Video Storytelling: Inspiring Examples and Tips to Craft Powerful Stories for Your Brand

The importance of implementing a video marketing strategy to promote your business is no longer a secret, and you probably already have one set in place. However, you should know that not just any kind of video will do and that catching people’s attention can be quite a challenge. To get genuinely successful pieces that hook viewers right off the bat, you need to tell a story that’ll keep them interested in what you have to say –and that’s where video storytelling comes in!

In this article, I’ll give you a rundown of the 20 best video storytelling examples to get those creative juices flowing and inspire your next piece.

Let’s get right into it!

(Animated advertisement by Yum Yum Videos)

What Is Video Storytelling and Why Does It Matter?

Video storytelling is a marketing strategy that involves using video to share a narrative and evoke positive emotions in your audience. These pieces may range from a funny video that makes viewers laugh to a doodle video breaking down a complex concept or a serious video meant to inspire them. In fact, there’s really no limit as to what feelings you can elicit in your audience or the topics you can tackle, as long as they’re favorable towards your brand.

What makes this strategy so powerful is that it can make your content highly memorable, engaging, and shareable. What’s more, even the most abstract concepts can be conveyed through a story, so no matter the product or service you’re promoting, video storytelling is the perfect strategy to do so.

Some industries, such as healthcare video production and educational video production, heavily rely on storytelling to convey their messages in an effective way that ensures retention. 

But why is it so important to make use of storytelling in any marketing campaign? Well, let’s see:

• It’s the essential way to get your message across. Raw information alone is not enough to make your audience listen to what you have to say. Not even the best corporate videos rely solely on factual information.
• It creates an emotional connection with your audience. And you don’t need me to tell you how much that can influence a buyer’s decision. 
• It humanizes your brand, allowing your audience to see you as more than just a product or service provider.
• It makes your brand more memorable. I bet you can still remember some of the commercials you watched as a kid – that’s the power of storytelling.

Benefits of Using Video Storytelling in Marketing

There are quite a number of benefits that come with using video to tell a story, but I’d like to focus on the most important ones today:

• Making your content more engaging. Attention spans nowadays are getting shorter and shorter, so you need to catch your viewer’s attention immediately. A story lets you do just that, making your explainer videos instantly more appealing since people can form deep connections with stories and the emotions they evoke.

• Leaving a lasting impression. With the amount of video content that viewers watch every day, it’s easy to get lost in the crowd. But telling a story in a testimonial video, for example, allows you to strike an emotional chord with your audience and make them relate to your content, which, in turn, makes your videos memorable.

• Standing out from the crowd. Most businesses have hundreds, if not thousands, of competitors out there. Some compelling and unique storytelling videos can differentiate your brand from the competition and make it stand out.

• Improve conversion rates. By creating an emotional connection with your audience, you increase their trust in your brand. This, in turn, encourages your viewers to take action after watching your product demo video and become customers.

Best Storytelling Videos: Inspiring Examples for Every Brand

I know you’ve been waiting for this part, so let’s dive right into it! Here are the best storytelling examples out there you can draw inspiration from.

1. Table of Contents

   Blume Beverages – Yum Yum Videos

2. A Little Kindness – Starbucks

3. Reclaim Your Water – Sperry

4. Entrepreneurship Index – Shopify

5. What Kind of Day Will You Have? – Opengear

6. Me Again – This Girl Can

7. Science Moves Forward – PhRMA

8. The Secret Life of Flowers – ERDEM x H&M

9. Believe – Nike x Ted Lasso

10. The Term Paper – Grammarly

11. Green Geeks – Yum Yum Videos

12. Business Comfort – Casper

13. Should’ve Gone to Specsavers – Specsavers

14. To The Travelers – Etsy

15. San Francisco to Anchorage – CLIF Bar

16. Changing The Status Quo – Square

17. Escape From The Office – Apple

18. Lemonade Inc

19. Generation Impact – HP

20. A Slimy Situation – LEGO

21. Mr. Wind – Epuron

22. Chargebee – Yum Yum Videos

23. The Firing of Jira – Click Up

24. Is It Even a City? – Visit Oslo

25. The Legend of Zelda: Tears of the Kingdom – Nintendo Switch

1. Blume Beverages – Yum Yum Videos

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(Product advertisement created by Yum Yum Videos)

This storytelling example checks off all the boxes. We get a beautiful narration of the origins of this family business and its founder, and how he came to the United States from the other side of the world to expand his venture. Additionally, the video’s engaging animated visuals feature characters that embody each of the story’s components.

Animation can make it easier to share your story, but if you’re not sure how to go about it, there are animation studios in New York that can give you a hand.

2. A Little Kindness – Starbucks

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In this video, we get snippets of daily acts of kindness from random strangers. By sharing these little “mundane” stories, Starbucks is making a powerful statement: the world isn’t as bad as one might think, and their workers are witnesses of that every day. Their belief as a business is that kindness is present everywhere, and since they want their customers to be inspired by this notion, they chose to leverage the power of storytelling in their corporate video.

3. Reclaim Your Water – Sperry

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This piece is the perfect example of just how effective video storytelling can be. Right from the start, we get immersed in the brothers’ stories about their past and their goals, and the calming visuals are the perfect complement to their narration. However, did you notice that there is no advertising for Sperry products at any point? Sometimes, simply telling an incredible story in your commercial video production can be enough to make viewers want to learn more about a brand.

4. Entrepreneurship Index – Shopify

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Shopify launched the Entrepreneurship Index, a database that keeps a record of the economic impact of its entrepreneurs. As part of the campaign, they’re uploading video storytelling pieces of business owners telling their brand’s story and how it makes a difference for their region. Sharing these testimonies in the form of corporate video production makes the viewers want to learn more about Shopify’s efforts to help their entrepreneurs.

5. What Kind of Day Will You Have? – Opengear

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In this storytelling example, we’re presented with two parallel situations of network engineers deploying SD-WAN. One is prepared for any potential issues thanks to Opengear, while the other isn’t and has to lose plenty of time trying to solve them. In just 90 seconds of this video promo, Opengear makes us empathize with poor John, while also making us want to be prepared like Steve, all thanks to its storytelling!

6. Me Again – This Girl Can

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If you want to inspire your audience to take action, there’s no better way to do so than by using storytelling. This Girl Can believes there’s no “right” way for women to get active, and they advocate for making exercise however you can. So, by sharing the stories of women facing challenging situations but getting active anyway, they motivate their viewers to do the same.

7. Science Moves Forward – PhRMA

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One way of getting the word out about scientific developments is through storytelling and medical video production —the medium can make even the most complex topics easier to understand. Additionally, the people working to make those developments happen can be your video’s protagonists. In this example, we meet Mariah and Dr. Seng Cheng. Mariah lives with sickle cell disease, and her story serves to set the scene for Dr. Cheng to explain Pfizer’s advances in finding new treatment options for patients like her.

8. The Secret Life of Flowers – ERDEM x H&M

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While I know this video storytelling example might exceed the budget of most businesses, I wanted to include it because it’s simply genius. Just four minutes are enough to make us feel like we’ve watched a short film, and I was left wanting to make a deep dive into the work of all the actors and models that star in this video! Framing the story as a film piques the curiosity of viewers and encourages them to take action and learn more about the campaign.

9. Believe – Nike x Ted Lasso

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A great way to connect even deeper with your viewers is to take the opportunity video storytelling gives you to jump on current trends or make pop culture references. Doing this will make your content far more meaningful for those who are interested in those trends. In this storytelling example, Nike collaborated with the TV series Ted Lasso, and given the show’s popularity, it’s bound to stay in the minds of fans for a long time. 

This tactic is really popular in social media video production, so it could be a good idea to keep in mind if you want to get closer to your followers. Another option is to adapt pieces you already have, trimming them to Instragram video length, for example.

10. The Term Paper – Grammarly

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Who hasn’t experienced scrambling at the last minute for video project ideas or trying to finish writing a school paper only to find out that you’re no longer producing coherent sentences? 😅. Grammarly uses relatable, everyday situations to tell a story that promotes its services, and because its target audience can see themselves reflected in the video’s protagonists, they’re more likely to take action and download the app.

11. Green Geeks – Yum Yum Videos

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Animated characters are great for video storytelling because you can tailor them to your audience’s preferences and make them relatable. This way, your video can be much more effective at piquing their attention. In this storytelling example, we meet Paxton, April, Joe, and Cassie —small business owners who need an eco-friendly web hosting solution. Anyone in their shoes can see themselves reflected in them and relate to their needs!

Learning how to make an animation is not that difficult, but it takes time and lots of practice to get good results. The alternative is to work with an animated video company that can bring your ideas to life in no time.

12. Business Comfort – Casper

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This business has a short video series, Casper True Stories, where we get to watch some quirky and fun customer stories about how much they love their Casper products. Following their lead and creating a video storytelling series is a great YouTube content idea to promote your business, even if you prefer to have a more serious tone and style. Additionally, showing real-life instances of how loved your products are can encourage those prospects who are on the Decision Stage of their Buyer’s Journey.

13. Should’ve Gone to Specsavers – Specsavers

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One of the best ways to ensure your video stays in your audience’s minds for a long time is to use humor. And storytelling lets you do just that! In this example by Specsavers, we sympathize with the man’s struggle to carry that heavy box up a neverending flight of stairs, but we also laugh about the situation (and maybe remember to schedule a visit with the ophthalmologist!).

14. To The Travelers – Etsy

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There’s nothing quite like video storytelling to pull at your audience’s heartstrings. Holidays are always sentimental times, and the people at Etsy know this. So, what better way to spread a bit of positivity than by sharing meaningful stories of people giving gifts to their loved ones? This example shows that even a one-minute promotional video production is more than enough to give a wholesome message to your audience.

15. San Francisco to Anchorage – CLIF Bar

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In this storytelling example, we travel for 3,200 miles on bikes with the funniest group of friends. CLIF Bar’s products aren’t mentioned at all, but we still feel compelled to know more about the brand because they chose to be the group’s companion for the whole ride and share their story with a wide audience. Featuring real stories can be very beneficial for your business, even if you’re not explicitly promoting it! It might sound a bit counterintuitive, but the best commercials of all time are those that don’t feel like they’re trying to sell you something.

16. Changing The Status Quo – Square

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Square helps businesses of all sizes and industries start, run and grow. In this storytelling video example, the focus is on how they help independent pharmacies on the Cardinal Health network, and we hear the story of Gerry, a pharmacy owner. You, too, can use storytelling to highlight the industries your brand works with, showing a first-hand account of the benefits of partnering with you.

17. Escape From The Office – Apple

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Apple has a video storytelling series about a group of underdogs who decide to quit their jobs and found a small business together. Each video is around 5 to 8 minutes long, and it features a lot of comedy and good feelings. If you’re up to the challenge, consider doing something similar and create marketing videos featuring short stories about your products and services saving the day!

18. Lemonade Inc

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(Full service video production by Yum Yum Videos.)

This video storytelling example in the cartoon style starts with a simple premise, yet we can all sympathize with it: nobody loves their insurance company. Lemonade Inc engages its viewers right off the bat with that statement, ensuring they’ll stay until the end to find out what the rest of the story is and just what makes this business different from other insurance providers.

19. Generation Impact – HP

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HP supports young inventors through its Generation Impact program. As part of its efforts, they create storytelling pieces of the teams HP works with, talking about their inspiration and the goals they want to achieve with their invention. Thus, these videos help spread the word and get more young inventors to participate in Generation Impact.

20. A Slimy Situation – LEGO

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In this fun example, we get hooked right away by the problem faced by LEGO citizens: what is that slime!? What I really like about this video is that we’re left hanging on what the solution will be, since it’s up to viewers to choose how to save the city. This makes the audience want to take action right away!

21. Mr. Wind – Epuron

We are all used to marketing videos that feature users of products and services. What makes this award-winning video so special is that it shows us the perspective of the raw material. As weird as that sounds, this originality intrigues the viewer and makes them stick to the end, when they finally find out who the strange narrator is: the wind. 

Lessons from this brand storytelling video? If you are running out of ideas for your script, consider switching the point of view and see what interesting alternatives that brings.

22. Chargebee – Yum Yum Videos

One of the many video storytelling examples that showcases how to effectively marry the script with the visuals. 

See how, when the narrator speaks about the times when revenue was simple, the illustrations and background are also clean and simple? And, have you noticed that the visual frame clutters up and becomes more chaotic when they mention an inefficient process? This is no coincidence – it’s the best way for viewers to grasp an idea on its whole, producing a stronger impact and making complex information easier to understand. 

23. The Firing of Jira – Click Up

If I, a serial clicker of the Skip-Ad button, couldn’t bring myself to skip this piece the first time around, then it must be doing something right. And that ‘something’ is video storytelling.

Although a bit too focused on the competition for my taste, Click Up manages to explain what differentiates it from competitors in a conversational and comedic tone. It surely is an unusual tone for a B2B project management tool, but that’s what conveys the approachable nature of the Click Up brand.

24. Is It Even a City? – Visit Oslo

The curious contrast between the protagonist’s words and what they actually imply is what makes this ad one of the best storytelling videos out there. 

If the creators of this piece would have gone the informational or factual route, you would have the typical tourism ad that lists Oslo’s differentiators and makes you consider visiting the city… for a minute, before you forget all about it. Instead, this video uses dry humor to stick Oslo’s strong points into the viewers’ minds and does so very effectively, I might add.

It’s important to notice, though, that sarcasm can be a double-edged sword for a brand storytelling video if not executed right. I recommend testing this strategy on a focus group before adventuring to use it in your story.

25. The Legend of Zelda: Tears of the Kingdom – Nintendo Switch

Out of the many video storytelling examples on our list, this one stands out for its relatability. 

You can tell Nintendo Switch made the effort to learn about its target audience and their pain points and scratched them on the right spot with this storytelling video. When intended viewers see the life of the protagonist enriched by Nintendo Switch, a question could arise in their minds: could that be me?

What Are The Key Components of Visual Storytelling?

Before I round off, let’s quickly go over the main components of video storytelling, so you can know everything you need before creating your own videos:

1. Your Audience And Your Goals

Knowing exactly who your audience members are is a crucial element of your strategy. You have to know their struggles, their wants and needs in order to craft a video that truly resonates with them and leaves a lasting impression in their minds.

This will, in turn, determine what’s the best way to achieve your marketing goals. Whether it’s imparting knowledge, establishing brand authority, or inciting a call to action, the specifics of your video will be dictated by your target demographic and the problems they face.

2. Your Visuals

To bring your video storytelling pieces to life, you need some thoughtful and rich visuals. Specifically, you need to determine the setting in which the story will take place and the characters you’ll use to be the protagonists of it.

If you opt for an animated video instead of a live-action one, a whole new world of possibilities opens up with all the different animation styles available. You can go for 2D animation (the most popular style out there), go for a more unique look with 2.5D animation, or even choose video graphics or a whiteboard animation to convey difficult topics more easily. Animation allows your creativity to really fly beyond the limits of what live-action can achieve, so I suggest you give it a go!

3. Your Message

This might be the most crucial element of your videos. The message behind every story is what makes viewers connect with it. So, as any video marketing agency would be able to tell you, you should identify the message you want to convey before even beginning to think about what your video is going to be like.

Consider exactly what you want to tell your audience. Do you want your brand to inspire them? To make them associate it with a certain set of values? Once you find what you want to share, make a video that focuses on one idea at a time to maximize your efforts. 

4. Your Script

Finally, you need to write a great script to bring together everything you want your video storytelling to have: the points you want to tackle, the story you’ll tell, the tone and style in which it’ll be told, and so on and so forth.

I recommend you make it as detailed as possible, so you save your actors or voiceover artists some trouble and avoid the need to improvise. Additionally, you could also create a storyboard, so you know exactly how your video will unfold and the visual elements you’ll include in it.

Video Storytelling Basics: How to Start

My favorite video storytelling examples have hopefully inspired you to create a powerful piece for your brand, but there’s a doubt that may be bugging you:  where would you start? 

That’s my cue: the best storytelling videos start by asking yourself five basic questions that are deeply related to the key components I’ve mentioned in the previous section:

• Why? Focus on the goal of your video. What action do you wish viewers to take after watching it?
• Who? Learning who your story is targeted at allows you to craft characters that represent that audience. 
• Where? What distribution channel will you use for your video? Will it be your website, a social network, a broadcast channel? Reflect on the features of successful videos on that specific platform. It’s crucial to define this at the start because it will dictate how you answer the next questions.
• How? With the distribution medium in mind, decide on a length and structure for your video that would make it engaging and shareable.
• What? As any would do, define the content of your script and create a plot that aligns with your brand values and customers’ pain points – even in the case of brand story videos!

Video Storytelling Techniques

Now you know how to start working on your piece, let’s see how to make it as awesome as the video storytelling examples on our list.

Define the Structure of Your Plotline

Structuring your script can be an excellent way to create a smooth plotline. In traditional video storytelling, the structure is divided into three parts:

• The Set Up. Where we learn the context, meet the characters, and understand their motivations. Here, we also learn about a problem they face.
• The Confrontation. The protagonist deals with challenges that keep escalating until they reach their highest point. The conflict is resolved, often with the character succeeding thanks to a product or service.
• The Resolution. Here we see how the protagonist’s life has changed after the confrontation. 

Get the Audience Hooked from the Start

As you may have noticed in many of our storytelling examples, great videos engage the audience from the get-go. How? Usually, with a bold statement or an intriguing scene that makes them want to grab the popcorn and keep watching attentively. 

After a few seconds, viewers should already know the characters and what’s bugging them. 

Play with Camera Angles

Whether your video is live-action or a 2D, 3D, or 2.5D animation, the frames you choose can help you convey different emotions depending on the reaction you are looking for.

Eye-level angles, for example, give the characters an approachable look. Close-ups, on the other hand, convey a stronger sense of intimacy with them and can also be used to make the audience focus on a specific element. A tilted angle – curiously known as Dutch Angle – transmits instability and works great for stories where the character is confused. Meanwhile, playing with high and low camera angles shows a hierarchic relationship between characters.

Video Storytelling: Harness the power of music

This video storytelling technique is so powerful that deserves a section of its own.

Music alone has a strong storytelling ability. Imagine the benefits of effectively combining it with a visual story: 

• It quickly sets the tone of your story. The right piece of music allows you to set the mood for your video fast, without having to rely too much on visuals and dialogues that enlengthen your video.
• It enriches your video storytelling. And does so by conveying the emotion you want each scene to be associated with.
• It makes brand storytelling videos more immersive. A piece that arouses multiple senses is more likely to get viewers deeply involved with the story.
• It can make your video even more memorable. If combined with a catchy and distinctive original song, you can boost the chances of your message sticking to your audience’s minds. Like in this video we’ve created for Phelps Group!

Why Choose Yum Yum Videos for Video Storytelling?

Here at Yum Yum Videos, there’s not one piece we make without having video storytelling in mind. And I think we’re doing it quite well because rising startups and companies as prestigious as Amazon, Google, and American Express have chosen our studio as their partner. 

Take a look at what else we offer our clients:

• Full Customization. We craft a story 100% based on your brand values, your specific target audience and the pain points they face.
• Ample Experience. Don’t worry if this is one of your first times investing in a storytelling video – we bring the experience part to the table. In over 12 years, we have worked on more than a thousand pieces for clients of various industries. 
• Smooth process. We’ve developed an organized video production process that’s easy for our clients to follow up on at every stage, thanks to the Gantt views we provide at the start.
• Fixed turnaround times. We set deadlines for each stage of the production process and fully commit to them.
• No hidden fees. That’s not how we do things around here. No matter the explainer video cost, we set a price on our first exploratory call and we stick to it for the rest of the process.
• Quality Checks. Our detail-oriented team consistently refines every aspect of your video to meet a top-quality standard, like the one in our showreel:

If you are interested in seeing more of our own video storytelling examples, you can check out our portfolio. Feel free to drop us a line if you want to learn what we can do for that story you have in mind😊. 

Wrapping Up

That’s it for now! Did you enjoy those video storytelling examples? Because I sure did!

Using this tactic can take your brand to the next level and help you create deep, meaningful connections with your target audience. Storytelling is at the heart of our nature as human beings, so applying it to marketing only makes sense!

Now that you’ve learned the importance of this strategy and you’ve seen some great storytelling examples for yourself, it’s time to make your own piece and awe your viewers with it. You can always check our list of professional animation companies that can help you create the perfect piece for your needs 😉.