11/04/25
Author: Florencia Corazza
33 min reading
MarketingVideo Production
Without a doubt, awesome product advertisement videos are one of the best tools available to help you generate sales, boost brand engagement, and even find new audiences who might need your product or service.
And that’s kind of a problem!
Your potential customers are constantly being bombarded by ads trying to sell them something every day. So, as great as your offerings might be, your product ads need to be designed to cut through the noise, pique viewers’ interest, and stand out in their minds!
And the best way to learn how to do just that is to see how others are pulling it off!
In this article, you’ll find 25 amazing product advertisement videos you can get inspired by, alongside comments on why they stand out and what you can learn from each.
Let’s jump right in!
Top 25 Amazing Product Advertisement Examples to Learn From!
The Power of Video
What Is a Product Advertisement Video?
Product Ads: Benefits
Tips to Create Great Product Ads
Need a Video or a Product Ad for Your Business? Yum Yum Videos Can Help!
Product Ads: FAQ
The Takeaway
Now’s the time for what you actually came here to see, wonderful pieces that can serve as inspiration for your next awesome product video and hopefully teach you something new. Here they are:
Average Pricing: Starts at $6,000 USD.
Promoting intangible products — an app, cryptocurrency, a new piece of software — is often challenging, which is why the folks at Adzerk approached us to make an animated product ad for their new platform.
We leveraged the power and flexibility of the animated explainer video style to create an engaging visual narrative to go along with the product benefit the company wanted to showcase while keeping things tied to what sets their product apart from the competition.
The ad begins with a clear outline of the state of the market; the disadvantages and risks of turning to the competition. This opens the floor to presenting Kevel as the perfect solution for the viewer’s ad strategy, highlighting benefits such as more freedom and humanity before delving specifically into how the software works. A straightforward recipe that has proven time and again to be effective in catching viewers’ attention and piquing their interest.
Top 27 Amazing Product Advertisement Examples
This cool product advertising example shows that motion graphics videos can be incredibly helpful to promote intangible products because they make it easier to break down complex topics and explain how the product works and what benefits it can bring to people’s lives.
Average Pricing: Starts at $8,000 USD.
Recognize is an employee recognition platform with social spot bonuses, company values, and award systems for employees inside Microsoft Office 365. It sounds pretty boring and hard to understand when put like that, right? I mean, that’s a lot of words, but what’s the real impact of this product on the audience’s life? The answer to that question is all your video should be about.
This awesome product advertising example leverages a combination of live-action and animation to playfully show the viewer the role that Recognize can play in the office. The result is a colorful, memorable piece.
Don’t leave your audience guessing and tell them clearly why your product is the best option for them. Even better if you leverage cool animation styles!
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This video is an excellent example of good product demo video advertising in a way that makes it feel unique, entertaining, and funny — even if those attributes aren’t really a key part of your products’ functionality!
Here, we see a woman at home asking her Echo smart speaker for the weather, only for it to lose its characteristic voice of Alexa. However, Bezos is reassured by his team that the situation is under control because they have stand-ins at the ready.
Those stand-ins include a star-studded cast made of Gordon Ramsay, Rebel Wilson, Cardi B, and Sir Anthony Hopkins, who all try to replace Alexa, only to fail in the most spectacular and hilarious ways!
Even though the product functionality is a secondary affair (if even that!), you find yourself watching it with a smile before realizing it. After all, who doesn’t love a good Gordon Ramsay roast?
What makes this video an excellent product advertisement example? It builds a funny narrative that subtly persuades you to believe that Alexa—and any Amazon device that uses this technology—is an essential and irreplaceable part of daily life.
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In contrast to the previous example in terms of focus, we have this piece designed to promote Grammarly, a writing assistant that helps users polish their spelling, grammar, and punctuation.
Whereas the Amazon ad is subtle in its promotional content, Grammarly chooses a more straightforward path. In this 19-second video, a woman describes how the software can help users sound more confident and make their job applications stand out. The funny and entertaining angle is here as well, but now it is the element relegated to the background. Figuratively and literally.
This product advertising example is part of a series called “Better Results with Grammarly.” Each video shows viewers exactly how the software can help them in different situations, each ending with a solid call to action (CTA) that encourages viewers to try it for free.
Being subtly promotional is not your only option—product advertisements are all about selling, after all! Combining a clear and straightforward message with an enticing CTA (aka “try it for free”) can make for a solid and persuasive video marketing strategy.
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If you’ve come across this article by Googling something like “how to advertise a product,” you’ve probably never imagined you could make a horror movie trailer out of it. Yes, you’ve read that right! AT&T chose to promote its internet data plan in a very creative and memorable way here!
This fantastic product advertisement example displays many of the typical elements of a horror movie trailer: suspense music, eerie voiceover, the review of an 8-year-old boy saying he was on the edge of his seat… Wait, what?
Now, the gloomy imagery suddenly switches to two happy kids in the backseat of their parent’s car, obviously engrossed in whatever it is that they’re watching on their tablets. The subliminal message here is that having WiFi in your vehicle to keep small children occupied can prevent your road trip from becoming a true “nightmare.”
The sky’s the limit when it comes to creativity, and there are endless options to go about promotional video production and make your ads stand out from the rest by pursuing unique takes or adopting unexpected ways to convey your message. Thinking out of the box will go a long way in creating a memorable piece.
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If you liked the movie trailer idea, what do you think about making an actual movie scene out of your product? The Land Rover Defender starred in the James Bond movie “No Time to Die,” and the company used actual footage of the rehearsals to create one of the best product advertisements for the vehicle.
In this action-packed video, the Defender is subjected to some of the toughest tests, tackling even the most unforgiving terrains to show its endurance and durability. Thanks to the impactful visuals, you can easily picture yourself getting in the car and going on an adventure of your own.
Give viewers an exciting sneak peek of what it’d be like to use your product. Of course, your video promo doesn’t necessarily need to include actual movie footage, but you can present it as if using your product were a thrilling adventure instead.
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We all know Netflix. In fact, most people reading have probably been guilty of binge-watching a show there at least once (no judgment here, we’ve done it too). But do you know how Netflix goes about promoting its streaming service? By capitalizing on the power of storytelling.
In this masterpiece, the focus is not on the service itself but on the value it provides. Movies and series are just stories, but powerful stories that allow us to experience feelings we might be unfamiliar with.
So, what this product advertisement example is promoting is emotion. Emotions that can be experienced by using their service. Can you see where this is going? By associating your product with intense positive feelings, you’re more likely to convince people to become customers, or at least catch their attention!
Try to evoke deep emotions in your viewers with compelling storytelling to make a memorable ad that sticks to their minds for a long time. Also, don’t be afraid of making longer product ads. “One Story Away” is almost two minutes long, about a minute and a half longer than your traditional ad.
Average Pricing: Starts at $8,000 USD.
Another fine example of a product advertisement from our portfolio — if we say so ourselves 😉 — drives home an essential aspect of most effective product ads: you’re selling more than just a product or service. In fact, when you’re making these sorts of broad-appeal ads, it’s important to remember that the experience of using a product can be just as important as the product itself.
And even better at marketing it!
This animated advertisement we made for Amazon focuses on the usability of the Amazon Coins and the difference they can make in the gameplay. This has the video pulling double duty: the company gets to explain the impact the product can have in people’s lives, as well as what makes it interesting. It doesn’t hurt either that more than just delivering a message, the gorgeous animations and engaging storytelling also helps convey the brand’s “feel,” which helps the company to connect with potential customers on a more personal level.
During the conceptual stages, explore the impact your product can have in your audience’s lives and explain how to use it properly, especially if it’s something innovative. Also, if you’re feeling a bit lost, don’t be afraid of partnering up with an animated video company!
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This might not look like what you’d expect from a business like Mercedes-Benz advertising products, but that’s exactly why we’ve decided to include it.
While this is an ad for Mercedes-Benz, you’ll see it doesn’t feature a car but a pair of hands making a chicken dance to music instead. Ok, we’ll be the first to admit it — on the surface, this looks nothing like your typical product advertisement example, but bear with us for a moment because this video got over 2 million views in only four days!
While you were enjoying the dancing chicken, did you notice how its head stays stable at all times? This is actually a clever and simple way of illustrating how the “Magic Body Control technology,” the product feature the company wants to highlight, works.
Adding a touch of humor and unconventional perspective (or a whole lot of it!) to your product ad can transform a dull topic, such as explaining how a piece of technology works, into an entertaining experience people will not only watch but share with others.
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Nike is well-known for including motivational messages in its product ads, and this one is no exception. This is another example of advertisement for a product focusing on emotions, but with an interesting twist to it.
Now, if you’re not that much into sports, you might’ve not realized that this product advertising example features an elite cast of professional athletes. However, these athletes aren’t showing off their superior display of physical prowess like most sportswear product commercials do. Instead, they’re seen discovering and failing at new sports, but finding joy in it, something that can happen to the pro athlete as well as the regular couch potato.
Even if the product or service you want to promote is aimed at a super-specific target audience (like people who play sports), you can reach a larger viewer base by making the content of your product ads more relatable to a broader audience.
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One of the major concerns Apple customers had about Airpods was whether they’d pop out of your ears when you’re out and about. Apple cleverly addresses the issue with an action-packed video that has the protagonist literally jumping around while the Airpods remain in place.
But what makes this a great advertisement is that it addresses what would be considered a downside (they look like they won’t stay in your ears) while showcasing the advantages (transparency and noise cancellation features).
Turn your apparent weaknesses into strengths! If there are any unfounded concerns around your product that might be preventing people from buying it, make a video proving them wrong and kill two birds with one stone by placing the spotlight on the key features.
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The Starbucks At Home Coffee series is another great example of how to advertise a product. Each “episode” focuses on a different person with different coffee preferences, but together, they present all the varieties of Starbucks coffee available for home brewing.
But what makes this product advertisement example different from all the others we’ve seen so far? One word: personalization. Starbucks is all about providing a personalized experience (think about your handwritten name on the cups!), and these ads try to persuade you to take this experience home with you.
It doesn’t matter whether you’re like Brian, who prefers strong flavors, or like Alexandra, who enjoys an earthy tanginess; there’s a coffee variety for everyone to enjoy at home just as if they were at Starbucks.
Try to add a touch of personalization to your product ads to show your customers that you care about them as individuals. Make them feel seen and valued with your ads so that they keep coming back for more.
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Google is usually seen just as a search engine, a tool we use to look for information. So, it can be hard to create a meaningful video to promote it beyond its utilitarian value.
How has Google solved that problem? They have built the content of their product ad around a current topic to humanize and make the product more approachable. This great product advertising example begins with the word “quarantine” typed into Google’s search bar, but after a few seconds, it gets deleted, just like “social distancing,” “lockdown,” and other pandemic-related terms. Life slowly starts to go back to normal as the video progresses, and the music gets more upbeat (we have to confess, some of us here at the office teared up a little at this point, which was exactly what the ad was going for).
Finally, the video ends on a hopeful and encouraging note, something crucial when dealing with complex or emotionally-challenging topics such as this one.
Humanize your product by addressing current topics and creating meaningful connections with your customers by showing them that they’re not facing them alone. This is particularly vital in industries such as healthcare video production, for example.
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Running out of ink is certainly a pain in the neck when you don’t have the necessary replacement cartridges, but it doesn’t have to be!
HP has launched a series of product ads centered around a vampire couple using a printer. This ad, in particular, focuses on the fact that vampires can’t leave their house during the day to highlight how inconvenient it is to run out of ink unexpectedly. Really, why do we even need cyan to print in black and white?
In this popular product commercial, the company claims that by subscribing to HP Instant Ink, you’ll never run out of ink again and will avoid all the hassles related to that issue.
The characters and the story in your product advertisement don’t necessarily need to be overtly relatable or even real —unless there are any vampires here in the audience! As long as you take one of the main pain points of your target audience as the core of the piece, you can (and sometimes should) give it a completely unrelated spin for a funny or entertaining outcome that will keep viewers eager for more
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I know Apple has made it into our list twice, but “Couch” was too good of a product advertisement example to leave it out. Not only is the production quality impeccable, but the creativity is astounding. Who would’ve thought we’d see the day when a device would help us navigate the hidden depths of our couch in search of our lost keys?
The message here is rather obvious. Apple is basically trying to tell us that nothing is lost with Airtags, not even the small things that the couch eats up. The interesting thing about it is how it’s delivered.
The ad creates excitement around the product and its potential applications by following the story of a relatable character but presenting it in a new, engaging way. Of course, the high-quality graphics and animations play a central role in making the video visually attractive as well.
Even the most mundane story can become a fun adventure if you play it right. But to make the story more believable, you need a quality video. Consider investing in good equipment if you’re going to shoot your own video, or simply leave it in the hands of professional video marketing agencies.
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Health products can be difficult to advertise due to the delicate nature of the topics they usually deal with. How can you address the joint problems that come with age (looking at you, knee) in a tactful manner but without making it sound too gloomy in your healthcare marketing strategy?
Cue this health product advertisement that combines an adorable pug and a funny but informative script! The dog’s hassle at having his nap interrupted lightens the mood from the beginning and piques viewer attention. Once they’re hooked, the more important information about the product can be delivered.
Don’t underestimate the power of including animals or other cute characters in your product ads, especially if you’re covering health-related topics. They can be of great help when you want to add a touch of humor, lighten the mood, or make your ad look and sound more friendly.
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Small businesses might feel a bit lost when they first dip their toes in the video advertisement world. It’s not easy to balance a budget with making a quality piece that makes does your product or service justice, but it’s truly possible to do it without going crazy in the process.
This example of a product advertisement from Jeni’s, a modest ice cream shop, shows us how you don’t need the latest equipment to get great results. The brand combined catchy music and focuses on the ingredients of the ice cream sandwich for a satisfying shot that makes us wish we could have a piece of it.
Fancy equipment is not really a must if you want to make an interesting video that encourages your viewers to find out more about what you offer. What’s more, focusing on the ingredients of food products can go a long way in enticing your prospects to try them out.
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Healthcare services can be incredibly hard to market because of the sensitive issues the content often needs to tackle. But this product advertising example shows just how, sometimes, being straightforward is just what you need to do.
Did you notice how the lighting is rather gloomy in the first scenes? Then, 10 seconds later, Nurx is introduced, and everything becomes brighter as the app’s features are explained, great tactic from the healthcare marketing agency that produced it.
The shots in this video might be hard to watch for people dealing with anxiety or depression, but that’s exactly what makes the message so relatable and, ultimately, effective.
If your company is dedicated to tackling complex issues or topics, you shouldn’t be afraid of being straightforward as long as you remain tactful and mindful of your prospects’ feelings.
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Movie trailer? Check. Conspiracy theories? Check. French fries? Check. This video has everything you could ask for. It might look strange at first, but entertaining and delighting the audience is one of the best ways to promote a product because you can transform a dull ad into a cinematic experience worth an Oscar 😛.
Established brands or those that have the budget to spend on quality production can greatly benefit from creating ads like this one. If you don’t believe me, just let me tell you this: Taco Bell’s nacho fries became one of the most successful food launches in history!
Look for new and unique ways to present your product. Transform it into a movie character. Find humorous angles to focus on. All of this can help you give your viewers a memorable experience and nudge them in the right direction (aka buying from you!).
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This piece is part of a series created by Naturally Curly to introduce a new line of product for curls, coils, and waves. What I really liked about this particular product advertisement example is how it easily gets the point across in just 15 seconds. No need for endless details and explanations; just sweet and to the point.
What’s more, this particular product advertising example is part of a social media campaign that encourages users to interact with the brand, which, in my opinion, is pure genius. Not only are they promoting a product, but also boosting engagement!
Product ads can help you nail more than one goal, especially if you share them on social media. And if you’re launching several products at the same time, you can dedicate one short piece to each of them and make a series out of it.
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Having a recognizable identity is crucial whether you’re an established brand or just beginning to get the word out about your company. This will help people recognize your content and remember your brand, which goes a long way in converting them into loyal customers.
There’s no denying that Red Bull’s animation style is unmistakable, just like whiteboard animation videos. Whether it is a billboard, a TV spot, or a product ad, we can immediately recognize it as theirs. But developing an aesthetic like that can take time, I know. So I always suggest you begin by implementing your color palette or sticking to a particular character that can help your pieces remain consistent while standing out and reinforcing your brand image at the same time.
Getting people familiar with your identity is the key to building a relationship with them and building a connection with your brand elements in their minds.
Sometimes, making one video for each product you offer is not possible, or even realistic. That’s the case for Pringles, which has so many different flavors it’d be difficult (and pricy!) to dedicate a piece to each of them.
That’s why, in this Super Bowl product advertising example, Pringles not only highlights how many products it offers, but also all the different flavor combinations one could make. “318,000” is a number that would definitely catch the audience’s attention and pique their interest, encouraging them to try all the possible combinations. Moreover, the line “There’s a pringle stack for everyone” reflects the company’s mission of appealing to a wide range of tastes.
Use numbers to impress your audience and hold their attention long enough for you to deliver your message. Opting for a humorous script with a memorable ending can add entertainment value while reinforcing the company’s mission.
Average Pricing: Starts at $8,000 USD.
When you have a very complex product, the best approach to tackling it is animation. Even if I do say so myself, I think it’s much better to watch a fun video about insurance than to listen to a real person go on and on about the same topic. Animation can visually represent complex jargon and processes, making them easier to understand, and that’s why Accelerant chose to partner with us to create this great product advertisement example.
To make everything even easier, this piece begins with a problem most businesses usually encounter, followed by a concrete example of such a problem. After that, there comes an explanation of the process of acquiring insurance in the form of an example to better illustrate the complexity of the value chain.
Once that information is clear, the company is finally introduced as the perfect solution to those challenges, with a breakdown of the key services and features offered.
Animation is the go-to solution for intricate products and services that require an in-dept explanation that everyone can easily understand.
Inspiring viewers with your company’s ethics and vision isn’t easy, but this amazing product advertisement video by Patagonia nails it.
The Better Sweater is (almost) entirely made from recycled materials and still every bit as soft and cozy as any of its other products. To reinforce this idea, the company has chosen an appropriate minimalistic style with colors, characters and music that convey a sense of coziness and comfort.
Your product video can both help you share what your company stands for and what makes your product unique. However, it’s key to ensure all the elements of your video are cohesive and work together towards your marketing objective.
I often say that your imagination is the limit when it comes to all the possible ways you can tackle your product advertisement video, and this piece by Nike proves it.
Just take a look at how this product advertising example doesn’t have any voiceover or even a storyline, but it nonetheless effectively conveys the company’s message through engaging, abstract visuals alone.
The imagery evokes a sense of softness and comfort, both key attributes of Nike’s product, and creates a sensory experience that keeps the viewer’s eye glued to the screen.
Give viewers an experience, rather than a sales pitch, and you product ad will be much more effective.
Is there anything more relaxing than sitting on the couch with your pets and a warm drink? I doubt it, and that’s what Tetley thought as well.
Using talking animals to convey a message might be one of the oldest tricks in the book, but I think it’s relevant and worth mentioning among these amazing product advertisement videos.
In this case, the idea is that the tea is so relaxing, it’ll make anyone talk after a cup, even cats and dogs! The result is a heartwarming, cute, and humorous piece that the company’s audience loved, just take a look at the comment section and see for yourself.
Don’t despair if you can’t come up with a revolutionary idea for your product advertisement. There are plenty of tried and tested approaches your can add your own twist to!
Have you ever found a cheaper or better product after already putting another brand’s in your cart? What a hassle it is to go and put it back where it belongs! I’m sure every one of us has gone through a similar situation before, having to hide something in the wrong aisle just so we don’t have to go all the way back to the right place.
Heinz decided to associate this common experience with their brand, hoping that customers would think of it the next time they make such a swap. Moreover, it plants the idea that no other brand can compare to Heinz.
Relatable scenarios go a long way in making your message resonate with the audience and improving brand recall.
There have been so many claims about how human attention spans are shorter than ever and that catching peoples’ attention is a challenge unlike any other –but that’s because they’re not doing things the right way!
Just look at these social media and YouTube stats first:
See where this is going?
Whether through social media, company websites, or email campaigns, video content captivates attention like no other medium, even ads! (I think these product advertising examples more than prove it.) Moreover, its ability to convey a brand’s message in a dynamic and engaging way has revolutionized how businesses connect with their audiences. It’s no longer a secret that videos can increase engagement, boost conversions, and even enhance brand loyalty.
Product ads are a type of video content that allows you to show your product in action while highlighting its best features. But that’s not all! Since customers often dislike hard sales, the best examples of product advertisement videos are typically centered around a story rather than a specific selling point.
These pieces are all about showing how the product works by bringing it to life and demonstrating what it’d be like to own and use it. That’s why the focus here is always on how you can improve your customers’ life and help them reach their goals and solve specific problems.
Advertisements for products can take many forms: billboards, radio spots, product commercials, flyers… We’re all already familiar with those. In the online world, however, video content is one of the most popular ways to advertise a product. Let’s see why:
If you want your piece to become one of the best product advertising examples out there there’s something you need to know. A well-crafted ad can make the difference between a product that resonates with your audience and one that gets overlooked. So, here are some of our best tips to create a great ad:
If this piece has filled you with wonderful ideas for your next ad, but you don’t know where or how to start tackling the project, we can certainly give you a hand 😉.
At our explainer video agency, we’ve produced hundreds of effective and memorable videos in the past decade, be it corporate video production, testimonials, explainers, training videos, and more, and we’ve partnered up with brands of all sizes and scopes to bring their visions to life.
[Reviews]
We’re truly passionate about all things video and taking the time to listen to your needs, so we can produce advertisements for products that we’re all happy about! What’s more, we’ve developed a streamlined process that can be tailored to your requirements. If you’d like to know more about it, here’s what our previous customers have to say about it:
We’re always eager to partner with brands and work closely with them to create wonderful videos that your audience will love 😊. So, if you’re interested in getting a new product ad, don’t hesitate to reach out.
We still have time to go over some common doubts about product advertisement videos, don’t you think?
A professionally-produced product ad of high quality to be shared online can cost between $6,000 and $20,000 USD, depending on specific factors such as length, style, etc.
High-end product commercials for TV broadcast can cost anywhere between $20,000 to $100,000+.
If you’re thinking about going the animation route, you should read our blog post about animation cost for more detailed information.
Product advertising refers to any form of communication aimed at promoting a product to encourage potential customers to make a purchase. It typically involves paying for access to a communication channel for the advertisement.
The time it takes to create a product video ad can vary depending on the complexity and scope of the project. However, in general terms, a video can take between 3 to 6 weeks from beginning to end, sometimes more for longer more complex pieces.
Advertising a product in a video requires that you follow several strategic steps to effectively showcase it while conveying your message and effectively engaging your audience:
To effectively advertise your product through video, you need to start by understanding your target audience and choosing the right platform—whether it’s social media, email, and so on. Then, you must create engaging video content that clearly showcases your product’s benefits, using a mix of storytelling, visuals, and product demonstrations. Make sure to include a strong call-to-action (CTA) to guide viewers on what to do next, such as visiting your website or making a purchase.
Don’t forget to optimize your video for the specific platform, keeping mobile viewers in mind and adjusting video length as needed. Always track your video’s performance with analytics tools and refine it by testing different video styles, CTAs, and messaging.
If you don’t know where to begin making your product advertisement videos, my advice is that you watch some good ads by other successful companies because there’s always something you can learn from them.
In this piece, I’ve given you a kickstart to inspire your own adverts in the future, guiding you through a wide variety of styles and topics to suit all needs and tastes. Hopefully, you can get some nice ideas that you can start working on right away!
A skilled writer, translator, and co-editor for our web and blog content. As a self-defined "wordsmith," she’s talented in adapting the latest marketing news into all kinds of digital formats. If she’s not watching the latest Sci-Fi show on Netflix, then can find her tending to her perfectly reasonable number of plants.
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