20/01/25
Author: Florencia Corazza
31 min reading
MarketingVideo Production
Product advertisement videos are undeniably one of the most effective ways to drive sales, increase brand awareness, and capture the attention of new audiences seeking your product or service.
However, here’s the catch: your audience is exposed to countless ads for products every single day. No matter how exceptional your offering is, your advertisement must cut through the clutter, captivate viewers, and leave a memorable impression.
So, how can you make that happen? By taking inspiration from the best product advertisement videos out there!
In this article, we’ve rounded up 27 remarkable product ads that excel in creativity, strategic messaging, and impact. We’ll also explore what sets each example apart and how you can adapt these winning strategies to your own campaigns.
Ready to get inspired? Let’s dive in!
Now, it’s time to dive into what you came here for—amazing examples that can inspire your next outstanding product video and, hopefully, teach you a thing or two along the way. Let’s get started!
Top 27 Amazing Product Advertisement Examples
Average Pricing: Starts at $8,000 USD
Promoting intangible products—such as apps, cryptocurrency, or new software—can be a real challenge. That’s why Adzerk (now Kevel) turned to our explainer video company to craft an animated product ad for their platform.
Using the flexibility and creativity of animated explainer videos, we built an engaging visual narrative that clearly highlighted the product’s unique benefits while setting it apart from the competition.
The ad starts by outlining the current state of the market, addressing common drawbacks and risks associated with competitors. This setup perfectly frames Kevel as the ultimate solution for the viewer’s ad strategy, emphasizing key benefits like greater freedom and a more human approach. From there, the video dives into how the software works, presenting a simple yet effective formula to captivate audiences and spark interest.
The takeaway:
This standout product advertisement demonstrates how motion graphics videos can be a game-changer for promoting intangible products. By simplifying complex topics, they help audiences understand how a product works and how it can make their lives better.
Average Pricing: Starts at $25,000 USD.
Recognize is an employee recognition platform integrated with Microsoft Office 365, offering tools like social spot bonuses and award systems to boost team morale. Sounds a bit dry, right? After all, technical features only go so far. The real question is: how does it impact the user? That’s what every product advertisement should aim to answer.
This vibrant advertisement example uses a mix of live-action and animation to showcase the platform’s value in a way that’s both engaging and easy to understand. It’s a memorable piece that highlights how Recognize transforms workplace culture.
The lesson here:
Don’t leave your audience guessing—show them exactly why your product is the best fit. Incorporating creative visuals, like animation, can make your product ads even more impactful.
This hilarious product demo video captures the attention right away. It begins with Alexa losing her iconic voice, leading to a parade of celebrity stand-ins, including Gordon Ramsay, Cardi B, and Anthony Hopkins, trying (and failing) to fill the role.
Although the functionality of the Echo smart speaker takes a backseat, the video’s clever storytelling leaves viewers convinced that Alexa is an essential part of daily life. This product ad effortlessly blends humor and product placement, creating an unforgettable experience.
The lesson here:
What makes this such a standout among the best product ads? It entertains while subtly reinforcing the product’s value. Crafting a fun narrative like this can make your advertisement product truly unforgettable.
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In contrast to the previous example in terms of focus, we have this piece designed to promote Grammarly, a writing assistant that helps users polish their spelling, grammar, and punctuation.
Whereas the Amazon ad is subtle in its promotional content, Grammarly chooses a more straightforward path. In this 19-second video, a woman describes how the software can help users sound more confident and make their job applications stand out. The funny and entertaining angle is here as well, but now it is the element relegated to the background. Figuratively and literally.
This product advertising example is part of a series called “Better Results with Grammarly.” Each video shows viewers exactly how the software can help them in different situations, each ending with a solid call to action (CTA) that encourages viewers to try it for free.
The lesson here:
Being subtly promotional is not your only option—product advertisements are all about selling, after all! Combining a clear and straightforward message with an enticing CTA (aka “try it for free”) can make for a solid and persuasive video marketing strategy.
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If you’ve come across this article by Googling something like “how to advertise a product,” you’ve probably never imagined you could make a horror movie trailer out of it. Yes, you’ve read that right! AT&T chose to promote its internet data plan in a very creative and memorable way here!
This fantastic product advertisement example displays many of the typical elements of a horror movie trailer: suspense music, eerie voiceover, the review of an 8-year-old boy saying he was on the edge of his seat… Wait, what?
Now, the gloomy imagery suddenly switches to two happy kids in the backseat of their parent’s car, obviously engrossed in whatever it is that they’re watching on their tablets. The subliminal message here is that having WiFi in your vehicle to keep small children occupied can prevent your road trip from becoming a true “nightmare.”
The lesson here:
The sky’s the limit when it comes to creativity, and there are endless options to go about promotional video production and make your ads stand out from the rest by pursuing unique takes or adopting unexpected ways to convey your message. Thinking out of the box will go a long way in creating a memorable piece.
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If you liked the movie trailer idea, what do you think about making an actual movie scene out of your product? The Land Rover Defender starred in the James Bond movie “No Time to Die,” and the company used actual footage of the rehearsals to create one of the best product advertisements for the vehicle.
In this action-packed video, the Defender is subjected to some of the toughest tests, tackling even the most unforgiving terrains to show its endurance and durability. Thanks to the impactful visuals, you can easily picture yourself getting in the car and going on an adventure of your own.
The lesson here:
Give viewers an exciting sneak peek of what it’d be like to use your product. Of course, your video promo doesn’t necessarily need to include actual movie footage, but you can present it as if using your product were a thrilling adventure instead.
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We all know Netflix. In fact, most people reading have probably been guilty of binge-watching a show there at least once (no judgment here, we’ve done it too). But do you know how Netflix goes about promoting its streaming service? By capitalizing on the power of storytelling.
In this masterpiece, the focus is not on the service itself but on the value it provides. Movies and series are just stories, but powerful stories that allow us to experience feelings we might be unfamiliar with.
So, what this product advertisement example is promoting is emotion. Emotions that can be experienced by using their service. Can you see where this is going? By associating your product with intense positive feelings, you’re more likely to convince people to become customers, or at least catch their attention!
The lesson here:
Try to evoke deep emotions in your viewers with compelling storytelling to make a memorable ad that sticks to their minds for a long time. Also, don’t be afraid of making longer product ads. “One Story Away” is almost two minutes long, about a minute and a half longer than your traditional ad.
Average Pricing: Starts at $8,000 USD.
Another fine example of a product advertisement from our portfolio — if we say so ourselves 😉 — drives home an essential aspect of most effective product ads: you’re selling more than just a product or service. In fact, when you’re making these sorts of broad-appeal ads, it’s important to remember that the experience of using a product can be just as important as the product itself.
And even better at marketing it!
This animated advertisement we made for Amazon focuses on the usability of the Amazon Coins and the difference they can make in the gameplay. This has the video pulling double duty: the company gets to explain the impact the product can have in people’s lives, as well as what makes it interesting. It doesn’t hurt either that more than just delivering a message, the gorgeous animations and engaging storytelling also helps convey the brand’s “feel,” which helps the company to connect with potential customers on a more personal level.
The lesson here:
During the conceptual stages, explore the impact your product can have in your audience’s lives and explain how to use it properly, especially if it’s something innovative. Also, if you’re feeling a bit lost, don’t be afraid of partnering up with an animated video company!
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This might not look like what you’d expect from a business like Mercedes-Benz advertising products, but that’s exactly why we’ve decided to include it.
While this is an ad for Mercedes-Benz, you’ll see it doesn’t feature a car but a pair of hands making a chicken dance to music instead. Ok, we’ll be the first to admit it — on the surface, this looks nothing like your typical product advertisement example, but bear with us for a moment because this video got over 2 million views in only four days!
While you were enjoying the dancing chicken, did you notice how its head stays stable at all times? This is actually a clever and simple way of illustrating how the “Magic Body Control technology,” the product feature the company wants to highlight, works.
The lesson here:
Adding a touch of humor and unconventional perspective (or a whole lot of it!) to your product ad can transform a dull topic, such as explaining how a piece of technology works, into an entertaining experience people will not only watch but share with others.
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Nike is well-known for including motivational messages in its product ads, and this one is no exception. This is another example of advertisement for a product focusing on emotions, but with an interesting twist to it.
Now, if you’re not that much into sports, you might’ve not realized that this product advertising example features an elite cast of professional athletes. However, these athletes aren’t showing off their superior display of physical prowess like most sportswear product commercials do. Instead, they’re seen discovering and failing at new sports, but finding joy in it, something that can happen to the pro athlete as well as the regular couch potato.
The lesson here:
Even if the product or service you want to promote is aimed at a super-specific target audience (like people who play sports), you can reach a larger viewer base by making the content of your product ads more relatable to a broader audience.
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One of the major concerns Apple customers had about Airpods was whether they’d pop out of your ears when you’re out and about. Apple cleverly addresses the issue with an action-packed video that has the protagonist literally jumping around while the Airpods remain in place.
But what makes this a great advertisement is that it addresses what would be considered a downside (they look like they won’t stay in your ears) while showcasing the advantages (transparency and noise cancellation features).
The lesson here:
Turn your apparent weaknesses into strengths! If there are any unfounded concerns around your product that might be preventing people from buying it, make a video proving them wrong and kill two birds with one stone by placing the spotlight on the key features.
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The Starbucks At Home Coffee series is another great example of how to advertise a product. Each “episode” focuses on a different person with different coffee preferences, but together, they present all the varieties of Starbucks coffee available for home brewing.
But what makes this product advertisement example different from all the others we’ve seen so far? One word: personalization. Starbucks is all about providing a personalized experience (think about your handwritten name on the cups!), and these ads try to persuade you to take this experience home with you.
It doesn’t matter whether you’re like Brian, who prefers strong flavors, or like Alexandra, who enjoys an earthy tanginess; there’s a coffee variety for everyone to enjoy at home just as if they were at Starbucks.
The lesson here:
Try to add a touch of personalization to your product ads to show your customers that you care about them as individuals. Make them feel seen and valued with your ads so that they keep coming back for more.
Google is often viewed as just a search engine—a practical tool to find information. Creating a meaningful product advertisement to highlight its emotional value rather than its utility can be a tough challenge.
So, how did Google overcome this? They developed a compelling product ad built around a timely and relatable topic to humanize their brand. This creative product advertising example starts with terms like “quarantine” and “social distancing” being typed into Google’s search bar, only to be erased moments later. As the video progresses, life slowly returns to normal, accompanied by an uplifting soundtrack. It’s an emotionally charged narrative that connects deeply with the audience (and yes, we admit, some of us got teary-eyed too!).
The video ends on a hopeful note, demonstrating how even a practical tool can foster an emotional connection when approached thoughtfully.
The lesson here:
A great product advertisement goes beyond features, addressing current events and creating an emotional bond with your audience. This approach is particularly effective in industries like healthcare video production, where empathy and connection are key.
Running out of ink is one of those everyday annoyances—frustrating and often unavoidable. HP took this pain point and transformed it into a series of quirky ads for products, featuring a vampire couple and their printing woes.
In this particular commercial ad, the narrative highlights how inconvenient it is to run out of ink at the wrong time, humorously asking why printers even require cyan to print in black and white. HP’s solution? Subscribe to HP Instant Ink and never worry about running out of ink again. It’s a clever way to turn a common frustration into an engaging story.
The lesson here:
Your product advertisements don’t have to be realistic to resonate with your audience. By focusing on a major pain point and presenting it creatively—like using vampires in this case—you can turn even mundane problems into memorable, entertaining stories that grab attention.
Apple makes its second appearance on this list with the “Couch” product advertisement—a brilliant blend of creativity and top-notch production. The ad transforms a mundane task, like searching for lost keys in a couch, into a visually stunning adventure.
The message is simple yet effective: with AirTags, nothing is truly lost—not even the tiniest items swallowed by your furniture. This advertisement example excels at generating excitement around the product by combining a relatable story with exceptional visuals.
The ad’s engaging narrative and high-quality graphics make it one of the best product ads in recent memory. It’s a perfect showcase of how to turn a small problem into an impactful marketing piece.
The lesson here:
Even the simplest ideas can become unforgettable with the right approach. To achieve this level of quality, working with a professional video marketing agency ensures your story is told effectively while keeping your visuals polished and engaging.
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Health products can be difficult to advertise due to the delicate nature of the topics they usually deal with. How can you address the joint problems that come with age (looking at you, knee) in a tactful manner but without making it sound too gloomy in your healthcare marketing strategy?
Cue this health product advertisement that combines an adorable pug and a funny but informative script! The dog’s hassle at having his nap interrupted lightens the mood from the beginning and piques viewer attention. Once they’re hooked, the more important information about the product can be delivered.
The lesson here:
Don’t underestimate the power of including animals or other cute characters in your product ads, especially if you’re covering health-related topics. They can be of great help when you want to add a touch of humor, lighten the mood, or make your ad look and sound more friendly.
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Small businesses might feel a bit lost when they first dip their toes in the video advertisement world. It’s not easy to balance a budget with making a quality piece that makes does your product or service justice, but it’s truly possible to do it without going crazy in the process.
This example of a product advertisement from Jeni’s, a modest ice cream shop, shows us how you don’t need the latest equipment to get great results. The brand combined catchy music and focuses on the ingredients of the ice cream sandwich for a satisfying shot that makes us wish we could have a piece of it.
The lesson here:
Fancy equipment is not really a must if you want to make an interesting video that encourages your viewers to find out more about what you offer. What’s more, focusing on the ingredients of food products can go a long way in enticing your prospects to try them out.
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Healthcare services can be incredibly hard to market because of the sensitive issues the content often needs to tackle. But this product advertising example shows just how, sometimes, being straightforward is just what you need to do.
Did you notice how the lighting is rather gloomy in the first scenes? Then, 10 seconds later, Nurx is introduced, and everything becomes brighter as the app’s features are explained, great tactic from the healthcare marketing agency that produced it.
The shots in this video might be hard to watch for people dealing with anxiety or depression, but that’s exactly what makes the message so relatable and, ultimately, effective.
The lesson here:
If your company is dedicated to tackling complex issues or topics, you shouldn’t be afraid of being straightforward as long as you remain tactful and mindful of your prospects’ feelings.
Movie trailer? Check. Conspiracy theories? Check. French fries? Double check! This commercial ad has everything needed to captivate an audience. At first glance, it might seem unconventional, but that’s precisely the charm—turning a regular product advertisement into an entertaining, cinematic experience is a recipe for success.
Brands with the resources to invest in high-quality ads for products can benefit immensely from this approach. Don’t believe me? Consider this: Taco Bell’s nacho fries became one of the most successful food launches in history, and this advertisement product played a key role in making that happen.
The lesson here:
Think outside the box when creating your product advertisements. Treat your product like a movie character, explore humorous angles, and give viewers an unforgettable experience that subtly nudges them toward your product.
This short and sweet product advertisement is part of a social media campaign by Naturally Curly to introduce a new line of products for curls, coils, and waves. What makes this advertisement example stand out is how it communicates its message in just 15 seconds—no unnecessary details, just straight to the point.
The campaign takes things further by encouraging user interaction on social media. This strategy doesn’t just promote a product; it also boosts engagement and builds a deeper connection with the audience.
The lesson here:
Short, focused product ads are highly effective, especially on social media. If you’re launching multiple products, creating a series of quick, engaging pieces for each one can maximize your impact while keeping your audience hooked.
Whether you’re an established brand or just starting, having a recognizable identity is crucial. A consistent and distinctive style can make your product advertisements instantly recognizable and help convert viewers into loyal customers.
Red Bull’s animation style, much like whiteboard animation videos, is a prime example of this. From TV spots to billboards, their signature look makes each piece unmistakably theirs. While building such a cohesive identity takes time, you can start small—use a consistent color palette or develop a recurring character to strengthen your brand’s visual identity.
The lesson here:
Familiarity breeds trust. A consistent brand identity across your product commercials and other materials helps create a strong connection between your audience and your brand, leaving a lasting impression.
Sometimes, making one video for each product you offer is not possible, or even realistic. That’s the case for Pringles, which has so many different flavors it’d be difficult (and pricy!) to dedicate a piece to each of them.
That’s why, in this Super Bowl product advertising example, Pringles not only highlights how many products it offers, but also all the different flavor combinations one could make. “318,000” is a number that would definitely catch the audience’s attention and pique their interest, encouraging them to try all the possible combinations. Moreover, the line “There’s a pringle stack for everyone” reflects the company’s mission of appealing to a wide range of tastes.
The lesson here:
Use numbers to impress your audience and hold their attention long enough for you to deliver your message. Opting for a humorous script with a memorable ending can add entertainment value while reinforcing the company’s mission.
Average Pricing: Starts at $8,000 USD.
When you have a very complex product, the best approach to tackling it is animation. Even if I do say so myself, I think it’s much better to watch a fun video about insurance than to listen to a real person go on and on about the same topic. Animation can visually represent complex jargon and processes, making them easier to understand, and that’s why Accelerant chose to partner with us to create this great product advertisement example.
To make everything even easier, this piece begins with a problem most businesses usually encounter, followed by a concrete example of such a problem. After that, there comes an explanation of the process of acquiring insurance in the form of an example to better illustrate the complexity of the value chain.
Once that information is clear, the company is finally introduced as the perfect solution to those challenges, with a breakdown of the key services and features offered.
The lesson here:
Animation is the go-to solution for intricate products and services that require an in-dept explanation that everyone can easily understand.
Inspiring viewers with your company’s ethics and vision isn’t easy, but this amazing product advertisement video by Patagonia nails it.
The Better Sweater is (almost) entirely made from recycled materials and still every bit as soft and cozy as any of its other products. To reinforce this idea, the company has chosen an appropriate minimalistic style with colors, characters and music that convey a sense of coziness and comfort.
The lesson here:
Your product video can both help you share what your company stands for and what makes your product unique. However, it’s key to ensure all the elements of your video are cohesive and work together towards your marketing objective.
I often say that your imagination is the limit when it comes to all the possible ways you can tackle your product advertisement video, and this piece by Nike proves it.
Just take a look at how this product advertising example doesn’t have any voiceover or even a storyline, but it nonetheless effectively conveys the company’s message through engaging, abstract visuals alone.
The imagery evokes a sense of softness and comfort, both key attributes of Nike’s product, and creates a sensory experience that keeps the viewer’s eye glued to the screen.
The lesson here:
Give viewers an experience, rather than a sales pitch, and you product ad will be much more effective.
Is there anything more relaxing than sitting on the couch with your pets and a warm drink? I doubt it, and that’s what Tetley thought as well.
Using talking animals to convey a message might be one of the oldest tricks in the book, but I think it’s relevant and worth mentioning among these amazing product advertisement videos.
In this case, the idea is that the tea is so relaxing, it’ll make anyone talk after a cup, even cats and dogs! The result is a heartwarming, cute, and humorous piece that the company’s audience loved, just take a look at the comment section and see for yourself.
The lesson here:
Don’t despair if you can’t come up with a revolutionary idea for your product advertisement. There are plenty of tried and tested approaches your can add your own twist to!
Have you ever found a cheaper or better product after already putting another brand’s in your cart? What a hassle it is to go and put it back where it belongs! I’m sure every one of us has gone through a similar situation before, having to hide something in the wrong aisle just so we don’t have to go all the way back to the right place.
Heinz decided to associate this common experience with their brand, hoping that customers would think of it the next time they make such a swap. Moreover, it plants the idea that no other brand can compare to Heinz.
The lesson here:
Relatable scenarios go a long way in making your message resonate with the audience and improving brand recall.
There have been so many claims about how human attention spans are shorter than ever and that catching peoples’ attention is a challenge unlike any other –but that’s because they’re not doing things the right way!
Just look at these social media and YouTube stats first:
See where this is going?
Whether through social media, company websites, or email campaigns, video content captivates attention like no other medium, even ads! (I think these product advertising examples more than prove it.) Moreover, its ability to convey a brand’s message in a dynamic and engaging way has revolutionized how businesses connect with their audiences. It’s no longer a secret that videos can increase engagement, boost conversions, and even enhance brand loyalty.
Product ads are a type of video content that allows you to show your product in action while highlighting its best features. But that’s not all! Since customers often dislike hard sales, the best examples of product advertisement videos are typically centered around a story rather than a specific selling point.
These pieces are all about showing how the product works by bringing it to life and demonstrating what it’d be like to own and use it. That’s why the focus here is always on how you can improve your customers’ life and help them reach their goals and solve specific problems.
Advertisements for products can take many forms: billboards, radio spots, product commercials, flyers… We’re all already familiar with those. In the online world, however, video content is one of the most popular ways to advertise a product. Let’s see why:
If you want your piece to become one of the best product advertising examples out there there’s something you need to know. A well-crafted ad can make the difference between a product that resonates with your audience and one that gets overlooked. So, here are some of our best tips to create a great ad:
If this piece has filled you with wonderful ideas for your next ad, but you don’t know where or how to start tackling the project, we can certainly give you a hand 😉.
At our explainer video agency, we’ve produced hundreds of effective and memorable videos in the past decade, be it corporate video production, testimonials, explainers, training videos, and more, and we’ve partnered up with brands of all sizes and scopes to bring their visions to life.
[Reviews]
We’re truly passionate about all things video and taking the time to listen to your needs, so we can produce advertisements for products that we’re all happy about! What’s more, we’ve developed a streamlined process that can be tailored to your requirements. If you’d like to know more about it, here’s what our previous customers have to say about it:
We’re always eager to partner with brands and work closely with them to create wonderful videos that your audience will love 😊. So, if you’re interested in getting a new product ad, don’t hesitate to reach out.
We still have time to go over some common doubts about product advertisement videos, don’t you think?
The cost of a professionally-produced product ad can range widely. For online sharing, high-quality videos typically cost between $6,000 and $20,000 USD, depending on factors such as length, style, and complexity.
High-end product commercials for TV can start at $20,000 and easily surpass $100,000 USD, given the higher production standards and broader audience reach.
If you’re considering animation for your ads for products, check out our blog post on animation costs or watch this helpful video to learn more.
A product advertisement is any form of promotional communication designed to showcase a product and encourage customers to purchase it. This often involves paying for access to communication channels like TV, social media, or other platforms.
The time needed to produce a product video ad depends on the scope and complexity of the project. Generally, it takes anywhere from 3 to 6 weeks for most videos, although longer and more intricate pieces can require additional time.
Advertising a product effectively through video requires a combination of strategy, creativity, and execution:
Start by understanding your target audience and selecting the right platform, whether it’s social media, email, or another channel. Then, create compelling content that tells a story, visually highlights your product’s benefits, and includes a strong call-to-action (CTA) guiding viewers to your website or store.
Make sure to optimize the video for mobile devices and track its performance using analytics tools. Test different styles, CTAs, and messaging to refine your strategy and maximize engagement.
If you’re unsure where to begin with your product advertisement videos, a great first step is to study successful ads for products from leading companies. They can offer valuable insights and inspiration for your own campaigns.
In this guide, I’ve walked you through some outstanding examples of product advertisements, showcasing a variety of styles and strategies. Hopefully, these ideas will spark your creativity and help you get started on creating ads that truly stand out!
A skilled writer, translator, and co-editor for our web and blog content. As a self-defined "wordsmith," she’s talented in adapting the latest marketing news into all kinds of digital formats. If she’s not watching the latest Sci-Fi show on Netflix, then can find her tending to her perfectly reasonable number of plants.
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