The Best 30 Real Estate Videos to Learn From in 2024

The Internet has become the go-to tool for research before purchase, and housing isn’t an exception. Videos can be used to give prospective buyers an overview of the properties you’re selling, spark their interest, and urge them to reach out. That’s why real estate videos have become one of the best marketing techniques you can employ right now.

In order to help you draw attention to your listings and your realtor profile, I’ve compiled a list of 30 unique video examples, with key takeaways on what makes each so great and insightful lessons to learn from them. Read it through to inspire you, and improve your real estate video marketing efforts.

Let’s dive in!

Real Estate Marketing Videos in Numbers

We’re a video company passionate about all things video – of course, we think creating videos for a real estate marketing strategy is the best possible move! But you don’t have to take our word for it – the numbers say so too:

• Nearly 73% of homebuyers prefer to partner with agents who use videos for their listings.
• 86% of agents who used videos for real estate marketing claim it has increased traffic on their sites.
• Social media users are 52% more likely to share videos than image and text-based content.
• 44% of home searches start online. 
• 86% of home hunters use video to discover more about specific communities.

The Benefits of Videos for Real Estate 

The numbers I’ve just mentioned make a pretty strong case for real estate marketing videos, but they can bring even more benefits to the table:

• Videos for real estate listings offer a more immersive experience than mere images, helping viewers see themselves enjoying a home.
• Getting a full grasp of their desired property online helps home hunters be more prepared to make an offer on it when they tour it in person.
• Since producing real estate videos for social media marketing is becoming increasingly popular, adding them to your strategy as soon as possible can put you ahead of competitors.
• Profile or bio videos for real estate agents help them bond more closely with home hunters and increase their trust.
• Videos let you explain your real estate app or platform to clients in an understandable and even engaging way.

Best Real Estate Video Examples

Let’s take a deep look at the best real estate video examples out there and see how you can incorporate their valuable lessons into your marketing efforts.

1. Prettis by Yum Yum Videos – Appeal to Emotions

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This animated explainer video we crafted for Pretiis doesn’t feature a property but rather breaks down the main features and benefits of an app meant for homebuyers. It’s one of the best real estate video examples of how you can trigger emotions in the viewer by using visual elements to reinforce your message.

For instance, we played with the color palette to convey different moods throughout the story. We portrayed the characters’ dream home with light and vibrant colors that transmit calm and joy, whereas we used unappealing frames and darker tones for its less-than-ideal counterpart.

You can create a video listing all the benefits of a property you’re selling, but at the end of the day, emotions also play an important part in home-buyers’ decisions. 

If you’re looking for animated videos for real estate platforms, products, or services, and wish that they can also appeal to the audience’s emotions, then don’t hesitate to contact us.

2. Bespoke – Add Storytelling to Your Real Estate Videos

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This beautiful video starts with drone shots from the outside of the building and subtly moves to short clips of the interior, showing off each room in natural light. Video tours are an effective method of showing a home to buyers, but for them to work, you need to do more than just film around a house.

From seeing the surroundings of the building to entering through the elegant lobby and getting to see some details close-up, this video transforms a property tour into an experience. It makes you feel as if you were the one wandering through a $7,995,000 Upper East Side Condo— without having to worry about accidentally breaking something! 😜.

3. Brandon Bames – Make It Unique

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Just like snowflakes, there are no two homes alike. What I like about this video is that it doesn’t need a voiceover to convey the uniqueness of this place.

The camera work is enough to draw viewers in, as with a slow, moving opening shot, it starts building on the sense of anticipation. But notice how the camera speeds up at the end of each shot and matches the rhythmic background music. This technique contributes to building a distinctive mood that matches the personality this house conveys.

4. Rightmove – Be Creative

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With a bit of creativity and compelling storytelling, this piece takes us through the life of a scarecrow, leaving the barren fields and going in search of a new house. With a final catchphrase, “One day could be today,” the video urges viewers to imitate it and start looking for their perfect home.

I chose this beautiful, emotional video from Rightmove because of how it takes a unique approach to express the happy feeling of finding your new abode. Don’t be afraid of being creative in your real estate videos, and trying new things. In fact, this can be an effective way to stand out among competitors and make the audience remember your name for longer.

5. The Corcoran Group – Focus on the Main Attractions

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The combination of beautiful overviews of the landscape, shots of the homey inside, and an honest voiceover make this an engaging property video that effectively conveys the beauty of this home. But the biggest attraction of this house isn’t inside; it’s the surroundings, which is why half of this video is filmed outside.

Don’t be afraid to place the focus of your videos on the property’s main attractions. In this case, it’s the beautiful scenery and the benefits it offers: quiet, relaxation, and privacy— while still being conveniently located.

6. MGroup – Appeal to Sellers Too

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For real state agencies, human resources play a big part. With this successful brand video, MGroup introduces its CEOs, the market they’re working in, and what makes them special.

Most of the time, people looking to buy a house aren’t your only clients, as you also have those who are willing to sell theirs. This video effectively caters to both by listing all their years of experience in the market and valuable contacts from various nationalities. So, if you want to create effective real estate videos, don’t forget to appeal to all of your potential clients.

7. Haus – Educate Your Audience

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In this example, the narrator guides viewers through all the benefits of the neighborhood, tackling each topic in-depth and from a critical point of view. The cherry on top is the dynamic way in which he talks which allows him to tackle various topics without boring the viewer.

Buyers —especially those looking to purchase something as expensive as a home— will always want to gather as much information as they can before making a decision. That’s why recording educational videos can be an effective way to appeal to your target audience while establishing yourself as a knowledgeable actor in the industry.

8. Andrei Restrepo – Show the Behind-the-Scenes!

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After watching a few real estate videos online, anyone will end up wondering how they managed to achieve those steady room shots and flawless transitions. You can take advantage of that curiosity to create content that viewers will find intriguing.

Behind-the-scenes videos like these show the process that goes into your everyday work. They’re pretty easy to make and can be a way to showcase the human side of your brand, helping you to connect with viewers, make deeper connections, and gain their trust.

9. Trovimap by Yum Yum Videos – Take Advantage of Screencasts

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Spanish real estate platform Trovimap needed a video to teach their audience how to use their service – so they got in touch with us!

App demo, explainer, and screencast animation videos are gaining popularity among real estate marketing videos thanks to their clarity and their engaging nature. They’re an excellent way to educate your audience on how to take the most out of your platform since they make the information both entertaining and easy to understand.

The reason I picked this video is because it just features screenshots and images but still manages to easily explain how Trovimap’s system works. The technique is similar to the screencast animation style, as it consists of showing a recording of your screen as you navigate a system. It can be a great idea to leverage and effectively showcase the functionalities of a platform for real–state companies, for example.

10. Never Too Small – Give Every House a Shot (Pun Intended)

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With the current housing crises in many of the biggest cities in the world and a huge number of aficionados of the challenges and creative solutions that small spaces entail, it’s no surprise that YouTube channels that feature these types of spaces have grown to staggering levels of popularity. One of them is Never Too Small.

There are many lessons from their video style and cinematography that you can apply to your videos for real estate listings and make any home stand out, regardless of its size: showing the location and transmitting the vibe of the street, using slow-paced takes to help viewers appreciate the featured rooms, letting the property shine by keeping music and narration to a minimum, and displaying the floor plan to give a full and clear picture of the property.

11. Home Tours Switzerland – Don’t Leave the Location Out

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Location is a fundamental aspect of real estate, as it can not only determine nearby available services but also a building’s architecture. Most property videos typically mention a house’s strategic location, but this one makes it the central focus.

Here, the narrator guides us through a Swiss house, from the security standards to the cutting-edge technology you can find inside. By focusing on the elements that make houses in Switzerland unique, a video like this one can be what you need to convince those thinking of going international.

12. Melanicious  – Collab with Influencers

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Influencer marketing has become ground-breaking for every industry, and it can be one of the best video marketing techniques for real estate videos. Be it recording a house tour, or getting honest reviews, internet celebrities can give your business a boost and increase your exposure.

Additionally, influencers can help you effectively reach a specific audience. For example, in this video, the Influencer reviews accommodations based on services like gyms, communal spaces to share time with others, and affordable prices. You can see how her content is perfectly oriented for its intended audience: students looking for affordable housing near campus.

13.  Jeniffer Beeston – Make Use of Content Marketing

One of the best real estate video examples on educational content marketing. 

Buying, renting, or selling a home is not usually a simple process and many smart clients want to be fully prepared for it, so they resort to digital content for information. Being their guiding hand by providing them with much-needed informational and educational videos is an excellent way to establish yourself as a reference in the industry and build trust in your agency.

Jeniffer Beeston understood this perfectly and created a series of videos on tips and steps for first-time homebuyers. This not only leads to better-informed leads but also to grateful and trustful clients.

14. Strike – Put It in Numbers

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There are few more effective tools for real estate video marketing strategy than hard data. Strike seems to know it well since they made a video asking clients to share how much money they saved by using their free hosting service.

I’m not saying you should start offering free services like this platform: there are other ways to take advantage of hard facts. You can showcase the price of an affordable house or explain to potential buyers how much they can save with your service. It will definitely help you build a favorable opinion among them!

15. The Boutique Real Estate Group – Make It Look Like a Home

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And we’re back with the virtual tours but with a twist. In this case, the combination of upbeat background music and stunning shots of the home draws viewers in and easily portrays all the remarkable benefits of this house. 

What I like about this property video is how everything in the house looks ready for use. This makes it easier for viewers to picture themselves living there— eating at the already-set table or enjoying the outdoors on that beautiful porch. Making the place look like a home is an industry maxim for house viewings, but make sure to keep it up for your real estate videos too.

16. Savills – Explain Your Service

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Real estate is a unique industry, and sometimes, you might have to tackle concepts or processes that can be a little hard to understand for non-experts. However, Savills doesn’t seem to have trouble explaining their new mapping technology to potential clients. And you know why? Well, by mixing animated elements with real-life scenes, they’re able to easily represent things that could be harder to show in real life.

If what you’re offering isn’t a tangible product, but a service or program, making animated real estate videos can allow you to educate clients and demonstrate the unique benefits you have to offer.

17. The Corcoran Group – Adapt to Every Format

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A panoramic view of a property isn’t the only way to go with real estate videos. In fact, you can explore new formats, and reach potential buyers in different ways. I like how, in this example, using vertical videos opens the door for The Corcoran Group to communicate with their followers on different channels. This format is particularly popular on social media, so the same content you upload to YouTube can be repurposed and shared with your followers.

18. Zumper – Create an Animated Testimonial

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Testimonial videos are pieces in which a customer shares their positive experience with a company, and how their product or service has helped them solve a problem. If you don’t have the budget to record a client’s testimonial, Zumper’s is a great example to follow.

It can be as simple as asking your clients to give a review over the phone. The not-so-great audio quality adds authenticity and allows viewers to see this is a real customer, going over their real experiences and thoughts. Meanwhile, animation works as a visual complement that enhances the message.

19. KV Team – Make It Funny 

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This KV Team video couldn’t be left off my list because using humor in your real estate videos can make them easier to relate to. And besides giving us a good laugh, it provides unique insight into what someone would want for their home, like a main floor laundry room, and spacious showers.

Even if you don’t have a big budget,  with creativity and wit, you can come up with unique, entertaining pieces that resonate with viewers, and build favorability towards your company. 

20. BGO – Share Your Values

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Real estate video marketing isn’t only about selling properties. Sometimes, you might want to convey something more personal about your brand, like its mission or the values it stands for. Luckily, you can create brand videos to share such important messages with your community. 

In this example, BGO takes the viewer on an imaginary journey, encouraging them to picture a future in real estate led by the values the company stands for. Thanks to the soothing and confident voiceover and the positive, motivating footage, BGO can clearly convey and illustrate their mission to manage sustainable communities around the globe. 

Real estate is an industry that has a heavy impact on people’s lives. That’s why you should consider using video content to share your convictions, and how you plan to help the community you’re in grow.

21. 212 Bravo Team – Tell an Inspiring Story

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Who would be better to describe a building than the man who built it?

In this video, Bravo Team’s architect explains some of the design choices the Studio has made along the way. From the outside storefront to the small objects decorating the different surfaces, the viewer gets to discover the company’s sources of inspiration. With this, the narrator builds the property’s unique story, which makes it more interesting and attractive to potential buyers.

22. LeAnn Henry – Share a Day in the Life

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Another type of popular real estate video for marketing is “A Day in the Life.” These kinds of videos follow you throughout your workday as you go about your daily tasks, from getting ready in the morning, to arriving at work and doing business. What makes them especially effective for this industry is that your everyday activities can look very different than those of other companies such as, let’s say, law firms. 

In this example, a realtor offers showings to potential buyers, makes home inspections, and checks in at the office from time to time. This idea allows you to easily come up with new content on a more frequent basis. Moreover, why not give viewers a peek at all the processes that go into buying and selling a house?

22. Compass Real Estate – Show, Don’t Tell

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There’s no better way to convey the benefits of a product, than by showing it in action or actually using it. The same goes for real estate videos. I chose this piece because of the unique way in which Cherise takes us to meet the neighborhood: with a small, real-life tour of its main attractions. 

Besides being funny, the piece enables viewers to experience the benefits this property has to offer, which might pique their interest, and make them want to give it a chance.

24. Blair Lancaster – Give a Walkthrough

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Nowadays, the idea of being able to view a home online has also become attractive to potential customers. Virtual walk-throughs are a unique and easier way to have buyers experience the joy of entering a house for the first time and exploring it— without having to leave the comfort of their current home.

What makes this example stand out among real estate videos is the great use of camera movement. The slow-motion interior shots make viewers linger on the details and appreciate every piece of the property, which allows you to carefully inspect all the key attributes

25. The Local Project – Explain the Architecture

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Anyone working in real estate knows that part of your work is conveying what makes a certain house unique and special. What I like about this property video, is how it uses wide, slow-moving shots of the rooms to guide viewers through every aspect of this beautiful home and its unique personality. 

But what really helps convey the nature of this home is the very insightful voice-over. Take notice of how analyzing the structure and architectural layout of the building helps viewers better understand all the design choices that make the house what it is.

You don’t have to go deep into complex, architectural jargon, as most buyers won’t be able to understand it, but with a simple explanation like this one, you could enchant customers with the special planning of the place you’re trying to promote.

26. Wind River Built – Cater Your Distribution Method to Your Audience

Although they are part of a growing movement, tiny houses are not everyone’s cup of tea. In the case of this real estate video example, Travis Pike decided to promote his tiny house-building company on a YouTube channel that amasses over 400 thousand subscribers curious about this movement.

That’s what an efficient marketing strategy looks like: knowing your audience’s niche and distributing your real estate videos through the platforms and channels that can best get to them. This way, you can attract the right prospects and reduce the chances of wasting efforts on unqualified leads. 

27. Honolulu Real Estate – Sell the Lifestyle

Anyone else feeling in desperate need of a beach vacation after watching this real estate video example? There wasn’t a single word said and I bet more than one of us is convinced this could be the house of their dreams. 

Honolulu Real Estate achieved this by focusing not just on the property itself, but on the lifestyle that can come with it. 

They displayed scenes of a beautiful sunset, food cooked on a barbecue, and people surfing. While these images don’t strictly belong to the house itself, they encourage the viewer to see themselves enjoying that property and the appealing place it’s located in.

28. Stephanie McCarthy – Make an Agent Profile Video

Agent profile and bio videos are some of the best real estate videos for social media.

They allow the audience to discover agents and learn about them. Sure, a small text bio on your website can do the same… but not as effectively. Video can present agents in a way that allows them to connect with the audience much more deeply, and earn their trust. 

Most of these real estate videos follow a format where the agent introduces themselves, explains what motivated them to get into the industry, and how they help clients buy, sell, or rent their dream homes.

29. DroneHub – Make the Most out of Light and Music

Another real estate video example that manages to sell the lifestyle that comes with the featured home. However, the best part of this video is the way it shows the property at different times, allowing prospects to see it in both day and night lights. 

It doesn’t hurt that the day-to-night transitions are done smoothly and at a pace that accompanies the music.

The videographer plays with both these elements – music and light – to convey a luxurious vibe that fits perfectly with the style of the home.

30. Concasa by Yum Yum Videos – Target Your Audience’s PainPoints

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Another animated real estate video example created by our company. This time, we helped Concasa – a leading Latin American housing project developer – explain their value proposition to their Spanish-speaking audience.

As you already know, buying a home can be an incredibly stressful process. With this animated real estate video example, Concasa shows that they understand their audience’s pain points and conveys how their service can help them solve these, simplifying their process.

Live-action videos are great, but if you’re looking to stand out among other real estate companies, maybe an animated explainer video would be the right choice for you. You can use animated characters to guide viewers through your service and make your message more relatable.

Additionally, in animated ads, it’s easy to add a voiceover in various languages, which is great for targeting other markets in your area or even tapping into foreign ones too!

How to Make a Real Estate Video

Now you’ve learned a thing or two from our real estate video examples, it’s time to show you how to make an excellent one of your own. 

Just to clarify, this section is going to be specifically focused on walkthrough real estate videos for social media or listing posts. Now we are all set, let’s walk through the best real estate video tips and tricks😉😉:

1. Imitate an In-Person Visit

The video tour of the property should be arranged in the same order an in-person tour would. You start by showing the home from the outside (if possible, from every angle) and then let the viewers come inside to enjoy the interiors. 

2. Highlight Details

Use close-up takes and lingering camera movements to focus the audience’s attention on the features that make the home special. Does it have a beautiful fireplace? Then let the viewers appreciate it and even encourage them to imagine themselves warming up their hands in the winter.

3. Show the Neighborhood

The location is one of the most defining factors for home buyers and renters. They are interested in learning about the neighborhood and the community that surrounds it: Is it tranquil? Vibrant? Does it have a great nightlife? In your real estate video, showcase the nearby hotspots, schools, communal buildings, and the overall vibe of the place.

4. Focus on the House

It’s great if you have a big charismatic personality and want to transmit that through the camera, but always remember the spotlight should be on the property, so don’t get carried away with narrations. The same goes for the music track: keep it tasteful, accompanying the overall mood of the space without being too invasive.

5. Overlay the Specs

The key information that you want your audience to remember should appear on the screen and not be merely narrated. I’m talking about the measurements, the number of rooms, and, needless to say, your contact information.

Types of Real Estate Videos for Social Media

Creating real estate videos for social media can help you generate and nurture leads. Let’s go through the types of real estate marketing videos that can help you with that mission:

• Walkthrough Videos. The closest thing for viewers to an in-person visit. The property is showcased through appealing camera work so the audience can get a full picture of the space.
• Explainer Videos. Ideal for real estate video ads and for conveying the value proposition of your company in an attractive way.
• Drone Videos. These are created with the aerial point of view of a drone device. They can include wide-angle frames of the surroundings and are ideal for apartments with an appealing view. 
• App Demo Videos. Excellent for teaching the audience how to navigate through your real estate platform.
• Testimonial Videos. A former client narrates their experience working with a real estate agent or company. This type of video that can do wonders for increasing your audience’s trust.
• Realtors or Agent Profile Videos. These pieces present a real estate agent or realtor and let them introduce themselves to the audience, explaining their work values and what makes their service stand out from competitors.

Why Choose YumYum Videos for Your Real Estate Business?

Now you’ve seen some of the best real estate videos there are. But how can you get your own one?

Just as you’re probably great at getting people their dream house, here at Yum Yum Videos, we team up with companies to help them achieve their business goals with compelling marketing videos. On top of that, there are a few extra things that make our pieces taste different:

• Customization. We create videos 100% built for your specific audience while showcasing your brand’s unique values.
• Expertise. We boast over 12 years of experience in the video industry, having worked with companies of every size and shape, including prestigious names like Amazon, American Express, Walmart, and more.

• Top Quality. Our first-rate animation quality stems from our team’s amazing attention to detail and the multiple layers of control each of our videos goes through.
• Smooth Production Process. Our highly organized system ensures a production process that’s easy for anyone to follow and keep track of. 
• Fixed turnaround times. No unpleasant surprises or excuses. 
• Feedback. We listen to your opinion and tweak the video around it.
• No hidden fees. We will set a price on our first exploratory call and stick to it throughout the rest of the process.

But I know this might be a long read, so you can watch this testimonial about how one of our past customers felt about our process and working with us:

Now, if you are thinking of booking a professional video marketing agency for your real estate videos, get in touch with us! We are eager to hear everything about your project.

Wrapping up

Just as there are no two equal homes, there are no two equal real estate agencies. Every company brings something distinctive to the market, and we can see that in all the different types of videos we’ve gone over.

Real estate video marketing is about showcasing that. So, I hope that these examples have inspired you and that now you’re ready to start creating interesting pieces that effectively convey your message and nail your marketing goals.