20 Best Video Marketing Examples to Inspire Your Next Campaign!

Did you know that 91% of marketers believe video marketing provides the highest return on investment? In today’s highly visual and competitive marketplace, video marketing is no longer just an option—it’s essential. Brands that effectively utilize marketing videos experience higher engagement rates, stronger brand recognition, and improved customer retention.

In this post, you’ll discover powerful video marketing examples that will inspire your next campaign and help you leverage videos for marketing to drive significant results for your business.

What is Video Marketing?

Video marketing involves the strategic use of marketing videos to promote a brand, product, or service, enhance customer relationships, and boost conversions. Whether it’s through commercials, explainer videos, or social media clips, video content for marketing delivers messages in engaging and memorable ways, helping businesses stand out from competitors.

Why Businesses Use Video Marketing: Stats & Facts

Here are some key statistics illustrating the effectiveness and popularity of video marketing:

• 87% of consumers have been convinced to purchase a product or service after watching a marketing video.
• 85% of businesses reported increased website traffic after incorporating video content for marketing into their strategy.
• Social videos generate 1200% more shares compared to text and image content combined.
• Landing pages with video advertising examples can increase conversion rates by up to 80%.

Types of Marketing Videos

Before exploring great video marketing examples, it’s essential to understand the different types of marketing videos businesses use:

1) Explainer Videos: Simplify complex ideas or processes, making your value proposition clear and easy to understand.

2) Commercial Videos: Professional, engaging, and persuasive video advertising examples promoting a product or service.

3) Product Videos: Highlight features, benefits, and uses of a specific product or service to increase sales.

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4) Social Media Videos: Short and visually appealing clips tailored to platforms like Instagram, LinkedIn, or TikTok.

5) Testimonial Videos: Real customer experiences that build trust and authenticity.

What Are the Essentials of a Video Marketing Campaign?

If you want to achieve success with your videos, there are some key features you need to take into account when you’re in the process of creating your campaign. Let’s take a look at some of them:

• Know your goals. The first step you need to take is to determine the purpose behind your videos. Knowing this beforehand will make determining the content of your pieces much easier and you’ll know right from the start whether the video should be promotional, educational, or something else entirely.

• Tell a story. You probably noticed how most of the video marketing examples I chose for this post relied on storytelling to convey the brand’s key message and invoke an emotional response from their viewers. That’s because stories are an amazing tool to highlight the benefits of your brand and make the audience feel compelled by what you have to say.

• Define your audience. One of the keys to success is to make content that your target audience finds relatable. People are bound to share your videos and become involved with your business when they feel you’re speaking directly to them. But to do so, you first need to know their needs and wants to tailor your content to them.

• Hook viewers from the get-go. Attention spans aren’t what they used to be, so you need to catch your viewers’ attention from the very start to ensure they’ll watch your content until the end. Additionally, keeping your videos simple and on the shorter side is also helpful when it comes to audience retention.

20 Best Video Marketing Examples (2025 Edition)

Let’s start things off with a bang and check out some of the best marketing videos out there. I will teach you what makes each of them stand out from the rest, so pay attention and don’t forget to take notes!

1. MedVector – How Our Whiteboard Videos Helped Raise $3.5 Million

The MedVector team needed to secure funding for their groundbreaking telemedicine platform—an innovation set to revolutionize clinical trials by connecting patients to research sites remotely. To achieve this, they turned to Yum Yum Videos for a powerful marketing video strategy.

We crafted a compelling series of whiteboard animation videos that broke down complex concepts into engaging and easy-to-understand visuals. The result? Over $3.5 million in funding! This video marketing example showcases how effective storytelling through animation can captivate investors, simplify intricate topics, and drive business success.

Looking for a marketing video that makes an impact? Check out more of our explainer video examples!

2. Accelerant – Video Marketing Example by Yum Yum Videos

At Yum Yum Videos, we created an engaging animated video to showcase Accelerant, a powerful platform that simplifies insurance operations for Managing General Agents (MGAs) and insurers. This project is a great addition to our marketing videos portfolio, demonstrating how businesses can use animation to communicate complex solutions effectively.

The video highlights how Accelerant leverages data-driven insights and AI-powered tools to enhance underwriting, risk assessment, and policy management. With a clear and dynamic animation style, we show how the platform fosters better collaboration, improves efficiency, and helps businesses make smarter decisions.

As one of our video marketing examples, this project illustrates how animated videos can simplify intricate concepts, engage audiences, and drive business growth.

3. IQonIQ Marketing Video

We’re featuring this video marketing example because it truly stands out. Unlike traditional explainer videos, this one takes inspiration from the cyberpunk world, delivering a visually striking and immersive experience.

The video introduces IQONIQ, a hub in the Netherlands that facilitates learning circles, skill programs, and internships for manufacturing and high-tech companies in the North and East of the country. By using a live action explainer video, the message is conveyed in a bold and engaging way, making it a great reference for companies looking to break the mold with their marketing videos.

4. Girls Don’t Poop – Marketing Video

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You may be familiar with this video marketing example. It went viral ten years ago (and now has more than 44 million views!) because of its shocking and humorous take on what a commercial can be. 

As controversial as it might have been back in the day, it proved to be an amazing video marketing strategy. Pourri was a little start-up when the piece came out, and it has since become a big business with thousands of sales every month, thanks to the brand awareness and widespread reach the commercial got them. Breaking out of the mold can get you incredible results!

5. Unforgettable Taste – Nespresso – Video Marketing Example

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George Clooney has been the face of Nespresso’s “What Else?” campaign since 2006. Yes, you’ve read that right: since 2006. The videos have become a staple when it comes to memorable commercials —what Clooney will do for a cup of coffee has been a running gag for almost two decades. 

Using humor to develop this narrative over the years has been the key to the campaign’s success at brand recall: we can’t help but think of drinking a Nespresso coffee whenever we watch a Clooney movie. So, if you find a strategy or an idea that works well for your brand, you can build on it and continue using it for many years!

6. Heinz A.I. Ketchup

The Heinz A.I. Ketchup ad by Rethink Canada is a brilliant marketing video that showcases the power of artificial intelligence in branding. By using the text-to-image program DALL·E 2, the creative team generated images simply by inputting the word “ketchup”—and the results consistently resembled the iconic Heinz bottle.

Expanding on this idea, they experimented with prompts like “ketchup street art” and “ketchup synth-wave,” producing AI-generated visuals that still unmistakably mirrored Heinz Ketchup. This video marketing example cleverly highlights the brand’s legendary status, proving that even AI recognizes Heinz as the ultimate ketchup.

7. Dollar Shave Club: Our Blades are F***ing Great

Dollar Shave Club’s legendary marketing video, “Our Blades Are F**ing Great,”* grabs attention with sharp humor and an effortlessly charismatic delivery by its founder, Mike.

From unexpected prop drops to witty remarks about Grandpa’s shaving routine, this video marketing example masterfully blends comedy with product details. In just 90 seconds, it delivers everything you need to know about DSC’s blades and subscription service, making it nearly impossible not to rewatch—or subscribe.

8. You Got This – Nike – Video Marketing Example

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There’s nothing quite like a compelling video marketing campaign to inspire your viewers and let them know you support them and that your brand vision aligns with their goals. Nike does just that in this commercial featuring girls and all-star athletes discussing how they tackled obstacles that made them want to quit sport.

You don’t always have to overtly promote your business in order to create a successful campaign. Quite the contrary,  sometimes it’s best to opt for an inspirational video to spread the word about your brand rather than going for a traditional product ad.

9. Introducing Rocketbook OCR Features – Rocketbook

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Rocketbook is a small business that, in its own words, makes notebooks from the future. Staying true to this notion and to their name, they made a product demo video explaining their app’s features with both of its creators dressed as astronauts! 

This is branding at its best. The video is not only a great product demo, showcasing all the cool things you can do with Rocketbook, but it also uses the business’ brand identity elements to make it unforgettable.

10. Natural Soap for Men – Dr. Squatch – Marketing Video

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It’s not hard to see why this video marketing example has more than 120 million views on YouTube. It has everything audiences often want: it’s charming, it’s down to earth, and it makes us feel like we’re being part of a friendly conversation rather than watching the typical, formulaic commercial. 

You can follow this business’ lead, and aim for a video that connects with your audience on a more intimate level in order to gain their trust while positioning yourself as an authoritative voice in your field.

11. How to Play Catan – Catan – Video Marketing Example

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At Yum Yum Videos, we had the incredible opportunity to create an animated marketing video for Catan, the iconic board game loved by millions. Our goal was to capture the excitement, strategy, and adventure that make Catan so engaging—all through stunning animation.

This video marketing example blends dynamic storytelling with vibrant visuals, immersing viewers in the world of resource trading, settlements, and expansion. The animation not only highlights the essence of the game but also serves as a perfect tool to attract new players and reignite the passion of longtime fans.

12. Million Dollar Challenge Highlight – GoPro – Marketing Video 

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User-generated content represents a great opportunity to showcase the value of your products through real-life examples. In this case, GoPro challenged its audience to film videos using its Hero7 camera and then created a highlight compilation with the best takes. 

Opting for UGC lets viewers see the product in action for themselves and encourage purchase decisions while boosting trust in your brand.

13. Honda Paper – PES – Video Marketing Example

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If you wondered just how powerful a video marketing campaign can be, let me share something with you: this commercial was nominated for an Emmy! Can you believe that?

While you don’t necessarily have to make thousands of drawings by hand as the people at PES did, you can certainly follow their lead and leverage animation and illustration to create a video that impresses your audience and tells a story that makes an impact on your audience.

14. Dumb Ways to Die – Metro Trains Melbourne

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Does this song sound familiar to you? It’s been on social media quite a lot lately, but did you know it belongs to a hilarious video marketing example? 

As part of its safety campaign efforts, Metro Trains Melbourne created this fantastic animated piece that made people aware of the dangers of not paying attention to our surroundings. It’s been over ten years, and I still know the lyrics by heart! 

This goes to show that even a serious topic such as train safety can be tackled with a bit of humor to give viewers something memorable that will stay in their minds for years to come.

15. How Warby Parker Glasses Are Made – Warby Parker – Marketing Video

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When you’re swimming in an ocean of businesses, the right thing to do is to introduce yourself properly. I know, I know —introductions can be quite hard! On top of that, people often feel that businesses are stand-alone entities with no humans behind them, but a video marketing campaign can highlight the real people who make brands work.

However, a behind-the-scenes piece like this explainer video example can make your viewers become familiar with your brand by giving them a peek into your daily life. As if that wasn’t enough, you can use this type of content to tear down the barrier that exists between a business and its customers. 

16. Customer Testimonial – Freshbooks

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A customer testimonial is perfect to encourage those prospects who are on the verge of making a decision. Listening first-hand about the awesome experiences past clients had with you can give that final push to indecisive prospects and make them choose your business over others. 

Testimonials are especially effective for small businesses, like in this video marketing example that boasts over 130k views! These pieces not only allow you to establish yourself as an up-and-coming voice in your field but also to convince prospects that you’re the real deal.

17. Color Magic Light Brush Demo – Crayola – Marketing Video

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A few years ago, Crayola launched a video series of product demos done by their target audience: little kids! In each video, we see a kid interacting with the product and giving an authentic reaction (as we all know, kids can be brutally honest 😂).

Much like a customer testimonial, producing a demo similar to Crayola’s makes your business feel especially sincere and approachable. 

However, that’s not mandatory! Traditional product demos are amazing pieces of content, even more so in the age of online shopping, where customers don’t really see a product in person until after they’ve bought it.

18. Jeni’s Splendid Ice Creams – Video Marketing Example

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How does a 30-second video by a small business get 35k views? Well, by being simply hypnotizing! As you can see, there’s no dialogue or over-the-top settings and lighting, just some footage of an ice cream sandwich being made. 

I think that’s the key takeaway from this video marketing example. You can record a short video with your phone and no special equipment, and still end up with a piece that gathers thousands of views, as long as it’s interesting for your audience.

19. Reebok: 25,915 Days – Video Marketing Example

Reebok’s marketing video “Honor Your Days” proves that powerful messages don’t always need words. This visually striking campaign features women running in different settings, with numbers subtly appearing in the background.

As the video unfolds, viewers realize these numbers represent the remaining days in the women’s lives. The final scene, showing a room full of newborns, delivers a thought-provoking message: humans live an average of 25,915 days. This video marketing example uses a minimalist yet emotionally impactful approach to emphasize the importance of valuing our bodies and making the most of our time.

20. Slack – Marketing Video

Slack’s marketing video, created by Sandwich Video, is a perfect video marketing example of how to introduce a product in a relatable and engaging way. Instead of simply listing features, the video takes viewers inside a real workplace, showcasing how Slack transforms team communication with humor and authenticity.

By demonstrating real-life scenarios and common workplace struggles, this marketing video effectively highlights Slack’s benefits—seamless collaboration, organization, and productivity. The blend of storytelling and product demonstration makes it not only informative but also highly entertaining, a key reason why it helped Slack gain massive traction.

Why Choose Yum Yum Videos for Your Next Marketing Video?

At Yum Yum Videos, we specialize in creating high-quality marketing videos that engage audiences, simplify complex ideas, and drive real results. With years of experience in the industry, our team crafts tailor-made video marketing examples that help brands stand out and connect with their target audience.

From concept to animation, we ensure every detail aligns with your brand’s vision, delivering visually stunning and compelling stories that make an impact. Whether you need an explainer video, product demo, or brand story, we bring creativity and strategy together to produce exceptional marketing videos.

Ready to elevate your brand with an unforgettable video marketing example? Let’s create something amazing together!

Wrapping Up

After seeing these video marketing examples for yourself, I’m sure you can understand why it’s so important to invest in a video campaign for your business.

Even if you don’t go viral like Melbourne Metro, producing video content will still get you plenty of benefits: increasing awareness about your brand, gaining trust from your audience, encouraging purchase decisions… The truth is, you’re missing out if you don’t implement video strategies!

Now that you know what made some of the best marketing videos so successful, it’s time to go out and start brainstorming a campaign of your own. Consider partnering up with a video marketing agency as well, as they can tailor the perfect piece for your company’s needs 😃.