23/12/24
Author: Florencia Oliveto
17 min reading
Video Production
When you first started thinking about creating an animated video for your brand, the question likely came to mind: “How much does animation cost?” It’s a vital consideration, especially when you’re tasked with ensuring that every dollar in your business budget is well spent.
Starting your animation journey can feel overwhelming, especially with so many options to choose from, ranging from independent freelancers to professional 2D animation studios. Understanding the factors that influence animation cost per minute and what drives overall animation prices is key to making an informed decision.
Don’t worry! This guide breaks down everything you need to know about animation pricing, helping you align your options with your budget and achieve top-quality results. Let’s dive in and explore how to find the perfect balance between cost and value for your animated video project!
There’s not a one-size-fits-all answer to the question “How much does animation cost?” and the truth is that various factors come into play when pricing animation work, such as:
Considering the factors we’ve just mentioned, it’s no surprise that there are as many different price tags as animated videos out there! Even less surprisingly, the quality and originality of those videos tend to vary according to the cost and team behind them.
Let’s look at this in closer detail and find out which price ranges you can expect from different types of providers:
Animation Cost Per Tier
Yes, it’s possible to spend zero dollars on an animation. In fact, many online tools allow you to create animated videos yourself with little to no subscription cost.
That said, it’s vital to understand that what you’ll save on money, you’ll spend on time and effort. Moreover, the result will probably be below your expectations.
No offense to your video production skills, but cheap animation apps and video maker tools are fairly limited and tend to work out of templates with precarious and generic illustrations and poor animation effects. As they say, you get what you pay for.
As you’ve likely noticed, the price range for this tier can vary widely. This is because it includes professionals with vastly different levels of expertise and experience.
At the lower end of the spectrum, you’ll encounter freelancers with limited experience and basic animation skills, often offering competitive rates. On the higher end, skilled experts can charge significantly more, especially for projects requiring custom, high-quality work. For instance, the freelance animation 1 minute cost can range from budget-friendly options to rates closer to those of established studios, depending on the complexity and quality required.
Regardless of the animation price you opt for, it’s important to keep in mind that freelancers typically handle all production phases on their own. While this can be cost-effective, it may result in some aspects of the animation process—such as scriptwriting or voiceover work—being overlooked. In such cases, you might need to hire additional professionals to complete the project, which could increase the overall animation cost.
These are the sorts of studios that you can find while browsing online marketplaces a step up in scope from freelance services. They’re often small-sized video production companies composed of two or three professionals.
While the staff is usually experienced and capable of delivering a solid custom video, the studio’s small size can prevent them from being able to handle various projects at the same time. So, don’t be surprised if you’re asked to endure a certain waiting time before they can work on your video.
Moreover, some of these companies outsource the services they can’t provide, but some others might ask you to take care of that on your own. If that’s the case, remember to consider that extra investment and add it to the initial animation cost.
Here, you’ll find a video animation company with a skilled crew of experts in scriptwriting, illustration, animation, sound design, and everything in between. You might also get an account manager, who’ll be in charge of keeping you and your team in the loop and involved in the project.
Professional tier companies usually keep the workflow organized and on schedule, and customize every little aspect of your video to your needs and wants. So, you’ll be asked to make major decisions, like approving the script or choosing the voiceover talent and giving feedback on anything you’d like to change.
Partnering with one of the top animation studios out there will ensure you get exactly the awesome piece you were expecting, and the result will be a fully customized animated video of the highest quality (and, most likely, a pleasant creative experience!).
Looking for a video within this price range? Need a real quote tailored to your project’s specific needs? Get in touch! With over a decade of experience making videos for brands like Amazon, Thermofisher, McKesson, Walmart, and many others, Yum Yum Videos has the expertise you are looking for!
Here’s another example of our work:
Here, we’re talking about top-tier 2D and 3D animation companies dedicated to premium animated production, among other things. Their work’s quality is similar to the one seen in big-screen animated movie productions.
Although their work is undoubtedly admirable, the high animation quotation they often send when pricing animation work make these studios an unsuitable choice for most businesses. Of course, if you’re a big multinational brand looking to produce long-form animations, like TV series or movies, then go for it!
As you can see, animation pricing is often directly proportional to the piece’s final quality. Videos that are cheap also tend to look cheap because they often lack attention to detail and, in the worst cases, customization a professional marketing video requires.
Most likely, having a run-of-the-mill animated piece won’t generate nearly as much revenue as a customized one specifically designed to appeal to your target audience and achieve your goals. I dare say you may even end up losing money! After all, most times, it isn’t about what you sell, but about how you sell it. And let’s face it: a low-quality and generic video probably won’t leave a very good impression about your product or service.
In most cases, it’s wiser to pay some extra bucks for a top-notch product animation video that can actually convert your audience into paying customers than spending less money but having no revenue whatsoever.
If you’re looking to put the question of “How much does animation cost?” to rest and get a fully customized, effective marketing piece, check out our online portfolio and reach out for a quote about the video you envision.
When reading all the possible answers to the million-dollar question of “How much does animation cost?”, you might wonder if it’s possible to just make the video yourself and save some money. The good news is that you definitely can! But let me warn you that learning how to make an animation might be a bit of a headache unless you have some solid production and editing skills.
If you’d still like to go the DIY route, then know that you’ll have to take care of writing the script, designing the storyboard and the styleframes, recording the voiceover, creating the illustrations, and adding music and sound effects, among other steps required to produce quality marketing videos.
If you want more details about the process, you can go over our handy checklist for making an explainer video and get some awesome tips along the way.
There’s probably way more you’d like to know about what goes into pricing video animation services or creating one yourself, so we’ve put together this brief FAQ section to clear out some of your doubts. Take a look!
Animation involves a highly specialized process that requires time, skill, and a team of experts to bring ideas to life. Here are the key factors that contribute to its cost:
Skilled Professionals: From scriptwriters and storyboard artists to animators, voiceover talent, and sound designers, producing a high-quality animation requires a diverse team of professionals, each with specialized expertise.
Time-Intensive Process: Crafting an animated video is meticulous work. Creating custom illustrations, animating them frame by frame, and ensuring a seamless flow can take weeks or even months, depending on the complexity of the project.
Custom Designs: High-quality animations often require unique designs tailored to the brand’s style and message. This includes everything from character creation to detailed backgrounds and motion effects.
Sophisticated Tools: Professional studios use advanced software and tools to produce animations. These come with significant costs, which are reflected in the final price.
End-to-End Production: Beyond the animation itself, the process includes script development, storyboarding, illustration, voiceovers, sound design, and post-production. Each step adds value but also contributes to the overall cost.
While animation can seem expensive, the investment pays off in the form of a visually engaging, high-impact video that effectively communicates your message and captivates your audience.
To summarize, a professionally produced 2D animation video typically costs between $8,000 and $25,000 per minute.
Of course, there are options both above and below this range. You might find videos produced for as little as $1,000 or as much as $100,000 per minute, depending on the quality, style, and techniques used. However, if you’re aiming for a high-quality video from a professional studio, the $8,000 to $25,000 range is what you should expect.
Creating one minute of animation, when working with pre-designed illustrations, typically takes between one to two weeks. The exact timeframe depends on the complexity of the animation and the expertise of the animator.
However, when the project starts from scratch, the timeline expands significantly. This includes developing the script, crafting a detailed storyboard, designing the style frames and illustrations, recording the voiceover, and finalizing the sound design. Each step adds time and effort, and the process can vary depending on the type of video—for example, a healthcare explainer video requires a different approach compared to an animated ad.
In total, producing a fully custom animated video from start to finish can take a professional studio about seven to nine weeks of focused work.
When making a rudimentary animated video, the difficulty level is medium since the basics of animation aren’t particularly hard. That said, creating an advanced-level animation is indeed very difficult, as it requires keen attention to detail, a deep understanding of the way people and objects move, and training in sophisticated animation software, among other things.
There are many, many different animation styles out there. It’s important to be familiar with the options you have because the style that you choose will be determined by your budget and the goal you want your video to accomplish. Here are five of the most popular styles:
Video production can be broken down into three stages: pre-production, production, and post-production.
While there are many factors that can impact the final 2D animation cost, such as the complexity of the animation, the level of detail, and the production quality, you can usually expect a video to cost between $3,000 and $15,000 per minute. Of course, you can find both cheaper and more expensive alternatives, but this is the typical price range you should expect for a mid to high-quality production.
The price of 3D animation typically falls between $5,000 and $18,000 per minute for projects of average complexity, without too many details, characters, etc. However, for more advanced animations or top-tier productions, costs can rise beyond $50,000 per minute, based on the level of detail and creative demands involved.
The final price for animation varies widely based on the provider, but they typically range from $3,000 to $15,000 per minute. For a standard 3-minute animated video, the total cost usually lands between $9,000 and $25,000. Factors such as production quality, the level of visual complexity, and the project’s scope will ultimately determine the final cost.
If we consider that the typical animation cost ranges from $3,000 to $15,000 per minute, we can break it down and say that the cost per second of animation would fall between the range of $50 to $250 per second. Of course, the final tag will depend on the complexity and quality of the project.
Knowing the answer to “How much does animation cost?” is only half the battle. After all, you still need to find the right team to help you bring your ideas to life –which is no easy task! But here, at Yum Yum, we take pride in making the process as easy and rewarding as possible!
After more than a decade working alongside some of the world’s most recognizable and successful brands, like Amazon, McKesson, and Thermo Fisher, we’ve come to understand that more than a service provider, our company is there to be a partner you bring into your team to help you accomplish a complex goal. As such, we’ve made it our goal to put together a talented and passionate team of professionals solely focused on crafting bespoke solutions to your needs.
Here are a few fundamental principles that help us do just that:
That said, we like to let our work speak for us whenever possible; take a look:
And here’s what some of our clients had to say about partnering with Yum Yum Videos:
As you have learned today, there’s a lot involved in the answer to “How much does animation cost?”, and, what’s more, the cheapest price doesn’t usually translate into the best deal. In fact, the lower prices tend to match the poorest results. However, the most expensive commercial production companies don’t necessarily ensure the perfect video for your brand either. So, the question of how much is animation production going to set you back hinges on a lot of factors you should consider before embarking on a project.
Undoubtedly, the best way to go about it is to find an explainer video agency that offers the best price-quality guarantee and a quote that’s suitable for your budget.
Luckily, informing yourself about animation costs like you’ve just done is a great starting point to get the best bang for your buck. Congratulations!
A skilled writer with a background in audiovisual design. She combines her knowledge of the video production process with a genuine passion for digital marketing. Her goal is to deliver high-value content that’s not only educational but also engaging and easy to understand.
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