Digital Turbine’s growth story was supported by four explainer videos that clarified its complex ad-tech ecosystem for partners, carriers, and developers — supporting global expansion and revenue growth.
Between late 2019 and early 2020, Yum Yum Videos produced four animated explainer videos for Digital Turbine, supporting its communication strategy during a period of rapid global expansion. During that time, Digital Turbine scaled its mobile ad-tech platform across partners, carriers, and developers worldwide, while entering a hyper-growth phase that led to 126% year-over-year revenue growth and over $313M in annual sales.
Digital Turbine’s main explainer video, released in 2019, reaching 60K+ views during the company’s hyper-growth phase.
Our collaboration with Digital Turbine took place during one of the company’s strongest growth phases:
In short, Digital Turbine achieved record-breaking revenue growth, expanded its global footprint, and reached multi-billion-dollar market recognition — during a period in which Yum Yum Videos supported its communication strategy with clear, scalable visual storytelling.
Digital Turbine is a global mobile advertising and app-distribution platform that powers app discovery, user acquisition, and monetization directly on devices. Its technology ecosystem is powerful but complex — requiring clear, compelling communication to engage partners, carriers, developers, and enterprise stakeholders worldwide.
1. Simplify a complex mobile ad-tech ecosystem for partners, carriers, and developers.
2. Communicate multiple products and technologies under a unified story.
3. Support global expansion and market visibility during a high-growth phase.
To support these needs, Yum Yum Videos produced four custom animated explainer videos for Digital Turbine between late 2019 and early 2020.
The videos were designed to explain different parts of Digital Turbine’s ad-tech ecosystem — from app discovery and installs to monetization — addressing the needs of partners, carriers, developers, and internal teams. What began as an initial explainer quickly evolved into a multi-video collaboration, with Digital Turbine using the content across partner communication, product education, and market-facing initiatives during a period of rapid growth.
Digital Turbine’s rapid growth and market expansion were widely covered by leading financial and technology outlets. From Nasdaq market analysis to official PR Newswire releases and Deloitte recognition, the company’s performance, acquisitions, and revenue milestones gained strong visibility across the investment and tech ecosystem.
“Digital Turbine Reports Fourth Quarter and Fiscal 2021 Financial Results”
“Digital Turbine Ranked Among Fastest-Growing Companies in North America on Deloitte’s 2020 Technology Fast 500™”
“Digital Turbine Stock Price Reached All-Time High in 2021”
From strategy to execution, every detail was designed to make a complex ad-tech ecosystem easy to understand.
1. Clarity at scale — Multi-layered mobile ad-tech concepts were translated into clear, visual stories partners and developers could grasp quickly.
2. Consistency under growth — Four explainer videos delivered in a short timeframe, all aligned under one cohesive brand and product narrative.
3. Versatility across audiences — Content tailored for carriers, app developers, partners, and investors across different communication contexts.
4. Strategic storytelling — Videos designed to support global expansion, partner onboarding, and market communication during a high-growth phase.
Complex mobile ad-tech workflows and on-device distribution models were transformed into clear visual stories that explained Digital Turbine’s value in seconds.
Modern motion graphics, clean layouts, and structured visual flows helped guide viewers through a sophisticated technology stack.
Bold shapes, clear iconography, and tech-forward animations reinforced innovation while keeping the focus on how the platform works.
Confident, trustworthy, and professional — aligned with a publicly traded company communicating with partners, developers, and investors worldwide.
