Between 2023 and 2024, Yum Yum Videos produced three custom explainer videos for McGraw Hill, supporting the company’s communication strategy during a key phase of digital transformation. During this period, McGraw Hill reported +7.2% year-over-year digital revenue growth, with digital products representing 61% of total revenue, and achieved approximately 95% instructor adoption of its Evergreen delivery model.
McGraw Hill GO explainer video embedded on the official product page, 2023–present.
Our collaboration with McGraw Hill coincided with a period of strong digital performance and platform adoption:
In total, McGraw Hill strengthened its digital learning ecosystem during this period — and throughout this transformation, our videos served as communication assets that supported clarity, adoption, and product understanding across instructors and students.
McGraw Hill is a global education company with over 130 years of history, serving learners and educators in more than 100 countries. As the company accelerates its shift toward digital learning, it delivers trusted content through technology-driven platforms that require clear, effective communication to drive adoption among instructors and students worldwide.
1. Clearly explain new digital learning platforms to instructors and students.
2. Position the shift from print to digital as innovative yet easy to adopt.
3. Support onboarding at scale across institutions with different levels of digital readiness.
To meet these needs, Yum Yum Videos created three explainer videos between 2023 and 2024. Each video focused on a specific digital initiative — GO, Sharpen, and Evergreen — explaining how the platforms work, how they fit into existing workflows, and how they address real classroom needs.
What began as individual product videos became a cohesive set of communication assets, embedded across McGraw Hill’s official product pages and used to support onboarding, adoption, and ongoing digital engagement.
McGraw Hill’s digital transformation and the launch of its next-generation learning platforms were covered across official product pages, press releases, and investor communications. The company’s shift toward digital delivery — including the Evergreen model — was highlighted as part of its broader strategy to modernize learning experiences and drive adoption at scale.
“McGraw Hill Reports +7.2% YoY Digital Revenue Growth, Representing 61% of Total Revenue”
“McGraw Hill’s revenue growth was fueled by a 7.2% increase in digital revenue to $325M in Q1 FY2026”
“McGraw Hill Transitions from Traditional Textbook Edition Cycle with New Evergreen Delivery Model”
“McGraw Hill Reports Q1 2026 Revenue Growth, with digital revenue up 7.2% YoY to $325M”
From strategy to execution, every detail was designed to turn complexity into clarity.
1. Clarity at scale – Complex platforms explained through simple, visual stories.
2. Consistent narrative – Three videos aligned under a single digital message.
3. Audience focus – Tailored for instructors, students, and institutions.
4. Strategic use – Built to support rollout, onboarding, and adoption.
Complex digital platforms were translated into clear, easy-to-follow visual stories.
Clean layouts, smooth motion, and focused visuals kept attention on usability and clarity.
McGraw Hill’s brand palette was applied with light backgrounds and subtle contrasts for a modern, academic feel.
Clear, credible, and approachable — building trust with instructors while engaging modern learners.
