-use access systems to finding nearby restaurants and special offers to grab a snack.

By doing that, they’re able to show their understanding of the target audience, proving to viewers the company is concerned with their needs and wants.

21. Microsoft — Video Promo Example

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Another way to present a new product to your existing client base is to focus on the materials that make it up and the innovative development process required to create it. 

Microsoft used this awesome promotional video idea to take us around their manufacturing process, by showcasing the steps taken to develop their new computers. This video promo portrays their laptops as the result of complex professional development and reinforces the message conveyed in the ad: that this is Microsoft’s strongest laptop. 

22. Starbucks — Best Promo Video Example

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Promo videos aren’t only for sharing new products or making a branding effort: you can also take advantage of them to communicate important milestones for your company. In this video, Starbucks takes us on a journey to celebrate the company’s 50th anniversary.

We get to see the knowledge and experience they gained in all these years they have been in the market. But what makes this promotional video stand out is that they thank all the actors involved in the process that allows a cup of coffee to be available in their client’s hands. Showing your appreciation to your collaborators helps make your brand look more human, and ensure long-lasting relationships with every member of your team.

23. Dropbox Paper — Best Promotional Video Example

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I know it might be tempting to create a long promo video that shows off everything you have to offer, but that’s not always necessary. Just take a look at this 16-second example! Eye-catching graphics and catchy music come together to make up a vibrant piece that only needs a few seconds to showcase Dropbox’s new collaborative creation tool.

Moreover,  even though I always highlight the importance of having a solid script, you might’ve noticed that this video promo barely uses any words, and yet it still manages to invite viewers to try Dropbox Paper.

24. Okta — Video Promo

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When you don’t have a huge budget to create an elaborate piece or hire a promotional video company, you just have to follow Okta’s lead. They leveraged simple and minimalistic visuals and complemented them with a few lines of text to reinforce the key information and ensure their message reached the audience.

What’s more, they’ve stuck to a basic color palette made up of only three colors. This results in a clean look that draws attention to the colored elements and keeps the viewer engaged without blowing your budget.

25. Workday — Best Promotional Video Example

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As you can probably tell, there’s a lot going on in this promo video. From traditional techniques such as live-action and animation to kinetic text and stock footage as well, there are multiple visual elements coming together to create an incredible visual experience.

Combining different techniques, cartoon styles, and imagery types might be a scary idea, and it makes sense because it’d be very easy to end up with messy and visually overwhelming results. However, when done right, it can offer a dynamic and engaging approach to showcasing a product’s strengths and benefits —so don’t be afraid to experiment and add different elements to your video promo!

Types of Promo Video

There are various types of promotional videos, each tailored to help you fulfill a unique purpose:

• Explainer videos: Simplify complex ideas or services with engaging visuals and clear narration, often using animation to break down information.
• Product videos: These videos focus on showcasing the features, benefits, and functionality of a product, helping potential customers see its value and how it can solve their needs.
• Commercial ads: Traditional advertising videos aimed at promoting a product, service, or brand to a broad audience, often used on TV or online platforms to create awareness and drive sales.
• Social media videos: Short, attention-grabbing videos created specifically for platforms like Instagram, TikTok, or Facebook, designed to engage users quickly and encourage interaction, sharing, or brand visibility.

Best Practices to Create Promotional Videos for Businesses

As you can see, there are many types of video promo you can create, depending on your product, or the objective you’re aiming for. After seeing some amazing pieces, you may be feeling a little overwhelmed, but don’t worry! Creating effective pieces isn’t rocket science: it’s all about planning ahead and keeping a clear goal in mind.

In order to help your video production process, I came up with these tips to guide you.

1. Plan Ahead

It’s important to set your goals beforehand for your video promo. As I mentioned, you can make content on many topics: training videos, educational pieces, and so on. That’s why, before starting, you should ask yourself: “What do I want to achieve with my piece?” Once that’s clear, you’ll be able to pinpoint what type of promotional video you need, which techniques and strategies would be the most effective, and so on.

You’ll also want to consider your budget. The video cost depends on its duration, among other factors, so you’ll want to check that before starting any type of planning. A one-hour interview with a renowned industry figure may be just what you need—but you’ve got to make sure you can afford it!

2. Identify Your Voice and Personality

Proper branding is a big part of promo videos after all; your viewers have to be able to identify your brand at a glance.

But just displaying your logo at the end of the video promo isn’t enough. Your pieces must be infused with your brand’s personality, not just the elements that make up your branding. So, share your values, mission, and what your company stands for. Take advantage of the time you have to show your customers what your brand really is about and what it stands for.

3. Tell a Story

They may be called promotional videos, but if you’re just trying to make a hard sell, chances are your customers won’t watch for long. You have to develop the message you want to convey into a story that your audience will care about. 

Storytelling is the practice of taking advantage of narration strategies to engage your audience and make your message simpler, as tales are easier to remember than cold hard facts. Compelling stories usually consist of a character with a problem, who finds a solution at the end. A solution that, ideally speaking, should involve your product.

Once you’ve got that, I recommend that you make a storyboard. Besides allowing you to visualize the storyline of your video promo, it will serve as a guide for the whole team during the production, making sure you don’t stray away from that wonderful story you’ve come up with.

4. Make It Multichannel

Multichannel marketing is the practice of engaging with your clients through various platforms, sending a consistent and complementary message through each one of them. In order to achieve that, you might want to consider merging your video promotion efforts with social media video production.

It’s important to remember that your promo video should look good on all devices, from the smallest handheld phone to the largest computer. That’s why you have to adapt it to every platform’s specific dimensions: square, horizontal, and vertical formats. 

As a bonus, don’t forget that if your content is entertaining and engaging, people will share it, expanding your reach!

Why Is Yum Yum Videos the Promotional Video Company for You?

At Yum Yum Videos, we’re driven by a strong passion and a deep love for what we do. That’s why all our projects are characterized by keen attention to detail and also why we make sure to take care of even the smallest elements that may go unnoticed by other companies.

Moreover, we believe in creating customized promotional videos that work as a bridge connecting brands and people. For that reason:

• We always put our clients’ needs first! We’ll work hard to produce an engaging and unique promo video for you, regardless of the message you wish to convey!
• We recognize that no two businesses are alike! We’ll make sure that our videos highlight your uniqueness. To that end, we think that the key is paying close attention to the little things about your business and showcasing them in ways that accurately convey your brand’s voice and personality.
• We don’t forget that you’re the one who understands your company the best! That’s why we believe in listening to our client’s feedback from start to finish. That’s the best way for us to make the final product better.

Now, if you’re curious about what our past clients have to say about us and our video production process, you can check this testimonial:

So, if this sounds like something you’d like to be a part of, don’t hesitate to contact us! We’d love to hear your ideas!

Promo Videos: FAQ

We’ve reached the very end of this thorough guide! Now, I’m going to tackle some last questions you might have:

Wrapping Up

A well-crafted promo video is one of the most effective tools for engaging your audience and driving results. From showcasing products and services to communicating your brand’s mission, the best promotional video examples demonstrate how creativity and high-quality production can make a lasting impact.

Whether it’s a video promo for a new product or a company video to elevate your brand, the key lies in delivering your message with authenticity, storytelling, and attention to detail. Let these examples inspire you to create a piece that connects with your audience and helps you achieve your marketing goals.

Now it’s time to take the next step and bring your vision to life with a standout promotional video for business that sets you apart!