Between January and September 2017, Yum Yum Videos produced eight custom explainer videos for DocuSign, supporting its communication strategy during a critical pre-IPO growth phase. During this period, DocuSign sustained approximately 36% year-over-year revenue growth and progressed from a private valuation of around $3B to a public debut on NASDAQ at an implied market capitalization of approximately $6B.
“The internal feedback we’ve gotten has been great. It’s been a positive relationship and we appreciated the agency's ability to remain responsive and meet deadlines.”
— Jen Erickson, Director of Digital Advertising at DocuSign
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Our collaboration with DocuSign coincided with a pivotal phase of company growth and market transition:
In total, DocuSign entered the public markets with strong revenue momentum, expanded its platform beyond e-signature, and established itself as a category-defining company — during a period in which Yum Yum Videos’ explainers supported its communication efforts across industries and stakeholders.
DocuSign is a global leader in electronic signatures and digital agreement technology, helping organizations securely prepare, sign, and manage agreements at scale. Its value proposition is powerful but multi-layered — requiring clear, credible communication to drive adoption across regulated industries, enterprise teams, and global organizations worldwide.
1. Explain complex digital agreement workflows across multiple industries and use cases.
2. Support adoption and trust during a high-velocity, pre-IPO growth phase.
3. Communicate security, compliance, and reliability to enterprise decision-makers at scale.
To support these needs, Yum Yum Videos produced a series of 8 custom explainer videos for DocuSign between January and September 2017.
Each video was tailored to a specific industry — including financial services, real estate, insurance, life sciences, HR, sales, procurement, and SMB — explaining how DocuSign streamlines end-to-end digital agreement workflows while reinforcing security, compliance, and trust.
What began as a multi-vertical production quickly became a set of versatile communication assets, used across marketing, sales enablement, and product education during a critical pre-IPO growth phase.
DocuSign’s IPO and rapid growth were widely covered by leading global business and technology outlets. From Reuters and TechCrunch to MarketWatch and DocuSign’s own investor communications, the company’s transition to a public market leader gained broad international attention during its IPO phase.
From strategy to execution, every detail was designed to make complex digital agreement workflows clear and trustworthy at scale.
1. Clarity at scale — Complex agreement workflows explained through simple, visual narratives.
2. Industry relevance — Tailored explainers for multiple verticals and use cases.
3. Scalable messaging — Content reused across marketing, sales, and product education.
4. IPO-ready communication — Videos aligned with a trust- and compliance-driven brand during a critical growth phase.
Complex agreement workflows were translated into clear visual stories that could be understood in seconds.
Clean layouts, smooth motion, and character-driven scenes kept the focus on real business use cases.
A modern, professional palette and minimal UI elements reinforced trust, security, and compliance.
Clear, credible, and approachable — aligned with DocuSign’s role as a trusted, enterprise-grade platform.
