In 2022, Yum Yum Videos produced a custom animated explainer video for Branch, supporting its communication strategy during a pivotal stage of growth. During that same year, Branch raised $300M in Series F funding at a $4B valuation, officially reaching unicorn status as it scaled its mobile linking and attribution platform globally.
Branch’s official explainer featured on its homepage during the $300M funding round and unicorn stage (2022).
Our explainer became part of Branch’s official communication toolkit, coinciding with major growth milestones:
In total, Branch achieved a $4B valuation while scaling its platform globally — with our explainer video serving as a core communication asset that supported clarity, positioning, and market adoption during this growth phase.
Branch is a leading mobile linking and measurement platform that enables seamless user journeys across digital channels. Its technology tackles complex challenges around deep linking and mobile attribution — requiring clear, compelling communication for marketers, growth teams, and product leaders worldwide.
1. Simplify complex mobile linking and attribution concepts for multiple audiences.
2. Navigate fragmented ecosystems and walled gardens that limited visibility.
3. Communicate an open ecosystem vision to support growth and adoption.
To meet these needs, Yum Yum Videos created a custom animated explainer video for Branch in 2022.
The video clarified complex mobile linking and attribution challenges for investors, partners, and market-facing audiences—positioning Branch’s open ecosystem approach against fragmented platforms and walled gardens. What began as a focused explainer became a core communication asset, supporting Branch’s funding communications and go-to-market narrative as the company scaled and reached unicorn status.
Branch’s unicorn funding round and rapid growth were covered by leading global business and technology media. From Reuters to Branch’s official press release, the company’s $300M raise and $4B valuation gained international attention as Branch scaled its mobile linking and attribution platform.
“What is Branch?” — Official explainer hosted on videos.branch.io”
From strategy to execution, every detail was designed to turn complexity into clarity.
1. Clarity at scale — Breaking down complex mobile linking and attribution concepts into simple, visual stories.
2. Narrative alignment — The explainer reinforced Branch’s positioning around open ecosystems versus walled gardens.
3. Strategic timing — Deployed to support communications during Branch’s unicorn stage and $300M funding round.
4. Durable storytelling — A narrative that remains central to Branch’s messaging as the company continues to scale.
Complex mobile linking and attribution concepts were transformed into clear visual stories that audiences could understand in seconds.
Clean vector shapes, smooth motion, and focused visual composition kept attention on the core message without unnecessary distractions.
Branch’s brand palette was combined with subtle gradients and clean backgrounds to create a modern, scalable SaaS look aligned with its market positioning.
Clear and authoritative, reinforcing credibility with investors, partners, and market-facing audiences during a key growth stage.
