{"id":147422,"date":"2024-06-11T12:29:30","date_gmt":"2024-06-11T15:29:30","guid":{"rendered":"https:\/\/www.yumyumvideos.com\/?p=147422"},"modified":"2025-02-05T14:15:18","modified_gmt":"2025-02-05T17:15:18","slug":"video-recruiting-and-onboarding-examples","status":"publish","type":"post","link":"https:\/\/www.yumyumvideos.com\/blog\/video-recruiting-and-onboarding-examples\/","title":{"rendered":"15 Best Video Recruiting and Onboarding Examples of 2024!"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you didn\u2019t already know, <\/span><b>video recruiting<\/b><span style=\"font-weight: 400;\"> is an extremely effective resource to bridge the gap between a business and its current and potential employees. Not only can it help communicate culture, values, and expectations on a more personal and engaging way, but also save time and reduce costs for both the company and the recruits. And that\u2019s only the tip of the iceberg!<\/span><br \/>\n<span style=\"font-weight: 400;\">However, if you\u2019re still not fully convinced of the benefits of these videos or simply don\u2019t know where to start, watching other people\u2019s work for inspiration can be a good strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019d like to give you a hand with that, so, in this piece, you will find everything you need to know about <\/span><i><span style=\"font-weight: 400;\">recruitment videos<\/span><\/i><span style=\"font-weight: 400;\"> and their many benefits together with a list of the best examples you can learn from to create your own.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">I know how challenging it can be to recruit qualified candidates for your company, so I\u2019d like to share an interesting option with you. Simply watch this video we made for Built-In, a recruitment solution for tech companies!<\/span><\/i><\/p>\n<div class=\"video-container\"><iframe title=\"Built In | Explainer Video by Yum Yum Videos\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/UCUur3gNZ6g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"font-weight: 400;\">Now, without further ado, let\u2019s get started!<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.yumyumvideos.com\/blog\/video-recruiting-and-onboarding-examples\/#What_Is_Video_Recruiting\" title=\"What Is Video Recruiting?\u00a0\">What Is Video Recruiting?\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.yumyumvideos.com\/blog\/video-recruiting-and-onboarding-examples\/#Why_Do_You_Need_to_Give_Video_Recruiting_a_Chance\" title=\"Why Do You Need to Give Video Recruiting a Chance?\">Why Do You Need to Give Video Recruiting a Chance?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.yumyumvideos.com\/blog\/video-recruiting-and-onboarding-examples\/#Best_Video_Recruiting_Examples\" title=\"Best Video Recruiting Examples\">Best Video Recruiting Examples<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.yumyumvideos.com\/blog\/video-recruiting-and-onboarding-examples\/#Do_You_Need_a_Video_Agency_for_Your_Video_Recruiting\" title=\"Do You Need a Video Agency for Your Video Recruiting?\">Do You Need a Video Agency for Your Video Recruiting?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.yumyumvideos.com\/blog\/video-recruiting-and-onboarding-examples\/#Wrapping_Up\" title=\"Wrapping Up\">Wrapping Up<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Video_Recruiting\"><\/span><b>What Is Video Recruiting?\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Video recruitment is a strategy that brands can use to improve their transparency and increase awareness of their organization. To do so, they use video content built around the core business itself.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The ultimate goal of recruitment videos is to promote a brand as a whole and invest potential candidates in the brand\u2019s vision. However, there are several other aims you can pursue with them as well, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Presenting yourself as an expert in your niche.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Attracting qualified job candidates.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Training and providing safety guidelines to your staff.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Introducing your organization to investors and other business leaders.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.yumyumvideos.com\/case-study-medvector-download\/?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=casestudy-medvector\"><img src=\"https:\/\/www.yumyumvideos.com\/wp-content\/uploads\/2024\/04\/banner-blog-medvector.png\" alt=\"case study medvector download\" width=\"\" height=\"\" title=\"\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Do_You_Need_to_Give_Video_Recruiting_a_Chance\"><\/span><b>Why Do You Need to Give Video Recruiting a Chance?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Other than to help you achieve all the goals I&#8217;ve mentioned above, here are other excellent reasons why you might need to include recruitment videos in your marketing strategy:<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>1. Video Recruiting Provides an Easier Way to Share Information<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Some people might enjoy reading written content such as a blog post on your website, but you will find that <\/span><b>most customers react better to visual information delivered through videos.<\/b><span style=\"font-weight: 400;\"> In fact, people are more likely to play your video than read through a wall of text to get the same information because it&#8217;s quicker and demands less effort on their part. It\u2019s also a boon for those hiring internationally. If you\u2019re seeking <a href=\"https:\/\/remote.com\/us-state-explorer\/florida\" target=\"_blank\" rel=\"noopener\">remote employees in the U.S<\/a> but your HQ is UK-based, for example, video will give you a much greater opportunity to connect with your candidates on a personal level.<\/span><\/p>\n<h3><b>2. Seamless Distribution Across Many Platforms<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You might&#8217;ve noticed that viral videos spread like wildfire, and that&#8217;s because <\/span><b>this type of content is very easy to share across different channels such as social media<\/b><span style=\"font-weight: 400;\">. You can distribute your video recruiting content online or through your company&#8217;s<\/span><a href=\"https:\/\/www.yumyumvideos.com\/blog\/6-key-benefits-of-using-vmail\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">vmail<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>3. Improve Social Media and Search Engine Visibility with Recruitment Videos<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">By distributing your videos<\/span><a href=\"https:\/\/www.yumyumvideos.com\/blog\/the-complete-guide-to-social-media-video\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">through social media<\/span><\/a><span style=\"font-weight: 400;\"> and posting them on your website, you can<\/span><b> easily improve online visibility<\/b><span style=\"font-weight: 400;\">. People can interact with your<\/span><a href=\"https:\/\/www.yumyumvideos.com\/social-media-video-production\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">social media video production<\/span><\/a><span style=\"font-weight: 400;\"> and increase your engagement rates and reach, and search engines can index your content and boost your agency&#8217;s website traffic.\u00a0<\/span><\/p>\n<h3><b>4. Build a Closer Connection with Both Candidates and Employees<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">With video recruiting, you can <\/span><b>deeply enrich your company&#8217;s branding<\/b><span style=\"font-weight: 400;\">. This type of content adds another dimension to your marketing efforts because it allows you to show both candidates and staff who are the people behind the firm&#8217;s name and what they&#8217;re like in terms of personality and values.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Best_Video_Recruiting_Examples\"><\/span><b>Best Video Recruiting Examples<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you&#8217;re in the early stages of planning your <\/span><a href=\"https:\/\/www.yumyumvideos.com\/blog\/video-marketing-strategy-ultimate-guide\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">video marketing strategy<\/span><\/a><span style=\"font-weight: 400;\">, you might find yourself a bit lost regarding the type of content you can cover in these videos. <\/span><b>So, here are the recruitment video examples you can get inspired by.<\/b><\/p>\n<p>&nbsp;<\/p>\n<h3><b>1. CSIS Intelligence Officers \u2014 Recruiting Video<\/b><\/h3>\n<div class=\"video-container\"><iframe title=\"CSIS Intelligence Officers - Recruiting video\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/dszXCHbvJYY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"font-weight: 400;\">If you were looking for information about a unique position you didn\u2019t know much about, what would you rather do: Read a wall of text that doesn\u2019t really tell you anything? Or watch a video that <\/span><i><span style=\"font-weight: 400;\">shows <\/span><\/i><span style=\"font-weight: 400;\">you what the job is all about?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you choose the second option, you\u2019re not alone. After all, this video recruiting piece by the CSIS got half a million views and 591 comments on YouTube. What made this piece particularly effective is how there\u2019s a thorough description of what the position involves and the requirements to do the job complemented with visually-interesting footage to actually show the viewer what all of that means.<\/span><\/p>\n<blockquote><p><b>Transform your traditional recruitment ad into a recruitment video. Break down all the information the candidate needs to know about the job and the requirements while using engaging visuals to reinforce the message and drive the point home.<\/b><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3><b>2. Thermo Fisher<\/b><\/h3>\n<div class=\"video-container\"><iframe title=\"Why Join Thermo Fisher?\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/LI37xl-B6XU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"font-weight: 400;\">Thermo Fisher, one of the companies who&#8217;ve requested our <a href=\"https:\/\/www.yumyumvideos.com\/\" target=\"_blank\" rel=\"noopener\">explainer video services<\/a> in the past, created this recruitment video focused on the company\u2019s values and culture. This piece is not recruiting for a specific role, but rather enticing the viewers to check their open positions by explaining how they can make a difference, build a great career, and be themselves in the company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s more, having a real person, and the Senior Vice President &amp; President of TF on top of that, delivering the message, makes for a more authentic video that can better reach the audience and make a connection with them.<\/span><\/p>\n<blockquote><p><b>Don\u2019t be afraid of putting yourself out there and be the star of your own video recruiting piece. More often than not, it\u2019s that human touch what makes a person decide to apply for the position!<\/b><\/p><\/blockquote>\n<p><i><span style=\"font-weight: 400;\">If you\u2019re curious about the video we worked on with Thermo Fisher, you can watch it here:<\/span><\/i><\/p>\n<div class=\"video-container\"><iframe title=\"Thermo Fisher | Explainer Video by Yum Yum Videos\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/NlrYb0K9orY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<h3><b>3. Fiverr \u2014 Another Generic Recruitment Video<\/b><\/h3>\n<div class=\"video-container\"><iframe title=\"Another Generic Recruitment Video | Fiverr\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/S5rvJOcff_I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"font-weight: 400;\">Most video recruitment content follows a similar script, and Fiverr has chosen to draw attention to that fact and produce a unique piece that highlights the organization&#8217;s sense of humor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this parody of the typical recruitment video, you wouldn&#8217;t know exactly which brand is being showcased until the very end. However, this example does a great job of creating enough of an impression that viewers won&#8217;t soon forget about the brand.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">So,<\/span><b> don&#8217;t be afraid to show your sense of humor in your video recruiting<\/b><span style=\"font-weight: 400;\">. More often than not, that&#8217;s what will set you apart from the competition and catch your audience&#8217;s attention.<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3><b>4. Google \u2014 Google Interns&#8217; First Week<\/b><\/h3>\n<div class=\"video-container\"><iframe title=\"Google interns&#039; first week\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/9No-FiEInLA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"font-weight: 400;\">What better way to entice potential applicants than with success stories of current staff? In this recruitment video, Google placed the spotlight on five of their summer interns and let them share what it was like to work at the agency and what the experience meant for them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By following this video recruiting example, you can plan a piece focused on<\/span><a href=\"https:\/\/www.yumyumvideos.com\/blog\/video-storytelling-examples\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">video storytelling<\/span><\/a><span style=\"font-weight: 400;\"> that allows you to showcase your agency&#8217;s culture and values while giving applicants all the information they need about the open position and your business&#8217;s operation.<\/span><\/p>\n<blockquote><p><b>Basing your video on success stories can make your message more appealing to like-minded audiences<\/b><span style=\"font-weight: 400;\"> and give them that last nudge to apply for the position, just like a<\/span><a href=\"https:\/\/www.yumyumvideos.com\/blog\/best-testimonial-video-examples\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">video testimonial<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3><b>5. Amazon Service Video Recruiting<\/b><\/h3>\n<div class=\"video-container\"><iframe title=\"Amazon Services recruiting video\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/KRdn71yG9Lk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"font-weight: 400;\">If you own a BIG company, or simply offer a wide range of services, there\u2019s no better way to showcase and explain them all than with a recruiting video. Just see how, in this example, Amazon breaks down all their services in just 2 minutes!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The company also shows clear examples of what each service entails and what it looks like from the point of view of the customers <\/span><i><span style=\"font-weight: 400;\">and <\/span><\/i><span style=\"font-weight: 400;\">the employees. This is key to help viewers better understand what a brand has to offer and the potential the different services and areas have to offer.<\/span><\/p>\n<blockquote><p><b>Leverage recruitment videos to share all the services you have to offer and help potential candidates understand your company better.<\/b><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3><b>6. General Motors \u2014 Employee Benefits at GM<\/b><\/h3>\n<div class=\"video-container\"><iframe title=\"GM Employee Benefits | GM Careers | General Motors\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/YCXigdYWDdg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"font-weight: 400;\">It&#8217;s always a good idea to produce a<\/span><a href=\"https:\/\/www.yumyumvideos.com\/blog\/promotional-videos-examples\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">promotional video<\/span><\/a><span style=\"font-weight: 400;\"> that highlights the benefits that employees can enjoy by working in your firm to entice them to apply or, at least, to look for more information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is one of the best video recruiting examples I&#8217;ve come across in terms of that. The reason why it caught my eye is that it features real staff members who explain their favorite employee benefit along with the impact it&#8217;s had on their lives. The result is an authentic and relatable message that the viewer can easily connect with.<\/span><\/p>\n<blockquote><p><b>Having your employees deliver the message for you can make your recruitment video more genuine and make the content more appealing to your audience.<\/b><\/p><\/blockquote>\n<p><a href=\"https:\/\/www.yumyumvideos.com\/52-video-production-companies-download\/?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=ebook10\"><img class=\"alignnone wp-image-140297 size-full\" src=\"https:\/\/www.yumyumvideos.com\/wp-content\/uploads\/2023\/05\/e-book-10-1.png\" alt=\"\" width=\"900\" height=\"364\" title=\"\" srcset=\"https:\/\/www.yumyumvideos.com\/wp-content\/uploads\/2023\/05\/e-book-10-1.png 900w, https:\/\/www.yumyumvideos.com\/wp-content\/uploads\/2023\/05\/e-book-10-1-300x121.png 300w, https:\/\/www.yumyumvideos.com\/wp-content\/uploads\/2023\/05\/e-book-10-1-768x311.png 768w, https:\/\/www.yumyumvideos.com\/wp-content\/uploads\/2023\/05\/e-book-10-1-400x162.png 400w, https:\/\/www.yumyumvideos.com\/wp-content\/uploads\/2023\/05\/e-book-10-1-800x324.png 800w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><b>7. Delta Airlines \u2014 What to Expect Interviewing to Be a Delta Flight Attendant<\/b><\/h3>\n<div class=\"video-container\"><iframe title=\"What to Expect Interviewing to be a Delta Flight Attendant\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/QEDAi19HTM8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"font-weight: 400;\">The uncertainty surrounding the hiring process of a business can often be the reason why some people choose not to apply for an open position even though they&#8217;re fully qualified for it. When tailoring your video recruiting to potential staff members, it might be a good idea to provide insight into the interview process and address any concerns the applicants may have along the way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This piece by Delta Airlines is, without a doubt, one of the best recruitment video examples out there because it delivers a thorough account of the interview process from the point of view of three different applicants. Each of these people had their own unique experiences, so they can provide specific tips on how to prepare for the interview.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Think of it as<\/span><a href=\"https:\/\/www.yumyumvideos.com\/educational-video-production\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">educational video production<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><b>ensure that your recruiting video has all the information your audience will need to get through the hiring process without issues<\/b><span style=\"font-weight: 400;\"> and address any potential doubts to encourage them to apply.<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3><b>8. Netflix \u2014 Netflix Culture: Freedom and Responsibility<\/b><\/h3>\n<div class=\"video-container\"><iframe title=\"Netflix Culture: Freedom and Responsibility\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/pl4UYZfVmTA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"font-weight: 400;\">You&#8217;ve probably seen many recruitment video examples that merely enumerate a firm&#8217;s values and briefly explain its culture. The unfortunate truth is that those crucial aspects of your brand will come across as just empty words unless your viewers are able to see exactly what you mean by them and recognize the impact they might have on their lives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this piece, Netflix&#8217;s key staff members from all around the world explain what the brand&#8217;s values mean to them and what they look like in practice both in their work and their lives. By harnessing this video marketing technique, words can take a more concrete meaning.<\/span><\/p>\n<blockquote><p><b>Video recruiting can help you convey abstract concepts such as your firm&#8217;s core values accurately and in a way that potential applicants will find easier to understand.<\/b><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3><b>9. Prime \u2013 Prime Video Is Hiring<\/b><\/h3>\n<div class=\"video-container\"><iframe title=\"Prime Video is Hiring\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/cGrRbYkKtB8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"font-weight: 400;\">I really like this video recruiting example by Prime because of its simplicity and straightforwardness. It begins with bold text on the screen inviting people to \u201cbuild the future of entertainment\u201d with the company, then plays very short snippets of some of the content you can find on Prime, and then lists the 3 areas that have open positions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And the cherry on top\u2014the clear CTA (call to action) at the very end, directing people to the website where they can apply for the different open roles.<\/span><\/p>\n<blockquote><p><b>Sometimes, less can be more, and you don\u2019t always need a huge budget to make an effective recruitment video. You just have to be smart on how you present your company and think of ways you can entice people to check your open positions.<\/b><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3><b>10. Starbucks \u2014 Helping Coffee Farmers Adapt to Changes in the Environment<\/b><\/h3>\n<div class=\"video-container\"><iframe title=\"Helping Coffee Farmers Adapt to Changes in the Environment\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/mWuWQqgpm4o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"font-weight: 400;\">Knowing more about your organization and the origins of your products&#8217; ingredients and materials plays a key role in enriching your brand and building a closer connection with your customers. Video recruiting can help with that, too, allowing you to showcase the process your product undergoes before it reaches a store&#8217;s shelves.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this very short recruitment video, Starbucks shows the audience where they source their coffee beans from, as well as the challenges the farmers are currently facing and the corporation&#8217;s efforts to help them. This way, they can highlight the importance that sustainability and the community&#8217;s well-being have for them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What&#8217;s more, by combining live-action shots with different<\/span><a href=\"https:\/\/www.yumyumvideos.com\/blog\/types-of-animation-styles\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">animation styles<\/span><\/a><span style=\"font-weight: 400;\">, they made the video more interesting and visually appealing.<\/span><\/p>\n<blockquote><p><b>Video recruiting videos can help you communicate to your viewers that your brand is much more than the final product you&#8217;re selling and share with them all the thought and hard work that&#8217;s put into it. <\/b><span style=\"font-weight: 400;\">And if you want to add a unique touch to them, you could combine them with an<\/span><a href=\"https:\/\/www.yumyumvideos.com\/blog\/animated-ads\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">animated advertisement<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3><b>11. Amazon Jobs \u2014 Trainer Onboarding Video<\/b><\/h3>\n<div class=\"video-container\"><iframe title=\"Amazon Jobs - Trainer\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/nRYP7I-9i4E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p>Here, we have a recruitment video for recruit trainers. Pretty meta, huh? That aside, this is a clever example because it&#8217;s a combination of video recruiting with the popular &#8220;a-day-in-the-life&#8221; type of video.<\/p>\n<p>Such an approach helps potential recruits actually see what their day-to-day life at the job site would look like, what tasks they&#8217;d have to perform, and how they&#8217;d contribute to the company. Moreover, this way they can easily picture themselves doing them! The piece ends with a short list of the requirements for the position and a CTA directing the viewer to apply, making for a thorough and overall effective piece.<\/p>\n<blockquote><p><strong>Make people excited about the open position you&#8217;re promoting by showing them what their daily life and tasks would look like.<\/strong><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3><b>12. Princeton University \u2014 An Initiative on Blockchain and the Decentralization of Power<\/b><\/h3>\n<div class=\"video-container\"><iframe title=\"Princeton University launches initiative on blockchain and the decentralization of power\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/HepxBtVHYWs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"font-weight: 400;\">Video recruiting can also be remarkably effective when it comes to improving<\/span><a href=\"https:\/\/www.yumyumvideos.com\/internal-videos\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">internal communications<\/span><\/a><span style=\"font-weight: 400;\"> within your agency. When every member of your team is properly informed of their tasks and has a clear picture of your mission and vision, the firm can work like a well-oiled machine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This employee onboarding video example shows you how you can update your staff on the latest business development, like the launch of a new piece of technology or product, without having to round them up for a meeting. <\/span><i><span style=\"font-weight: 400;\">As a bonus, you won&#8217;t have to hear any complaints about &#8220;this could&#8217;ve been an email!&#8221; <\/span><\/i><span style=\"font-weight: 400;\">\ud83d\ude1b.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With this type of content, you can explain the development of the product, how it works, and the impact it might have on your employees&#8217; work in just a few minutes while ensuring that your message is delivered and understood.<\/span><\/p>\n<blockquote><p><b>Use recruitment videos to complement your<\/b><a href=\"https:\/\/www.yumyumvideos.com\/blog\/videos-for-internal-communications\/\" target=\"_blank\" rel=\"noopener\"> <b>internal communications strategy<\/b><\/a><b> and keep everyone in your agency updated on the latest news and developments.<\/b><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3><b>13. Columbia University \u2014 Why Pronouns Matter<\/b><\/h3>\n<div class=\"video-container\"><iframe title=\"Why Pronouns Matter\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/SRh7j2g95HU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"font-weight: 400;\">Recruitment and <a href=\"https:\/\/www.paystubcreator.net\/blog\/human-resources\/onboarding-definition\" target=\"_blank\" rel=\"noopener\">employee onboarding<\/a> videos are some of the most effective tools you can have under your belt to get staff up to speed on the implementation of new policies because they offer a unique way of delivering information and aid in its retention and comprehension.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to addressing sensitive topics, like<\/span><a href=\"https:\/\/www.yumyumvideos.com\/blog\/best-healthcare-advertising\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">healthcare advertising<\/span><\/a><span style=\"font-weight: 400;\"> or respecting a person&#8217;s pronouns, you need to ensure the tone of your video recruiting is tactful and successfully conveys the importance of the issue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the best video recruiting examples in this matter is this piece by Columbia University because they give quick pointers on pronoun use and suggestions on how to implement this new policy. This example proves that animated recruitment videos can be particularly effective at raising awareness of an issue through storytelling, color, clever design, and animated transitions and compositions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You don&#8217;t even need to know<\/span><a href=\"https:\/\/www.yumyumvideos.com\/blog\/the-animation-process-a-complete-step-by-step-guide\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">how to make an animation<\/span><\/a><span style=\"font-weight: 400;\">, as there&#8217;s plenty of online software that can help you make simple animated video. Of course, there&#8217;s always the option of hiring an<\/span> <span style=\"font-weight: 400;\">animated video company<\/span><span style=\"font-weight: 400;\"> as well.<\/span><\/p>\n<blockquote><p><b>The versatility of animated recruitment videos can help your firm cover a wide range of topics regardless of their complexity and sensitivity in a thoughtful manner that will still make an impact on the viewer. So, don&#8217;t be afraid of experimenting with<\/b><a href=\"https:\/\/www.yumyumvideos.com\/blog\/best-motion-graphics-video-examples\/\" target=\"_blank\" rel=\"noopener\"> <b>video graphics<\/b><\/a><b>!<\/b><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3><b>14. Adobe \u2014 New Employee Welcome Video<\/b><\/h3>\n<div class=\"video-container\"><iframe title=\"Adobe New Employee Welcome Video\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/OOKpFSx3jZo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"font-weight: 400;\">A person&#8217;s first day at a new job can be a nerve-wracking experience \u2014 <\/span><i><span style=\"font-weight: 400;\">there&#8217;s just so much information to digest and so much to learn! <\/span><\/i><span style=\"font-weight: 400;\">Fortunately, there&#8217;s a type of recruitment video called &#8220;onboarding videos&#8221; specifically designed to welcome new hires, walk them through the basics of their new position, and sometimes even take them on a tour of the office.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This short video recruiting piece just features the organization&#8217;s CEO and VP welcoming new employees and sharing the brand&#8217;s values and mission. However, something as simple as that can put new hires at ease and help their first day go smoothly.<\/span><\/p>\n<blockquote><p><b>Employee onboarding videos are one of the best recruitment video types you can incorporate into your strategy because they can help new employees feel welcome and get them up to speed on what they&#8217;re expected to do in just a couple of minutes.<\/b><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3><b>15. The Home Depot \u2014 Thank You to Our Associates from The Home Depot<\/b><\/h3>\n<div class=\"video-container\"><iframe title=\"Thank You to Our Associates from The Home Depot\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/fOl0TgRnvQo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"font-weight: 400;\">Your staff is a crucial part of your organization, but have you ever considered devoting a recruitment video to thanking them for all their hard work? Well, that&#8217;s exactly what The Home Depot did in this piece!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I believe that this is one of the best video recruiting examples out there because the message conveys appreciation for the employees&#8217; work while showcasing the firm&#8217;s core values to the viewer at the same time.<\/span><\/p>\n<blockquote><p><b>Recruitment videos offer a great way of showing your staff how much you value having them in your business. This, in turn, will help show your audience that your organization is much more than just a logo.<\/b><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Do_You_Need_a_Video_Agency_for_Your_Video_Recruiting\"><\/span><b>Do You Need a Video Agency for Your Video Recruiting?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you&#8217;re unsure about where to even start making your own employee onboarding video, then you could enlist the help of a professional<\/span><a href=\"https:\/\/www.yumyumvideos.com\/blog\/best-video-marketing-agencies-you-must-check-out\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">video marketing agency<\/span><\/a><span style=\"font-weight: 400;\">, like ours! <\/span><b>At <a href=\"https:\/\/www.yumyumvideos.com\/blog\/\" target=\"_blank\" rel=\"noopener\">Yum Yum Videos<\/a>, our mission is to bring your message to life and connect your brand with your audience through fully customized video content.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For over a decade now, we&#8217;ve provided video recruiting production services to a wide<\/span> <span style=\"font-weight: 400;\">variety of startups<\/span><span style=\"font-weight: 400;\"> as well as renowned brands. With the mission of helping them achieve their marketing goals with unique and compelling pieces that leave a mark, we&#8217;ve created hundreds of effective videos in a wide variety of styles.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.yumyumvideos.com\/contact-us\/?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=quote\"><img src=\"https:\/\/www.yumyumvideos.com\/wp-content\/uploads\/2024\/04\/Copy-of-Banner-Horizontal-ebooks-900-\u00d7-364-px.png\" alt=\"Let&#039;s Connect!\" width=\"\" height=\"\" title=\"\"><\/a><\/p>\n<p><span style=\"font-weight: 400;\">So, don&#8217;t hesitate to<\/span><a href=\"https:\/\/www.yumyumvideos.com\/portfolio\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">check out our portfolio<\/span><\/a><span style=\"font-weight: 400;\"> and<\/span><a href=\"https:\/\/www.yumyumvideos.com\/contact-us\/\"> <span style=\"font-weight: 400;\">request a quote today.<\/span><\/a><span style=\"font-weight: 400;\"> We&#8217;d love to discuss your project and give you a hand with your next recruitment video!\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span><b>Wrapping Up<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Regardless of your business&#8217; size and industry, you can definitely benefit from having your own recruitment video, as it can easily reel in potential candidates highly qualified for the position. As you might&#8217;ve realized by now, this is only possible because this type of content makes it easier for the audience to understand what the job is about and what qualities and qualifications they&#8217;d need to have to carry it out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get started, you need to <\/span><span style=\"font-weight: 400;\">research these types of videos and how they work, and then, look at how other brand are tackling their own recruitment video marketing strategy. Now, you can cross those off the list! What&#8217;s next is choosing the style you want to use: live-action,<\/span><a href=\"https:\/\/www.yumyumvideos.com\/blog\/whiteboard-animation-companies-and-services\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">whiteboard animation<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.yumyumvideos.com\/blog\/what-is-2-5d-animation\/\"> <span style=\"font-weight: 400;\">2.5d animation<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.yumyumvideos.com\/blog\/best-doodle-video-examples-for-business\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">doodle animation<\/span><\/a><span style=\"font-weight: 400;\">, and so on. The final decision will be made depending on your goals, your brand identity, and your audience&#8217;s preferences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should now have all the tools you need to start producing your very own video recruitment content!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you didn\u2019t already know, video recruiting is an extremely effective resource to bridge the gap between a business and its current and potential employees. Not only can it help communicate culture, values, and expectations on a more personal and engaging way, but also save time and reduce costs for both the company and the [&hellip;]<\/p>\n","protected":false},"author":74,"featured_media":142709,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-147422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/www.yumyumvideos.com\/wp-json\/wp\/v2\/posts\/147422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yumyumvideos.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yumyumvideos.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yumyumvideos.com\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yumyumvideos.com\/wp-json\/wp\/v2\/comments?post=147422"}],"version-history":[{"count":5,"href":"https:\/\/www.yumyumvideos.com\/wp-json\/wp\/v2\/posts\/147422\/revisions"}],"predecessor-version":[{"id":150660,"href":"https:\/\/www.yumyumvideos.com\/wp-json\/wp\/v2\/posts\/147422\/revisions\/150660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.yumyumvideos.com\/wp-json\/wp\/v2\/media\/142709"}],"wp:attachment":[{"href":"https:\/\/www.yumyumvideos.com\/wp-json\/wp\/v2\/media?parent=147422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yumyumvideos.com\/wp-json\/wp\/v2\/categories?post=147422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yumyumvideos.com\/wp-json\/wp\/v2\/tags?post=147422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}