17/02/25
Author: Eric Olsen
29 min reading
MarketingVideo Production
Product demo videos are essential marketing tools that help businesses showcase their products or services in an engaging and informative way. These videos highlight key features, demonstrate real-life applications, and help potential customers understand how a product can solve their problems.
In this guide, we’ll explore 30 of the best product demo videos, breaking them down by category and analyzing what makes them effective. Whether you’re looking for inspiration or considering creating your own product demonstration video, this list will provide valuable insights.
A product demo video is a powerful marketing tool that visually demonstrates how a product works by showcasing its key features in real-world scenarios. These videos help potential customers understand the product’s value, making it easier for them to see how it can solve their specific needs. By blending engaging visuals, clear messaging, and storytelling, an effective product demonstration video can drive higher conversions, increase brand credibility, and improve customer engagement.
Because of their use of powerful visuals, creative animation, and compelling storytelling, they’ve become a reliable alternative to the traditional video commercial, while also providing an effective form of communicating the differential benefits of a product.
Moreover, these videos present the best alternative to satisfy online shoppers’ curiosity about a product; eliminating any possible ambiguity that may keep customers from understanding what the product or service is like, and making a purchase.
And they can do it in a lot of varied and interesting ways!
A demonstration video is a great way to increase sales because it can show someone who has never used your product how it works and provide them with the information they need to decide whether it’s the right choice for them. This, and several other benefits, make adding one of this pieces to your marketing strategy a fruitful decision.
Some of the other benefits it can offer include:
If you want to truly understand what makes a great product demonstration video, you first need to know how to create one!
1. Understand your target audience: Your audience is made up of real people, they’re not just numbers on your screen. So, you need to get familiar with their needs, pain points, motivations, and favorite video platforms to craft a piece that resonates with them.
2. Define your objectives: While it’s true that your website product demo video most likely aims to drive sales, it’s still possible to have it meet other goals. For example, the same piece can help you boost brand awareness and even educate your audience.
3. Set your budget and timeline: A clear budget ensures you allocate resources effectively, preventing overspending and fostering better decision-making. Having a fixed timeline, on the other hand, helps organize the project and ensures it stays on track, minimizing delays and allowing for proper coordination between team members.
4. Outline your video’s structure: To ensure that your message is clear and concise, and your viewers can properly understand your narrative and understand the key points, you need a clear structure. This structure needs to present the information in a logical and compelling sequence to prevent the content from becoming confusing.
5. Decide on animation or live-action: Depending on your goals, budget, and timeline, you’ll have to choose between these two styles for your product demonstration video. Animation is usually a bit cheaper than live-action, but the latter can make demonstrations feel more authentic.
6. Develop the script and storyboard: Having your script and storyboard ready before you start producing your product demonstration video will help you keep everything focused and on track. Scriptwriting and storyboarding define the tone, pace, and message, preventing any costly mistakes and delays down the line.
As you’ll soon learn from the following product demonstration examples, they come in all sorts of shapes and sizes: they may include animation, live-action footage, and even infographics to get their message across.
That being said, there are some tips and tricks that every piece should follow if you want your target audience to understand how a product works while maximizing appeal. So, let’s see what helpful lessons we can learn from some of them.
Best Product Demo Video Examples
When showcasing a software product demo video, animation can be a powerful tool to create an engaging and effective demonstration video. It helps break down complex features and highlight what makes your product unique in a fun and clear way.
That’s exactly what we did in this product demo video for Amazon here at Yum Yum Videos.
Animation was the ideal choice for this demo video because it allowed us to recreate real-life scenarios while emphasizing key features. It also made it possible to zoom in on specific interface elements, exaggerate movements, and highlight important details—something that’s much harder to achieve with live-action footage.
Nobody wants to sit through a long and complex product demonstration video—and they definitely don’t need a detailed manual just to make a good coffee!
Nespresso understands this well, which is why they created this incredibly simple demo video for one of their coffee machines.
The ease of use they highlight—just press a button, and you’re good to go!—is perfectly mirrored in the clean and straightforward nature of the product demo. Plus, the carefully chosen music enhances the elegant close-ups of the machine’s sleek design.
A brilliant example of simplicity and efficiency in a website product demo video!
While most product demonstration videos often stick to a promotional tone, you can also use an educational approach to offer your audience valuable information about your product or service while promoting it.
That’s exactly what we did with Catan, the world-famous board game, in this charming animated video.
If you’ve ever tried the game, you’ll probably know that it can be difficult to explain how it works to someone who’s never played it before. So, we created a beautiful, animated explainer video that transports the viewer to a fantasy land full of fun adventures, as if being experienced in the first person. That way, we got to cover all the relevant, technical information, but in a unique and memorable way.
Who said you can’t turn an explanation into a charming experience?
Some products just don’t look visually striking appealing – a challenge you can imagine that Philips encountered when thinking of ways to showcase their fryer; a product that essentially looks like a black box.
But do you know what most people will agree does look good on camera? Food!
So, the company came up with flashy ways to showcase their visually uninteresting product by focusing on all the meals you can prepare with it. The result is a mixture of hypnotic visuals full of slow-motion close-ups that get the viewer’s attention from the start and don’t let go until the end.
Just look at those unique and interesting opening shots, and how it all naturally transitions into the product itself and its benefits!
Nobody enjoys the frustration of catching grammar mistakes after hitting “send.” That’s exactly why Grammarly created a product demonstration video that showcases how its AI-powered writing assistant helps users write mistake-free and confidently.
The video effectively demonstrates the software product demo video in action, highlighting features like real-time grammar checks, clarity suggestions, and tone adjustments. By showing how easy it is to integrate Grammarly into everyday writing tasks, the video engages the audience while keeping the message clear and concise.
A great example of a best product demo video that educates and convinces users in just a few seconds!
Effective video demonstrations do more than show how a product can be used: they tell the story of why it was developed and what unique benefits it offers. By adding a voiceover, this demo from Zou Zou Coffee shares the story of the brand, founded by a Turk-Australian who wanted to share their country’s traditions with the more busy Australian lifestyle.
While showing how the products work, they share elements that convey the importance of coffee for the Turkish culture, helping buyers connect with the brand. But what makes this video unique is how they used the demonstration of the product’s features as an opportunity to build excitement around it and start a crowdfunding campaign to helps expand production.
Slack, the renowned communication platform, has produced one of the best product demo videos to showcase its features. This engaging video demonstration highlights how Slack streamlines team collaboration by integrating various tools and services into a single platform. The product demonstration video effectively illustrates real-time messaging, file sharing, and searchable archives, all designed to enhance workplace productivity.
By focusing on user experience and practical applications, Slack’s demo video provides a clear understanding of its value proposition, making it a standout example among product demo videos.
Nothing can make audiences excited about a new product launch like Apple’s tech demo videos, and this one is especially creative since it uses the iPad Air’s own set of functionalities to showcase its new features.
Notice how the piece relies solely on drawing apps and its Apple Pencil to explain what makes its tablet so innovative. This is a very inventive way of demonstrating the usefulness of your product: rather than just telling, show it!
We’ve already talked about how people buy with their eyes, but a lot of the time it’s also true that they buy with their hearts as well. And that’s especially true if you’re Nintendo. This well-known gaming brand knows they play with the advantage of having a special place in their consumers’ hearts, and they take advantage of it in their product demo videos.
Here, Nintendo makes sure to display how their game keeps elements from traditional media, like opening up the pack of cards to trade with friends. These things can be especially compelling to their die-hard Pokemon lovers.
Emotion is the most powerful resource in marketing storytelling, and infusing your content with it is key to establishing meaningful connections with your customers and increasing sales.
If you want audiences to identify with the problems and solutions they see in your video, then using empathetic characters they can see themselves in is the way to go.
Headspace does a terrific job at this by using lovely animation on their product demo to explain the benefits of using their meditation app. Its quirky style is also clear and concise, perfectly acing the difficult assignment of promoting something as abstract as meditation.
Don’t be afraid to explore ways to showcase your products that go beyond the traditional, and you might end up with a thoroughly unique piece that fits perfectly with your product and brand.
People tend to put a lot of stock in other people’s opinions, it’s a simple fact of life. So, what better way to have potential customers trust your products than by showcasing all the people you’ve helped along the way with them?
Right around the 18-second mark, Solo Stove’s website product demo video incorporates footage of their real customers using their bonfires, giving their message a more authentic feel. An approach that also strengthens the brand’s leading position in the industry, demonstrating the long and strong relationship they have with their loyal clients.
WhatsApp faces a unique challenge. As a company, they don’t need to attract new users, as most people use this platform to communicate every day. What they do need is to educate these users with the new features they have to offer.
WhatsApp knows that more and more small businesses are using it to make sales, and they’re progressively adding upgrades that help them. And to teach users how to use these new updates, they came up with a screencast app demo video. If you’re a SaaS business, using a screencast is a great method to demonstrate to users how to navigate your platform.
Here, WhatsApp goes over step-by-step instructions on how to purchase in their app, making it easy to understand and accessible even for an audience that’s not so comfortable with digital environments.
I know I’ve mentioned before how animation can be a great resource to illustrate and communicate highly technical or complex topics in a way anyone can understand. But have you thought about combining it with live-action footage? Showcasing real people using the software in everyday environments can help the audience connect with the software on a practical level.
Live-action humanizes the product while animations bring in the “wow” factor, keeping the video visually engaging.
Forgetting your phone at home during a long, busy day can be anyone’s nightmare—unless you have a Xiaomi smartwatch, that is. In this video, we get to see how this product’s advanced technology and all-time connection make it easy to navigate any daily struggles with ease, having nothing to miss from your regular cellphone.
The watch market is no easy place to penetrate, with luxury brands, die-hards staying loyal to their preferred companies, and lower-tier businesses competing harshly for a small section of the public.
However, Xiaomi decided to aim for another audience, people who don’t want luxury but look for convenience, and to cater to them, they’re showcasing a lifestyle in this ad. By watching it, you can easily feel the convenience the product has to offer, and that’s what makes this a great website product demo video example!
So far, we’ve covered tons of different ways to approach the making of a product demonstration, but it’s good to know that trends and styles are more guidelines than rules!
To promote their new phone app, Windows decided to avoid the usual tech demo video route of showcasing its product in context or hiring actors to use it, going instead with a motion graphics video that focuses on mind-bending visuals accompanied by striking music.
In the traditional sense, their piece seems more like a conceptual video than a conventional demonstration since it reflects the brand’s unique personality in a very creative way. But this out-of-the-box approach provides a great example of how you can sometimes take artistic license in order to make your video more interesting and unique.
Users may not experience this app exactly as it’s shown in the video, but the piece will definitely get their attention!
Sony’s product demonstration video for its noise-canceling headphones perfectly showcases their cutting-edge technology and premium sound quality. This demo video immerses viewers in a world of uninterrupted audio, highlighting key features like adaptive noise cancellation, high-resolution sound, and long battery life.
Through sleek visuals and effective storytelling, this best product demo video captures the essence of Sony’s innovation, demonstrating how the headphones create an immersive listening experience in any environment.
This product demonstration video by Pipedrive stands out by the combination of screencast animation with live-action footage that makes the video interesting and fun to watch.
While the script might be pretty straightforward and nothing out of the ordinary, the touch of humor in the live-action scenes makes this website product demo video incredibly engaging. What’s more, you’ll notice that there’s no background music, yet the voiceover artist does a perfect job of delivering the script with no need for additional audio elements.
All of this goes to show that, sometimes, you don’t need to have all the bells and whistles to make a fantastic asset that humanizes your brand —just focus on your script and let your personality shine!
What better way to see the benefits a product has to offer than to live it for yourself? In this product demo, OPPO took the words “put yourself in your customer’s shoes” literally, showcasing all the advanced features their AI-powered glasses have to offer.
From urgent notifications popping up in front of your eyes to internet-connected searches that listen to your questions and give you prompt valuable information, the viewers get to experience in real-time what life is like with a pair of advanced glasses and all the commodities they could experience.
With such a groundbreaking product like this one, it’s crucial to put in easy-to-understand terms all the benefits it has to offer. And here, OPPO achieves that by literally displaying them in front of their viewer’s eyes.
If you want to take your video marketing game to the next level, you can follow this demonstration video’s example and transform your demo into a cinematic experience.
The shots in this piece and the on-screen text detailing the robot’s features look like something straight out of a sci-fi movie. Tell me it doesn’t catch the eye from the very first second. It’s actually no surprise because Sphero is a robotics company that always produces cool videos like this for their products.
If this is out of your budget, you can still get similar results with animation and some creative editing to highlight and explain your product’s features! Consider partnering with an animation company as well- a good one can help you develop an adequate piece for your current goals.
Sometimes, it can be challenging for people to picture just how what you’re offering plays into their lives. That’s why it can be a good idea to use concrete examples and situations in your website product demo video.
Accelerant’s demo video starts by presenting a problem businesses face, then immediately after gives a concrete example of such problem. Moreover, they break down the process of acquiring insurance in the form of an example as well to illustrate the complexity of the value chain.
Then, the company is introduced as the solution to those challenges and the key features of its insurance broking service are exaplained.
Something you’ve probably caught from all of these examples is that product demos have to be simple. You don’t have an endless amount of time—and customer attention—to explain every single feature of your product in detail. So, to make the most of it, sharing a unique vibe or feeling is fundamental.
JBL knows its target audience and how its customers use its product: a convenient, travel-sized speaker you can take everywhere to party with. Because of that, it makes sure to keep a noticeable party mood as it showcases the new product’s attributes—and all the colors it comes in!
If there’s something we can all agree with, is that Korean beauty brands have become masters of social media. There’s a reason why your feed has been blowing up with Korean media, after all. True to this, Innisfree, a popular skincare brand, takes advantage of trending practices to develop viral product demos.
While showing you how to use their products—and how not to—they take advantage of social media trends to build clout around their posts and increase comments. I mean, didn’t we all feel our hearts stop when they started grating the sunscreen? Still, this builds reactions and increases user engagement, making their newly launched products an undoubted hit.
Product demos used to be a way to offer proof to consumers about the effectiveness of your product, but, nowadays, audiences are much less prone to trust brands easily. That’s why getting the aid of a respectable influencer to showcase how your product works—and the unique results it has to offer—can be a very profitable decision.
Once again, the skincare industry marks the path with this QURE at-home microneedling product demo. It’s not easy for users to decide to undertake such a procedure at home, so this campaign involving influencers helps bring the product closer to potential customers while showing them how easy it is to use.
Unless you’re an expert driver, chances are high that you hate parking as much as the next person. Because of that, automatic parking has been a dream of mankind for years. However, just like learning how to drive, understanding how to use the parking assistant is a whole deal.
Or at least, that’s what it looked like before the diver picked the button on this product demo. Suddenly, the car was moving on its own, and that expensive BMW was perfectly parallel parked. This simple but effective website product demo video shows us what this content genre is all about: making an intricate and well-planned product as easy as pressing a button.
That, and, urging buyers to purchase. As soon as I saw that perfectly parked car, though, I was all in—my wallet, not so much, sadly.
There are hardly any people who don’t know what Duolingo is—but there probably are many who forget all of the features this language-learning app has to offer. This video, though, showcases a new added feature you can explore on their app. which allows you to immerse yourself in situations that force you to use a language.
By taking advantage of the screencast animation style, they can seamlessly demonstrate what this new game-like feature looks like and how it allows you to put your language skills to the test. Instead of doing a fully new app demo video with each update, Duolingo came up with an original and visually stunning piece that promotes specifically their newly added update—and tempts non-premium users to give it a chance.
Here, at Yum Yum Videos, we truly love what we do, something that’s reflected in each and every video we make. Thanks to our detail-driven production process and our passion for the medium, we can create fantastic and effective pieces for our clients that reach their audiences and nail all of their marketing goals.
With a talented team of professional designers, producers, directors, and writers who all work hard to provide the best results combined with several layers of quality control, we can provide videos that taste different. It’s not magic; it’s hard work that ensures a quality signature. If this sounds like something you’re looking for, don’t hesitate to contact us! We’ll be happy to hear from you 😄.
If there’s anything these examples prove, it’s that there are countless ways to showcase a product or service. However, they all rely on certain essential elements to grab the viewer’s attention and drive them toward making a purchase:
Before we wrap things up, let’s cover a few frequently asked questions about the demonstration videos to make sure you’ve got everything you need to get your piece started on the right foot.
As with everything in life, often the hardest step in video production is the first one. Nevertheless, proper groundwork during the planning process can help ensure the effectiveness of the final piece, reduce roadblocks, and make the overall project run faster. So, what can you do at the start of the production to make it run smoothly?
Just like most marketing videos, product demos should be kept short. A maximum length of 2 minutes should give you plenty of time to introduce your product, list its main feature, and show the more relevant benefits.
If you feel you need more time, then consider doing a more educational type of video like a tutorial on how to use your product for a specific purpose.
This type of video can be a great addition to your website page, especially if you have separate sections for each of your products and services. Creative demos can also become shareable content, so don’t shy away from posting your masterpiece on social media for everyone to admire.
Moreover, if you have a newsletter for clients, you may consider including your piece in one of your mailings. Loyal customers are always happy to watch content from the brands they love!
Demo videos are one of the most challenging types of promotional video there is, and that’s because they’re so simple that it’s easy to oversee the crucial elements that cannot be missed. Failure to include them won’t only give you a piece that fails to effectively engage viewers and drive conversions—it may even not convey your product’s benefits properly, affecting sales.
Some key elements that cannot be missed in your product demo video are:
Throughout this guide, we offer some good advice on how to make sure you come up with an attractive and effective website product demo video. However, if you still need some extra tips, here are some key factors that make—or break—a demo:
A brand video focuses on conveying the company’s identity, values, and mission, aiming to build an emotional connection with the audience, whereas a product demonstration video is centered on demonstrating a specific product or service, highlighting its features, benefits, and real-world applications.
As you’ve seen in these examples, a website product demo video can vary significantly in style, complexity, and cost. Several factors influence pricing, such as the animation cost, production quality, and whether the video includes high-end motion graphics or a full live-action setup.
For an animated demo video, costs typically range from $8,000 to $25,000 per minute, depending on the level of detail and animation style used. Since animation is charged per minute, the total length of the product demonstration video plays a crucial role in the final pricing.
On the other hand, a live-action product demo video, which includes professional actors, real sets, and a full production crew, can cost anywhere from $25,000 to $100,000 or more. Factors such as location, equipment, and post-production work can significantly impact the total investment.
If you’re considering creating one, be sure to check out our guide on animation cost to better understand pricing for animated videos and explore explainer video cost to see how different video formats compare.
In the past, high-quality video commercials were a luxury only the biggest brands could afford. Fortunately, today, creating a product demonstration video that reaches thousands of users is more accessible than ever—with the right strategy and a reasonable budget. (Check out our article on animation cost to learn more!)
Did any of our product demo video examples spark inspiration? Feel free to explore our portfolio for even more engaging videos!
Now it’s your turn to put these insights into action and create your own website product demo video. With the right effort and expertise, you can produce a video that truly connects with your audience—one they’ll remember long after they’ve watched it.
Best of luck!
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