{"id":146047,"date":"2024-01-02T17:29:04","date_gmt":"2024-01-02T20:29:04","guid":{"rendered":"https:\/\/www.yumyumvideos.com\/?p=146047"},"modified":"2024-11-11T16:18:13","modified_gmt":"2024-11-11T19:18:13","slug":"b2b-saas-marketing-strategies","status":"publish","type":"post","link":"https:\/\/www.yumyumvideos.com\/blog\/b2b-saas-marketing-strategies\/","title":{"rendered":"B2B SaaS Marketing: 15 Key Strategies for Your Company"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Today\u2019s <\/span><a href=\"https:\/\/www.yumyumvideos.com\/blog\/best-saas-explainer-videos\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">B2B SaaS market<\/span><\/a><span style=\"font-weight: 400;\"> has become quite overcrowded. As such, businesses need to invest their time and resources into standing out and capturing the attention of their target audience through <\/span><b>B2B SaaS marketing.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">However, adding these efforts on top of everything else on your plate can be, to say the least, overwhelming. But don\u2019t worry! I\u2019m here to lend you a hand \ud83d\ude09. In this piece, I\u2019ve put together 15 amazing <\/span><i><span style=\"font-weight: 400;\">B2B SaaS marketing strategies <\/span><\/i><span style=\"font-weight: 400;\">that are bound to boost your conversions and attract new leads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s dive in!<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.yumyumvideos.com\/blog\/b2b-saas-marketing-strategies\/#15_Winning_B2B_SaaS_Marketing_Strategies\" title=\"15 Winning B2B SaaS Marketing Strategies\">15 Winning B2B SaaS Marketing Strategies<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.yumyumvideos.com\/blog\/b2b-saas-marketing-strategies\/#1_Work_Out_Your_Brand_Positioning_and_USP\" title=\"1. Work Out Your Brand Positioning and USP\">1. Work Out Your Brand Positioning and USP<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.yumyumvideos.com\/blog\/b2b-saas-marketing-strategies\/#2_Establish_a_Strong_Digital_Presence\" title=\"2. Establish a Strong Digital Presence\">2. Establish a Strong Digital Presence<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.yumyumvideos.com\/blog\/b2b-saas-marketing-strategies\/#3_Dont_Forget_about_Social_Media\" title=\"3. Don&#8217;t Forget about Social Media\">3. Don&#8217;t Forget about Social Media<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.yumyumvideos.com\/blog\/b2b-saas-marketing-strategies\/#4_Engage_with_Your_Audience\" title=\"4. Engage with Your Audience\">4. Engage with Your Audience<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.yumyumvideos.com\/blog\/b2b-saas-marketing-strategies\/#5_Offer_Free_Trials_and_Demos\" title=\"5. Offer Free Trials and Demos\">5. Offer Free Trials and Demos<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.yumyumvideos.com\/blog\/b2b-saas-marketing-strategies\/#6_Make_SEO_a_Top_Priority\" title=\"6. Make SEO a Top Priority\">6. Make SEO a Top Priority<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.yumyumvideos.com\/blog\/b2b-saas-marketing-strategies\/#7_Improve_Your_Content_Marketing\" title=\"7. Improve Your Content Marketing\">7. Improve Your Content Marketing<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.yumyumvideos.com\/blog\/b2b-saas-marketing-strategies\/#8_Nurture_Customer_Relationships\" title=\"8. Nurture Customer Relationships\">8. Nurture Customer Relationships<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.yumyumvideos.com\/blog\/b2b-saas-marketing-strategies\/#9_Create_Tutorials_for_Your_Products\" title=\"9. Create Tutorials for Your Products\">9. Create Tutorials for Your Products<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.yumyumvideos.com\/blog\/b2b-saas-marketing-strategies\/#10_Invest_in_Paid_Advertising\" title=\"10. Invest in Paid Advertising\">10. Invest in Paid Advertising<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.yumyumvideos.com\/blog\/b2b-saas-marketing-strategies\/#11_Try_Out_Account-Based_Marketing\" title=\"11. Try Out Account-Based Marketing\">11. Try Out Account-Based Marketing<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.yumyumvideos.com\/blog\/b2b-saas-marketing-strategies\/#12_Launch_a_Newsletter\" title=\"12. Launch a Newsletter\">12. Launch a Newsletter<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.yumyumvideos.com\/blog\/b2b-saas-marketing-strategies\/#13_Set_Up_Referral_Programs\" title=\"13. Set Up Referral Programs\">13. Set Up Referral Programs<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.yumyumvideos.com\/blog\/b2b-saas-marketing-strategies\/#14_Offer_Special_Deals\" title=\"14. Offer Special Deals\">14. Offer Special Deals<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.yumyumvideos.com\/blog\/b2b-saas-marketing-strategies\/#15_Never_Forget_to_Research_Your_Targets_Thoroughly\" title=\"15. Never Forget to Research Your Targets Thoroughly\">15. Never Forget to Research Your Targets Thoroughly<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.yumyumvideos.com\/blog\/b2b-saas-marketing-strategies\/#Wrapping_Up\" title=\"Wrapping Up\">Wrapping Up<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"15_Winning_B2B_SaaS_Marketing_Strategies\"><\/span><b>15 Winning B2B SaaS Marketing Strategies<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Fasten your seatbelts, everyone! These are my top picks for crafting a successful B2B SaaS marketing campaign:<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Work_Out_Your_Brand_Positioning_and_USP\"><\/span><b>1. Work Out Your Brand Positioning and USP<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As I mentioned before, differentiating your business from the competition is <\/span><i><span style=\"font-weight: 400;\">key<\/span><\/i><span style=\"font-weight: 400;\"> nowadays. That\u2019s why, first and foremost, you should work on your overall brand identity and the elements that make it up, such as your particular color palette, imagery, logo, etc. But what you also need to define is your \u201c<\/span><b>Unique Selling Proposition<\/b><span style=\"font-weight: 400;\">,\u201d or \u201cUSP\u201d for short. This is the statement you choose to embody that sets your products and your brand apart from others.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To determine your USP, you need to put yourself in your potential clients\u2019 shoes \u2014they\u2019re trying to find a B2B SaaS company that speaks to their needs, saves them time and money, and, most importantly, helps them achieve their goals. To ensure they pick <\/span><i><span style=\"font-weight: 400;\">you<\/span><\/i><span style=\"font-weight: 400;\"> over other options out there, you need to convey you can do exactly <\/span><i><span style=\"font-weight: 400;\">that<\/span><\/i><span style=\"font-weight: 400;\"> while emphasizing your USP \u2014that distinctive, exclusive benefit they\u2019ll get <\/span><b>only<\/b><span style=\"font-weight: 400;\"> from your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A strong <\/span><a href=\"https:\/\/www.yumyumvideos.com\/blog\/best-brand-videos\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">branding strategy<\/span><\/a><span style=\"font-weight: 400;\">, together with a clear USP, sets the stage up for future success, building a robust, trustworthy, and recognizable identity that makes a good impression and stays on your clients\u2019 minds for a long time.<\/span><\/p>\n<p><a href=\"https:\/\/www.yumyumvideos.com\/case-study-tentacle-download\/?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=cs-tentacle\"><img class=\"alignnone wp-image-140263 size-full\" src=\"https:\/\/www.yumyumvideos.com\/wp-content\/uploads\/2023\/05\/case-study-tentacle-1.png\" alt=\"\" width=\"900\" height=\"364\" title=\"\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Establish_a_Strong_Digital_Presence\"><\/span><b>2. Establish a Strong Digital Presence<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Many prospects will first become acquainted with your business through your website, and you know what they say: <\/span><i><span style=\"font-weight: 400;\">first impressions matter!<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">As such, having a curated and professionally designed website is an essential B2B SaaS marketing strategy. Some key aspects to keep in mind while getting started include making your site easy to navigate and user-friendly, and setting it up in a way that answers the following\u00a0 questions for your clients: \u201c<\/span><i><span style=\"font-weight: 400;\">Why is this business my best choice?<\/span><\/i><span style=\"font-weight: 400;\">\u201d and \u201c<\/span><i><span style=\"font-weight: 400;\">How can they help me accomplish my goals?<\/span><\/i><span style=\"font-weight: 400;\">\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, to really drive the point home, you can enhance your website by adding <\/span><a href=\"https:\/\/www.yumyumvideos.com\/blog\/best-testimonial-video-examples\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">video testimonial pieces<\/span><\/a><span style=\"font-weight: 400;\"> from past clients, vouching for your work and narrating their positive experience partnering with your brand as we do:<\/span><\/p>\n<p><img class=\"alignnone size-full wp-image-146054\" src=\"https:\/\/www.yumyumvideos.com\/wp-content\/uploads\/2024\/01\/Blog_B2BSaaS_Testimonials.jpg\" alt=\"\" width=\"900\" height=\"420\" title=\"\" srcset=\"https:\/\/www.yumyumvideos.com\/wp-content\/uploads\/2024\/01\/Blog_B2BSaaS_Testimonials.jpg 900w, https:\/\/www.yumyumvideos.com\/wp-content\/uploads\/2024\/01\/Blog_B2BSaaS_Testimonials-300x140.jpg 300w, https:\/\/www.yumyumvideos.com\/wp-content\/uploads\/2024\/01\/Blog_B2BSaaS_Testimonials-768x358.jpg 768w, https:\/\/www.yumyumvideos.com\/wp-content\/uploads\/2024\/01\/Blog_B2BSaaS_Testimonials-400x187.jpg 400w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Testimonials let potential clients <\/span><i><span style=\"font-weight: 400;\">hear <\/span><\/i><span style=\"font-weight: 400;\">the benefits of working with you from real people who were once in the exact situation they\u2019re in now. They\u2019re an excellent tool to make your business feel trustworthy to newcomers!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Dont_Forget_about_Social_Media\"><\/span><b>3. Don&#8217;t Forget about Social Media<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Although it may seem more appropriate for B2C businesses, social media is a powerful tool for B2B SaaS marketing as well.<\/span><\/p>\n<p><img class=\"alignnone wp-image-146055 size-full\" src=\"https:\/\/www.yumyumvideos.com\/wp-content\/uploads\/2024\/01\/Blog_B2BSaaS_SocialMedia.jpg\" alt=\"B2B SaaS marketing\" width=\"900\" height=\"531\" title=\"\" srcset=\"https:\/\/www.yumyumvideos.com\/wp-content\/uploads\/2024\/01\/Blog_B2BSaaS_SocialMedia.jpg 900w, https:\/\/www.yumyumvideos.com\/wp-content\/uploads\/2024\/01\/Blog_B2BSaaS_SocialMedia-300x177.jpg 300w, https:\/\/www.yumyumvideos.com\/wp-content\/uploads\/2024\/01\/Blog_B2BSaaS_SocialMedia-768x453.jpg 768w, https:\/\/www.yumyumvideos.com\/wp-content\/uploads\/2024\/01\/Blog_B2BSaaS_SocialMedia-400x236.jpg 400w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Many key decision-makers within your target audience will be asking questions and engaging with colleagues on <\/span><a href=\"https:\/\/www.yumyumvideos.com\/blog\/top-7-social-media-marketing-tools-to-use-in-2021\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">social media<\/span><\/a><span style=\"font-weight: 400;\">. So, these platforms represent the perfect opportunity to answer those questions and get in contact with your audience, creating content that establishes your thought leadership and expertise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s more, you can use your social profiles to share valuable and engaging pieces with them, such as <\/span><span style=\"font-weight: 400;\">social media videos<\/span><span style=\"font-weight: 400;\">, blog posts, or infographics.<\/span><\/p>\n<p><a class=\"videoplay\" href=\"https:\/\/www.youtube.com\/watch?v=7ZQ67oFgUa4\" data-lity=\"\" target=\"_blank\" rel=\"noopener\"><span class=\"btnplay\">.<\/span><img src=\"https:\/\/www.yumyumvideos.com\/wp-content\/uploads\/2023\/10\/ingramspark-916-version-explaine-768x432.jpg\" alt=\"\" width=\"778\" height=\"435\" title=\"\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Engage_with_Your_Audience\"><\/span><b>4. Engage with Your Audience<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In addition to keeping in touch through social channels, you can step up your B2B SaaS marketing strategies and organize webinars or live events to let your audience get to know you and your brand on a more personal level.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These events allow you to talk face-to-face (<\/span><i><span style=\"font-weight: 400;\">or screen-to-screen<\/span><\/i><span style=\"font-weight: 400;\">) with those coveted prospects and build meaningful relationships with them while also showcasing your products or services in-depth and sparking conversations about them and their benefits.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To make your web or live events more attractive, you can host giveaways or offer discounts on your products for those who attend. I mean, who doesn\u2019t <\/span><i><span style=\"font-weight: 400;\">love<\/span><\/i><span style=\"font-weight: 400;\"> a nice 15% coupon or a free trial?!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Offer_Free_Trials_and_Demos\"><\/span><b>5. Offer Free Trials and Demos<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While we\u2019re on the topic of tempting offers, another go-to B2B SaaS marketing strategy that can elevate your company is to provide your prospects with free trials and demos of your products and services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Doing this allows your potential clients to experience and try out your offerings before committing any resources. Moreover, it helps them see its benefits with their own eyes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s very common to request credit card information to acquire a demo, but if your main goal is to acquire more leads, I strongly suggest you steer clear of this practice. Most people are hesitant to provide this type of sensitive data, so only asking for their name and email can encourage them to take action.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Make_SEO_a_Top_Priority\"><\/span><b>6. Make SEO a Top Priority<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">SEO is the cornerstone of successful marketing efforts. Wonder why? Well, it\u2019s mainly because it helps you organically attract qualified leads who are already searching for the solutions you offer. Moreover, it boosts traffic and <\/span><a href=\"https:\/\/www.yumyumvideos.com\/blog\/7-effective-ways-to-nurture-brand-authority-in-your-niche\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">builds your authority<\/span><\/a><span style=\"font-weight: 400;\">, increasing your chances of being ranked at the top of the SERPs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When optimizing your content for search engines, it\u2019s vital to take some time to research the keywords you want to rank for. I know this can be tricky because, as a SaaS business, you probably belong to an incredibly specific niche, so the keywords related to your solutions aren\u2019t always what potential clients are looking for.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To solve this problem, you just need to try and create content that tackles your audience\u2019s pain points. After all, they\u2019re more likely to discover your business while searching for <\/span><i><span style=\"font-weight: 400;\">their problem<\/span><\/i><span style=\"font-weight: 400;\"> instead of <\/span><i><span style=\"font-weight: 400;\">your solution<\/span><\/i><span style=\"font-weight: 400;\">, so put yourself in their shoes once again and brainstorm what keywords they\u2019d use.<\/span><\/p>\n<p><a href=\"https:\/\/www.yumyumvideos.com\/52-video-production-companies-download\/?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=ebook10\"><img class=\"alignnone wp-image-140297 size-full\" src=\"https:\/\/www.yumyumvideos.com\/wp-content\/uploads\/2023\/05\/e-book-10-1.png\" alt=\"\" width=\"900\" height=\"364\" title=\"\" srcset=\"https:\/\/www.yumyumvideos.com\/wp-content\/uploads\/2023\/05\/e-book-10-1.png 900w, https:\/\/www.yumyumvideos.com\/wp-content\/uploads\/2023\/05\/e-book-10-1-300x121.png 300w, https:\/\/www.yumyumvideos.com\/wp-content\/uploads\/2023\/05\/e-book-10-1-768x311.png 768w, https:\/\/www.yumyumvideos.com\/wp-content\/uploads\/2023\/05\/e-book-10-1-400x162.png 400w, https:\/\/www.yumyumvideos.com\/wp-content\/uploads\/2023\/05\/e-book-10-1-800x324.png 800w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Improve_Your_Content_Marketing\"><\/span><b>7. Improve Your Content Marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As with any industry, <\/span><span style=\"font-weight: 400;\">good content<\/span><span style=\"font-weight: 400;\"> is at the heart of successful B2B SaaS marketing because it\u2019s the key to educating your prospects, establishing thought leadership, and showcasing your expertise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whitepapers, eBooks, blog posts, and <\/span><a href=\"https:\/\/www.yumyumvideos.com\/blog\/importance-of-video-content-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">video content<\/span><\/a><span style=\"font-weight: 400;\"> are all examples of pieces that can help you achieve just that, giving your audience the information they desire (<\/span><i><span style=\"font-weight: 400;\">and, as a B2B business, you know they usually want <\/span><\/i><b><i>a lot<\/i><\/b><i><span style=\"font-weight: 400;\"> of information!<\/span><\/i><span style=\"font-weight: 400;\">) while also subtly promoting your brand. The trick here is not to pitch a product or service directly \u2014the content should be entertaining and educational, and only hint at how you can be of help.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take, for example, this <a href=\"https:\/\/www.yumyumvideos.com\/\" target=\"_blank\" rel=\"noopener\">explainer video production<\/a> by Kevel. In just over a minute, it directly addresses their clients\u2019 pain points, explains their solutions, and includes a CTA to try out a demo of their product:<\/span><\/p>\n<p><a class=\"videoplay\" href=\"https:\/\/www.youtube.com\/watch?v=yPVFVEq5MYs\" data-lity=\"\" target=\"_blank\" rel=\"noopener\"><span class=\"btnplay\">.<\/span><img src=\"https:\/\/www.yumyumvideos.com\/wp-content\/uploads\/2023\/02\/ss-adzerk.jpg\" alt=\"\" width=\"778\" height=\"435\" title=\"\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Nurture_Customer_Relationships\"><\/span><b>8. Nurture Customer Relationships<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">I know that one of the main goals of B2B SaaS marketing is to retain customers for a long, long time. And while <\/span><a href=\"https:\/\/www.yumyumvideos.com\/blog\/15-foolproof-strategies-to-attract-more-customers-to-your-business\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">attracting new clients<\/span><\/a><span style=\"font-weight: 400;\"> is always good, maintaining and fostering your current relationships is a must!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nowadays, B2B relationships need to be dedicated and feel more personal, instead of detached and strictly <\/span><i><span style=\"font-weight: 400;\">business-y<\/span><\/i><span style=\"font-weight: 400;\">. Otherwise, you\u2019d be just like any other business out there. So, to establish meaningful relationships, you can create loyalty programs and develop client-specific strategies that make your customers feel they\u2019re taken care of every step of the way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, I know this may feel impossible when you have a number of different client relationships to juggle. But you can try out CRM software to make this task easier without losing your characteristic human touch, keeping track of all customer interactions and needs.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Create_Tutorials_for_Your_Products\"><\/span><b>9. Create Tutorials for Your Products<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">I\u2019m sure that, at one point in your business journey, you\u2019ve felt that you can\u2019t really put your product or service into words that do it justice. This is really common for SaaS businesses, as their solutions aren\u2019t tangible and are often so complex they can be difficult to convey in layman&#8217;s terms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One way to solve this problem is to leverage the power of visual content to simplify what your business is all about. Just as any <a href=\"https:\/\/www.yumyumvideos.com\/blog\/best-video-marketing-agencies-you-must-check-out\/\">video marketing agency<\/a> will be quick to tell you, what may be difficult to put into words can easily be demonstrated through <\/span><a href=\"https:\/\/www.yumyumvideos.com\/blog\/what-are-how-to-videos\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">how-to videos<\/span><\/a><span style=\"font-weight: 400;\"> or tutorials, for example.<\/span><\/p>\n<p><a class=\"videoplay\" href=\"https:\/\/www.youtube.com\/watch?v=AgeRs52hF4w\" data-lity=\"\" target=\"_blank\" rel=\"noopener\"><span class=\"btnplay\">.<\/span><img src=\"https:\/\/www.yumyumvideos.com\/wp-content\/uploads\/2024\/01\/ss-agrio.jpg\" alt=\"\" width=\"778\" height=\"435\" title=\"\"><\/a><br \/>\n<span style=\"font-weight: 400;\">You can upload these pieces to your <\/span><a href=\"https:\/\/www.yumyumvideos.com\/blog\/youtube-channel-for-business\/\"><span style=\"font-weight: 400;\">business YouTube channel<\/span><\/a><span style=\"font-weight: 400;\"> and social media profiles, include them as part of the bundle of products clients get when they make a purchase, or make them pop up when a customer launches your software for the first time.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Invest_in_Paid_Advertising\"><\/span><b>10. Invest in Paid Advertising<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While I always prefer tactics that grow businesses organically, paid advertising is a B2B SaaS marketing strategy that can yield great results quickly due to the control you have over it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s because a paid ad campaign lets you choose the specific demographics you want to target as well as <\/span><i><span style=\"font-weight: 400;\">when<\/span><\/i><span style=\"font-weight: 400;\"> you want to target them, like around the holidays or a meaningful date for your niche. Make sure to do thorough research on the keywords you\u2019ll be using, as they can make or break your campaign \u2014you need to choose keywords that people <\/span><i><span style=\"font-weight: 400;\">will<\/span><\/i><span style=\"font-weight: 400;\"> be searching for to discover your brand!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lastly, I strongly advise you to set a budget before you start. Paid ads can get really expensive really fast, so keep track of your spending and make sure you\u2019re not investing more than you\u2019ll be earning.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"11_Try_Out_Account-Based_Marketing\"><\/span><b>11. Try Out Account-Based Marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Account-based marketing (ABM) is a very popular B2B SaaS marketing strategy because instead of throwing your net into a sea of leads, you\u2019re targeting specific accounts you want to partner with.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To be successful at ABM, you\u2019ll first need to develop your ideal customer profile. Afterwards, research what businesses adapt to this profile, and make a list of them and the key decision-makers behind them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then, it\u2019s time to get in touch through LinkedIn and cold calls with them. I also suggest you engage with them through comments or sharing valuable content with them on social media beforehand, so you\u2019re not pitching your products directly on your first-ever interaction.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"12_Launch_a_Newsletter\"><\/span><b>12. Launch a Newsletter<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Newsletters are wonderful to keep your clients up-to-date with your business, new product launches, live events, and any other piece of information you want to share with them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In my opinion, the best way to go about newsletters is to promote them as a source of valuable resources and updates without expecting anything in return. Your customers are probably bombarded with emails every day, so try to advertise your newsletter for its value to the subscribers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can encourage people to subscribe during the <\/span><a href=\"https:\/\/www.yumyumvideos.com\/blog\/how-to-do-user-onboarding-with-video-content-all-you-need-to-know\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">user onboarding process<\/span><\/a><span style=\"font-weight: 400;\"> or simply set up a CTA on your website\u2019s landing page.<\/span><\/p>\n<p><img class=\"alignnone size-full wp-image-146053\" src=\"https:\/\/www.yumyumvideos.com\/wp-content\/uploads\/2024\/01\/Blog_B2BSaaS_Newsletter.jpg\" alt=\"B2B SaaS marketing\" width=\"900\" height=\"414\" title=\"\" srcset=\"https:\/\/www.yumyumvideos.com\/wp-content\/uploads\/2024\/01\/Blog_B2BSaaS_Newsletter.jpg 900w, https:\/\/www.yumyumvideos.com\/wp-content\/uploads\/2024\/01\/Blog_B2BSaaS_Newsletter-300x138.jpg 300w, https:\/\/www.yumyumvideos.com\/wp-content\/uploads\/2024\/01\/Blog_B2BSaaS_Newsletter-768x353.jpg 768w, https:\/\/www.yumyumvideos.com\/wp-content\/uploads\/2024\/01\/Blog_B2BSaaS_Newsletter-400x184.jpg 400w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"13_Set_Up_Referral_Programs\"><\/span><b>13. Set Up Referral Programs<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Referral marketing can be a great aid for your B2B SaaS marketing efforts. After all, in the B2B world, word-of-mouth recommendations are a very powerful tool.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Investing in referral marketing is also a way to thank your loyal customers for their vote of confidence. If you\u2019ve been doing a good job, then chances are they\u2019re already recommending your brand to their colleagues, so why not give something in return as an incentive for them to keep doing it?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can offer discounts, free subscriptions, premium features, extended usage, or anything else that your existing clients will find attractive and won\u2019t break the bank for you in the process.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"14_Offer_Special_Deals\"><\/span><b>14. Offer Special Deals<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Who hasn\u2019t felt FOMO when Black Friday or Christmas comes around, and every business is promoting some amazing deals? I know I have!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Leveraging time-limited discounts or special features can speed up the decision-making process and encourage customers to make a purchase. So, set up a beginning and end date for your promotions, and make sure to advertise them on your website and all social media channels. This is also a great opportunity to try out paid advertising and ensure you\u2019re reaching the perfect target audience!<\/span><\/p>\n<p><a href=\"https:\/\/www.yumyumvideos.com\/case-study-kevel-download\/?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=cs-kevel\"><img class=\"alignnone wp-image-140272 size-full\" src=\"https:\/\/www.yumyumvideos.com\/wp-content\/uploads\/2023\/05\/case-study-kevel-2.png\" alt=\"\" width=\"900\" height=\"364\" title=\"\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"15_Never_Forget_to_Research_Your_Targets_Thoroughly\"><\/span><b>15. Never Forget to Research Your Targets Thoroughly<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Any winning B2B SaaS marketing campaign has to be tailored to the target\u2019s pain points to be effective. After all, you can only offer top-notch solutions through the right marketing methods when you know exactly what problem your clients are trying to solve.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By constantly keeping up with your audience\u2019s pain points, you can launch new products and features that address their specific needs. Additionally, you can craft messages that speak directly to them, acknowledging their problems and letting them know they\u2019re being heard.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span><b>Wrapping Up<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Not to toot my own horn, but as far as curating and launching a winning B2B SaaS marketing campaign, you won\u2019t get better strategies than these!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, to get those craved positive results, you\u2019ll not only need to invest time and money, but you\u2019ll also need to <\/span><b>be patient<\/b><span style=\"font-weight: 400;\"> and wait until your efforts bear fruit. I know it\u2019s not easy, but if you follow my advice, I\u2019m sure you\u2019ll reach your goals sooner rather than later.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, it\u2019s time to roll up your sleeves and get to work! I\u2019m sure you\u2019ll do an amazing job \ud83d\ude09.<\/span><\/p>\n<p><a href=\"https:\/\/www.yumyumvideos.com\/contact-us\/?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=Get+a+Quote\"><img class=\"alignnone wp-image-140326 size-full\" src=\"https:\/\/www.yumyumvideos.com\/wp-content\/uploads\/2023\/05\/get-a-quote.png\" alt=\"\" width=\"900\" height=\"364\" title=\"\" srcset=\"https:\/\/www.yumyumvideos.com\/wp-content\/uploads\/2023\/05\/get-a-quote.png 900w, https:\/\/www.yumyumvideos.com\/wp-content\/uploads\/2023\/05\/get-a-quote-300x121.png 300w, https:\/\/www.yumyumvideos.com\/wp-content\/uploads\/2023\/05\/get-a-quote-768x311.png 768w, https:\/\/www.yumyumvideos.com\/wp-content\/uploads\/2023\/05\/get-a-quote-400x162.png 400w, https:\/\/www.yumyumvideos.com\/wp-content\/uploads\/2023\/05\/get-a-quote-800x324.png 800w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today\u2019s B2B SaaS market has become quite overcrowded. As such, businesses need to invest their time and resources into standing out and capturing the attention of their target audience through B2B SaaS marketing. However, adding these efforts on top of everything else on your plate can be, to say the least, overwhelming. But don\u2019t worry! [&hellip;]<\/p>\n","protected":false},"author":74,"featured_media":141564,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,94],"tags":[],"class_list":["post-146047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-strategy"],"_links":{"self":[{"href":"https:\/\/www.yumyumvideos.com\/wp-json\/wp\/v2\/posts\/146047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yumyumvideos.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yumyumvideos.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yumyumvideos.com\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yumyumvideos.com\/wp-json\/wp\/v2\/comments?post=146047"}],"version-history":[{"count":5,"href":"https:\/\/www.yumyumvideos.com\/wp-json\/wp\/v2\/posts\/146047\/revisions"}],"predecessor-version":[{"id":149906,"href":"https:\/\/www.yumyumvideos.com\/wp-json\/wp\/v2\/posts\/146047\/revisions\/149906"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.yumyumvideos.com\/wp-json\/wp\/v2\/media\/141564"}],"wp:attachment":[{"href":"https:\/\/www.yumyumvideos.com\/wp-json\/wp\/v2\/media?parent=146047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yumyumvideos.com\/wp-json\/wp\/v2\/categories?post=146047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yumyumvideos.com\/wp-json\/wp\/v2\/tags?post=146047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}