Between 2020 and 2022, Yum Yum Videos produced two custom animated explainer videos for BetterUp, supporting its communication strategy during a period of rapid growth. During that time, BetterUp raised over $300M in funding, surpassed $100M in ARR, and scaled its enterprise coaching platform toward a $4.7B valuation.
BetterUp’s explainer featured in third-party editorial coverage on StartupTalky.
Our collaboration with BetterUp coincided with a period of rapid enterprise growth:
During this phase, the explainer videos became part of BetterUp’s official communication toolkit—supporting onboarding, enterprise adoption, and category positioning as the company scaled.
BetterUp is an enterprise coaching platform that combines behavioral science, AI, and a global network of coaches to deliver personalized growth at scale. Its value proposition is powerful but complex — requiring clear, compelling communication to engage enterprise leaders, organizations, and distributed teams as the company scaled globally.
1. Simplify onboarding for thousands of new members joining through enterprise programs.
2. Differentiate its Sales Performance offering from traditional training by clearly communicating measurable ROI.
3. Maintain a consistent, aspirational brand narrative across content, campaigns, and enterprise audiences.
To meet these needs, Yum Yum Videos created two custom explainer videos for BetterUp between 2020 and 2022.
These ranged from an introductory explainer clarifying how the platform works for new members and investors, to a second piece explaining BetterUp’s approach to enterprise performance and coaching at scale. What began as an onboarding-focused project expanded into a broader communication asset, with the videos supporting adoption, enterprise conversations, and high-level stakeholder understanding as BetterUp scaled.
BetterUp’s rapid growth and rise to unicorn status were covered by leading global business and industry publications. From major funding announcements to valuation milestones, the company’s expansion attracted international attention as it scaled enterprise coaching worldwide.
From strategy to execution, every detail was designed to turn complexity into clarity.
1. Clarity at scale – Explainer videos simplified onboarding flows and core concepts for thousands of members entering through enterprise programs.
2. Consistency over time – A unified storytelling approach that aligned messaging for enterprise leaders, end-users, and high-level stakeholders.
3. Versatility – Assets used across onboarding, enterprise conversations, and external communications, adapting to multiple contexts.
4. Strategic storytelling – Videos deployed during a critical growth phase, supporting communication as BetterUp scaled to unicorn status and surpassed $100M in ARR.
Complex onboarding flows and enterprise coaching concepts were translated into clear, accessible visual stories that could be understood quickly at scale.
Clean compositions, smooth motion, and an uplifting visual language reinforced clarity while keeping the focus on BetterUp’s core value proposition.
BetterUp’s brand palette was applied with ample white space and soft gradients to create an aspirational, modern look aligned with enterprise audiences.
Positive and motivational, reinforcing credibility and trust while supporting adoption across members, enterprise leaders, and stakeholders.
