In 2016, Yum Yum Videos produced two whiteboard animation videos for Spigit, supporting its communication strategy during a year of rapid enterprise growth. During that period, Spigit achieved record-breaking sales results, expanded its Fortune 500 client base, and strengthened its position in the innovation management software market — a trajectory that later culminated in its acquisition by Planview.
Video testimonial of Duncan Cheung, Director of Product Marketing at Spigit, on working with Yum Yum Videos.
Our collaboration with Spigit coincided with the most successful year in the company’s history:
In short, Spigit experienced record-breaking sales growth, enterprise expansion, and a successful exit — during a period in which Yum Yum Videos supported its communication strategy with clear, scalable visual storytelling.
Spigit was a data-driven innovation management software provider that helped large organizations capture, evaluate, and prioritize ideas at scale. Its value proposition was powerful but complex — requiring clear, compelling communication to engage enterprise executives, innovation leaders, and global teams across Fortune 500 organizations worldwide.
1. Simplify a complex, science-driven innovation platform for diverse enterprise audiences.
2. Attract Fortune 500 executives with clear, credible messaging.
3. Support enterprise sales and adoption during a phase of rapid growth.
To support these goals, Yum Yum Videos created two whiteboard animation videos for Spigit in 2016. Each video was designed for a specific enterprise audience — one focused on Fortune 500 executives and the other on innovation leaders within large organizations.
Using clear visuals, humor, and a recurring character, the videos translated Spigit’s complex, science-driven platform into simple, credible stories that could be used across sales conversations, executive presentations, and enterprise campaigns during a key phase of growth.
Spigit’s record-breaking growth and eventual acquisition were covered by leading business and technology outlets. From Yahoo Finance to official Planview announcements, Spigit’s expansion, Fortune 500 traction, and market momentum gained broad industry visibility.
“Spigit Announces Exponential Growth With 2016 Sales up 60%, Q2 Sales up 120%”
“Spigit Acquires Kindling, Inc. and Announces Record Year with 39% Growth”
From strategy to execution, every detail was designed to make complex innovation understandable for enterprise audiences.
1. Clarity over complexity — Abstract “crowd science” and patented algorithms were translated into simple, visual explanations executives could grasp quickly.
2. Audience-specific messaging — Each video was tailored to a distinct enterprise audience: Fortune 500 executives and innovation leaders.
3. Memorable storytelling — The use of humor and the Professor Spigit character made a complex topic engaging and easy to recall.
4. Sales-aligned content — Videos were designed to support enterprise sales conversations, demos, and executive presentations during a high-growth phase.
Complex, science-driven concepts were translated into clear visual stories that enterprise audiences could understand quickly.
Whiteboard-style visuals, clean layouts, and a recurring character helped guide viewers through abstract ideas in a structured, engaging way.
Simple illustrations, minimal color accents, and clear visual metaphors kept the focus on Spigit’s algorithms and value proposition.
Clear, credible, and approachable — reinforcing trust with Fortune 500 executives and innovation leaders while keeping the message engaging.
