06/11/24
Author: Florencia Corazza
35 min reading
MarketingStrategy
In today’s complex healthcare landscape, where you have to navigate the challenges of regulatory compliance, patient engagement, and technological advancements, the role of healthcare marketing companies has never been more crucial to bridge the gap between providers and their target audiences.
Whether it’s promoting a new medical breakthrough, enhancing patient education initiatives, or cultivating brand loyalty in a competitive market, healthcare advertising can shape the narrative and drive impactful outcomes. That’s why, in this post, we’re going to discover the top healthcare advertising agencies, spotlighting their strategies, track records, and pricing.
Let’s get started!
1. Yum Yum Videos
2. NinjaPromo
3. Accelerated Digital Media
4. Bryant Brown Advertising
5. Saatchi & Saatchi Wellness
6. Merkle Health
7. Elevation B2B
8. Wax
9. Razorfish Health
10. 9Rooftops Health
11. Firon Marketing
12. Gene
13. 321 Web Marketing
14. Brenton Way
15. ParkerWhite
16. Ogilvy Health
17. REQ
18. Paradox Marketing
19. Healthcare Success
20. Snow Companies
21. Intrepy
22. SPM Marketing & Communications
23. E29 Marketing
24. Thrive
25. Socially Powerful
26. Verbsz Marketing
27. Publicis Health Media
28. RNO1
29. WebFX
30. EVERSANA INTOUCH
31. SmartSites
32. VML
33. Response Mine Digital
34. ROAST
35. AbelsonTaylor
36. Cramer-Krasselt
37. NoGood
38. Quaintise
39. Relevate Health
40. Flying V Group
41. KNB Communications
42. IPG Health
43. Boundless Life Sciences Group
44. Ten Adams
45. Levo Health
Table of Contents
Year Founded: 2010
Location: Miami, Florida, and Buenos Aires, Argentina.
Team Size: 10 – 20 employees.
Services: Healthcare marketing videos, content creation, digital marketing strategy, brand building, video advertising, storytelling, customer engagement, and social media videos.
Clients: Bayer, McKesson, ThermoFisher, Natera, Beckman Coulter, Guardant, Infinant Health, Saatchi & Saatchi, Medvector.
Pricing: $8,000+
Case Study: Our friends at MedVector reached out to our medical video marketing agency to create a whiteboard explainer video that could help them raise funds. So, the entire team quickly got down to business! After a couple of weeks of hard work, we came up with a piece that helped them raise over a million dollars!! You can read the full case study in this blog post.
Description: As a healthcare video production company with several years of experience, we know exactly what’s needed to make your audience resonate emotionally with your brand and trust you as their healthcare provider. That’s why our team is comprised of marketing experts with not only ample expertise in medical marketing videos but also solid academic backgrounds in Biomedical Science. This ensures that your message is effectively communicated, bridging the technical and storytelling aspects seamlessly.
We, at Yum Yum Videos, know full well that the very nature of this industry demands marketing approaches that merge the right tone with a caring attitude to work. Moreover, it requires empathetic pieces that reflect a company’s understanding of an audience’s needs while conveying how they can help. We’ve created hundreds of fully-tailored explainer videos for a variety of marketing purposes, and our previous clients vouch for our dedication:
If this sounds like something you’d be interested in, don’t hesitate to drop us a message. We’ll be happy to hear your ideas and be the medical marketing agency to help you make them a reality.
Year Founded: 2017
Location: New York, United States; Vilnius, Lithuania.
Team Size: 50 – 249 employees.
Services: Community management, media relations, content creation, website development, mobile app development, brand building, lead generation.
Clients: Rogues Rehab, Southern Surgery, Fantom, Farsight.
Pricing: $50,000+
Description: NinjaPromo is a full-service healthcare marketing company committed to elevating brands through multi-channel marketing solutions. Their team is made up of code enthusiasts, creatives, and strategists who strive to create quality, meaningful work that reaches a brand’s audience. What’s more, they aren’t afraid of taking on challenges and they like to take their time to think and experiment with visuals.
Year Founded: 2017
Location: Chicago, IL.
Team Size: 10 – 49 employees.
Services: Search Engine Marketing, paid social, programmatic advertising, measurement, eCommerce marketing.
Clients: Veterinary Emergency Group, Fastpace Health, Journey Clinical, Herself Health.
Pricing: $5,000+
Description: ADM knows that the healthcare industry is unlike any other, which means that its marketing needs a special kind of expertise and inside knowledge to be truly effective. The team skillfully navigates the ins and outs of healthcare advertising laws and policies, ensuring that their clients’ patient acquisition efforts and custom-built strategies are both regulation-compliant and highly successful.
Year Founded: 1999
Location: Los Angeles, California.
Team Size: 11 – 50 employees.
Services: Blogging, media planning, content marketing and development, SEO and SEM, message mapping, market research, public relations, website development.
Clients: Stanford Healthcare, Medtronic, Novartis, Sirtex.
Pricing: Undisclosed.
Description: A medical marketing company with over two decades of experience under its belt, BBA has been at the forefront of healthcare advertising. The company offers a wide range of services, focusing mainly on healthcare brand positioning, messaging, and audience engagement and catering to the unique needs of healthcare brands. The goal? Creating impactful brand identities that resonate with the target audience.
Year Founded: 2013
Location: New York City, NY.
Team Size: 201 – 500 employees.
Services: Campaign development, digital marketing solutions, storytelling, launch expertise, data science and analytics, creative, customer experience and support.
Clients: Takeda, Deaf 911, PPPB, Allegra.
Pricing: Undisclosed.
Description: This healthcare marketing company boasts a unique approach to developing campaigns that combine science and creativity, using data analytics to guide their efforts. Like us, they believe that storytelling can be the most powerful tool to convey a company’s message, regardless of the industry they’re in. Saatchi is a renowned healthcare marketing agency that embraces creativity and innovation to best serve its clients and help them make more meaningful connections with their audiences.
Year Founded: 1971
Location: Columbia, MD.
Team Size: 10,000+ employees.
Services: Creative services, customer experience strategy, technology consulting, commerce operations, digital marketing, email marketing, marketing automation, search marketing, SMM, and UX Design.
Clients: CTCA, Novo Nordisk, Univ. of Kansas Health System.
Pricing: $5,000+
Description: Next on the list of top healthcare marketing agencies, we have Merkle Health, a veteran player in the industry. The company follows a data-driven, tech-enabled approach to performance marketing. Focusing on the delivery of meaningful experiences, it seeks to build effective strategies and provide a comprehensive range of services that ultimately inspire better health outcomes. Not only that, this healthcare marketing agency also has the mission to create irresistible customer experiences.
Year Founded: 1999
Location: San Francisco, CA.
Team Size: 11 – 50 employees.
Services: Content marketing, account based marketing, social media marketing, web design, SEO, PPC advertising, analytics and reporting, email marketing, influencer marketing, CRM, lead generation.
Clients: Pfizer, JDRF, Anthem, SCP Health.
Pricing: –
Description: A solid healthcare marketing company specializing in B2B marketing. Besides working with healthcare businesses, they have ample experience in various other sectors, including technology, agriculture, manufacturing, professional services, construction, and more. So, it’s safe to say that Elevation knows what it’s doing! As a full-service medical marketing agency, it boasts an in-house team of experts who leverage a data-driven approach to create strategic solutions.
Year Founded: 1987
Location: Miami, FL.
Team Size: 11 – 50 employees.
Services: Digital marketing and advertising, community management, social media, market research and analysis, crisis communication process, website development, SEO, SEM.
Clients: Humana, Mount Sinai South Nassau, Atlantic Health System.
Pricing: –
Description: Wax is a renowned healthcare advertising agency that offers integrated marketing and custom publishing solutions. Its work focuses on creating marketing communications strategies that drive engagement, brand loyalty, and high returns while encouraging healthy lifestyles for everyone. Delivering a comprehensive set of services, this medical marketing company aims to ensure its clients receive the necessary support to stay ahead of the competition.
Year Founded: 2010.
Location: New York City; Los Angeles; Miami.
Team Size: 201 – 500 employees.
Services: Brand strategy, content marketing, customer experience design, data analytics, digital advertising, SEO, technology consulting, campaign development, and launch strategy.
Clients: Alnylam Pharmaceuticals, Roche, Astellas.
Pricing: $10,000+
Description: Razorfish Head is a healthcare marketing company that’s, in its own words, “built for modern medicine.” That’s why the team likes to combine compelling storytelling with a data-driven approach that allows them to build both effective strategies and successful connections with the audience. These dedicated and experienced professionals are passionate about paving the way for a healthier tomorrow, which is reflected in their work.
Year Founded: 2012.
Location: New York City, Chicago; Hilton Head, Boston; Pittsburg, Atlanta; Birmingham, Miami.
Team Size: 201 – 500 employees.
Services: Digital marketing, social media marketing, search engine optimization, PPC advertising, content marketing, email marketing, website design, analytics.
Clients: UMass Memorial Health, GE, Toshiba.
Pricing: $250,000+
Description: A professional healthcare ad agency with offices in 8 locations across the United States. It specializes in working with associations and causes, insurance, and medical devices, using data analytics to better understand audience behavior and trends, and identify market opportunities for success. The unique team in this company is made up of data scientists and strategic minds eager to uncover potential brand opportunities and product positioning.
Year Founded: 2018
Location: New York, NY.
Team Size: 10 – 49 employees.
Services: SEO, PPC, social media marketing, content marketing, website design and development.
Clients: CareCard, Heedhealth, Research for Relief.
Pricing: $10,000+
Description: Firon Health has earned its place as one of the best healthcare digital marketing agencies: they deliver custom growth strategies for businesses of any size, maximizing budget efficiency and generating high-quality leads. Their user-friendly web design and development ensures a sustainable, optimized digital presence, while their SEO strategies increase organic traffic and drive patient engagement.
Year Founded: 2017
Location: Toronto, Canada.
Team Size: 11 – 50 employees.
Services: Brand strategy, digital marketing, social media marketing, content marketing, search engine optimization, strategic planning, influencer marketing.
Clients: TELUS Health, SE Health, MindBeacon.
Pricing: Undisclosed.
Description: This healthcare marketing agency stands out thanks to its distinctive fusion of creativity and health expertise. Unlike conventional healthcare advertising firms, Gene operates as a health-centric agency, boasting a deep understanding of the intricacies of the industry. With a profound grasp of consumer health and wellness dynamics, Gene crafts compelling campaigns that seamlessly bridge brands with individuals, supporting their journeys toward enhanced health and well-being.
Year Founded: 2013
Location: Reston, VA.
Team Size: 10 – 49 employees.
Services: SEO, digital strategy, content marketing, email marketing, content writing, PPC.
Clients: Aquila Recovery Clinic, Raleigh Gynecology & Wellness.
Pricing: $1,000+
Description: This medical marketing agency knows that digital marketing can be what makes or breaks your business’ success. That’s why they’ve built an approach focused on targeting the right audience at the right time, enhancing brand awareness and visibility, and, as a result, increasing user engagement. This strategy helps their clients to be established as authorities in their niche, acquire high-quality leads, and grow their practice.
Year Founded: 2017
Location: Los Angeles, CA.
Team Size: 10 – 49 employees.
Services: PPC, email marketing, paid media, social media strategy, SEO, branding, influencer marketing, digital PR, content marketing.
Clients: ZVYK, BodyTonic Med Spa.
Pricing: $5,000+
Description: In its own words, this medical marketing company “stands at the forefront of digital marketing innovation”. The team is focused on generating growth and amplifying their clients’ digital presence through cutting-edge strategies, all of which are perfectly tailored to their clients’ needs and goals. Since this is a full-service pharma marketing agency with proven experience in SEO, branding, content creation, social media management, and more, the team can ensure a holistic approach to marketing that drives results every time.
Year Founded: 1997
Location: Cardiff-by-the-Sea, CA.
Team Size: 11 – 50 employees.
Services: Digital marketing, content production, marketing videos, social media marketing, graphic design, website design, digital advertising, public relations, integrated marketing.
Clients: Vertiflex, Halyard Health, Ivenix.
Pricing: $25,000+
Description: ParkerWhite is a medical marketing agency notable for its unwavering dedication to the health sector, enabling it to develop a profound understanding of the intricacies and unique challenges inherent in healthcare marketing. With over 24 years of industry expertise under its belt, this reputable healthcare marketing agency has served a diverse clientele ranging from established Fortune 1000 companies to burgeoning startups.
Year Founded: 1974
Location: New York City, NY.
Team Size: 1,000 – 5,000 employees
Services: Building brands, data and strategy, industry experience, public relations, medical education, market access, and professional communications.
Clients: Shire, Almirall, Novartis.
Pricing: Undisclosed.
Description: Another distinguished healthcare marketing agency renowned for its expertise in crafting creative solutions tailored to the health and wellness sector. Its services, which encompass consulting, medical education, healthcare professional promotion, patient and consumer engagement, and market access solutions, cater to healthcare brands, patients, and consumers alike. By prioritizing digital transformation and customer engagement strategies, Ogilvy Health optimizes performance and fosters sustained success.
Year Founded: 2008
Location: Washington, D.C.
Team Size: 51 – 200 employees.
Services: Digital strategy, content creation, social media marketing, SEO services, PPC advertising, email marketing, analytics and insights, branding and identity, crisis communications, public relations, web and mobile development, conversion rate optimization.
Clients: American Chemical Society, Amazon, PhRMA.
Pricing: $25,000+
Description: By fusing technology, data analysis, and traditional marketing methodologies, this healthcare digital agency enables healthcare organizations to develop data-driven campaigns that amplify brand visibility, boost web traffic, and drive conversions. The strengths of this healthcare marketing agency lie in its brand strategy, design thinking, and analytics prowess, which equip clients with invaluable insights and actionable outcomes.
Year Founded: 2015
Location: Tampa, FL.
Team Size: 10 – 49 employees
Services: Web design, CRM consulting, content marketing, PPC, SEO, social media marketing.
Clients: RELATYV, University Compounding Pharmacy, Harmony Healthcare International.
Pricing: $10,000+
Description: This medical marketing company has a deep understanding of the most pressing marketing challenges healthcare businesses face nowadays, like HIPAA compliance, a shift toward virtual services, and the need to build and establish a strong online presence. With all these issues in mind, they create custom strategies that align with each client’s unique needs and goals and deliver great results.
Year Founded: 2006
Location: Irvine, CA.
Team Size: 11 – 50 employees.
Services: Content marketing, SEO, PPC advertising, social media marketing, website design, reputation management, patient referral marketing.
Clients: Pomona Valley Health Centers, Thomson Memory Center, Mountain View Medical Center.
Pricing: $25,000+
Description: Specializing in brand performance marketing, the distinctive expertise of this healthcare digital marketing agency earned it its spot on this list. As the name might suggest, Healthcare Success assists medical companies in realizing their business objectives. Like us, the team of experts at this healthcare marketing agency strongly believes in cultivating enduring client relationships and serving as a trusted partner in the industry.
Year Founded: 2006
Location: Williamsburg, VA.
Team Size: 201 – 500 employees.
Services: Patient storytelling, patient insights and research, patient experience design, content production, social media management.
Clients: Novartis, Merck, Bristol-Myers Squibb, Celgene.
Pricing: Undisclosed.
Description: Among the top healthcare marketing agencies, we have Snow Companies, a firm that specializes in patient engagement, prioritizing meaningful connections between their clients and patients. Its distinctive approach places the patient firmly at the heart of all their endeavors. This patient-centric philosophy informs every aspect of their work, resulting in marketing campaigns that are not only more effective but also resonate deeply with the intended audience.
Year Founded: 2014
Location: Orlando, FL
Team Size: 11 – 50 employees.
Services: SEO, paid media, social media marketing, branding and identity, healthcare email marketing, inbound marketing, graphic design, website maintenance, influencer marketing, digital marketing analytics, marketing automation, healthcare CRM, sales enablement, healthcare voice search optimization, conversion optimization.
Clients: Tennessee Orthopedic Clinics, Midlands Orthopedics & Neurosurgery, Nore Women’s Health.
Pricing: 10,000+
Description: Another option for a healthcare marketing firm that focuses on patient-centric digital marketing solutions. This company’s services and software are specifically tailored to address the unique needs of medical practices, providers, and healthcare organizations. Moreover, it offers a comprehensive suite of services, meticulously crafted to assist healthcare organizations in attracting their ideal patients, expanding their outreach, and accelerating revenue growth.
Year Founded: 1983
Location: LaGrange, IL.
Team Size: 51 – 200 employees.
Services: Branding and positioning, creative and content development, digital presence, patient engagement, and analytics and measurement.
Clients: Abbott, Boston Scientific, Johnson & Johnson, Pfizer.
Pricing: $10,000+
Description: A full-service healthcare marketing agency with a rich history of over 30 years of assisting clients in their growth endeavors. Its approach seamlessly integrates creativity with profound industry insight, a fusion that results in marketing campaigns that are not only innovative but also highly effective in delivering tangible results for their clients.
Year Founded: 2017
Location: Mill Valley, CA.
Team Size: 10 – 49 employees.
Services: Social media marketing, branding, advertising, digital strategy, media planning.
Clients: Tiger Balm, Motivhealth, Evivo, Alameda Alliance for Health.
Pricing: $50,000+
Description: In their own words, this medical marketing agency “blends the emotional power of Brand Marketing with the precision of Performance Marketing, crafting brands that captivate hearts and engineering campaigns that yield measurable results” —sounds like the perfect approach for the healthcare industry! From specific strategies to full-scale marketing solutions, this company excels at reaching the right audience at the right time, nurturing special connections between you and your patients to ensure long-term, trustworthy relationships.
Year Founded: 2005
Location: Dallas, Texas.
Team Size: 50 – 200 employees.
Services: Content creation, PPC marketing, reputation management, Amazon advertising, eCommerce optimization.
Clients: Pantego Dental, Dupage Immediate Care.
Pricing: $10,000+
Description: A pioneering healthcare ad agency that has revolutionized customer outreach and competitive positioning for its clients. With a specialized focus on search engine optimization and social media marketing, Thrive empowers its clients to create value-driven and credible online presences for their healthcare brands. By leveraging cutting-edge strategies in SEO and social media, it ensures that its clients drive visibility, trust, and engagement among their target audience.
Year Founded: 2016
Location: London.
Team Size: 50 – 200 employees.
Services: Influencer marketing, communication plans, social commerce, content production, paid social media.
Clients: Sensodyne, FOREO.
Pricing: $50,000+
Description: Socially Powerful is a renowned name with a widespread global footprint as a healthcare marketing agency. Its range of tailored social media marketing services positions it as a good option for businesses aiming to enhance their social presence. This agency specializes in developing highly effective social strategies aligned with specific business objectives.
Year Founded: 2017
Location: Reston, VA.
Team Size: 10 – 49 employees.
Services: PPC, SEO, social media marketing, content marketing, website design and development, video marketing.
Clients: Elite Wellness, Williamsville Wellness, MyMed Queue.
Pricing: $10,000+
Description: This full-service medical marketing company can tackle any marketing challenge you throw its way: from SEO and SEM to paid advertising, content writing, video production, social media management, and more. The team places special emphasis on listening to their clients’ needs and goals, ensuring that every campaign feels distinctively on brand and feels compelling to the target audience.
Year Founded: 2012
Location: Philadelphia; New York City; Chicago; and London.
Team Size: 501 – 1,000 employees.
Services: Content marketing, creative services, customer experience design, data analytics, digital advertising, digital transformation, search engine optimization, social media marketing, and technology consulting.
Clients: Novartis, Merck, GSK, Sanofi.
Pricing: Undisclosed.
Description: Like many other healthcare marketing agencies, this one features an A-team of dedicated professionals whose focus is on redefining how marketers engage with individuals by reshaping media for health and wellness. Committed to delivering innovative solutions, PHM works tirelessly to nail its clients’ goals through creative campaigns and data-driven media strategies.
Year Founded: 2012
Location: Philadelphia; New York City; Chicago; and London.
Team Size: 501 – 1,000 employees.
Services: Customer experience design, creative services, social media marketing, content marketing, digital advertising, digital transformation, search engine optimization, data analytics, and technology consulting.
Clients: Novartis, Merck, GSK, Sanofi.
Pricing: $50,000+
Description: Like many other medical marketing companies, this one features an A-team of dedicated professionals whose focus is on redefining how marketers engage with individuals by reshaping media for health and wellness. Committed to delivering innovative solutions, PHM works tirelessly to nail its clients’ goals through creative campaigns and data-driven media strategies.
Year Founded: 1995
Location: New York, NY and Philadelphia, PA.
Team Size: 250 – 999 employees.
Services: SEO, advertising, email marketing, content marketing, social media marketing.
Clients: Merrimack Valley Psychological Associates, De Ramon Plastic Surgery Institute, Hurst Pediatric Dentistry.
Pricing: $30,000+
Description: This digital marketing giant boasts expertise in several different industries, including healthcare. Their website has a specialized resource hub with useful information for the different niches within the medical industry, so potential clients can learn more about the solutions they could benefit from before making a decision and getting in touch with the company. WebFX is a full-service healthcare marketing company, tackling SEO, lead generation, content marketing, design, and more.
Year Founded: 1999
Location: Overland Park, KS.
Team Size: 1,001 – 5,000 employees.
Services: Branding and creative, market research and insights, multi-channel wellness marketing, sales & marketing, data analytics, patient support, and healthcare consulting.
Clients: Genentech, AbbVie, Sanofi, J&J, Novartis.
Pricing: Undisclosed.
Description: This medical marketing agency elevates its clients by leveraging the synergies of data, creativity, and technology to provide them with personalized solutions. The agency boasts a unique fusion of expertise in healthcare, technology, and marketing, enabling it to guide clients through the intricate and constantly evolving landscape of the healthcare industry. Moreover, EI offers comprehensive end-to-end commercialization services, spanning from pre-launch strategies to post-launch support, aimed at assisting clients in achieving their business objectives.
Year Founded: 2011
Location: Paramus, NJ
Team Size: 200 – 500 employees.
Services: Digital marketing solutions, healthcare web design, search engine optimization, conversion rate optimization, email marketing.
Clients: A&A Thermal Spray, Agape Health And Wellness.
Pricing: Undisclosed.
Description: SmartSites offers specialized marketing solutions designed exclusively for the healthcare industry, facilitating the expansion of their client’s patient base. Through the strategic application of their expertise and the integration of suitable technology, this healthcare digital agency collaborates closely with established entities within this niche sector to strengthen their reputation and broaden their online presence. This tailored approach enables SmartSites to effectively address the unique needs and challenges inherent in healthcare marketing, thereby fostering growth and success for their clientele.
Year Founded: 2017
Location: New York City, NY.
Team Size: 501 – 1,000 employees.
Services: Digital marketing, brand strategy, creative development, data analytics, content development, SEO, SMM, public relations, customer relationship management, market research and analysis.
Clients: Medidata, GSK, Avon Institute.
Pricing:
Description: VML stands out as a specialized full-service group within the renowned marketing communications agency, Wunderman Thompson. What distinguishes this healthcare marketing agency is its focus on fostering sustained growth for health and life science brands by addressing a significant obstacle: health inertia through a combination of data-driven insights and creative solutions. Additionally, its deep understanding of the industry enables it to generate innovative ideas that resonate with clients across various sectors, from pharmaceutical to biotech companies.
Year Founded: 2001
Location: Atlanta, GA.
Team Size: 51 – 200 employees.
Services: Search engine optimization, search engine marketing, display advertising, content marketing, social media marketing, email marketing, healthcare web design, analytics and reporting, deep branding expertise.
Clients: Back Pain Centers of America, Liberty Medical, Healthtronics, INC.
Pricing: $25,000+
Description: Response Mine Digital might look like any other healthcare digital marketing agency, but it wouldn’t be on this list if it didn’t have something that made it stand out. In this case, it’s for its expertise in data analytics and its ability to leverage data to drive the success of healthcare marketing campaigns. The agency utilizes data to gain valuable insights into target audiences, track return on investment (ROI), and optimize marketing efforts to deliver positive outcomes for healthcare organizations. Moreover, Response Mine Digital adopts a distinctive performance-based approach, linking their fees directly to the success of their campaigns to ensure that their interests are always aligned with the goals of their clients.
Year Founded: 2015
Location: London, England.
Team Size: 50 – 249 employees.
Services: SEO, PPC, social media marketing, data science and analytics.
Clients: Mediworld, Run Right, Starlight Children’s Foundation, HCA Healthcare UK.
Pricing: $5,000+
Description: This independent medical marketing agency “makes the complex simple”. The team says its goal is simple: to increase their clients’ ROAS —but that doesn’t mean their approach is simple! On the contrary, their holistic marketing strategies combine a deep understanding of the industry, their clients’ competitors, and their target audience, crafting marketing campaigns that truly resonate with patients and build trust with healthcare providers and businesses.
Year Founded: 1981
Location: Chicago, IL.
Team Size: 201 – 500 employees.
Services: Brand strategy, market research, digital marketing agency, social media marketing, content marketing, search engine optimization, public relations, influencer marketing.
Clients: Allergan, AMAG Pharmaceuticals, AstraZeneca.
Pricing: Undisclosed.
Description: Like us, at Yum Yum Videos, AbelsonTaylor knows very well the power that storytelling can have. Unlike conventional data-driven agencies, this healthcare marketing firm emphasizes the importance of infusing the human element into healthcare narratives. While AbelsonTaylor’s expertise spans various therapeutic categories, it has recently broadened its focus to include rare diseases, oncology, medical devices, and over-the-counter products. Moreover, it specializes in four core business areas: HCP Communications, Patient Communication, Direct-to-Consumer, and Product Launches.
Year Founded: 1898
Location: Chicago, IL.
Team Size: 501 – 1,000 employees.
Services: Brand strategy and development, market research and insights, creative and content development, digital and social media, and public relations.
Clients: Walgreens, Advocate Health Care, Pfizer.
Pricing: Undisclosed.
Description: A full-service healthcare marketing agency with a specialized healthcare division. Its mission is to craft highly effective marketing strategies that resonate with target audiences while delivering measurable results. That’s why the content this company creates seeks to build an emotional connection with the audience while delivering the client’s key message in an engaging yet memorable way.
Year Founded: 2017
Location: New York City, NY.
Team Size: 50+ employees.
Services: Digital Strategy Development, Brand Development, Content Marketing, Social Media Management, Search Engine Optimization, Search Engine Marketing (SEM), HCP & Patient Engagement and Retention Strategies, Lead Generation and Conversion Optimization, Email Marketing, Analytics and Reporting.
Clients: P&G, Johnson & Johnson, EXPAREL, iovera°.
Pricing: Undisclosed.
Description: Don’t let the name fool you because this is a dynamic healthcare marketing company known for its commitment to delivering customized, cutting-edge solutions to its clients. At the core of their approach is the growth squad model, which allows them to tailor their services to meet the unique needs and goals of each client’s brand. Just like us! With a proven track record of success and a diverse portfolio of clients, they have the expertise and versatility to collaborate effectively with a wide range of healthcare, pharmaceutical, and wellness companies.
Year Founded: 2003
Location: Santa Monica, California.
Team Size: 11 – 50 employees.
Services: Advertising, SEO, brand strategy, inbound marketing, public relations, website development, packaging design, print design.
Clients: Hazelden Betty Ford, Phoenix Children’s Hospital, Cedars-Sinai.
Pricing: $10,000+
Description: One of the top healthcare marketing agencies in California, Quaintise is all about
beauty, elegance, and a well-crafted strategy. It aims to build strong brands that drive new business, so, from the beginning to the end of a project, the focus is on the end-customer and their desires, behaviors, and feelings. On top of that, its work combines storytelling, innovation, and messaging to yield remarkable results.
Year Founded: 2015
Location: Cincinnati, Ohio.
Team Size: 201 – 500 employees.
Services: Creative solutions, strategy, analytics, SEO, healthcare engagement, market analysis, digital marketing, service line campaign development, key account management, UI/UX, HCP marketing, omnichannel engagement.
Clients: PLX Pharma
Pricing: –
Description: Self-defined as an “omni know-how expert,” this healthcare advertising agency specializes in developing comprehensive solutions for its clients by leveraging data analysis, HCP engagement tools, and other resources. The company claims it can meet the demands of any brand, regardless of their scale, and offer customer-centric solutions and services with proven ROI.
Year Founded: 2016
Location: Orange County, CA.
Team Size: 10 – 49 employees.
Services: Creative studio services, website design, social media marketing, SEO, content marketing, advertising.
Clients: RISE Fertility, Cellink, Global Premier Fertility.
Pricing: $5,000+
Description: This medical marketing agency focuses on performance marketing, propelling the growth of its healthcare clients to awesome heights. The team behind Flying V Group defines themselves as talented, educated, and friendly professionals who put their clients’ goals and satisfaction at the top of their list of priorities, striving to achieve success together. They can manage all marketing needs, from SEO to social media marketing and content creation
Year Founded: 1998
Location: Stamford, CT
Team Size: 10 – 49 employees.
Services: B2B, digital PR, content creation and writing, branding and positioning, strategy and consultation, web design and development.
Clients: RemitData, Elsevier
Pricing: $10,000+
Description: A boutique medical marketing company that, while small, still packs a punch when it comes to enhancing brand visibility, boosting thought leadership, and generating business for their clients through custom, metrics-driven solutions. With decades of experience in the industry, KNB Communications knows full well the complexities and challenges of this evolving market. That’s why they seek to increase its clients’ value and help them to cultivate lasting relationships with both their audiences and stakeholders.
Year Founded: Unspecified.
Location: Canada; Mexico; United States; France; Germany; and more.
Team Size: 5,000 – 10,000 employees.
Services: Full service AOR, medical communications, branding, strategic business consulting, publication planning, omnichannel communication planning, congress planning & activities, website design.
Clients: Eyedar, Laura Hyde Foundation, Luxturna, Hexyon.
Pricing: –
Description: IPG Health is a conglomerate of multiple healthcare marketing agencies spread out across all continents, which, according to the team, allows them to cater to a vast range of client needs and preferences. A combination of ceativity, digital channels, technology, and data lead this agency to drive better health outcomes for its clients’ audiences. On top of that, it also seeks to make science understandable and actionable in order to connect it to human needs.
Year Founded: 2023
Location: Austin, TX.
Team Size: 201 – 500 employees.
Services: Strategic planning, campaign development, brand identity, HCP branding, social media, analytics.
Clients: Undisclosed.
Pricing: $5,000+
Description: With the mission of “giving life-changing medicines a voice,” this healthcare ad agency embraces any challenge thrown in its way. Formerly known as HCB Health, BLSC might be young, but it still features a solid team with deep experience across the life sciences. Its strategies aim at helping life science brands change, improve patients’ health, and drive companies to market success.
Year Founded: 1985
Location: Evansville, Illinois.
Team Size: 10 – 49 employees.
Services: Strategy, Branding, Digital Marketing,
Clients: Kettering Health, Trinity Health
Pricing: $25,000+
Description: Ten Adams is an agency that empowers businesses with tailored branding and marketing solutions that can help increase revenue and optimize service delivery for their communities. While it might have started as a graphic design studio, Ten Adams quickly evolved into one of the top healthcare marketing agencies. With a knack for effective marketing, communications, and advertising campaigns, TA strives to stay current with the latest trends to exceed clients’ expectations.
Year Founded: 2013
Location: Tampa, Florida.
Team Size: 10 – 49 employees.
Services: Web development, advertising, social media management, conversion optimization, SEO content, branding.
Clients: –
Pricing: $5,000+
Description: A specialized healthcare advertising firm that helps clients reach their goals through creative branding and data-driven campaigns. Be it boosting awareness, increasing qualified leads, or driving engagement, this agency can help businesses navigate the challenges of the industry to effectively nail those objectives. Levo Health’s team is equipped to provide healthcare branding, direct-to-patient medical marketing, and patient engagement platforms.
I know very well just how challenging it can be to choose the best option among so many renowned names, especially when you don’t know what to focus on when weighing them up against each other. I believe that there are fundamental aspects that make or break a healthcare marketing company, so this is what you need to consider before making your final decision:
Let me tell you a bit more about our healthcare video marketing agency for a second!
Regardless of your medical niche or the complexity of the message you’re trying to convey, we at Yum Yum Videos can create the perfect video for your marketing needs. With over a decade of experience partnering with healthcare brands across the globe, we know how to navigate the medical world skillfully and what’s needed to attract, engage, and convert patients and clients.
A deep passion for our work drives us to always go the extra mile to ensure each and every project that comes into our hands results in an amazing, compelling piece. In case you don’t take my word for it, here’s a testimonial from one of our clients about what it was like to work with us!
We take pride in what differentiates us from other medical marketing agencies out there —I won’t bore you with the details, so here’s a quick overview:
If you’d like to bring your ideas to life and make your business grow, don’t hesitate to contact us! We’d love to hear what you have in mind 😃.
Before I say goodbye, let me tackle the most commonly asked questions about medical marketing agencies and their benefits for healthcare businesses and independent professionals:
Healthcare marketing companies usually provide a wide array of services, but the most common are SEO, content marketing, paid advertising, and social media management. Some bigger or full-service agencies will also offer email marketing, website design and development, and even influencer marketing —all these services aim to attract and engage patients while ensuring compliance with industry regulations.
Sadly, there’s no single answer to this question; it all depends on the scope of your project and the different services you want to hire. A fully-fledged marketing strategy might be priced at an hourly rate ranging anywhere between $150 and $300, while the making of a single explainer video can cost around $10,000.
The world of healthcare norms and regulations is a difficult one to understand and comply with if you’re not an expert on the subject. Healthcare marketing companies help bridge that gap, providing expert knowledge and insights on both marketing best practices and compliance, so you can spend all your time and efforts on what you do best —leaving the marketing to the pros.
More and more people every day resort to the Internet to find their next healthcare provider. Bearing this in mind, establishing and maintaining an excellent online reputation becomes paramount —a task that involves investing several hours of work on a daily basis. Medical marketing agencies can take a weight off your shoulders by monitoring and responding to patient reviews on platforms like Google and Healthgrades, encouraging satisfied patients to leave positive reviews, and addressing negative feedback in a HIPAA-compliant way.
As I said above, researching potential healthcare providers online is becoming a common practice among patients. This means you need a strong online presence in social media platforms and search engines to attract new patients, and a good online strategy to retain and engage your current ones. That’s a service all the top healthcare marketing agencies provide!
In general, healthcare video marketing agencies will lend you their expertise in all things video: from producing a wide variety of video styles, such as animated explainers, educational pieces, and patient testimonials, they also handle distribution, video SEO, and social media video duties. Depending on which agency you hire, the team might also be able to help you with traditional marketing services, such as paid advertising and web design.
Put simply, there’s no better medium than video to communicate a message —however complex it may be— in a way that is both informative and engaging. Video has the power to build trust with your patients and their loved ones, convey your solutions in a compelling format, and spread awareness about you and your business. Additionally, video is an excellent educational resource that can be used to teach patients about different health issues and procedures in a simple yet effective manner.
It all depends on the style, length, and complexity of your video, as well as how urgently you need to get it done. The average 60-second animated explainer can set you back around $8,000, while more complex pieces, like live-action videos or 3D animations, can cost 2x or 3x that amount.
Although hiring a freelancer or going the DIY route is always an option, the only way to ensure your piece is of the highest quality, effective, and compliant is to hire a professional healthcare video marketing company. A good agency will have a team with a deep understanding of the healthcare industry and its nuances, and how best to approach and engage your target audience through video content to achieve your marketing goals.
The production timeline can always vary, but typically it takes around 4 to 8 weeks from concept to final delivery. This includes scriptwriting, storyboarding, filming, editing, and final revisions, as well as quality checks at each stage of the process. If you’re in a hurry to get a video done, many agencies will let you pay a “rush fee” to make up for the short deadline.
Phew! That was certainly an extensive read, but there was just a lot to cover. As you might’ve realized by now, finding the top healthcare marketing agency to entrust your project to can be just as challenging as finding the best medical provider for a healthcare need. But rest assured that you can definitely find a suitable partner among all these excellent options.
I know you might feel a bit overwhelmed right now, but I suggest you focus on the specific service(s) you’re looking for and start narrowing down your options from there. Then, it’s just a matter of going over the key aspects I’ve summarized above, and you’ll see how the list gets shorter. I’ve done the homework for you; now’s time for you to get down to business!
A skilled writer, translator, and co-editor for our web and blog content. As a self-defined "wordsmith," she’s talented in adapting the latest marketing news into all kinds of digital formats. If she’s not watching the latest Sci-Fi show on Netflix, then can find her tending to her perfectly reasonable number of plants.
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