How to Use Video in Websites (And The Best Video Production Website Companies Out There!)

Web video production has become an essential tool to help businesses promote their products and services, reach bigger audiences, and connect with their customers. Yet, to achieve that, you need to find a provider whose skills and experience are up to the task.

We know your time is valuable, so we want to help you spot that type of talent as quickly and effectively as possible. For this reason, we’ve selected some of the best web video production companies around and compiled them into this handy list, bringing you closer to that excellent live-action or awesome animated piece you want for your site.

Let’s get started.

Why Should You Use Video in Websites?

Video content has invaded the Internet. From short reels to independent documentary series on YouTube, more and more companies are opting for this effective communication format to tell stories, share their experiences, and attract an audience that’s passionate about the same things that they do. However, you may wonder, can websites benefit from having video in websites as well?

The answer is a clear and undeniable yes. 

Videos can do wonders for your website in terms of performance metrics and sales. This is more than simply having longer visitor times or achieving a higher position in SERPs. Website videos increase your usability, providing potential buyers with a clear, easy method for learning more about you and your brand.

Be it a branding piece or a short video informing visitors about your discounts for Black Friday, they ensure your message is shared clearly and directly with your audience. In a time where visitors spend less and less time on websites, this will be the content your website marketing needs to start boosting those conversion rates.

But besides pushing visitors to execute that last step, sharing information loud and clear helps build trust, which is crucial to establishing a loyal customer base in the Internet’s extra competitive environment. Because of that—and many other reasons—adding video to websites can be a game-changer for your brand.

Do Website Videos Improve Your Engagement?

So, video in websites can help make your information easier to understand and build trust among visitors, but do they help improve the page’s engagement? Well, luckily, these factors usually go hand in hand.

For years, it has been said that attention spans on the Internet are diminishing, and while this is true, nowadays failure to engage visitors goes beyond a problem of attention. Now, it’s a lack of willingness among users to navigate and explore your website for the information they need if it’s not easily available to them.

Even if you’re sharing crucial data like discounts or shipping prices, if they miss it, you’ll easily lose a sales opportunity, so displaying it loud, clear, and at the beginning of their user’s journey is key to avoiding abandonments. Luckily, with videos, you can achieve all of that. 

Website videos help you catch the visitor’s attention at a glance, and share valuable information in a simple and easy-to-understand way.

This could be your newest sale offer, an explanation of how to navigate your site after an update, or a product demo that entices visitors to convert. Whatever information you need to convey, videos will keep your visitors engaged enough time to share the message you want them to know and, if developed properly, urge them to convert.

How to Effectively Measure Engagement of Video in Websites

Even as years pass and digital marketing becomes more professional, the right way to calculate engagement remains a mystery. Each marketer has their method—some calculate impressions, others do not, some give more value to comments, and others measure everything the same. 

What everyone agrees, though, is that calculating video engagement on a website is quite difficult. After all, there are no comments, likes, and shares here you can measure. Because of that, when it comes to video in websites’ engagement, there are several metrics you’ll want to monitor:

• The number of visitors to your website who depart without taking any further action is known as the bounce rate. A high bounce rate could mean that users aren’t attracted by your website videos, that the piece is bothersome, or that it’s making loading times slow.
• Views are the number of times a user loads a page on your website. This metric can assist you in identifying traffic trends and the most popular pages. If your pages with videos have more views, it means they’re more engaging to users!
• A session refers to every interaction a user has with your website from the moment they arrive until they depart or become inactive (and the session ends). Sites with videos tend to have longer sessions, as visitors spend more time watching the content. If that’s not the case, it could be an indicator that your video is not as effective as you hoped.
• Lastly, a valuable indicator of engagement is measuring the amount of time someone spends on each web page. This is proof of how compelling your content is for visitors. As before, pages with videos should have higher times.

By calculating video engagement with these metrics, you’ll be able to measure how successful your website video marketing is, and where it’s failing.

Best Tips for Using Video in Websites

As you see, web video production can do wonders for your website’s metrics and ultimately increase your sales. However, if metrics reveal your website engagement needs some work, it could be due to an ineffective video or a failure to integrate it properly with the rest of the site’s content.

To prevent that, here are some tips for using website videos:

1. Keep Your Website Videos Short and Sweet

Videos are very interesting and attractive—but they’re not the main place where you want your users to stay. Even if your site’s sessions have become wonderful after adding a video, there is no gain if the users aren’t converting. Because of that, it’s important to keep your website videos short to avoid distracting visitors from the main goal.

Depending on your marketing strategy, your goals could be various, from getting visitors to purchase to having them sign up for your newsletter. Whatever it is, make sure to add a CTA at the end of your video content to urge them to act clearly!

2. Optimize Your Website Videos

An attractive video won’t do anything if it doesn’t even load. If having video in websites slows down loading times, it won’t only provide no improvement in your site’s metrics—it may even worsen them. Because of that, you must make sure your video isn’t making loading times suffer.

There are various methods for achieving that, depending on your site’s needs. For example, you can use a file format that works well for mobile, like MP4 or WebM. 

If it’s a longer video, you can host it on a third-party platform. Most video players use javascript to stream video instead of embedding it into your website’s native structure. This means that your load times will not be impacted because the native elements of your website, such as text and images, will load completely before the video content.

3. Don’t Forget the User’s Experience

First impressions matter when it comes to the user experience of a website. According to a Hubspot study, 38% of users will immediately leave a website if it’s not visually appealing. That’s why, having website videos suddenly pop up on every site can end up impacting your metrics negatively.

When using videos, do it with control. You want your site layout to be clean, organized, and user-friendly—not look like a web page from 2000, filled with noisy pop-ups and bothersome ads.

Types of Videos on Websites

Video content is a versatile tool that can easily be adapted depending on your marketing goals, platform, and the specific page of your website where you’re going to add them. Still, certain website videos repetitively use similar formats to boost marketing strategies, such as:

1. Explainer Website Videos

Explainer are designed to convey complex concepts, products, or services in a simple way so visitors can see all the benefits you have to offer. They tend to be concise to avoid boring the visitor, lasting less than 3 minutes and put visuals, animations, and voiceovers to work in combination to break down a topic in simple terms.

With an explainer video in websites, you can easily educate visitors about how your product or service works. This can be especially helpful if you’re a SaaS company, needing to display the benefits of your service on your website clearly but lacking a concrete product to display. By adding explainers, you can simplify the way your service works in the eyes of visitors while keeping visitors engaged with clear and compelling visuals.

2. Testimonial and Review Video in Websites

Testimonials are a great type of video to add to a landing page, as these may be the push your visitors need to convert. These types of videos feature satisfied customers or clients sharing their experiences with your product or service, which helps build credibility and trust. 

After all, we’re all more prone to believe the words of another customer than what our own brand has to have about themselves. Additionally, testimonials display real-life examples of how the product or service works, further pushing viewers to convert.

3. About Us Video on Website Homepage

An “About Us” video on website homepage helps offer a quick but engaging introduction to your company and the product or service you’re offering to the world. Instead of a written introduction, these videos can quickly capture a visitor’s attention, giving you enough time to explain what your company is about and why you’re worth considering.

Moreover, a personal and impactful introduction is a great opportunity to gain the trust of your visitors and their view of your brand. Because of that, these videos often convey the brand’s values, vision, and mission too.

4. Social Media Feed Videos

If you have a carefully curated social media feed, you probably want to display it everywhere—and that’s what this type of video in websites is for. With different plugins, you can embed videos from Instagram, Facebook, or YouTube into your website, serving as a link between social media platforms and your site.

The goal of social media feed videos is to integrate social proof and user engagement from platforms like Instagram or TikTok with the place your consumers will be purchasing the product—that is, your website. Moreover, they allow you to highlight attractive content or trends that resonate with the audience.

 

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5. Promotional Website Videos

Of course, we couldn’t finish this section without mentioning promotional videos. The original commercial piece, these website videos are designed to advertise a specific product, service, or event.

These videos often feature limited-time offers, product launches, or special events with the goal of driving interest, encouraging immediate action, and increasing conversions. They also help create urgency around a product or offer, fostering sales.

6. Educational Videos on Website

Educational videos are a powerful tool for websites, offering an engaging way to share valuable information with visitors. They enhance user experience by presenting content in a visually stimulating format, making complex ideas more accessible and memorable. Videos can support various types of content, such as tutorials, product demonstrations, expert interviews, or explainer videos, which can clarify complicated topics in seconds.

To use educational videos effectively, embed them strategically in relevant sections of your website. Place videos on landing pages to introduce new visitors to your brand or products, in FAQ sections to address common questions, or in blog posts to illustrate complex concepts. Many websites host their videos on third-party platforms like YouTube or Vimeo and embed them, reducing server load while providing viewers with high-quality playback.

What to Look for in a Website Video Production Company

If you’re reading this, it probably means you are checking many video production websites, searching for the right fit. 

However, it can be hard to choose the right one out of the many providers you will come across online. Well, as you move forward, here are a few crucial attributes we think you should keep an eye out for when evaluating web video production companies. 

• Quality and expertise: Go to the company’s video production website, check their previous work, and read about their production process. This will give you a sense of their content’s quality and that their level of expertise matches what you need for your project.
• Customization: Animated video production for websites should be synonymous with unique, fully customized pieces specifically tailored to match your business’s image. If the company isn’t incorporating your feedback as you expected, they may offer a web video that doesn’t meet your needs.
• Communication: Keeping you updated during the entire production process is crucial to achieving amazing videos. When contacting a potential web video production company to request more information or a quote, pay attention to their availability and response time. It should tell you what to expect if you decide to move forward with them.
• Feedback: Always look for more information about any company you’re evaluating. Previous customers’ feedback and online reviews can give you a good idea of what it’ll be like to work with them!

How Much Do Website Videos Cost?

Last—but not least—before starting, we considered it worthwhile to explore where the cost range for video production company website lies. 

A website video can vary depending on a wide range of factores, from the video’s length, the quality of the production, and even the type of video.

Different types of website videos have different average production costs per hour, with live-action movies being on the higher side, as they involve entire production crews, actors, and post-editing teams. On the other hand, an animated piece can cost between $7,000 and $15,000. 

Still, even within a style, there can be changes, especially depending on the video producer’s expertise. 

A freelance animator may charge between $50 and $3,000 per minute, as they count with little experience and use projects as an opportunity to learn and expand their expertise. On the other hand, a mid-tier animation studio can charge between $3,000 and $7,000 per minute. 

The good news is that there are various options depending on your needs. It’s important to discuss your budget with the animation study of your choice beforehand—that way, we can adapt and look for the ideal video option for you and your company.

Best Web Video Production Companies

Finding a provider online is one thing; knowing exactly where and what to look for when evaluating different options is another thing entirely. So, here are some of the best web video production companies on the market, along with a bit of information about each, so you can compare what they bring to the table.

1. Yum Yum Videos — Website Video Production Company

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Founded: 2010

Team Size: 10 – 20 employees.

Clients: Amazon, McKesson, Walmart, American Express, Vodafone, Red Bull.

Pricing: $8,000+

Who we are:  A talented explainer video company made up of a passionate team of creatives and marketers who strive to connect brands and people on a deeper level using customized video content. Over the past decade, we’ve made hundreds of unique pieces for a wide variety of industries, fully tailored to their goals and needs.

Passion for the medium drives our work, which is why we’ve been trusted by both small startups and Fortune 500 companies to work on their content. Our mission is to bring your message to life in a way that effectively sets you apart from the rest and makes an impact.

So, if you need compelling animated video production for websites, don’t hesitate to reach out and contact us. We’d love to give you a hand in bringing your ideas to life! 😃

2. Webdew

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Founded: 2016

Team Size:  2 – 9 employees.

Clients: T-Mobile, Calendar, UBER, Microsoft. 

Pricing: —

Who they are: A young startup headquartered in India, with teams in the UK, USA, and Canada. The passionate team at Webdew is always hunting for new opportunities to grow and get better at what they do. Because of that, they offer not only animated video production for websites but also SEO services, marketing automation, web design and development, and more.

3. Levitate Media

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Founded: 2009

Team Size: 10 –  49 employees.

Clients: Proofpoint, Yodlee, Smith System, Amdocs.

Pricing: —

Who they are: A professional team of animators, illustrators, scriptwriters, and artists that has helped hundreds of companies achieve their goals through live and animated video in websites. They like to work with brands of all sizes and industries, guiding their clients through every step of the production process and tailoring it specifically to their needs.

4. Epipheo

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Founded: 2009

Team Size: 10 – 50 employees.

Clients: Deloitte, SAP, Dupont, Epson.

Pricing: $10,000+

Who they are: A highly experienced website videos production company that specializes in helping people “get it”. They deliver epiphanies through video in the form of video explainers, testimonials, branded content, and more. The talented and dedicated team at Epipheo shares our belief that storytelling is the best way to connect companies with audiences. For that reason, they offer video content that can cover virtually any topic and style a brand might need.

5. Social Driver

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Founded: 2011

Team Size: 10 – 49 employees.

Clients: American Council on Education, Main Street Alliance, UnidosUS.

Pricing: $10,000+

Who they are:  A website video production agency that seeks to blend brand design and video into a digital content strategy to help companies share their story in a way that makes an impact on their audience and elevates their brand. They specialize in making both live-action and animated videos to explain complex messages in a way that even those completely unfamiliar with the topic can understand and be inspired to take action.

6. Sparkhouse

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Founded: 2009

Team Size: 2 – 9 employees.

Clients: GMC, Teracube, JWC Environmental, Stellar.

Pricing: $10,000+

Who they are: An award-winning studio that offers video in websites for businesses looking to promote, explain and inspire viewers with entertaining, fun-to-watch pieces. They seek to fuse video production with marketing and advertising to ensure they hit all their client’s goals. Always hunting for new opportunities to outdo themselves, their portfolio features wildly diverse and captivating pieces suitable for both startups and big companies.

7. Demo Duck

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Founded: 2011

Team Size: 20 – 30 employees.

Clients: Weizmann Institute, IMB, GEICO, Zocdoc.

Pricing: $15,000+

Who they are: A website video production studio that almost needs no introduction. The folks at Demo Duck offer a wide variety of styles for businesses looking to boost their website performance through video content. Whether the goal is to humanize brands, educate audiences, or just promote products, their creativity and animation skills can make it happen.

8. The DVI Group — Web Video Production

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Founded: 2000

Team Size: 10 – 49 employees.

Clients: Doosan, Payrix, Hansgrohe, Audio Technica.

Pricing: $10,000+

Who they are: A company with an extensive history in the industry and the portfolio to prove it. The creative team at The DVI Group likes to create videos as unique as their customers, offering web video production services that range from custom video content to innovative pieces in the form of interactive and personalized videos.

9. Pigeon Studio

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Founded: 2012

Team Size: 10 – 49 employees.

Clients: LittleFund, Comarch Fraud Protection, the EU Cyber Direct project.

Pricing: $10,000+

Who they are: A production company based in Poland that’s just reached the milestone of a decade of experience in the business. With an extensive portfolio that boasts a large number of corporate videos in websites, explainers, commercials, and more, they specialize in using motion to translate products and ideas into captivating pieces. Their unique style aims at portraying brands in a lighthearted way to connect with the audience effectively.

10. Oddfellows — Website Video Production

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Founded: 2012

Team Size: 10 – 49 employees.

Clients: Lunarcrush, Faire, Wine after Coffee, Prego.

Pricing: —

Who they are: A tight-knit group of designers and animators who share the goal of “making something extraordinary”—and that includes your website videos! They like to take on projects that align with their values, which is why they partner with select businesses that seek “rare and non-traditional” animated video production for websites. While they don’t have an easily recognizable style, their fully-tailored pieces can engage viewers from the very first frame.

11. Cartoon Media – Video Production Company Website

Founded: 2012

Team Size: 2 – 9 employees.

Clients: Alliance, Mazuma Mobile, McGraw-Hill Education, Harvard Medical School.

Pricing: $5,000+

Who they are: A creative website videos producer specialized in two of the most effective types of videos that we’ve mentioned: explainers and testimonials. By tackling these two effective formats, they’ve helped companies from all industries drive their website conversions. From healthcare marketing to real estate and financial businesses, they’re committed to making your product or service shine through. 

12. Motion Gility – Produce Your Video in Websites

Founded: 2015

Team Size: 50 – 249 employees.

Clients: Autodesk, Invideo, Pivotal, Nissan, Feebak.

Pricing: $5,000+

Who they are: A creative agency focused on offering solutions to tech-related businesses. Based in India, they’ve experience working for all kinds of SaaS companies, from data-driven ones to marketing-optimizing tools. If you want a video in websites that makes your service look easy to understand, here you’ll find a group of creatives and brand specialists ready to help you!

13. Content Beta – Website Videos Production

Founded: 2020

Team Size: 10 – 49 employees.

Clients: Hackajob, Clary, Recurly, Panorays, Pipe.

Pricing: $5,000+

Who they are: A data-driven agency committed to giving a measurable boost to your marketing efforts with quality videos. From product launch videos to compelling video testimonials to add to your site and make visitors convert, they offer a wide range of services. With them, you don’t have to worry about bad UX due to adding video in websites, as they’re also designers. 

So, by hiring their web design services, they’ll help you optimize your website without losing visitors!

14. Origin Films – Attractive Video in Websites Production

Founded: 2017

Team Size: 2 – 9 employees.

Clients: Adobe Premier Pro, VirgoCX, Black + Decker, SKIIN

Pricing: $5,000+

Who they are: A Toronto-based video production company website that creates attractive videos for industries like real estate, corporate, and direct sales. Their goal is to help clients develop compelling pieces with a dynamic and cutting-edge style that attract customers and boost sales. Be it the video you need, Origin Films will do their best to help you bring it to life!

15. BT Studio – Produce Video in Websites

Founded: 2015

Team Size: 2 – 9 employees.

Clients: Webflow, Kiddo, Kaiser Permanente, Madefire

Pricing: $10,000+

Who they are: A creative agency focused on producing all types of content for across platforms and channels. No matter your industry, they bring the creativity needed to create a video in websites that truly leave an impact on your viewers. Whatever idea you have, you can rely on them to amplify it, leaving you with a video that motivates your customers—and boosts your sales.

Why Choose Yum Yum Videos for Your Website Video

As you can see, there’s a big world of effective website video production out there. 

From small teams to entire media corporations, there are many agencies you can reach out to for help developing compelling website videos that boost your website’s metrics—but none quite like us. And there’s no better way to show that than… with a video! Here are some examples of our work:

Self-promo aside, if there’s something that more than a decade of experience in video production has taught us, is that the secret to good video lies in placing the focus on our client’s needs. After all, no one knows your product better than you do, which is why our three pillars for work are:

• We put your needs first. Our entire focus is on creating the most unique and successful website videos that fully adapt to your marketing strategy.
• No two businesses are alike. With exquisite pieces and meticulous attention to detail, our videos must showcase your individuality and embody the voice and personality of your brand.
• No one understands your company better than you do. We value your opinions, so we incorporate your feedback into several stages of our production process so that you can be satisfied with the finished product.

This philosophy has allowed us to work creating a video in websites for a wide variety of startups and renowned brands, such as Amazon, Walmart, Red Bull, McKesson, and more!

Regardless of your industry or the intricacy of your message, we’re committed to effectively conveying the message you wish to send out with amazing video content that your viewers will adore. If you’re unsure about it, check out what our past customers have to say about working with us:

Nevertheless, we know that finding the right video production website can be hard. If you still have any doubts about our production process or what we can do for you, get in touch! We’d love to learn more about your project and how we can help you in your next video 😊

So, Should You Have Videos on Website Pages?

Just like we promised you, some of the best website video production you can work with to bring your ideas to life and boost your site 😉.

Adding video in websites is a way to complement your site’s static content, giving visitors a distinctive yet straightforward experience. It allows you to share even complex pieces of information in a simple, straightforward manner, increase engagement, and leave a lasting impression in your potential buyer’s mind.

However, finding the right producer for you is key. During this process, it’s important to micromanage all of your interactions: pay attention to their response times, how much interest they show in your project, and how willing they seem to hear what you have to say. Moreover, don’t forget to take a look at their previous works and what their clients are saying about them!

While website videos are short, the production process can extend several weeks. Find a company that values you, and you’ll feel reassured throughout it!

Wrapping Up

If you want to enhance your marketing strategy, you need to choose a good provider out of the many available out there. We’ve gathered some of the best website video production companies to give you a solid starting point. Hopefully, you’ll find exactly what you need among these agencies and get started on your next project right away!