Chargebee’s explainer video, used as a core communication asset with over 265K views on YouTube.
Between early 2020 and 2021, Yum Yum Videos produced 3 custom explainer videos for Chargebee, supporting their communication strategy during a period of rapid growth. In that time, Chargebee raised over $230M in funding, reached unicorn status at a $1.4B valuation, and later secured an additional $250M at a $3.5B valuation.
Chargebee’s explainer video, used as a core communication asset with over 265K views on YouTube.
Our collaboration with Chargebee coincided with a period of hyper-growth:
In total, Chargebee raised over $230M during its unicorn journey and later scaled to a $3.5B valuation — with our explainer videos serving as core communication assets that supported clarity, credibility, and market education throughout this period.
Chargebee provides subscription management, billing automation, and revenue operations for SaaS and recurring-revenue businesses. It addresses complex challenges like revenue recognition, global tax compliance, and sophisticated subscription logic — topics that demand crystal-clear storytelling to engage CFOs, CEOs, and Product Managers.
1. Demystify highly technical billing & RevOps for multiple stakeholders.
2. Differentiate vs. Zuora, Recurly, Chargify, etc.
3. Scale narrative-driven assets for marketing, awareness, and onboarding.
To meet these needs, Yum Yum Videos produced three animated explainer videos for Chargebee between January and March 2020.
These videos focused on clarifying complex subscription billing workflows, contrasting manual processes with automation, and simplifying intricate “spaghetti” billing logic. What began as a focused engagement resulted in a set of core communication assets that supported Chargebee’s marketing, onboarding, and growth efforts as the company scaled.
Chargebee’s rapid growth and rise to unicorn status were widely covered by leading global business and technology media. From TechCrunch and Bloomberg to Crunchbase News and Reuters, the company’s funding rounds and valuation milestones gained international attention as Chargebee scaled within the competitive SaaS and subscription billing market.
“Subscription Billing Platform Chargebee Becomes Unicorn After $125M Series G”
From strategy to execution, every detail was designed to turn complexity into clarity.
1. Clarity at scale – Breaking down complex subscription billing and RevOps concepts into simple, visual stories.
2. Consistency – Three explainer videos, all aligned under a single narrative and brand voice.
3. Versatility – Content adapted for marketing, onboarding, and sales enablement across multiple touchpoints.
4. Strategic storytelling – Videos designed to support communication during key growth and funding stages.
Complex subscription billing and revenue workflows were transformed into clear visual stories that audiences could understand at a glance.
Clean vector language, smooth motion, and minimal visual distractions kept the focus on the core product message.
Chargebee’s brand palette was combined with fresh gradients and ample white space to create a modern, scalable SaaS aesthetic.
Friendly yet authoritative, reinforcing credibility with both technical teams and executive decision-makers.
